scholarly journals PENERAPAN PERSONAL SELLING PADA STRATEGI PEMASARAN CV SURYA GEMILANG MOTOR (CABANG WULUHAN KABUPATEN JEMBER)

2020 ◽  
Vol 19 (2) ◽  
pp. 1
Author(s):  
Sampir Andrean Sukoco ◽  
Muhammad Cindika Putra Emas Gustiawan
Keyword(s):  
Personal Selling ◽  
Data Display

Personal selling merupakan presentasi pribadi oleh seorang sales dengan tujuan melakukan penjualan dan meningkatkan hubungan yang baik dengan para konsumen, baik itu konsumen yang sudah lama maupun konsumen yang masih baru. Sales melakukan komunikasi langsung kepada konsumen dengan menawarkan produknya. Penelitian ini membahas tentang penerapan personal selling yang dilakukan oleh CV Surya Gemilang Motor Cabang Wuluhan dalam menawarkan produk motor honda yang dijual.Metode penelitian ini menggunakan metode kualitatif studi kasus dengan cara mendeskripsikan apa yang dilakukan oleh CV Surya Gemilang Motor Cabang Wuluhan dalam menerapkan personal selling. Teknik penentuan informan menggunakan metode purposive, informan untuk penelitian ini berjumlah 3 orang yang dipilih peneliti karena memiliki kompetensi dibidangnya. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Metode analisis data dilakukan dengan tiga cara yaitu Data Condensation, Data Display, dan Conclusion Drawing atau Verifications.Hasil dari penelitian ini menunjukkan bahwa CV Surya Gemilang Motor Cabang Wuluhan menerapkan personal selling pada strategi pemasarannya. Tahap-tahap yang dilakukan adalah memilih dan menilai prospek dengan cara kanvas, melakukan pra pendekatan kepada prospek terlebih dahulu, setelah itu melakukan pendekatan, melaksanakan presentasi/demontrasi kepada prospek tentang keunggulan motor honda, handling objection, melakuan sales closing ketika sudah presentasi/demontrasi, dan juga yang terakhir melakukan follow up kepada prospek.

scholarly journals RISING STUDENT’S ACADEMIC HONESTY: THE IMPLEMENTATION OF CLASSROOM DEVELOPMENTAL BIBLIOTHERAPY (CDB) IN BAHASA INDONESIA LEARNING AT MADRASAH IBTIDAIYAH

2017 ◽  
Vol 2 (2) ◽  
pp. 28
Author(s):  
Siti Khorriyatul Khotimah
Keyword(s):  
Data Analysis ◽  
Learning Process ◽  
Quantitative Data ◽  
Self Report ◽  
Academic Honesty ◽  
Data Display ◽  
Qualitative And Quantitative ◽  
5Th Grade ◽  
Bahasa Indonesia

<p>The aims of this research are to find out: (1) the implementation of classrooom developmental bibliotherapy (CDB) in Bahasa Indonesia learning process to improve student’s academic honesty, and (2) the result of the implementation of CDB in Bahasa Indonesia learning to improve student’s academic honesty. This is a classroom action research. The subjects are 28 students from 5th grade of MI (Madrasah Ibtidaiyah) Cahaya. This research has 3 cycles with 3 to 4 sessions in every cycle. In every session, the learning process are integrated CDB’s stage into Bahasa Indonesia learning process in competencies: reading, writing, and speaking. The qualitative and quantitative data are collected with several technics: observation, interview, students self report and students journals analizes. The process of data analysis are: data reduction, data display, and an overview of conclusions / verification. The data analizes is explained as findings and reflections in every cycle that will be follow up to the next cycle or stop the action. The result are: (1) the implemention of CDB in Bahasa Indonesia learning are success especially in playing drama, and (2) the improvement of student’s academic honesty is known from by the number of honest student increase to 96%, and the students show some behavior to maintain their academic honesty.</p>

scholarly journals Strategi Promosi dalam Pengembangan Pariwisata Lokal di Desa Wisata Jelekong

TRIKONOMIKA ◽  
2014 ◽  
Vol 13 (2) ◽  
pp. 184
Author(s):  
Nisa Amalina Setiawan ◽  
Farid Hamid U.
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Word Of Mouth ◽  
Personal Selling ◽  
Data Display ◽  
Case Study Method ◽  
Literature Study ◽  
Promotion Strategy ◽  
Depth Interview

