scholarly journals Analisis Strategi Pemasaran untuk Meningkatkan Pendapatan UMKM

2021 ◽  
Vol 13 (1) ◽  
pp. 60-72
Author(s):  
Ery Suryanti ◽  
Hendra Lesmana ◽  
Husni Mubarok
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Analysis Techniques ◽  
The Many ◽  
To Receive

Marketing is an activity in which a business actor offers his product to consumers in order to receive the product with all ideas and ideas so that the product can be sought after by consumers. Marketing is an important element that must be considered so that it is in line with expectations, which is to get the expected consumers. Various types of MSMEs that stand and various types of products offered from all that exist are almost the same because MSME products are easy to make with materials that are not so expensive. Of the many types of products that exist MSMEs need more creative innovation so consumers can be interested because there are types of products that are almost every day the same so here it is necessary to have the courage to create products that cannot be competed. Using a SWOT analysis can find out how the marketing strategy is right on target. Includes internal factors, namely strengths and weaknesses and external factors, namely opportunities and threats that are owned by MSMEs. As well as knowing the objectives of the marketing strategy used so that it can increase revenue with many consumers interested in the product being sold. Data collection techniques through documentation, interviews and observations. Data analysis techniques used research documentation and descriptive analysis.

scholarly journals STRATEGI PEMASARAN CPO (CRUDE PALM OIL) PADA PT. BIO NUSANTARA TEKNOLOGI BENGKULU TENGAH

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Nurzam Nurzam ◽  
Efran Ahmat Wijaya
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Marketing Strategy ◽  
Palm Oil ◽  
Analytical Methods ◽  
Swot Analysis ◽  
Crude Palm Oil ◽  
Expansion Strategy ◽  
The Many ◽  
Collection Methods

The purpose of this study was to determine how the marketing strategy of CPO (Crude Palm Oil) at PT. Bio Nusantara Teknologi Bengkulu Tengah. Data collection methods used were interviews, documentation and questionnaires. The analytical methods used are SWOT, namely strength, weakness, opportunity and threat. Based on the results of research and data analysis, it can be concluded that the marketing strategy of PT. Bio Nusantara Teknologi Bengkulu Tengah is in quadrant I (first), meaning that PT. Bio Nusantara Teknologi Bengkulu Tengah is a SO strategy, which shows that this business has environmental opportunities and the many forces that encourage the use of these opportunities. This situation suggests a growth oriented strategy (expansion strategy).Keywords: CPO (Crude Palm Oil), SWOT Analysis.

scholarly journals Strategi Pemasaran Museum Buleleng Dalam Upaya Meningkatkan Jumlah Kunjungan Wisatawan

2020 ◽  
Vol 2 (2) ◽  
pp. 1-8
Author(s):  
I Gede Putra Nugraha ◽  
Made Dian Putri Agustina
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
External Factors ◽  
Research Subject ◽  
Internal Factors ◽  
Museum Marketing ◽  
Qualitative Descriptive

This study aims to describe the decrease factor of tourist visits to the Museum Buleleng, marketing strategies used to increase the number of tourist visits to the Museum Buleleng. This study used a SWOT analysis to identify strengths, weaknesses, opportunities, and threats in Buleleng Museum, and discussed using qualitative descriptive analysis. This research subject is the manager of the Buleleng Museum. Then the object of this study is data on the number of tourists. Data on the number of tourist arrivals was obtained through interviews with related parties. Data were analyzed descriptively. These results indicate that factors causing the decline in the number of tourist visits to the Museum Buleleng namely internal factors and external factors do not Buleleng Museum marketing strategy, which is due to funding constraints. Results of the analysis of the data showed that important to know the potential, weaknesses that should be corrected, an opportunity that must be exploited to the maximum, and a threat to be faced so that it can be known from the marketing strategy to be followed.

scholarly journals Formulation of chicken egg marketing strategy

2019 ◽  
Vol 6 (5) ◽  
pp. 285-302
Author(s):  
I Nyoman Padma Widyantara ◽  
I Gde Putu Sukaatmadja
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Animal Husbandry ◽  
Research Data ◽  
Livestock Farming ◽  
Analysis Techniques ◽  
Corn Prices ◽  
Older Farmers ◽  
Layer Farm

