scholarly journals The Effect of Social Media to the Brand Awareness of a Product of a Company

2016 ◽  
Vol 10 (1) ◽  
pp. 9 ◽  
Author(s):  
Hansel Bagus Tritama ◽  
Riswan Efendi Tarigan
Keyword(s):  
Social Media ◽  
Research Method ◽  
Quantitative Research ◽  
Brand Awareness ◽  
Online Media ◽  
Marketing Communication ◽  
Significant Information ◽  
The Relationship ◽  
A Company ◽  
Research Type

Social  media  is an online media, where the users can easily participate, share, and create any content such as banner,  posters, videos and advertisement.  Many companies  use these  social  media as  a tool to promote their products  and make  customers aware  with their brand. On the other hand, not all companies  succeed to market their products and make their products are at their customers’ awareness. The purpose of this research is to find the correlation  between social media commu- nication marketing  with companys brand awareness in social media.  The research  method for this research  is quantitative  research.  This method collects  data with explanative research type which explains the relationship between two variables. The result  of this research  is to show that marketing  communication in a company has an impact to company’s brand awareness. In addition, this research wants to show that marketing via social media can give impact  to company’s revenue. The summary of this research  is to get significant  information  about the effect of social media toward companys brand awareness through quantitative  and explanative  research  method due to the rising of social media.

THE EFFECT OF SOCIAL MEDIA ON THE BRAND AWARENESS AT HOTELS IN KUTA AREA

2016 ◽  
Vol 2 (1) ◽  
pp. 458 ◽  
Author(s):  
Kurniayu Melati ◽  
Febianty Febianty
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Study Finding ◽  
Negative Influence ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Significant Information ◽  
Market Strategy ◽  
Social Media Networks ◽  
The Moment

Social media is a phenomenon in the last few  years  that has drawn a lot of attention both to companies and individuals interacting on the networking landscape. Social media has changed the traditional communication between brands and consumers and enabled consumer to make positive as well as negative influence on brand awareness. Many business actor use these social media as a tool to promote their products and make customers aware with their brand. On the other hand, not all that business actors success to market their products and convince the customers. Therefore, it is important for the hotel to know, how to manage communicate in social media seeking to build the brand awareness and positive image for brand. The essence of this study is to research how some hotel can seize the moment of using social media networks to increase brand awareness and brand image. In recent days, social media has taken new forms which have more advantages over the traditional mediums like print media, TV and radio. Marketing communication is becoming precise, personal, interesting, interactive and social. Awareness which include both of recall and recognition become the first step for any move toward a successful market strategy. The Main purpose of this study is to show the role of social media on the  brand  awareness  .The study finding can be used by the hotels  to increasing brand awareness through social media. The result of this research is to show that marketing communication (social media )  in a company has an impact to company’s brand awareness. The summary of this research is to get significant information about the effect of social media toward company’s brand awareness through quantitative research method due to the rising of  social  media .

scholarly journals Analisis Image Comments to Image Likes Ratio Pada 10 Penyanyi Solo Terpopuler di Dunia

2021 ◽  
Author(s):  
Anak Agung Gde Bagus Sujana Rum
Keyword(s):  
Social Media ◽  
Research Method ◽  
Quantitative Research ◽  
Digital Filters ◽  
Social Networking Services ◽  
Video Sharing ◽  
Media Research ◽  
Social Media Research ◽  
A Company ◽  
Research Show

Instagram is a social network that was born from a company called Burbn, Inc. which was founded on October 6, 2010. The company was founded by Kevin Systrom and Mike Krieger who currently serve as CEOs of Instagram. Instagram is a photo and video sharing application that allows users to take photos, take videos, apply digital filters, and share them on various social networking services owned by Instagram itself. One of the unique features on Instagram is that it looks like a photo into a square shape, so you can see the results of the Kodak Instamatic and Polaroid cameras. This study aims to determine the ratios contained in social media Instagram. These ratios can later be used to perform analyzes that can be determined mathematically. The research method used is exploratory to find the variables contained in Instagram. These variables will be tested, so that relevant ratios can be found to be used to assess the performance of an Instagram account. The results of this Instagram social media research show that 14 ratios that can be used to assess, measure and compare come from an Instagram account. The implication of finding this ratio is that further researchers can conduct quantitative research in measuring, assessing and comparing accounts on Instagram.

