PENGARUH EFEKTIVITAS KEPEMIMPINAN DAN KINERJA DOSEN DALAM PENINGKATAN MUTU TERHADAP STRATEGI PEMASARAN PERGURUAN TINGGI DI ERA REVOLUSI INDUSTRI 4.0

Pemimpin menjadi ujung tombak yang menentukan keberhasilan suatu organisasi. Begitu pula yang terjadi dalam pendidikan tinggi. PTS sebagai sarana meningkatkan kualitas sumber daya manusia dihadapkan kepada persaingan yang lebih ketat diantara PTS dan PTN. Hal tersebut menyebabkan PTS perlu mengadopsi strategi pemasaran yang digunakan dalam industri non pendidikan. Salah satu unsur dalam meningkatkan kualitas pendidikan, selain pimpinan adalah kinerja dosen, untuk dapat menjamin terjadinya penguasaan ilmu pengetahuan dan teknologi maka tingkat keprofesionalan kinerja dosen harus ditingkatkan pula. Pengelola PTS harus mulai menjalankan kegiatan operasionalnya dengan berorientasi pada mutu kinerja PTS yang ditunjang dengan kepemimpinan yang efektif, dan kinerja dosen, sehingga mereka dapat memenangkan persaingan atau paling tidak bertahan dalam menghadapi persaingan. Penelitian ini bertujuan untuk menganalisis pengaruh antara efektifitas kepemimpinan dan kinerja Dosen dalam peningkatan Mutu terhadap Strategi Pemasaran PT. Data terdiri dari data primer dan data sekunder. Penelitian dilakukan pada bulan Mei di Perguruan Tinggi X dengan sampel 22 responden. Analisis Data menggunakan Analsis Deskriptif dan Regresi Linier. Hasil penelitian menyebutkan Efektifitas Kepemimpinan dan Kinerja Dosen mempunyai pengaruh dengan tingkat Signifikansi 0,013 dan 0,043. Faktor yang paling besar pengaruhnya terhadap Peningkatan Mutu PT adalah Efektifitas Pimpinan. Hasil penelitian ini sesuai dengan kondisi yang terjadi di Perguruan Tinggi X yang resmi diakuisisi oleh Universitas Y dan menjadi Fakultas Kesehatan Universitas Y. Private University as a means of improving the quality of human resources is faced with tighter competition between Private University and Public University. This causes Pruvate University to adopt a marketing strategy used in non-education industries. One of the elements in improving the quality of education, in addition to the leadership is the performance of lecturers, to be able to guarantee the mastery of science and technology then the level of professional performance of lecturers should be improved as well. Private University Manager must start their operational activities with the quality which oriented performance of Private University which is supported by effective leadership, and the performance of lecturers, so that they can win the competition or at least survive in Against competition. This study aims to analyze the effect of leadership effectiveness and the performance of lecturers in improving the quality of the Marketing Strategy of University. Data consists of primary data and secondary data. The study was conducted in May at University X with a sample of 22 respondents. Data Analysis using Descriptive Analysis and Linear Regression. The results is Effectiveness of Leadership and Lecturer Performance has an influence with a significance level of 0.013 and 0.043. The most influential factor on University Quality Improvement is Leadership Effectiveness. The results of this study are in accordance with the conditions that occurred in the University X which was officially acquired by the University Y as the Univerity Y at Health Faculty.

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E. Analisis Kualitas Sumber Daya ManusiaTerhadap Ketepatan Waktu Laporan SPJ Pengeluaran (Studi Kasus pada Dinas Lingkungan Hidup Provinsi Jawa Timur)

Economics and Sustainable Development ◽

10.54980/esd.v6i1.139 ◽

2021 ◽

Vol 6 (1) ◽

pp. 53

Author(s):

Mochamad Khoirul Machfuda ◽

Hj. Nanik Kustiningsih MM.

Keyword(s):