The laying chicken farming sector is an important sector because from this sector some animal protein needs for humans are met. The success of a layer farm is largely determined by marketing. Judging from the footsteps of livestock farming, it appears that older farmers have experienced several problems in animal husbandry, such as the 1997 monetary crisis, the outbreak of bird flu in late 2003, the fluctuation of corn prices in 2015. These conditions, many businesses closed farms. Even though there have been several problems with livestock, it turns out that some farms can still survive today, so it is necessary to conduct research on how to formulate an egg marketing strategy? This study took place in Karangasem Regency, Bali Province. Research data obtained from questionnaires and observations. Data analysis uses SWOT analysis techniques (strength, weakness, opportunity, and threat).

scholarly journals Pergeseran Nilai Tradisi Wiwitan di Desa Mangunan Kecamatan Dlingo Kabupaten Bantul Yogyakarta Tahun 2010-2019

2021 ◽  
Vol 2 (2) ◽  
pp. 51-57
Author(s):  
Yenny Ristiantie
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Data Collection ◽  
Data Reduction ◽  
External Factors ◽  
Religion And Spirituality ◽  
Internal Factors ◽  
Data Presentation ◽  
Analysis Technique ◽  
Collection Data

This study aims to provide information about the history, processions and shifting values that occur in the Wiwitan Tradition in Mangunan, Dlingo, Bnatul, Yogyakarta and the factors behind it. This study used qualitative research methods. Data collection techniques with observation, interviews and documentation. The data analysis technique used was data collection, data reduction, data presentation and conclusion drawing. The results of this research is that the history Wiwitan Tradition which going on for hundreds of years. The stages in the Wiwitan Tradition are the stages of preparation and implementation. The form of a shift in the value of the Wiwitan Tradition is in the form of shift in value in terms of economy, social, tourism, religion and spirituality. The shift in value that occurs is caused by external factors and internal factors.

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

scholarly journals SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

2021 ◽  
Vol 4 (1) ◽  
pp. 41-47
Author(s):  
Ni Putu Sri Prajayanti ◽  
◽  
I M Sudana ◽  
I G M Karma ◽  
◽  
...  
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

scholarly journals IMPLEMENTASI METODE PEMBELAJARAN KOOPERATIF TIPE JIGSAW UNTUK MENINGKATKAN MINAT DAN HASIL BELAJAR MATA PELAJARAN SISTEM KELISTRIKAN DI KELAS XII TEKNIK KENDARAAN RINGAN SMK MUHAMMADIYAH PAKEM TAHUN PELAJARAN 2016/2017

TAMAN VOKASI ◽  
2016 ◽  
Vol 4 (2) ◽  
pp. 243
Author(s):  
Adhi Catur Prabowo ◽  
Subagyo Subagyo
Keyword(s):  
Data Analysis ◽  
Quantitative Analysis ◽  
Data Collection ◽  
Descriptive Analysis ◽  
Research Subject ◽  
Ignition System ◽  
Analysis Techniques ◽  
System Data ◽  
Learning Interest ◽  
Academic Year

This study aimed to imrpove: (1) learning interest and (2) learning achivement of ignition system by using jigsaw. The type of this study was a classroom action research. The research subject was the eleventh grade students of class XII D of SMK Muhammadiyah Pakem in academic year 2016/2017 consisted of 31 students. The research object was learning interest and learning achivement of ignition system. Data collection techniques used questionaire and test. The research instruments wete leson plan, questionaire,  test, and observation guideline. Data analysis techniques used descriptive analysis and quantitative analysis to know the pecentage of learning interest and learning achivement of ignition system. This study shows that (1) the use of jigsaw could improve learning interest of ignition system. The score of learning interest in cycle I was 40.093 in low category improved in cycle II became 51.742 in fair category and improved again in cycle III became 58.419 in high category. (2) The use of jigsaw could improve learning achivement of ignition system. The score of learning achivement of ignition system in pre cycle was 52.74, cycle I was 65.81, cycle II was 74.19, and cycle III was 79.35. The students who were completed in learning in cycle I was 5 students (16.13%), cycle II was 23 tudents (74.19%), dan cycle III was 29 studentes (93.55%).