The approach of this research is qualitative, using case study method. The data was obtained through in-depth interview, observation, literature study, and documentation. The data analysis steps used were data reduction, data display, and verification. The purpose of the research is to investigate the promotion strategy of the tourism village of Jelekong, Bandung Regency performed by Kompepar Giriharja. The result of the research shows that Kompepar Giriharja performs promotion mix, i.e., word of mouth, public relations, personal selling, event, exhibition, merchandise, publication, and website. From overall promotion strategy applied by Kompepar Giriharja, the main priority was through event and public relations. The conclusion of this research is Kompepar Giriharja has not formulated comprehensive and integrated promotion strategy.

scholarly journals Pendampingan Strategi Marketing Digital dalam Mewujudkan Desa Wisata Religi di Desa Pajajar Kecamatan Rajagaluh Kabupaten Majalengka

2020 ◽  
Vol 2 (2) ◽  
pp. 57
Author(s):  
Taufik Ridwan
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Word Of Mouth ◽  
Personal Selling ◽  
Data Display ◽  
Case Study Method ◽  
Literature Study ◽  
Promotion Strategy ◽  
Depth Interview

The approach of this research is qualitative, using case study method. The data was obtained through in-depth interview, observation, literature study, and documentation. The data analysis steps used were data reduction, data display, and verification. The purpose of the research is to investigate the promotion strategy of the tourism village of Pajajar, Majalengka Regency performed by Kompepar Pajajar. The result of the research shows that Kompepar Pajajar performs promotion mix, i.e., word of mouth, public relations, personal selling, event, exhibition, merchandise, publication, and website. From overall promotion strategy applied by Kompepar Pajajar, the main priority was through event and public relations. The conclusion of this research is Kompepar Pajajar has not formulated comprehensive and integrated promotion strategy Abstrak Penelitian ini menggunakan pendekatan kualitatif melalui metode studi kasus. Data diperoleh melalui wawancara mendalam, observasi, studi literatur, dan dokumentasi. Adapun langkah-langkah analisis data meliputi reduksi data, penyajian data, dan verifikasi. Tujuan pelaksanaan penelitian ini adalah untuk mengetahui strategi promosi desa Pajajar, Kabupaten Majalengka yang dijalankan oleh Kelompok Penggerak Pariwisata (Kompepar) Desa Pajajar. Berdasarkan hasil penelitian yang diperoleh, Kompepar Desa Pajajar menjalankan promotion mix yang meliputi word of mouth, public relations, personal selling, event, eksibisi, merchandise, publikasi, dan website internet. Dari keseluruhan bentuk promosi, prioritas utama promosi dilakukan melalui event dan public relations. Dalam penelitian ini disimpulkan bahwa Kompepar Desa Pajajar belum merumuskan strategi promosi secara komprehensif dan terintegrasi.

Blindsided by the Monospot test

Diagnosis ◽  
2015 ◽  
Vol 2 (3) ◽  
pp. 195-197
Author(s):  
Jawaid Akhtar ◽  
Brian Fung ◽  
Michael Reily
Keyword(s):  
Flow Cytometry ◽  
Medical Record ◽  
Electronic Medical Record ◽  
Blood Count ◽  
Complete Blood Count ◽  
Lymphoblastic Leukemia ◽  
Cognitive Errors ◽  
Data Display ◽  
Abnormal Result

AbstractA 20-year-old man developed bilateral forearm paresthesias after propping his elbows on the desk studying. He was diagnosed with ulnar neuropraxia and instructed to follow up with a neurologist. The symptoms continued and the patient was admitted for a formal workup of his neuritis. A Monospot test was positive. The patient was discharged with a diagnosis of infectious mononucleosis. A comment on his complete blood count, showing absolute lymphocytosis with atypical lymphocytes and rare blasts with flow cytometry recommended, was missed, possibly due to the fact that it was not highlighted red on the electronic medical record indicating an abnormal result. A month later, an outpatient diagnosis of B-lymphoblastic leukemia/lymphoma was made on flow cytometry. This case highlights cognitive errors in diagnosis, including premature closure and failing to ‘see’ key data, as well as vulnerabilities created by data display limitations of the electronic medical record.

scholarly journals Proses Personal Selling dalam Pemasaran KPR BCA

2020 ◽  
Vol 4 (2) ◽  
pp. 86-95
Author(s):  
Rofian Dedi Susanto
Keyword(s):  
Qualitative Research ◽  
Personal Selling ◽  
Satisfaction Score ◽  
Case Study Method ◽  
Data Presentation ◽  
Using Data ◽  
Data Collection Technique ◽  
Depth Interviews