Human Resources ◽

Primary Data ◽

Valid Evidence ◽

Data Source ◽

Work Units ◽

Operational Activities ◽

Conducting Research ◽

Internal Accounting ◽

Regional Work

Abstrak Belanja Satuan Kerja Perangkat Daerah (SKPD) tentunya sangat berkaitan dengan setiap lembaga pemerintah. Belanja SKPD merupakan pengeluaran dana yang digunakan untuk membiayai kegiatan operasional kantor, dimana setiap pengeluaran atau belanja harus dilengkapi bukti yang lengkap dan sah yang akan digunakan untuk proses penyusunan SPJ Pengeluaran. Oleh karena itu, peneliti tertarik melakukan penelitian yang bertujuan untuk menganalisis pengaruh kualitas sumber daya manusia, pemanfaatan teknologi informasi, dan pengendalian akuntansi internal terhadap ketepatan waktu pelaporan SPJ Pengeluaran di Dinas Lingkungan Hidup Provinsi Jawa Timur. Penelitian ini menggunakan metode analisis kualitatif dan kuantitatif. Sumber data yang digunakan adalah data primer yang diperoleh langsung dari Dinas Lingkungan Hidup Provinsi Jawa Timur. Hasil penelitian menunjukkan bahwa Dinas Lingkungan Hidup Provinsi Jawa Timur menunjukkan bahwa kualitas sumber daya manusia, memberikan pengaruh yang positif dan signifikan terhadap ketepatan waktu laporan SPJ Pengeluaran Dinas Kata Kunci : kualitas sumber daya manusia, ketepatan waktu, laporan pertanggungjawaban Abstract Expenditures for regional work units (SKPD) are of course closely related to every government agency. SKPD expenditure is an expenditure of funds used to finance office operational activities, where each expenditure or expenditure must be accompanied by complete and valid evidence that will be used for the process of preparing the SPJ for Expenditure. Therefore, researchers are interested in conducting research that aims to analyze the influence of the quality of human resources, the use of information technology, and internal accounting controls on the timeliness of reporting SPJ Expenditures at the Environmental Office of East Java Province. This research uses qualitative and quantitative analysis methods. The data source used is primary data obtained directly from the Environmental Office of East Java Province. The results showed that the Department of Environment of the Province of East Java showed that the quality of human resources had a positive and significant effect on the timeliness of the SPJ report on official expenditures. Keyword : the quality of human resources,timeliness, accountability

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Indonesian Private University Lecturer Performance Improvement Model to Improve a Sustainable Organization Performance

International Journal of Higher Education ◽

10.5430/ijhe.v7n1p59 ◽

2018 ◽

Vol 7 (1) ◽

pp. 59 ◽

Cited By ~ 1

Author(s):

Suryaman Suryaman

Keyword(s):

Organizational Commitment ◽

Organizational Performance ◽

Structural Equation ◽

Poor Performance ◽

Private University ◽

Equation Model ◽

Assessment Model ◽

Faculty Performance ◽

The University

Lecturer performance is related to the quality of educators that are owned by a university. Poor performance will affect the quality and carrying capacity of the sustainability of an organization, in this case the university. There are many models developed to measure the performance of teachers, but not much to discuss the influence of faculty performance itself towards sustainability of an organization that houses the professor. This study was conducted in an attempt to measure the performance of lecturers to support the sustainability of the university. A faculty performance assessment model is developed to see whether the performance of lecturers affect the sustainability of the university. The method used is descriptive and verification of data sample of 275 private university lecturers in Banten Province. Application of Structural Equation Model (SEM) was used to test the model and estimate hypothesis using LISREL Results showed that leadership, motivation, job satisfaction, and organizational commitment affect positively and significantly to the performance of lecturers either partially or together with a contribution of 84%. The perception of organizational commitment variable was high which is good. In addition, responsibility for the improvement of organizational performance based on indicators of commitment to the organization ranked highest score of the respondent's perception. This showed that the lecturers were highly committed to the organization which is a great asset in the process of sustainability of an organization. In addition to the score of a continuing commitment to the organization shows lecturers should continue to be fostered in order to maintain the quality of organizational performance. This study shows that the performance of lecturers can support the sustainability of the organization

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Effect of Fertilizer on Palisadegrass Seeds Pathogens

Journal of Experimental Agriculture International ◽

10.9734/jeai/2019/v34i630188 ◽

2019 ◽

pp. 1-9

Author(s):

Anne Caroline Dallabrida Avelino ◽

Dayana Aparecida De Faria ◽

Dryelle Sifuentes Pallaoro ◽

Giovani Oliveira de Arieira ◽

Arthur Behling Neto ◽

...

Keyword(s):

Regression Analysis ◽

Contact Time ◽

Descriptive Analysis ◽

Accelerated Aging ◽

Germination Test ◽

Significance Level ◽

Seed Health ◽

Fusarium Sp ◽

Aspergillus Sp

This study aimed to evaluate the effects of the contact of Brachiaria seeds with the fertilizer 05-25-15 on the sanitary quality of the seeds. The experimental design was completely randomized, in a (2x5) factorial design, with four replications. The treatments consisted of five contact times (0, 24, 48, 72 and 96 hours) of the fertilizer with seeds of ruziziensis grass and marandu grass. After the contact times of the Brachiaria seeds with the fertilizer, the seeds from each species were separated and the following analyses were performed: water content, germination, seed health ("Blotter Test"), and accelerated aging, with later germination test and sanitary analysis of seeds. Data were analysed for variance and regression analysis at the significance level of 5% and descriptive analysis was used for the results of the sanitary analysis. The contact time reduces the incidence of pathogens in the seeds of ruziziensis grass and marandu grass treated with the fertilizer due to the salinity and acid pH of the fertilizer. The fungi related to the reduction in germination were Aspergillus sp. and Fusarium sp. The disinfestation process increased the incidence of Fusarium sp., under high internal infestation of this fungus in palisadegrass seeds.