The Degree of Internationalization and the Use of Social Media in Marketing Communication

2021 ◽  
pp. 785-805
Author(s):  
Malgorzata Bartosik-Purgat ◽  
Barbara Jankowska
Keyword(s):  
Social Media ◽  
New Technologies ◽  
Marketing Communication ◽  
Foreign Markets ◽  
Media Usage ◽  
Individual Interviews ◽  
Use Of Social Media ◽  
The Relationship ◽  
A Company ◽  
Degree Of Internationalization

The development of new technologies combined with constantly increasing access to the Internet, facilitates the usage of social media in the business, including firms' operations in foreign markets. The main aim of the article is to identify the relationship between the degree of internationalization and social media usage within different forms of marketing communication in foreign markets. Data was gathered from individual interviews conducted among 334 companies that operate on the Polish market and which are active internationally in terms of marketing communication. Two key findings emerge from the research. First, the strongest correlation between the form of internationalization and the use of social media was obtained as far as advertising (as a form of marketing communication) is concerned. Second, the number of foreign markets a company operates is correlated with the use of social media in terms of all forms of marketing communication.

The Degree of Internationalization and the Use of Social Media in Marketing Communication

2019 ◽  
Vol 11 (3) ◽  
pp. 1-18
Author(s):  
Malgorzata Bartosik-Purgat ◽  
Barbara Jankowska
Keyword(s):  
Social Media ◽  
New Technologies ◽  
Marketing Communication ◽  
Foreign Markets ◽  
Media Usage ◽  
Individual Interviews ◽  
Use Of Social Media ◽  
The Relationship ◽  
A Company ◽  
Degree Of Internationalization

The development of new technologies combined with constantly increasing access to the Internet, facilitates the usage of social media in the business, including firms' operations in foreign markets. The main aim of the article is to identify the relationship between the degree of internationalization and social media usage within different forms of marketing communication in foreign markets. Data was gathered from individual interviews conducted among 334 companies that operate on the Polish market and which are active internationally in terms of marketing communication. Two key findings emerge from the research. First, the strongest correlation between the form of internationalization and the use of social media was obtained as far as advertising (as a form of marketing communication) is concerned. Second, the number of foreign markets a company operates is correlated with the use of social media in terms of all forms of marketing communication.

scholarly journals Strategi Komunikasi Pemasaran PT Media Antar Nusa Terhadap Brand Awareness Nusa ID

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 376
Author(s):  
Silanando Leonard ◽  
Yugih Setyanto
Keyword(s):  
Public Relations ◽  
Personal Selling ◽  
Marketing Communications ◽  
Brand Awareness ◽  
Case Method ◽  
Marketing Communication ◽  
Study Case ◽  
Study Techniques ◽  
The Relationship ◽  
A Company

Marketing communication is known to be important in a brand or industry. Marketing communications also influence the development and progress of a company, including brands owned by the company. Brand awareness in a company is also influenced by marketing communications conducted by the company. This research aims to focus the relationship between marketing communication of a company and brand awareness of the company's products. In this research, the method used is the study case method with qualitative approach and using interview, observation, and library study techniques. Marketing communication activities carried out by PT. Media Antar Nusa has been focusing more on the advertising sector, public relations, and also personal selling. Nusa ID is more dominant in conducting its marketing communication activities in the form of online, because it is considered more suitable and effective. Komunikasi pemasaran diketahui sebagai hal yang penting pada suatu merek ataupun industri. Komunikasi pemasaran juga mempengaruhi perkembangan dan kemajuan dari suatu perusahaan, termasuk merek yang dimiliki oleh perusahaan tersebut. Kesadaran merek pada suatu perusahaan pun dipengaruhi oleh komunikasi pemasaran yang dilakukan oleh perusahaan tersebut. Penelitian ini bertujuan untuk memfokuskan keterkaitan antara komunikasi pemasaran suatu perusahaan dengan brand awareness produk perusahaan tersebut. Pada penelitian ini, metode yang digunakan adalah metode studi kasus dengan pendekatan kualitatif dan menggunakan teknik wawancara, observasi, dan studi pustaka. Kegiatan komunikasi pemasaran yang dilakukan oleh PT. Media Antar Nusa selama ini lebih memfokuskan pada sektor iklan, hubungan masyarakat, dan juga personal selling. Nusa ID lebih dominan melakukan kegiatan komunikasi pemasarannya dalam bentuk online, karena dinilai lebih cocok dan efektif.

Kredit Bermasalah sebagai Pemoderasi Pengaruh Tingkat Penyaluran Kredit terhadap Profitabilitas

2020 ◽  
Vol 5 (1) ◽  
pp. 52
Author(s):  
Sukirno Sukirno
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Stock Exchange ◽  
Survey Methods ◽  
Analytical Tool ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
The Relationship ◽  
Positive Effect

Abstract This study aims to empirically challenge the moderation of Non-Performing Loans to the effect of Credit Distribution Rates on Profitability. The population of 81 bank companies listed on the Indonesia Stock Exchange in the period 2014-2018 and which met the criteria of the research sample (purposive sampling) were 22 companies. The research method uses survey methods with quantitative research approaches, the analytical tool used is moderation regression. This study concludes that the level of credit distribution has a significant positive effect on profitability and the existence of the problem loan variable is proven to be a moderating variable that weakens the relationship between the level of credit distribution and profitability.    

