scholarly journals Strategi Digital Public Relations Pegiat Podcast dalam Membangun Brand Engagement (Studi Kasus dalam Podcast Duo Budjang)

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 532
Author(s):  
Bella Chitra ◽  
Roswita Oktavianti
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Virtual Community ◽  
Target Audience ◽  
Case Study Methodology ◽  
Brand Engagement ◽  
Study Methodology ◽  
Media Channels ◽  
Selection Of

This research studies about the digital public relations strategy of podcast enthusiasts in developing their brand engagement. The researcher used concepts of digital public relations and brand engagement in explaining the analysis. The scope of digital public relations concepts cover online or website publicity, social media, and online communities. Meanwhile, the concept of brand engagement can be seen in active interactions with followers or listeners. This research is a qualitative research using the case study methodology. The case studies used the Duo Budjang podcast. This study finds that the promotion on social media is more effective and efficient than on websites, especially on Instagram because the majority of the users are millennials. The promotion will be successful if the selection of media channels is tailored according to the target audience and consistent in its management. In developing the engagement, podcast enthusiasts pay attention to and make active interactions on both online and offline. One success story of the engagement is the existence an online or virtual community established by the loyal listeners of the podcasts. The community also helps in promoting the podcasts. Penelitian ini mengangkat tentang strategi digital public relations pegiat podcast dalam membangun brand engagement. Konsep yang digunakan yaitu digital public relations dan brand engagement. Konsep digital public relations seperti publisitas online atau website, media sosial, dan komunitas online. Sedangkan konsep brand engagement dapat dilihat pada interaksi yang aktif terhadap followers atau pendengarnya. Penelitian ini merupakan penelitian kualitatif menggunakan metode studi kasus. Studi kasus dilakukan terhadap podcast Duo Budjang. Hasil penelitian ini adalah promosi di media sosial lebih efektif dan efisien daripada di website, khususnya di Instagram karena mayoritas pengguna adalah generasi milenial. Promosi akan berhasil jika pemilihan saluran media sesuai target audience dan konsisten dalam pengelolaannya. Dalam membangun engagement, pegiat podcast memperhatikan dan membuat interaksi yang aktif baik di dalam jaringan (daring) maupun di luar jaringan (luring). Salah satu contoh keberhasilan dari engagement yang dibangun adalah adanya komunitas online atau virtual yang merupakan pendengar setia podcast. Komunitas juga membantu dalam mempromosikan podcast.

scholarly journals Processo seletivo de tutores da UAB da UFAL: aspectos para uma seleção criteriosa e significativa

2015 ◽  
Vol 14 (3) ◽  
pp. 545-560
Author(s):  
Rosana Sarita de Araujo
Keyword(s):  
Selection Process ◽  
Legal Aspects ◽  
Legal Basis ◽  
Case Study Methodology ◽  
Proof Of Knowledge ◽  
Palabras Clave ◽  
Study Methodology ◽  
Investigación Cualitativa ◽  
Selection Of

Resumo: O trabalho discute o processo seletivo de tutores da UAB da UFAL, considerando os aspectos legais, bem como os aspectos técnico-pedagógicos que traduzem a seleção como criteriosa e significativa. Caracterizada como pesquisa qualitativa utiliza a metodologia de estudo de caso e de comparação para estudo de dois editais da UFAL de processos seletivos de tutores. A análise dos dados aponta as limitações que a legislação delineia para a seleção de tutores, as diferenças nos índices de aprovação dos candidatos em relação às etapas utilizadas no processo de seleção, os impactos da prova de conhecimento versus entrevista, bem como demonstra a crescente credibilidade do processo de seleção de tutores da UFAL.   Palavras-chave: Seleção de tutores. Base legal. Aspectos pedagógicos Abstract: The work discusses the selection process of the UAB tutors from UFAL, considering the legal aspects, as well as pedagogical and technical aspects that reflect the selection as judicious and significant. Characterized as qualitative research it uses the case study methodology and comparison for the study of two UFAL public notices for the selective processes of tutors. Data analysis points out the limitations that legislation delineates for the selection of tutors, differences in approval rates of candidates regarding the steps used in the selection process, the impacts of proof of knowledge versus interview, and it also demonstrates the growing credibility of the UFAL tutors selection process. Keywords: Selection of tutors. Legal basis. Pedagogical aspects Resumen: En este trabajo se discute el proceso de selección de los tutores de la UAB UFAL, considerando los aspectos legales , así como los aspectos técnicos y pedagógicos que traducen la selección minunciosa y significativa. Caracterizado como investigación cualitativa utiliza la metodología de estudio de caso y comparación con el estudio de dos convocatorias de la UFAL de procesos de selección de tutores. La análisis de los datos muestran las limitaciones que la legislación esboza para seleccionar los tutores, las diferencias en los índices de aprobación de los candidato en relación a las fases utilizadas en el proceso de selección , el impacto de la prueba de conocimientos frente a la entrevista , y demuestra la credibilidad creciente del proceso de selección de tutores de la UFAL . Palabras clave: Selección de tutores. Base legal. Aspectos pedagógicos 