The mortgage is one of the excellent facilities from BCA. As a top product, BCA is aggressively offering that facility to its customers. BCA KCU Thamrin offered mortgages through their marketing officer. This study aims to examine and analyze the implementation of a personal selling strategy by BCA KCU Thamrin's marketing officers to achieve the target. This research is descriptive qualitative research with a case study method and the data collection technique uses in-depth interviews. The data analysis is using data reduction, data presentation, and making conclusions. The validity of the data is checked by the source triangulation method. The result of this research shows that the marketing officers of BCA KCU Thamrin strategy for offering mortgages to their customers is by integrating and follow the stages of personal selling strategy, which are Prospecting and Qualifying, Pre approach, Approach, Presentation and Demonstration, Overcoming Objection, Closing the Sale, and Follow Up. The implementation of personal selling strategy viciously has delivered BCA KCU Thamrin to achieve the best of satisfaction score by customers in 49 from 50 (98%). The conclusion that can be drawn is that achieving the best satisfaction score at BCA KCU Thamrin shows the strength of personal selling strategy.

scholarly journals PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN KACAMATA PADA AGUNG OPTIK DI KOTA PALU

2020 ◽  
Vol 5 (2) ◽  
pp. 183-195
Author(s):  
Tini Tini ◽  
Maskuri Sutomo ◽  
Ira Nuriya Santi
Keyword(s):  
Linear Regression Analysis ◽  
Personal Selling ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Independent Variable ◽  
Sample Method

The purpose of this study was to determine the effect of simultaneous and partial personal selling on the decision to buy glasses at Agung Optik in Palu city. The independent variable used in this study is personal selling (X) while the dependent variable is the purchase decision (Y). The research method used in this study is a descriptive causal sample method used in this study as many as 90 respondents with the form of sampling using purposive sampling technique. Data analysis method used in this study is a multiple linear regression analysis method. The results of this study indicate that: 1). Simultaneously personal selling has a significant influence on the decision to buy glasses at Agung Optik in Palu city. 2). Approach variables, presentation and demonstration, handling objections, closing, and follow-up partially have a significant effect on the decision to purchase glasses at Agung Optik in Palu city.                                    Tujuan penelitian ini adalah untuk mengetahui pengaruh secara simultan dan parsial personal selling terhadap keputusan pembelian kacamata pada Agung Optik di kota Palu. Variabel independen yang digunakan dalam penelitian ini adalah personal selling (X) sedangkan variabel dependen adalah keputusan pembelian (Y). Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kausal sampel yang digunakan pada penelitian ini yaitu sebanyak 90 responden dengan bentuk pengambilan sampel menggunakan teknik purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian ini menunjukan bahwa : 1). Secara simultan personal selling berpengaruh secara signifikan terhadap keputusan pembelian kacamata pada Agung Optik di kota Palu. 2). Variabel pendekatan, presentasi dan demontasi, penanganan keberatan, menutup, dan tindak lanjut secara parsial berpengaruh signifikan terhadap keputusan pembelian kacamata pada Agung Optik di kota Palu.

scholarly journals Analisis Proses Personal Selling Pedagang Etnis Tionghoa di Blok B Pasar Tanah Abang

Prologia ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 562
Author(s):  
Yessica Marcella Rasha ◽  
Diah Ayu Candraningrum
Keyword(s):  
Personal Selling

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana proses personal selling yang dilakukan oleh etnis Tionghoa, selaku etnis yang terkenal dengan kemampuannya dalam berdagang, di blok B pasar Tanah Abang yang merupakan pusat grosir terbesar di Asia Tenggara. Penelitian ini fokus pada proses personal selling, yang merupakan salah satu bauran komunikasi pemasaran untuk mengetahui secara mendalam bagaimana komunikasi personal dalam memasarkan produk, yang dilakukan pedagang etnis Tionghoa ke calon pelanggan. Penelitian ini menggunakan pendekatan kualitatif dengan ciri deskriptif. Metode yang digunakan adalah fenomenologi untuk melakukan wawancara mendalam kepada informan dan observasi non partisipan untuk mengamati secara langsung kegiatan personal selling yang dilakukan oleh pedagang etnis Tionghoa di Blok B pasar Tanah Abang. Dalam personal selling, terdapat 7 proses yang dimulai dari prospecting (memilih dan menilai prospek), preapproach (prapendekatan), approach (pendekatan), presentation & demonstration(presentasi dan demonstrasi), handling objections (mengatasi keberatan), closing(penutupan), hingga follow up (tindak lanjut). Dengan adanya penelitian ini, ditemukan hasil bahwa para pedagang etnis Tionghoa menjalankan seluruh tahap proses personal selling. Pendekatan komunikasi yang dilakukan oleh pedagang etnis Tionghoa di Blok B pasar Tanah Abang dalam proses personal selling sangat mendalam, mulai dari sekedar hubungan jual beli sampai dengan suatu hubungan yang lebih akrab (cultivation), yaitu salah satu sifat dari personal selling. Pernyataan kepuasan pelanggan akan pelayanan dalam proses personal selling menjadi salah satu faktor tetap eksisnya pedagang etnis Tionghoa akan kemampuannya dalam berdagang.

