scholarly journals Pengaruh Inovasi, Orientasi Kewirausahaan Dan Pasar Terhadap Keunggulan Bersaing Ukm Kuliner

2021 ◽  
Vol 3 (3) ◽  
pp. 875
Author(s):  
Virginia Verbyani ◽  
Sarwo Edy Handoyo
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Significant Influence ◽  
Entrepreneurial Orientation ◽  
Probability Sampling

The purpose of this research was to determine the influence of innovation. Entrepreneurial orientation and market orientation on the competitive advantage of culinary SMEs in West Jakarta. The population in this study is the owner/manager of culinary SMEs in West Jakarta. The sample used in this study were 52 owners/managers of culinary SMEs in West Jakarta, with the method used was non-probability sampling. This research uses PLS-SEM with the help of SmartPLS software version 3.3.3. The results of this study indicate that the innovation, entrepreneurial orientation and market orientation have a positive and significant influence on the competitive advantage of culinary SMEs in West Jakarta.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh inovasi, orientasi kewirausahaan dan orientasi pasar terhadap keunggulan bersaing UKM kuliner di Jakarta Barat. Populasi dalam penelitian ini adalah pemilik/pengelola UKM kuliner di Jakarta Barat. Sampel yang digunakan dalam penelitian ini sebanyak 52 pemilik/pengelola UKM kuliner di Jakarta Barat, dengan metode yang digunakan ialah non probality sampling. Penelitian ini menggunakan PLS-SEM dengan bantuan software SmartPLS versi 3.3.3. Hasil penelitian ini menunjukan bahwa inovasi, orientasi kewirausahaan dan orientasi pasar memiliki pengaruh yang positif dan signifikan terhadap keunggulan bersaing UKM kuliner di Jakarta Barat

scholarly journals Orientasi Strategi yang Mempengaruhi Kinerja Organisasi Usaha Kecil Menengah di Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 470
Author(s):  
Kadek Arya Jaya Kusuma ◽  
Eddy Supriyatna MZ
Keyword(s):  
Organizational Performance ◽  
Market Orientation ◽  
Significant Influence ◽  
Entrepreneurial Orientation ◽  
Sampling Method ◽  
Small And Medium Enterprises ◽  
Probability Sampling ◽  
Medium Enterprises ◽  
Technology Orientation ◽  
Processing Techniques

The purpose of this study was to examine the effect of market orientation, technology orientation, and entrepreneurial orientation on the performance of small and medium enterprises in Jakarta. The sample was selected using the non-probability sampling method, amounting to 100 respondents who are entrepreneurs or entrepreneurs in the field of small and medium scale enterprises. Data processing techniques using the SmartPLS 3.0 program. The results of this study indicate that there is a significant influence between market orientation on organizational performance, there is a significant influence between technology orientation on organizational performance, and there is a significant influence between entrepreneurial orientation on organizational performance. Tujuan penelitian ini adalah untuk menguji pengaruh orientasi pasar, orientasi teknologi dan orientasi kewirausahaan terhadap kinerja organisasi usaha kecil dan menengah di Jakarta. Sampel dipilih menggunakan metode non-probability sampling berjumlah 100 responden yang merupakan pelaku usaha atau wirausaha dalam bidang skala usaha kecil dan menengah. Teknik pengolahan data menggunakan program SmartPLS 3.0. Hasil penelitian ini menunjukan bahwa adanya pengaruh signifikan antara orientasi pasar terhadap kinerja organisasi, adanya pengaruh yang signifikan antara orientasi teknologi terhadap kinerja organisasi, dan adanya pengaruh yang signifikan antara orientasi kewirausahaan terhadap kinerja organisasi. 

PENGARUH INOVASI DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING UMKM KULINER

2019 ◽  
Vol 4 (1) ◽  
pp. 111-118
Author(s):  
Inda Lestari ◽  
Miguna Astuti ◽  
Hariyanto Ridwan
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Significant Influence ◽  
Entrepreneurial Orientation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Data Analysis Tool