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

scholarly journals The Impact of Socially Responsible Reporting on Successful Corporate Operations

Organizacija ◽  
2013 ◽  
Vol 46 (2) ◽  
pp. 47-54 ◽  
Author(s):  
Anton Peršič ◽  
Mirko Markič
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Socially Responsible ◽  
The Real Estate ◽  
Construction Market ◽  
Responsible Conduct ◽  
The Republic ◽  
And Control ◽  
The Impact ◽  
A Company

The aim of our research was to study the impact and purpose of the reporting on socially responsible conduct on the success of corporate operations. The data and information were gathered with the quantitative research method, whereas the instrument for gathering them was a questionnaire that was distributed among 759 large and medium sized organisations from the field of market services in the Republic of Slovenia. We have established that activities aimed at socially responsible conduct are directly connected with the success of corporate operations, especially the revenue (p = 0.001), the profit of a company (p = 0.000), operational growth (p = 0.007) and operational economy (p = 0.002), and are typical for organizations with a larger number of employees (p = 0.032). In this regard, the real estate and construction market activities received the lowest scores. Research results provide theoretical as well as practical benefits for everyone dealing with the planning, implementation and control of sustainable development, as well as socially responsible conduct within the organization.

scholarly journals PENGARUH PENERBITAN SUKUK TERHADAP REAKSI PASAR (SURVEY TERHADAP PERUSAHAAN-PERUSAHAAN YANG MENERBITKAN OBLIGASI SYARIAH YANG TERDAFTAR DIBURSA EFEK INDONESIA SELAMA TAHUN 2015)

2019 ◽  
Vol 4 (3) ◽  
pp. 496-503
Author(s):  
Mulya Iskandar ◽  
Ridwan Ridwan
Keyword(s):  
Stock Returns ◽  
Abnormal Return ◽  
Research Method ◽  
Quantitative Research ◽  
Stock Exchange ◽  
Secondary Data ◽  
Cumulative Abnormal Return ◽  
Market Reactions ◽  
Independent Variables ◽  
The Relationship

This study aims to determine how the influence of a sukuk instrument issuance on market reactions listed on the Indonesia Stock Exchange (IDX) during 2015. The research method used in this study is quantitative research. Quantitative research contains a relationship between cause and effect. The type of data used is secondary data, data collection used by the author is to know the relationship between two or more variables. The object to be examined in this study is the total value and rating of the issuance of Islamic bonds (sukuk) companies as independent variables and cumulative abnormal return shares of companies that issue Islamic bonds (sukuk) listed on the Indonesia Stock Exchange in 2015. The results of this study indicate the value of sukuk bond issuance and sukuk bond issuance ratings jointly affect stock returns. The value of issuing sukuk bonds partially affects stock returns and the rating of bond issuance has an effect on return.

scholarly journals Hubungan Motif dan Kepuasan Penggunaan Media Sosial Instagram di Mahasiswa Komunikasi Penyiaran Islam Angkatan 2014-2017

2019 ◽  
Vol 2 (2) ◽  
pp. 74-78
Author(s):  
Ngudi Ambar Sari ◽  
Bukhari Bukhari ◽  
Usman Usman ◽  
Prima Kurinati Hamzah
Keyword(s):  
Social Media ◽  
User Satisfaction ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quantitative Research Methods ◽  
The Public ◽  
Media Usage ◽  
Active User ◽  
The Relationship

Instagram is one of the most popular social media for the public. One difference between Instagram and other social media, is that instamam is more likely to be used to find information and share information with users than to interact directly with fellow users. The purpose of this study is to find out and explain the motives and active user satisfaction in using Instagram social media and find out the relationship between the motives and satisfaction of Instagram social media usage. This study uses use and gratification theory which assumes that individuals have certain goals in using media. The method used in this research is quantitative research methods. The data collection tool is the questionnaire has been validated. The research sample was 70 people. The sampling technique is simple random sampling. The statistic test that the researchers used was the Partial Correlation Test (Pearson Product Moment). Data is processed using SPSS version 20. The results of this study indicate users want to get information and knowledge that is happening at the present time. Information satisfaction becomes the most obtained by Instagram social media users. Overall Instagram social media has given satisfaction to users and there is a significant relationship between motives and satisfaction.

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