scholarly journals Analisis Proses Personal Selling Pedagang Etnis Tionghoa di Blok B Pasar Tanah Abang

Prologia ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 562
Author(s):  
Yessica Marcella Rasha ◽  
Diah Ayu Candraningrum
Keyword(s):  
Personal Selling

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana proses personal selling yang dilakukan oleh etnis Tionghoa, selaku etnis yang terkenal dengan kemampuannya dalam berdagang, di blok B pasar Tanah Abang yang merupakan pusat grosir terbesar di Asia Tenggara. Penelitian ini fokus pada proses personal selling, yang merupakan salah satu bauran komunikasi pemasaran untuk mengetahui secara mendalam bagaimana komunikasi personal dalam memasarkan produk, yang dilakukan pedagang etnis Tionghoa ke calon pelanggan. Penelitian ini menggunakan pendekatan kualitatif dengan ciri deskriptif. Metode yang digunakan adalah fenomenologi untuk melakukan wawancara mendalam kepada informan dan observasi non partisipan untuk mengamati secara langsung kegiatan personal selling yang dilakukan oleh pedagang etnis Tionghoa di Blok B pasar Tanah Abang. Dalam personal selling, terdapat 7 proses yang dimulai dari prospecting (memilih dan menilai prospek), preapproach (prapendekatan), approach (pendekatan), presentation & demonstration(presentasi dan demonstrasi), handling objections (mengatasi keberatan), closing(penutupan), hingga follow up (tindak lanjut). Dengan adanya penelitian ini, ditemukan hasil bahwa para pedagang etnis Tionghoa menjalankan seluruh tahap proses personal selling. Pendekatan komunikasi yang dilakukan oleh pedagang etnis Tionghoa di Blok B pasar Tanah Abang dalam proses personal selling sangat mendalam, mulai dari sekedar hubungan jual beli sampai dengan suatu hubungan yang lebih akrab (cultivation), yaitu salah satu sifat dari personal selling. Pernyataan kepuasan pelanggan akan pelayanan dalam proses personal selling menjadi salah satu faktor tetap eksisnya pedagang etnis Tionghoa akan kemampuannya dalam berdagang.

scholarly journals Proses Personal Selling dalam Pemasaran KPR BCA

2020 ◽  
Vol 4 (2) ◽  
pp. 86-95
Author(s):  
Rofian Dedi Susanto
Keyword(s):  
Qualitative Research ◽  
Personal Selling ◽  
Satisfaction Score ◽  
Case Study Method ◽  
Data Presentation ◽  
Using Data ◽  
Data Collection Technique ◽  
Depth Interviews

The mortgage is one of the excellent facilities from BCA. As a top product, BCA is aggressively offering that facility to its customers. BCA KCU Thamrin offered mortgages through their marketing officer. This study aims to examine and analyze the implementation of a personal selling strategy by BCA KCU Thamrin's marketing officers to achieve the target. This research is descriptive qualitative research with a case study method and the data collection technique uses in-depth interviews. The data analysis is using data reduction, data presentation, and making conclusions. The validity of the data is checked by the source triangulation method. The result of this research shows that the marketing officers of BCA KCU Thamrin strategy for offering mortgages to their customers is by integrating and follow the stages of personal selling strategy, which are Prospecting and Qualifying, Pre approach, Approach, Presentation and Demonstration, Overcoming Objection, Closing the Sale, and Follow Up. The implementation of personal selling strategy viciously has delivered BCA KCU Thamrin to achieve the best of satisfaction score by customers in 49 from 50 (98%). The conclusion that can be drawn is that achieving the best satisfaction score at BCA KCU Thamrin shows the strength of personal selling strategy.

scholarly journals PENERAPAN PERSONAL SELLING PADA STRATEGI PEMASARAN CV SURYA GEMILANG MOTOR (CABANG WULUHAN KABUPATEN JEMBER)