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STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

AVES Jurnal Ilmu Peternakan ◽

10.30957/aves.v11i1.321 ◽

2017 ◽

Vol 11 (1) ◽

pp. 6

Author(s):

Imam Faozi ◽

Errythrina Vinnifera Arnyke

Keyword(s):

Marketing Strategy ◽

Descriptive Analysis ◽

External Environment ◽

Personal Selling ◽

Secondary Data ◽

Distribution Patterns ◽

Marketing Mix ◽

Primary Data ◽

Price Distribution ◽

Marketing Mix Strategy

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

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SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

Journal of Applied Sciences in Accounting, Finance and Tax ◽

10.31940/jasafint.v4i1.2409 ◽

2021 ◽

Vol 4 (1) ◽

pp. 41-47

Author(s):

Ni Putu Sri Prajayanti ◽

◽

I M Sudana ◽

I G M Karma ◽

◽

...

Keyword(s):

Data Collection ◽

Marketing Strategy ◽

Swot Analysis ◽

Descriptive Analysis ◽

Secondary Data ◽

Data Sources ◽

Primary Data ◽

Analysis Technique ◽

Qualitative Descriptive ◽

Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

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ANALISIS KEBERHASILAN WEBSITE RESMI UNIVERSITAS BOROBUDUR MENGGUNAKAN DELONE & MCLEAN MODEL

Jurnal Ilmu Komputer ◽

10.33060/jik/2018/vol7.iss1.80 ◽

2018 ◽

Vol 7 (1) ◽

pp. 22-28

Author(s):

Irfan Mahendra

Keyword(s):

Service Quality ◽

Significant Relationship ◽

User Satisfaction ◽

Information Quality ◽

Sampling Technique ◽

System Quality ◽

Significance Level ◽

Research Population ◽

The University

This research aims to analyze the success of the website of Borobudur University using Delone & Mclean Model. Variables used in this research are the quality of information, system quality, service quality, and user satisfaction. The research population is a regular student at the University of Borobudur, with a population of 431 people. The number of samples used in this research was 82 people, with a significance level of 10%. Meanwhile, in determining the sample using non probability sampling approach by using accidental sampling technique. Data collection activities were conducted using questionnaires, while the data analysis techniques used are descriptive statistics and inferential statistics, to describe the profile of respondents and to know the user perception of research variables. Based on the results of research, showed that students' perceptions of the website of the University of Borobudur is high. While based on the results of hypothesis testing, also obtained result that all hypothesis in test accepted, where there is a positive and significant relationship between information quality to the user satisfaction of website, there is a positive and significant relationship between system quality to the user satisfaction of website, and there is a positive and significant relationship between service quality to user satisfaction of website.

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STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

AVES Jurnal Ilmu Peternakan ◽

10.35457/aves.v11i1.321 ◽

2017 ◽

Vol 11 (1) ◽

pp. 6

Author(s):

Imam Faozi ◽

Errythrina Vinnifera Arnyke

Keyword(s):

Marketing Strategy ◽

Descriptive Analysis ◽

External Environment ◽

Personal Selling ◽

Secondary Data ◽

Distribution Patterns ◽

Marketing Mix ◽

Primary Data ◽

Price Distribution ◽

Marketing Mix Strategy

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Implementation of Democratic Leadership Style and Transformational Head of Madrasah in Improving The Quality

Nidhomul Haq Jurnal Manajemen Pendidikan Islam ◽

10.31538/ndh.v6i1.1162 ◽

2021 ◽

Vol 6 (1) ◽

pp. 14-26

Author(s):

Aulia Diana Devi ◽

Subiyantoro Subiyantoro

Keyword(s):