scholarly journals STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 178
Author(s):  
Kadek Bagus Gede Jelantik ◽  
N.M.S. Wijaya ◽  
Putu Agus Wikanatha Sagita
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Cultural Analysis ◽  
Growth Strategy ◽  
Internal Factors ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
The Right

Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.

scholarly journals Meningkatkan Daya Saing Produk Perbankan melalui Analisis Lingkungan Strategis: Kasus Produk Kredit Pegawai BPR Bhakti Daya Ekonomi

Telaah Bisnis ◽  
2017 ◽  
Vol 17 (2) ◽  
Author(s):  
Kunto Ajibroto ◽  
Dematria Pringgabayu
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Research Method ◽  
New Products ◽  
External Factors ◽  
Civil Servants ◽  
Strategy Formulation ◽  
Diversification Strategy ◽  
Internal Factors ◽  
Fierce Competition

Abstract The purpose of this study is analyzing external factors and internal factors, so it will be possible to find out the most appropriate strategy formulation for BPR Bhakti Daya Ekonomi(BDE) in facing the increasingly fierce competition. The research method used is qualitative with data collection using interview and observation, while for data analysis using SWOT method which also use analysis of EFAS and IFAS. The results of this study indicate that the position of BPR BDE for Credit Employees products is located in quadrant IV. In this quadrant the bank is in a position where its internal advantage is relatively more dominant than its weakness. However, in facing of the environment, threat is relatively greater than the chances. This study recom­mend that BPR BDE should adopt a concentrated diversification strategy while still focusing on employee loans not only serving civil servants and TNI/POLRI, but adding new products that are credit products for private employees, which specifically target private employee markets, who already have a steady income.

scholarly journals PERKEMBANGAN REOG CING PO LING PAGUYUBAN PONCO MANUNGGAL JATI DI DESA JATIREJO, KECAMATAN KALIGESING, KABUPATEN PURWOREJO

2020 ◽  
Vol 19 (2) ◽  
pp. 152-175
Author(s):  
Sudrajat Dewandana ◽  
Katarina Indah Sulastuti
Keyword(s):  
Data Analysis ◽  
Local Government ◽  
Data Collection ◽  
External Factors ◽  
Development Theory ◽  
Organizational Systems ◽  
Dance Music ◽  
Internal Factors ◽  
Form Theory ◽  
Form Development

The article entitled Development of Reog Cing Po Ling Paguyuban Ponco Manunggal Jati in Jatirejo Village, Kaligesing District, Purworejo Regency is trying to uncover two problems, namely: (1) how the form of the show Reog Cing Po Ling Paguyuban Ponco Manunggal Jati in Jatirejo Village, Kaligesing District, Purworejo Regency today.; and (2) how is the development of Reog Cing Po Ling Ponco Manunggal Jati Group in Jatirejo Village, Kaligesing District, Purworejo Regency from 2016-2019. The first problem was examined based on the form theory which explained that the form of the performance consists of interconnected elements including dance moves, floor patterns, dance music, makeup and clothing, property, time and place of performance. Meanwhile, to examine the second problem used development theory that the development is a process of re-processing based on elements of tradition and expansion of the introduction area in the form of a new look without reducing or eliminating the values of existing traditions so that it can be enjoyed by the wider community. This research is qualitative. The techniques or steps in this study include the stage of data collection, the stage of data analysis, and the stage of preparing the report. The results of this study showed that Reog Cing Po Ling Ponco Manunggal Jati was carried out communally with elements of the show arranged neatly. The development of Reog Cing Po Ling Paguyuban Ponco Manunggal Jati lies in the elements of the show and the expansion of the stage area. The development occurred due to the influence of factors both from inside and outside the reog Cing Po Ling art group. Internal factors that influence the development of Reog Cing Po Ling include creativity of art actors, management of organizational systems, and spirit of togetherness among art actors. While external factors such as local government, artists from outside, and the development of technology  Keywords: Reog Cing Po Ling Paguyuban Ponco Manunggal Jati, Form, Development.   

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