2020 ◽  
Vol 19 (2) ◽  
pp. 1
Author(s):  
Sampir Andrean Sukoco ◽  
Muhammad Cindika Putra Emas Gustiawan
Keyword(s):  
Personal Selling ◽  
Data Display

Personal selling merupakan presentasi pribadi oleh seorang sales dengan tujuan melakukan penjualan dan meningkatkan hubungan yang baik dengan para konsumen, baik itu konsumen yang sudah lama maupun konsumen yang masih baru. Sales melakukan komunikasi langsung kepada konsumen dengan menawarkan produknya. Penelitian ini membahas tentang penerapan personal selling yang dilakukan oleh CV Surya Gemilang Motor Cabang Wuluhan dalam menawarkan produk motor honda yang dijual.Metode penelitian ini menggunakan metode kualitatif studi kasus dengan cara mendeskripsikan apa yang dilakukan oleh CV Surya Gemilang Motor Cabang Wuluhan dalam menerapkan personal selling. Teknik penentuan informan menggunakan metode purposive, informan untuk penelitian ini berjumlah 3 orang yang dipilih peneliti karena memiliki kompetensi dibidangnya. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Metode analisis data dilakukan dengan tiga cara yaitu Data Condensation, Data Display, dan Conclusion Drawing atau Verifications.Hasil dari penelitian ini menunjukkan bahwa CV Surya Gemilang Motor Cabang Wuluhan menerapkan personal selling pada strategi pemasarannya. Tahap-tahap yang dilakukan adalah memilih dan menilai prospek dengan cara kanvas, melakukan pra pendekatan kepada prospek terlebih dahulu, setelah itu melakukan pendekatan, melaksanakan presentasi/demontrasi kepada prospek tentang keunggulan motor honda, handling objection, melakuan sales closing ketika sudah presentasi/demontrasi, dan juga yang terakhir melakukan follow up kepada prospek.

scholarly journals PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN KACAMATA PADA AGUNG OPTIK DI KOTA PALU

2020 ◽  
Vol 5 (2) ◽  
pp. 183-195
Author(s):  
Tini Tini ◽  
Maskuri Sutomo ◽  
Ira Nuriya Santi
Keyword(s):  
Linear Regression Analysis ◽  
Personal Selling ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Independent Variable ◽  
Sample Method

The purpose of this study was to determine the effect of simultaneous and partial personal selling on the decision to buy glasses at Agung Optik in Palu city. The independent variable used in this study is personal selling (X) while the dependent variable is the purchase decision (Y). The research method used in this study is a descriptive causal sample method used in this study as many as 90 respondents with the form of sampling using purposive sampling technique. Data analysis method used in this study is a multiple linear regression analysis method. The results of this study indicate that: 1). Simultaneously personal selling has a significant influence on the decision to buy glasses at Agung Optik in Palu city. 2). Approach variables, presentation and demonstration, handling objections, closing, and follow-up partially have a significant effect on the decision to purchase glasses at Agung Optik in Palu city.                                    Tujuan penelitian ini adalah untuk mengetahui pengaruh secara simultan dan parsial personal selling terhadap keputusan pembelian kacamata pada Agung Optik di kota Palu. Variabel independen yang digunakan dalam penelitian ini adalah personal selling (X) sedangkan variabel dependen adalah keputusan pembelian (Y). Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kausal sampel yang digunakan pada penelitian ini yaitu sebanyak 90 responden dengan bentuk pengambilan sampel menggunakan teknik purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian ini menunjukan bahwa : 1). Secara simultan personal selling berpengaruh secara signifikan terhadap keputusan pembelian kacamata pada Agung Optik di kota Palu. 2). Variabel pendekatan, presentasi dan demontasi, penanganan keberatan, menutup, dan tindak lanjut secara parsial berpengaruh signifikan terhadap keputusan pembelian kacamata pada Agung Optik di kota Palu.