This research was conducted to analyze the effect of innovation orientation and entrepreneurship on the competitive advantage of culinary MSMEs in the Cilandak Barat area, South Jakarta. The population used for this study was 36 actors in the culinary field of SMEC. The sampling technique uses a saturated sampling method. The data analysis tool used is PLS 3.0. The results of this study indicate that the innovation variable has a significant influence on the culinary competitiveness of SMEC. And, entrepreneurial orientation has a significant influence on the culinary competitiveness of SMEC. The researcher suggests SMECs to pay attention to other factors that can influence competitive advantage. Keywords: Innovation, Entrepreneurship Orientation, Competitive Advantage

scholarly journals EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE

2021 ◽  
Vol 19 (2) ◽  
pp. 448-458
Author(s):  
Cindera Fatikha ◽  
◽  
Mintarti Rahayu ◽  
Sumiati Sumiati ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Least Squares ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Performance Test ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Positive Effect

This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by competitive advantage. The sample in this study was 132 owners from a population of 463 SMEs owners of Tempe chips. The sampling technique in this study used purposive sampling. Data analysis techniques using Partial Least Squares (PLS). The results showed that entrepreneurial orientation had a direct positive effect on marketing performance; market orientation has a direct positive effect on marketing performance; entrepreneurial orientation has a direct positive effect on competitive advantage; market orientation has a direct positive effect on competitive advantage; competitive advantage has a direct positive effect on marketing performance; entrepreneurial orientation has a positive effect on marketing performance through competitive advantage; Market orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.

scholarly journals Pengaruh Orientasi Pasar terhadap Nilai Inovasi, Keunggulan Bersaing, Kinerja Unit Usaha dan Jasa Berbasis Syari’ah. (Studi Kasus unit Usaha dan Jasa berbasis Syari’ah di Wilayah Malang Raya)

El Dinar ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 13
Author(s):  
Syahirul Alim
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Market Share ◽  
Significant Influence ◽  
Statistical Tests ◽  
Target Market ◽  
Marketing Concept ◽  
Organizational Goals ◽  
Business Units

<p>The marketing concept states that to achieve organizational goals such as market share and profitability depends on the company's ability to determine the needs and wants of the target market and satisfy it more effectively and efficiently than its competitors.<br />The purpose of this study is to examine whether pangaruh between market orientation, innovation value and competitive advantage to the performance of business units and services based on sharia. The results of statistical tests show that market orientation has a significant influence on the value of innovation. Market orientation with competitive advantage has significant influence. The value of innovation with competitive advantage has significant influence. The market orientation with the performance of sharia-based business units and services has no significant effect. This study proves that the value of innovation and competitive advantage is the intervening variable to create the performance of shariah-based business units and services.</p>

scholarly journals THE MODEL OF COMPETITIVE ADVANTAGE FOR JAVA BATIK MSES

2020 ◽  
Vol 2 (1) ◽  
pp. 1-20
Author(s):  
Anwar Sulaiman ◽  
Ruwaida Ruwaida ◽  
Rufial Rufial
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Technological Innovation ◽  
Entrepreneurial Orientation ◽  
Analysis Tool ◽  
Marketing Capabilities ◽  
Marketing Capability ◽  
Research Results ◽  
Research Findings ◽  
The City

The purpose of this study was to determine and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation partially or collectively on competitive advantage. To find out and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation on competitive advantage either partially or collectively. The population in this study amounted to 330 MSEs Batik entrepreneurs in Central Java, divided into 2 cities and 3 districts, namely the city of Surakarta and the city of Pekalongan, as well as Sragen, Sukoharjo, and Pekalongan districts. The research method used in this research is quantitative research methods. The research design used explanatory research and descriptive research through survey and questionnaire approaches. The analysis used in this research is the Confirmatory Factor Analysis (CFA). The statistical analysis tool used was LISREL 8.70. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or jointly have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage.

scholarly journals Enhancing Competitiveness of Creative Industries: SME in West Sumatra

2018 ◽  
Vol 7 (3.30) ◽  
pp. 544
Author(s):  
Tafdil Husni ◽  
Rida Rahim ◽  
Desyetti . ◽  
Yurniwati .
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Secondary Data ◽  
Creative Industries ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
West Sumatra ◽  
Small Industries

This research is conducted to identify the competitiveness of creative industries in West Sumatra based on market orientation, entrepreneurial orientation, and competitive advantage. Variables used in this research are competitiveness, market orientation, entrepreneurship orientation, and competitive advantage. The method of collecting primary data are obtained through questionnaires and guided interviews. The primary data used are from survey to small industries and secondary data are from Department of Industrial and Trade Cooperatives (Diskoperindag) and Department of Tourism of West Sumatra. Hypothesis is tested using Partial Least Square (PLS) method. The research found that the increase of competitiveness will be reached if the company has competitive advantage and the manager/owner of creative industry is entrepreneurial-oriented. This entrepreneurial orientation influence competitiveness directly or mediated by competitive advantage. Whereas, market orientation cannot create creative industry’s competitiveness either directly or mediated by competitive advantage. 

