scholarly journals STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 178
Author(s):  
Kadek Bagus Gede Jelantik ◽  
N.M.S. Wijaya ◽  
Putu Agus Wikanatha Sagita

Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.

Jurnal IPTA ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 74
Author(s):  
Luh Kartika Sutra Dewi ◽  
NPE. Mahadewi ◽  
NGAS. Dewi

Guwang Art Market is one of traditional art market in Sukawati sub-district, Gianyar Regency. Along with technological advances and the rise of the modern art market, the traditional art market has begun to be abandoned. This study was conducted to determine the right marketing strategy to maintain the existence of the Guwang Art Market as a shopping tourist attraction. The data analysis technique used are internal external/IFAS EFAS factors with used the Marketing Mix 7Ps as an internal factor and the external factors analysis used are markets, competitors, government, technology, economics, social and culture. The type of data used a quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, internal questionnaires were distributed to 175 tourists who visited at Guwang Art Market, then external questionnaires for the Management, Tourism Academics and Freelance Guide. Data analysis technique used a mix methods. The results of this study from 22 indicators of the internal environment and the external environment from 13 indicators, then obtained as 13 strength factors, 9 weakness factors, 8 opportunity factors and 5 threat factors. Based on the results of used internal external/IFAS EFAS factors it is known that the total value of IFAS is 2,53 and the total value of EFAS is 2,70 so that it shows the position of the Guwang Art Market is in cell V, namely the Growth Stability Strategy or the Guwang Art Market wants growth or improvement their business going to forward and overcoming the current of income slump.


2021 ◽  
Vol 3 (2) ◽  
pp. 1-17
Author(s):  
SRIYANA

This study aims to describe how people's political participation in elections Mayor / Deputy Mayor of Palangkaraya in District Pahandut in 2013. People's political participation can be seen through the participation of the community in the campaign and polling (voting) can finally be concluded that the level of political participation of the community.Data sources of this study is secondary data which have been obtained from the District Election Committee (PPK) and Pahandut of the Voting Committee (PPS) in every village in the district Pahandut. Data collection techniques by performing the study and documentation of the village other materials related to the study. Field research is the data collection by jumping to a location using the enclosed questionnaire (questionnaire) as well as an interview with the head of the KDP Pahandut and communities have the right to vote.Sampling using Taro Yamane formula. Samples were taken of the number of voters registered in the voters list (DPT) in District Pahandut as many as 100 people from 49 160 people. While the data analysis technique used is descriptive quantitative in order to give an idea of the level of political participation in elections Mayor / Deputy Mayor Palangkaraya Pahandut Year 2013 in the district, whether it is through one's participation in the campaign and voting (voting).The results showed that the level of political participation of the community in the form of participation in campaign activities is still low at only 46 %. While the level of political participation of the community in the form of participation in the provision of voting rights (the election) is relatively high at 74.50 %.


Author(s):  
Usman Funangi ◽  
Julius Ary Mollet ◽  
Charly M. Bisay

The purpose of this research is to find and analyze how much the effectiveness of the local asset management and all that will be conducted in order to raise local revenue. Data used is secondary data. Analysis technique using the ratio of effectiveness and the ratio of contribution. The result shows the ratio of effectiveness and the ratio of contributed to local revenue show a fairly good measurement, this can be seen from the the percentage value. Keywords: effectiveness, contribution, local revenue.


Author(s):  
Deasy Arisandy Aruan ◽  
Dianty Putri Purba

The purpose of this research is to find out how the contribution of Hotel Taxes in increasing the Regional Original Income of Medan City and what are the efforts in increasing the hotel tax. Sources of data used in this research are secondary data, namely in the form of targets and realization of hotel tax revenue and realization of local revenue Medan City from 2016 to 2018. The data analysis technique used in this study is to use descriptive analysis. Hotel Tax to Local Own Revenue is to compare the actual value of Hotel Tax with the realization of Local Own Revenue in Medan City. The results show that in 2016-2018, the contribution of Hotel Tax in the city of Medan increased every year. In contrast to the contribution, the value of the realization of Regional Original Income tends to fluctuate because, in 2016-2017, it increased, while in 2018, the realization value decreased.


Author(s):  
Ni Putu Sri Prajayanti ◽  
◽  
I M Sudana ◽  
I G M Karma ◽  
◽  
...  

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.