Leadership Style ◽

Educational Institution ◽

Descriptive Analysis ◽

Secondary Data ◽

Academic Programs ◽

Data Sources ◽

Primary Data ◽

Quality Of Education ◽

Democratic Leadership

The management of educational institutions or organizations is a very important issue in the world of education. Because the success of an educational institution depends on the leadership of the head of the madrasah. This research aims to find out the implementation of democratic leadership style and transformational head of Madrasah in MAN 1 Tulang Bawang Barat Lampung province. The method used is a descriptive analysis using a qualitative approach. This study uses primary data sources obtained through interviews and secondary data sources obtained through online media. The results showed that the ability of the principal to implement the vision and mission in improving the quality of education in MAN 1 Tulang Bawang Barat can be seen from the behavior of the principal in carrying out the preparation of the school's vision and mission with a joint discussion, the creation of an education program guided by the quality standards of education, and promoting civility, as well as mobilizing school residents to participate in improving the quality of education. The ability of the principal to communicate effectively in improving the quality of education in MAN 1 Tulang Bawang Barat is reflected in the principal's behavior in cultivating a disciplined lifestyle and interacting directly with school residents and in problem-solving through a system of discussions, meetings, or deliberations. then, the ability of the principal in developing academic and non-academic programs that can produce good quality for the school.

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EVALUASI PENATALAKSANAAN PROGRAM PENGELOLAAN PENYAKIT KRONIS (PROLANIS) DI PUSKESMAS KOTA BENGKULU

JURNAL MEDIA KESEHATAN ◽

10.33088/jmk.v13i2.573 ◽

2020 ◽

Vol 13 (2) ◽

pp. 109-119

Author(s):

Avrilya Iqoranny Susilo ◽

Satibi Satibi ◽

Tri Murti Andayani

Keyword(s):

Quality Of Life ◽

Descriptive Analysis ◽

Measurement Data ◽

Drug Distribution ◽

Secondary Data ◽

Data Retrieval ◽

Management Program ◽

Primary Data ◽

Minimum Requirement

Health Chronic Disease Management Program (Prolanis) BPJS Health as a system of health services and proactive approach implemented in an integrated manner involving participants, health facilities and BPJS Health becomes an important factor because it becomes one of the indicators of the fulfillment of the commitment of service at puskesmas. This study aims to determine the management of Prolanis which includes membership, activities, availability of drugs and availability of funds Prolanis, knowing the barriers to the implementation of Prolanis and know the ratio of visits and quality of life of participants Prolanis. The research was conducted by descriptive method through interview technique, check list and WHOQoL questionnaire for quality of life measurement. Data retrieval used primary data by interviewing 40 informants and filling questionnaire on 262 participants of Prolanis. The secondary data was obtained from P-Care Puskesmas application. Analysis of the results of research was using descriptive analysis with narrative exposure accompanied by data tables. The results showed that from 20 Puskesmas 1 Puskesmas had not fulfilled the minimum requirement of Prolanis formation, 4 Puskesmas had not conducted gymnastic and educational activities, 2 Puskesmas did not implement pharmacy service standard for drug distribution Prolanis and 4 Puskesmas had not utilized Prolanis fund provided by BPJS Kesehatan. 50% in some puskesmas cause puskesmas to be in unsafe zone for assessment of capitation indicator. For measurement of quality of life of participants Prolanis obtained 95, 04% of respondents have good quality of life.

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Measuring a University’s Image: Is Reputation an Influential Factor?

Education Sciences ◽

10.3390/educsci12010019 ◽

2021 ◽

Vol 12 (1) ◽

pp. 19

Author(s):

Belén Gutiérrez-Villar ◽

Purificación Alcaide-Pulido ◽

Mariano Carbonero-Ruz

Keyword(s):

Higher Education ◽

Private University ◽

University Education ◽

Influential Factor ◽

Three Dimensions ◽

Higher Education Management ◽

Two Phase ◽

Education Management ◽

Confirmatory Factor ◽

The University

Today, the higher education sector can be considered a market and, within it, private university education is a common marketable service in the literature on higher education management. Research on the analysis of the variables that generate the university image has been the subject of numerous investigations. Although there is no generally accepted definition, most authors approach the measurement of image through multi-factor scales, with variables relating to functional and psychological elements. This research aims to contribute to study of the most determinant variables in measuring a product’s image, assessing especially the effect of the reputation construct. This was done through measuring the image of the “private university” product as perceived by citizens of Andalusia, based on a standardized model with three dimensions—functional and affective aspects and reputation. After adapting and validating the questionnaire, a two-phase procedure is performed with double validation through exploratory and confirmatory factor analysis. The results show an adapted scale valid for measuring the image of a generic product; with presentation and discussion of a series of advantages of incorporating reputation and measuring image through models with three dimensions. This article goes deeper into the possible influence of reputation as a determinant factor in measuring image, an assumption arising from some models for measuring image, something that so far has not been sufficiently contrasted.

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