Losing a Friend

2021 ◽  
pp. 1158-1174
Author(s):  
Tamara L. Wandel
Keyword(s):  
Social Media ◽  
Children And Adolescents ◽  
Media Consumption ◽  
Depth Information ◽  
Older Children ◽  
Structured Interviews ◽  
Case Study Methodology ◽  
Study Methodology

This chapter focuses on the role of social media consumption on older children and adolescents during the bereavement process of a childhood friend. Using case study methodology surrounding an 11-year-old girl's tragic death, surveys were administered to peers and semi-structured interviews with peers, counselors, and the deceased's mother were conducted in order to collect in-depth information on the opinions and feelings of those utilizing social media as they cope with loss, specifically the loss of a friend. The idea of virtual mourning is significant to explore as social media is ubiquitous for most older children and adolescents.

scholarly journals Master of digital media major research paper assessing the engagement of social media marketing: the case study of a tourism Toronto video-based marketing campaign

2021 ◽  
Author(s):  
Diane Stolte
Keyword(s):  
Social Media ◽  
Digital Media ◽  
User Engagement ◽  
Marketing Organization ◽  
Case Study Methodology ◽  
Marketing Campaign ◽  
Study Methodology ◽  
Practical Implications ◽  
Destination Marketing Organization

The purpose of this research is to assess user engagement for a video-based social media campaign by a destination marketing organization (DMO). A case study methodology was applied to examine the Tourism Toronto video-based campaign of 2017 on Instagram and Twitter. Social interactions were analyzed to compare the relative engagement rates across platforms. This determined that Instagram had a higher relative engagement rate compared to Twitter. Instagram can be considered as a more desirable tool for DMOs to share videos digitally. The limited sample size presents research limitations through potentially not representing a larger population opinion’s on the content. It enables practical implications for destination marketers who have limited resources by highlighting that Instagram may be a preferred channel over Twitter due to higher engagements rates. There is a lack of research on the comparison of relative engagement rates from an academic perspective and this is the first study to explore the topic for a video-based marketing campaign in the DMO industry.

scholarly journals Mapping Playgrids for Learning Across Space, Time, and Scale

2018 ◽  
Author(s):  
Ty Hollett ◽  
Jeremiah (Remi) Kalir
Keyword(s):  
Social Media ◽  
Adult Learners ◽  
Professional Learning ◽  
Space Time ◽  
Digital Resources ◽  
Case Study Methodology ◽  
Study Methodology ◽  
Social Media Tools ◽  
Media Practices

In this article, we analyze the production of learner-generated playgrids. Playgrids are produced when learners knit together social media tools to participate across settings and scales, accomplish their goals, pursue interests, and make their learning more enjoyable and personally meaningful. Through case study methodology we examine how two platforms - Slack and Hypothesis - enabled learners to curate and participate among their own digital resources and pathways for learning. We contend that both theoretical and pedagogical development is necessary to support adult learners as they curate tools and pathways based upon their contingent needs and goals, and that the concept of playgrids does so by usefully connecting less formal social media practice with more formal professional learning across various settings and scales. In the end, we demonstrate the importance of honoring learners' desire to connect their completion of formal course activities with their less formal social media practices; both sets of practices need not be in conflict and may be complementary.

Uses and Implementation of Social Media at University

2013 ◽  
pp. 204-222
Author(s):  
María-Jesús Díaz-González ◽  
Natalia Quintas Froufe ◽  
Almudena González del Valle Brena ◽  
Francesc Pumarola
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
University Teaching ◽  
Case Study Methodology ◽  
Social Media Networks ◽  
Communication Processes ◽  
Study Methodology ◽  
The University ◽  
Relationship Of

There have been many contributions to scientific literature which have helped develop a theoretical framework in the field of education and Information Technologies. The contributions have come from the educational sciences and from the communication processes and collaboration perspectives. The purpose of this chapter is to make a contribution within the specific scope of university teaching and social media. In order to achieve this objective, a case study methodology was chosen to analyze the use and implementations of social media networks in Spanish Schools of Communication. The parameters used were chosen out of the same social media nature (potential use). The success of social media presence at Schools of Communications must follow an initial plan and a further control and supervision of the plan. The relationship of social media with the university community depends greatly upon the specific community manager’s profile and commitment.

Losing a Friend

2019 ◽  
pp. 24-40
Author(s):  
Tamara L. Wandel
Keyword(s):  
Social Media ◽  
Children And Adolescents ◽  
Media Consumption ◽  
Depth Information ◽  
Older Children ◽  
Structured Interviews ◽  
Case Study Methodology ◽  
Study Methodology

This chapter focuses on the role of social media consumption on older children and adolescents during the bereavement process of a childhood friend. Using case study methodology surrounding an 11-year-old girl's tragic death, surveys were administered to peers and semi-structured interviews with peers, counselors, and the deceased's mother were conducted in order to collect in-depth information on the opinions and feelings of those utilizing social media as they cope with loss, specifically the loss of a friend. The idea of virtual mourning is significant to explore as social media is ubiquitous for most older children and adolescents.