scholarly journals PERSONAL SELLING IN MARKETING

2016 ◽  
Author(s):  
Ioana Olariu
Keyword(s):  
Major Element ◽  
Personal Selling ◽  
Marketing Communication ◽  
Business Firm ◽  
Communication Tool ◽  
Communication Program ◽  
Sales Presentation ◽  
Selling Process ◽  
Sales Strategies

Personal selling is a major element in the marketing communication program of a business firm. This article describes in a theoretical way the scope and significance of personal selling in marketing, it outlines the stages of the selling process. Personal selling is the most effective marketing communication tool because it allows salespeople to adapt their presentation to each potential or current client. They use their knowledge of the customer’s buying process to choose effective sales strategies. An effective sales presentation is usually the most important element of a sales job. Most well-managed companies want their salespeople to go through the following sequence in making a presentation: locating and qualifying prospects, a pre-approach, the presentation itself, closing the sale and follow-up. Finding the best prospects may be the key step in this sequence, but the close may be the hardest part.

Therapy and prevention for mental health: What if mental diseases are mostly not brain disorders?

2019 ◽  
Vol 42 ◽  
Author(s):  
John P. A. Ioannidis
Keyword(s):  
Mental Health ◽  
Mental Disease ◽  
Brain Disorders ◽  
Social Stressors ◽  
Labor Education ◽  
Mental Diseases ◽  
Long Term Follow Up ◽  
Political Decisions

AbstractNeurobiology-based interventions for mental diseases and searches for useful biomarkers of treatment response have largely failed. Clinical trials should assess interventions related to environmental and social stressors, with long-term follow-up; social rather than biological endpoints; personalized outcomes; and suitable cluster, adaptive, and n-of-1 designs. Labor, education, financial, and other social/political decisions should be evaluated for their impacts on mental disease.

Brief summary of Kleť photographic search programme for minor planets

1999 ◽  
Vol 173 ◽  
pp. 189-192
Author(s):  
J. Tichá ◽  
M. Tichý ◽  
Z. Moravec
Keyword(s):  
Ccd Camera ◽  
Minor Planet ◽  
Minor Planets ◽  
Main Belt

AbstractA long-term photographic search programme for minor planets was begun at the Kleť Observatory at the end of seventies using a 0.63-m Maksutov telescope, but with insufficient respect for long-arc follow-up astrometry. More than two thousand provisional designations were given to new Kleť discoveries. Since 1993 targeted follow-up astrometry of Kleť candidates has been performed with a 0.57-m reflector equipped with a CCD camera, and reliable orbits for many previous Kleť discoveries have been determined. The photographic programme results in more than 350 numbered minor planets credited to Kleť, one of the world's most prolific discovery sites. Nearly 50 per cent of them were numbered as a consequence of CCD follow-up observations since 1994.This brief summary describes the results of this Kleť photographic minor planet survey between 1977 and 1996. The majority of the Kleť photographic discoveries are main belt asteroids, but two Amor type asteroids and one Trojan have been found.

Intranuclear Crystals in Regenerating Canine Kidneys

1973 ◽  
Vol 31 ◽  
pp. 412-413
Author(s):  
D.G. Osborne ◽  
L.J. McCormack ◽  
M.O. Magnusson ◽  
W.S. Kiser
Keyword(s):  
Epithelial Cell ◽  
Epithelial Cells ◽  
Tubular Epithelial Cell ◽  
Tubular Epithelial Cells ◽  
Cell Nuclei ◽  
Crystalline Structures ◽  
Small Crystals ◽  
Membrane Bound

During a project in which regenerative changes were studied in autotransplanted canine kidneys, intranuclear crystals were seen in a small number of tubular epithelial cells. These crystalline structures were seen in the control specimens and also in regenerating specimens; the main differences being in size and number of them. The control specimens showed a few tubular epithelial cell nuclei almost completely occupied by large crystals that were not membrane bound. Subsequent follow-up biopsies of the same kidneys contained similar intranuclear crystals but of a much smaller size. Some of these nuclei contained several small crystals. The small crystals occurred at one week following transplantation and were seen even four weeks following transplantation. As time passed, the small crystals appeared to fuse to form larger crystals.