2020 ◽  
Vol 8 (2) ◽  
pp. 187
Author(s):  
Haruli Dwicaksana ◽  
. Pujiyono

<p>Abstract<br />This article aims to know the use of cryptocurrency can replace conventional money as a means of  payment in Indonesia. This article belongs to the type of normative legal research that is prescriptive to produce a new concept in resolving the problems faced by supported by a legal approach and a case approach. The data used is secondary data with primary binding and fundamental material. Data collection techniques using library studies. The data analysis technique used by the authors is a silogism analysis. The results showed that cryptocurrencies are difficult to substitute for conventional currency use as a means of payment in Indonesia because there is no centralized authority governing as well as the value of a relatively unstable cryptocurrency from Conventional currency that has been circulating in Indonesia is the rupiah, it is difficult to use cryptocurrency as a means of payment at the least level of Use daily.<br />Keywords: Payment Tools; Paymeny Systems; Conventional Currency; Cryptocurrency.</p><p>Abstrak<br />Artikel ini bertujuan untuk mengetahui penggunaan cryptocurrency dapat menggantikan uang  konvensional sebagai alat pembayaran di Indonesia. Artikel ini termasuk ke dalam jenis penelitian hukum normatif yang bersifat preskriptif untuk menghasilkan konsep baru dalam menyelesaikan permasalahan yang dihadapi, didukung dengan pendekatan undang-undang dan pendekatan kasus. Data yang digunakan merupakan data sekunder dengan bahan hukum primer yang sifatnya mengikat dan mendasar. Teknik pengumpulan data menggunakan studi kepustakaan. Teknik analisis data yang digunakan penulis merupakan analisis silogisme. Hasil penelitian menunjukkan bahwa cryptocurrency sulit untuk menggantikan kegunaan mata uang konvensional sebagai alat pembayaran di Indonesia karena tidak ada otoritas terpusat yang mengatur serta nilai dari cryptocurrency yang relatif tidak stabil dari mata uang konvensional yang sudah beredar di Indonesia yaitu rupiah, maka sulit untuk menggunakan cryptocurrency sebagai alat pembayaran di tingkat paling kecil yaitu penggunaan sehari-hari.<br />Kata Kunci: Alat Pembayaran; Sistem Pembayaran; Uang Konvensional; Cryptocurrency.</p>


2021 ◽  
Vol 1 (1) ◽  
pp. 38-45
Author(s):  
Wahyudi Rusdi ◽  
Revaldi Aliu

The purpose of this study was to determine the Financial Performance of South Bolaang Mongondow Regency (Bolsel) through an analysis of the effectiveness of PAD. The object of the research is the Regional Finance and Revenue Management Agency (BPKPD) of South Bolaang Mongondow Regency. The data used is secondary data from the 2017-2020 budget realization report. The data analysis technique is descriptive quantitative analysis. The results showed that the analysis of the effectiveness of PAD at the BPKPD of South Bolaang Mongondow Regency in 2017 and 2018 was quite effective, then increased to very effective in 2019 and 2020. For Trend analysis in the next 5 years, the results tend to increase, this is a very good implementation of performance. South Bolaang Mongondow Regency.


2021 ◽  
Vol 13 (1) ◽  
pp. 60-72
Author(s):  
Ery Suryanti ◽  
Hendra Lesmana ◽  
Husni Mubarok

Marketing is an activity in which a business actor offers his product to consumers in order to receive the product with all ideas and ideas so that the product can be sought after by consumers. Marketing is an important element that must be considered so that it is in line with expectations, which is to get the expected consumers. Various types of MSMEs that stand and various types of products offered from all that exist are almost the same because MSME products are easy to make with materials that are not so expensive. Of the many types of products that exist MSMEs need more creative innovation so consumers can be interested because there are types of products that are almost every day the same so here it is necessary to have the courage to create products that cannot be competed. Using a SWOT analysis can find out how the marketing strategy is right on target. Includes internal factors, namely strengths and weaknesses and external factors, namely opportunities and threats that are owned by MSMEs. As well as knowing the objectives of the marketing strategy used so that it can increase revenue with many consumers interested in the product being sold. Data collection techniques through documentation, interviews and observations. Data analysis techniques used research documentation and descriptive analysis.


2018 ◽  
Vol 9 (4) ◽  
pp. 733
Author(s):  
Dyah SUGANDINI ◽  
Mohamad Irhas EFFENDI ◽  
Agus Sasmito ARIBOWO ◽  
Yenni Sri UTAMI

This research aims to analyze marketing strategy of tourism in Yogyakarta using SWOT analysis. This research is using Community Based Tourism (CBT) approach. CBT is the empowerment of local community where they are involved in the planning, managing, and decision making for the development. The urgency of this research is the demand from Indonesian government for tourism development in Special Region of Yogyakarta in order to make Yogyakarta as a leading tourism destination in Southeast Asia. This research is conducted in Yogyakarta that has four districts and one city. The data used in this research is primary and secondary data. The respondents are foreign and domestic tourists and stakeholders officials. The number of respondents is 300 people. The data is collected by convinience sampling. The secondary data analysis shows that foreign and domestic tourists who come to Special Region of Yogyakarta is relatively increasing in the last three years. Tourism destination in Special Region of Yogyakarta which based on community is also increasing and always innovating. The primary data analysis shows thattourism destination quality, satisfaction, and image according to the visitor perception is good, but the visitor loyaly shows a bad result. Most of the tourists visit Special Region of Yogyakarta just once and it is just a transit destination. The strategy that is necessary to increase the visit in tourism destination for tourists can be done through promotion of cultural destination that is quite attractive for the tourists. An integrated promotion for CBT needs to be more improved.


2018 ◽  
Vol 10 (1) ◽  
pp. 107-117
Author(s):  
Meida Nurul Azizah ◽  
Sumarno ◽  
Abdulloh Mubarok

The effect of the number of registered taxpayers, compliance level in delivering SPT and tax audits to income tax receipts in Tegal Tax Service Office. Faculty of Economic and Bussines University Of Pancasakti Tegal 2018. The purpose of this research was to determine the effect of the number of registered taxpayers, compliance level in delivering SPT and tax audits to income tax receipts in Tegal Tax Service Office. The data analysis technique used for this research is descriptive and quantitative approach. The research used secondary data and more focused on the realization statements Number of registered taxpayers, compliance level in delivering SPT, tax audits and income tax receipts research sample that is the period of 2015-2017. The data collected were processed using SPSS software program. The statistical method used to test the hypothesis is multiple linier regression analysis. The result showed that the number of registered taxpayers has a positive and significant impact on income tax receipts. However compliance level in delivering SPT and tax audits not impact on income tax receipts.


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