The Social Networks of Cyberbullying on Twitter

2019 ◽  
pp. 905-922
Author(s):  
Glenn Sterner ◽  
Diane Felmlee
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Comparative Case Study ◽  
Case Study Methodology ◽  
Social Media Platform ◽  
Cyber Aggression ◽  
The Social ◽  
Media Platform ◽  
Study Methodology

This research applies a social network perspective to the issue of cyber aggression, or cyberbullying, on the social media platform Twitter. Cyber aggression is particularly problematic because of its potential for anonymity, and the ease with which so many others can join the harassment of victims. Utilizing a comparative case study methodology, the authors examined thousands of Tweets to explore the use of denigrating slurs and insults contained in public tweets that target an individual's gender, race, or sexual orientation. Findings indicate cyber aggression on Twitter to be extensive and often extremely offensive, with the potential for serious, deleterious consequences for its victims. The study examined a sample of 84 aggressive networks on Twitter and visualize several social networks of communication patterns that emanate from an initial, aggressive tweet. The authors identify six social roles that users can assume in the network, noting differences in these roles by demographic category. Serious ethical concerns pertain to this technological, social problem.

Organisational ambidexterity within process improvement

2015 ◽  
Vol 26 (4) ◽  
pp. 458-476 ◽  
Author(s):  
Rupert L. Matthews ◽  
Kim Hua Tan ◽  
Peter E. Marzec
Keyword(s):  
Process Improvement ◽  
Case Study Methodology ◽  
Content Type ◽  
Operational Process ◽  
Dynamic Operating ◽  
Study Methodology ◽  
New Research ◽  
Selection Of

Purpose – Organisational ambidexterity has emerged as a new research paradigm that is relevant for promoting long-term firm performance however, research within practice-oriented domains has been limited. The purpose of this paper is to explore process improvement through the theoretical lens of organisational ambidexterity to understanding the conflicting aims of variation increasing and decreasing forms of operational process improvement. Design/methodology/approach – Drawing on reviews of both operations and strategic management literature, the paper employs a case study methodology to unpack critical aspects of ambidextrous process improvement across a range of organisational environments. Findings – The research shows that while the companies engaged in qualitatively different forms of improvement, by interpreting practices from an ambidextrous perspective, the complimentary nature of the two forms of improvement could be appreciated. The diversity of firms involved in the research also allowed findings to be considered in relation to a range of operational contexts. Research limitations/implications – The research highlights the relevance of an organisational ambidexterity perspective on operational process improvement, although the selection of companies the research draws from, limits it relevance to non-project-oriented organisations. Practical implications – Provides practitioners with a framework to inform their views and aims when engaging in process improvement activities. Originality/value – This is one of the first articles exploring process improvement from an ambidextrous perspective. This will help re-conceptualise process improvement away from wholly focusing upon quality improvement and variation reducing activities to help account for a more dynamic operating environment.

scholarly journals Master of digital media major research paper assessing the engagement of social media marketing: the case study of a tourism Toronto video-based marketing campaign

2021 ◽  
Author(s):  
Diane Stolte
Keyword(s):  
Social Media ◽  
Digital Media ◽  
User Engagement ◽  
Marketing Organization ◽  
Case Study Methodology ◽  
Marketing Campaign ◽  
Study Methodology ◽  
Practical Implications ◽  
Destination Marketing Organization

The purpose of this research is to assess user engagement for a video-based social media campaign by a destination marketing organization (DMO). A case study methodology was applied to examine the Tourism Toronto video-based campaign of 2017 on Instagram and Twitter. Social interactions were analyzed to compare the relative engagement rates across platforms. This determined that Instagram had a higher relative engagement rate compared to Twitter. Instagram can be considered as a more desirable tool for DMOs to share videos digitally. The limited sample size presents research limitations through potentially not representing a larger population opinion’s on the content. It enables practical implications for destination marketers who have limited resources by highlighting that Instagram may be a preferred channel over Twitter due to higher engagements rates. There is a lack of research on the comparison of relative engagement rates from an academic perspective and this is the first study to explore the topic for a video-based marketing campaign in the DMO industry.

A Research Design for the Examination of Political Empowerment Through Social Media

2020 ◽  
pp. 45-63
Author(s):  
Marius Rohde Johannessen
Keyword(s):  
Social Media ◽  
Research Design ◽  
Stakeholder Analysis ◽  
Case Study Methodology ◽  
Political Empowerment ◽  
Research Problems ◽  
Study Methodology ◽  
The Individual ◽  
Phd Thesis

The chapter presents a research design for examining social media use in political contexts, framed as the methodology community case study. The main difference from a traditional case study is that the focus is on online communities rather than single organizations. The chapter presents the case study methodology along with the individual methods that have been applied in community case studies: interviews, stakeholder analysis, the Delphi method, social network analysis (and other digital methods), document, and genre analysis. The chapter concludes by discussing possible types of insights gained through applying these methods, and presenting a few example findings from previous research. The design has been successfully applied in the author's PhD thesis and later work, and is presented here in the hope that it might provide aid and inspiration for graduate students facing similar research problems.

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