Electron Microscopy of Human Gallstones

1971 ◽  
Vol 29 ◽  
pp. 296-297
Author(s):  
C. Wolpers ◽  
R. Blaschke
Keyword(s):  
Electron Microscopy ◽  
Room Temperature ◽  
Bile Pigment ◽  
X Ray Diffraction ◽  
Triclinic Crystal System ◽  
X Ray ◽  
Follow Up Study ◽  
Infra Red ◽  
Main Components

Scanning microscopy was used to study the surface of human gallstones and the surface of fractures. The specimens were obtained by operation, washed with water, dried at room temperature and shadowcasted with carbon and aluminum. Most of the specimens belong to patients from a series of X-ray follow-up study, examined during the last twenty years. So it was possible to evaluate approximately the age of these gallstones and to get information on the intensity of growing and solving.Cholesterol, a group of bile pigment substances and different salts of calcium, are the main components of human gallstones. By X-ray diffraction technique, infra-red spectroscopy and by chemical analysis it was demonstrated that all three components can be found in any gallstone. In the presence of water cholesterol crystallizes in pane-like plates of the triclinic crystal system.

Articulatory Intervention for the Visually Impaired

1979 ◽  
Vol 10 (3) ◽  
pp. 139-144
Author(s):  
Cheri L. Florance ◽  
Judith O’Keefe
Keyword(s):  
High School ◽  
High School Students ◽  
Behavior Change ◽  
Visually Impaired ◽  
School Students ◽  
Handicapped Children ◽  
Paired Stimuli ◽  
Visually Handicapped ◽  
Parent Program

A modification of the Paired-Stimuli Parent Program (Florance, 1977) was adapted for the treatment of articulatory errors of visually handicapped children. Blind high school students served as clinical aides. A discussion of treatment methodology, and the results of administrating the program to 32 children, including a two-year follow-up evaluation to measure permanence of behavior change, is presented.

What Does Evidence-Based Practice Mean to You? A Follow-Up Study Examining School-Based Speech-Language Pathologists' Perspectives on Evidence-Based Practice

2020 ◽  
Vol 29 (2) ◽  
pp. 688-704
Author(s):  
Katrina Fulcher-Rood ◽  
Anny Castilla-Earls ◽  
Jeff Higginbotham
Keyword(s):  
Clinical Practice ◽  
Research Evidence ◽  
Evidence Based Practice ◽  
Evidence Based ◽  
Clinical Expertise ◽  
Speech Language Pathologists ◽  
School Based ◽  
Research Findings ◽  
Ebp Implementation

Purpose The current investigation is a follow-up from a previous study examining child language diagnostic decision making in school-based speech-language pathologists (SLPs). The purpose of this study was to examine the SLPs' perspectives regarding the use of evidence-based practice (EBP) in their clinical work. Method Semistructured phone interviews were conducted with 25 school-based SLPs who previously participated in an earlier study by Fulcher-Rood et al. 2018). SLPs were asked questions regarding their definition of EBP, the value of research evidence, contexts in which they implement scientific literature in clinical practice, and the barriers to implementing EBP. Results SLPs' definitions of EBP differed from current definitions, in that SLPs only included the use of research findings. SLPs seem to discuss EBP as it relates to treatment and not assessment. Reported barriers to EBP implementation were insufficient time, limited funding, and restrictions from their employment setting. SLPs found it difficult to translate research findings to clinical practice. SLPs implemented external research evidence when they did not have enough clinical expertise regarding a specific client or when they needed scientific evidence to support a strategy they used. Conclusions SLPs appear to use EBP for specific reasons and not for every clinical decision they make. In addition, SLPs rely on EBP for treatment decisions and not for assessment decisions. Educational systems potentially present other challenges that need to be considered for EBP implementation. Considerations for implementation science and the research-to-practice gap are discussed.

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