scholarly journals Pengaruh Orientasi Pasar, Orientasi Dan Kompetensi Kewirausahaan Terhadap Kinerja Usaha

2021 ◽  
Vol 3 (1) ◽  
pp. 72
Author(s):  
Agung Coasanata Zaini ◽  
Sarwo Edy Handoyo
Keyword(s):  
Market Orientation ◽  
Significant Influence ◽  
Entrepreneurial Orientation ◽  
Small Businesses ◽  
Business Performance

The purpose of this study is to examine the effect of market orientation, entrepreneurial orientation and entrepreneurial competence on the performance of culinary micro and small businesses in West Jakarta. This study took a sample of 75 companies and tested using SmartPLS 3.0. This study can explain that market orientation, entrepreneurial orientation, and entrepreneurial competence have a significant influence on business performance. Tujuan dari penelitian ini adalah untuk menguji pengaruh dari orientasi pasar, orientasi kewirausahaan dan kompetensi kewirausahaan terhadap kinerja usaha mikro kecil dan menengah kuliner di Jakarta Barat. Penelitian ini mengambil sampel sebanyak 75 perusahaan dan diuji menggunakan SmartPLS 3.0. Penelitian ini dapat menjelaskan bahwa orientasi pasar, orientasi kewirausahaan, dan kompetensi kewirausahaan mempunyai pengaruh yang signifikan terhadap kinerja usaha

scholarly journals ORIENTASI PASAR, STRATEGI DIFERENSIASI, DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING BERPENGARUH PADA INDUSTRI ENDEK

2020 ◽  
Vol 9 (8) ◽  
pp. 3237
Author(s):  
Nyoman Agus Surya Nugraha ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Competitive Advantage ◽  
Multiple Linear Regression ◽  
Market Orientation ◽  
Significant Influence ◽  
Product Innovation ◽  
Customer Needs ◽  
Differentiation Strategy

This research conducted in Klungkung with 96 owners of the endek fabric business as samples. Determination of samples by Saturated Sampling. Data collection through questionnaires and analyzed with multiple linear regression. Based on the results, Market Orientation, Differentiation Strategy, and Product Innovation simultaneously have significant effect on Competitive Advantage. There is a partially positive and significant influence between Market Orientation and Competitive Advantage in the Endek Industry. There is a positive and partially significant influence between the Differentiation Strategy on Competitive Advantage in the Endek Industry. There is a partially positive and significant influence between Product Innovation on Competitive Advantage in the Endek Industry. Efforts to increase the competitive advantage of the endek industry can be carried out by endek entrepreneurs by collecting information about customer needs, making endek fabric designs that are different and easily recognizable compared to competitors' products and trying to sell products abroad. Keywords: market orientation, differentiation strategy, product innovation, competitive advantage.

scholarly journals FAKTOR-FAKTOR KEUNGGULAN BERSAING DAN IMPLIKASI TERHADAP KINERJA PERUSAHAAN (Studi Kasus UKM Pengelola Ikan Lele di Kabupaten Cirebon)

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Wely Hadi Gunawan ◽  
Miyasto Miyasto ◽  
Rahardjo Toto Susilo
Keyword(s):  
Theoretical Model ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Equation Model ◽  
Analytical Tool ◽  
Company Performance ◽  
Medium Enterprises ◽  
Short Time ◽  
Positive Effect

ABSTRACTSmall and Medium Enterprises (SMEs) are an important part for the community. Matters relating to the performance of SMEs should be noted by research.Based on the data released by the Koperasi Pembudidayaan Lele Mandiri Cirebon regency addressing SMEs decreased production of catfish annual management throughout the year from April to July 2015 through March to June 2016. Therefore, this study was conducted to determine how improve the performance of the company from the SME management of catfish in the district of CirebonThis research was conducted by analyzing the factors that influence entrepreneurial orientation with variable market orientation and competitive advantage variable as an intervening variable. This study develops a theoretical model based stuctural Equation Model (SEM) were tested using Amos 1.8 as an analytical tool. , Respondents of this study is SMEs Lele Cirebon regency totaling 120 people.The results of this study show that entrepreneurial orientation positive effect on company performance, market orientation positive effect of competitive advantage, superiority positive effect on the company's performance, entrepreneurial orientation does not affect the competitive advantage, market orientation does not affect the performance of the company, due to the very short time researchers distributing questionnaires that many respondents could not be interviewed in depth.