scholarly journals Implementation of Madrasah Supervisor: a Case Study at the Banyumas Public and Private Madrasah Schools

2021 ◽  
Vol 5 (1) ◽  
pp. 12
Author(s):  
Munjin Munjin ◽  
Zidni Rosyadi
Keyword(s):  
Data Display ◽  
Public And Private ◽  
Assessment And Evaluation ◽  
Qualitative Case Studies ◽  
Administrative Supervision ◽  
Using Data ◽  
Depth Interviews ◽  
Score Range

This study aims to describe and analyze the managerial supervision activities carried out by madrasah supervisors towards madrasah principals in the Banyumas district. This type of research is qualitative case studies, data collection administrative supervision using in-depth interviews, observation and documentation. The data sources used as informants were the head of the supervisory group, the supervisors of the madrasah tsanawiyah, the leaders of madrasahs and staff. Then, the data collected is analyzed using data reduction, data display, and conclusions as in Miles and Huberman's theory. Based on the research results, it is known that managerial supervision activities are in a good position with a score range between 80-90. These activities include monitoring, assessment and evaluation, coaching, and follow-up. However, in remote Madrasah, the supervision was not optimal because the ratio between supervisors and Madrasah was less than ideal.

scholarly journals Evaluasi Program Supervisi Akademik di PAUD Swasta

2018 ◽  
Vol 5 (2) ◽  
pp. 107-123 ◽  
Author(s):  
Daniel Kurniawan ◽  
Yari Dwikurnaningsih ◽  
Bambang Suteng Sulasmono
Keyword(s):  
Evaluation Model ◽  
Product Evaluation ◽  
School Management ◽  
School Principal ◽  
Decision Makers ◽  
Data Sources ◽  
Data Display ◽  
Input Process ◽  
Process Product

This study was designed to evaluate academic supervision program at PAUD Tunas Kasih, Magelang, using Context, Input, Process, Product (CIPP) evaluation model. The results of the study were expected to provide inputs to decision-makers for subsequent programs. The respondents of this descriptive-qualitative research included the school principal, six teachers, and a school managerial staff. Data collection was done through interviews, observation and document studies. Triangulation of data sources and methods validated the data, subsequently analysed through data condensation, data display, conclusion drawing and verification. Findings indicated the context evaluation revealed a need for academic supervision based on the condition and the need for teacher’s quality improvement. The input evaluation described the well-planned program—using different techniques, involving the teachers in their readiness, supported by available budget and infrastructure. The process evaluation reported the implementation of the planned techniques, with some adjustments based on the on-going condition, supported by the teachers’ readiness as well as participation and how they handle the constraints. The product evaluation found out that the academic supervision program had positive impacts and achieved the planned goals. It also discovered teachers’ positive responses and some follow-up plans. Lastly, this study gave recommendations to improve the local supervision programs, inputs to the school management, and ideas for future researches.

scholarly journals PERSONAL SELLING IN MARKETING

2016 ◽  
Author(s):  
Ioana Olariu
Keyword(s):  
Major Element ◽  
Personal Selling ◽  
Marketing Communication ◽  
Business Firm ◽  
Communication Tool ◽  
Communication Program ◽  
Sales Presentation ◽  
Selling Process ◽  
Sales Strategies

Personal selling is a major element in the marketing communication program of a business firm. This article describes in a theoretical way the scope and significance of personal selling in marketing, it outlines the stages of the selling process. Personal selling is the most effective marketing communication tool because it allows salespeople to adapt their presentation to each potential or current client. They use their knowledge of the customer’s buying process to choose effective sales strategies. An effective sales presentation is usually the most important element of a sales job. Most well-managed companies want their salespeople to go through the following sequence in making a presentation: locating and qualifying prospects, a pre-approach, the presentation itself, closing the sale and follow-up. Finding the best prospects may be the key step in this sequence, but the close may be the hardest part.

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