scholarly journals PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KINERJA PADA USAHA KECIL DAN MENENGAH SEKTOR RITEL

2019 ◽  
Vol 3 (1) ◽  
pp. 156
Author(s):  
Mei Ie ◽  
Vincent Pratama
Keyword(s):  
Hypothesis Testing ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Small Businesses ◽  
Customer Orientation ◽  
Sampling Technique ◽  
Retail Sector ◽  
Business Sector ◽  
Probability Sampling ◽  
Purposive Sampling

Sektor usaha kecil menengah (UKM) memiliki peran penting dalam mendorong pertumbuhan perekonomian Indonesia. Untuk menunjang kinerja UKM, diperlukan adanya orientasi kewirausahaan dan orientasi pasar. Tingkat orientasi kewirausahaan dalam bisnis dapat dilihat dari sejauhmana suatu bisnis/perusahaan berinovasi, mengambil resiko dan  bertindak secara proaktif. Tingkat orientasi pasar dapat dilihat dari sejauhmana suatu bisnis/perusahaan fokus pada pelanggan (orientasi pelanggan), memahami pesaing (orientasi pesaing), dan mengintegrasi semua fungsi dalam bisnis/perusahaan untuk menciptakan nilai pelanggan yang unggul. Penelitian ini bertujuan untuk mengetahui pengaruh orientasi kewirausahaan dan orientasi pasar secara bersama-sama terhadap kinerja pada usaha kecil dan menengah sektor ritel, pengaruh orientasi kewirausahaan secara parsial terhadap kinerja pada usaha kecil dan menengah sektor ritel, dan pengaruh orientasi pasar secara parsial terhadap kinerja pada usaha kecil dan menengah sektor ritel. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling, dengan teknik purposive sampling. Data dianalisis dengan menggunakan metode analisis regresi ganda. Pengujian hipotesis menggunakan uji F dan ui t. Hasil pengujian hipotesis  menunjukkan bahwa orientasi kewirausahaan dan orientasi pasar, baik secara bersama-sama maupun secara parsial memiliki pengaruh terhadap kinerja pada usaha kecil dan menengah sektor ritel. Kesimpulan dari penelitian ini adalah terdapat pengaruh orientasi kewirausahaan dan orientasi pasar secara bersama-sama terhadap kinerja pada usaha kecil dan menengah sektor ritel, terdapat pengaruh orientasi kewirausahaan secara parsial terhadap kinerja pada usaha kecil dan menengah sektor ritel, dan terdapat pengaruh orientasi pasar secara parsial terhadap kinerja pada usaha kecil dan menengah sektor ritel. The small and medium business sector (UKM) has an important role in driving the growth of the Indonesian economy. To support the performance of SMEs, an entrepreneurial orientation and a market orientation are needed. The level of entrepreneurial orientation in business can be seen from the extent to which a business / company innovates, takes risks and acts proactively. The level of market orientation can be seen from the extent to which a business / company focuses on customers (customer orientation), understands competitors (competitor orientation), and integrates all functions in the business / company to create superior customer value. This study aims to determine the effect of entrepreneurial orientation and market orientation together on performance in the small and medium sized retail sector, the effect of entrepreneurial orientation partially on performance in the small and medium sized retail sector, and the effect of partial market orientation on performance on businesses small and medium retail sector. The sampling method used in this study is non-probability sampling, with a purposive sampling technique. Data were analyzed using the multiple regression analysis method. Hypothesis testing using the F test and UI t. The results of hypothesis testing show that entrepreneurial orientation and market orientation, both jointly and partially have an influence on performance in the retail and small businesses. The conclusion of this study is that there is an effect of entrepreneurial orientation and market orientation together on the performance of retail and small businesses in the retail sector, there is an effect of entrepreneurial orientation partially on performance in the retail and small businesses, and there is a partial influence of market orientation on performance in the retail and small business sector.

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