scholarly journals Can Government Public Communications Elicit Undue Trust? Exploring the Interaction between Symbols and Substantive Information in Communications

2019 ◽  
Vol 30 (1) ◽  
pp. 77-95 ◽  
Author(s):  
Saar Alon-Barkat
Keyword(s):  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Survey Experiment ◽  
Environment Protection ◽  
Symbolic Communication ◽  
Democratic Responsiveness ◽  
The Social ◽  
Negative Effect ◽  
Likelihood Model ◽  
Large Survey

Abstract Effective public communications have been proposed as a remedy for citizens’ distrust in government. Recent studies pointed to the emotional effect of symbolic elements, entangled in government public communications (e.g., logos, images, and celebrities). Still, they did not examine the interaction between these symbols and the substantive information in communications about bureaucracies’ performance and policies. Exploring this interaction is important for understanding the theoretical mechanisms underlying the effect of symbolic communication on citizens’ trust. Also, it is essential to assess symbols’ potency to unduly compensate for unfavorable or logically unpersuasive information, and enable public organizations to escape justified public criticism. Building on the social psychology Elaboration Likelihood Model, I theorize that symbols may increase citizens’ trust by conducing citizens to pay less attention to logically unpersuasive information, and thus offsetting its negative effect. I test this indirect mechanism via a large survey experiment, focusing on the Israeli Environment Protection Ministry. The experimental results support the research hypotheses and suggest that the effect of symbolic elements is stronger when communications include logically unpersuasive information. I discuss the implications of these findings for democratic responsiveness and accountability.

Deliberative vs Disingenuous Subjects on the Social Desirability of Need for Cognition

1993 ◽  
Vol 77 (1) ◽  
pp. 95-98 ◽  
Author(s):  
James M. Hunt ◽  
Anindya Chatterjee ◽  
Jerome B. Kernan
Keyword(s):  
Social Desirability ◽  
Attitude Change ◽  
Need For Cognition ◽  
Elaboration Likelihood Model ◽  
Short Version ◽  
Elaboration Likelihood ◽  
Individual Difference Variable ◽  
The Social ◽  
Likelihood Model ◽  
Cognition Scale

Petty and Cacioppo's need for cognition scale (NCS)—both long version and short version—correlated significantly with the social desirability scale of Crowne and Marlowe. Inasmuch as need for cognition is an important individual-difference variable in Petty and Cacioppo's elaboration likelihood model of attitude change, caution seems warranted whenever this model is used in settings associated with cognitive achievement, lest subjects disingenuously feign cognitive need in a socially desirable attempt to appear “smart” or deliberative.

scholarly journals Pengaruh Komunikasi Persuasif Melalui Fitur Shopee Live Terhadap Keputusan Pembelian (Studi Pada Followers Lilybelleclothing di Aplikasi Shopee)

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 382
Author(s):  
Ellyvia Jesslyn Surianto ◽  
Lusia Savitri Setyo Utami
Keyword(s):  
Social Sciences ◽  
Elaboration Likelihood Model ◽  
Persuasive Communication ◽  
Coefficient Of Determination ◽  
Elaboration Likelihood ◽  
Purchasing Decisions ◽  
Test Technique ◽  
Purposive Sampling ◽  
The Social ◽  
Likelihood Model

Lilybelleclothing is a fashion online shop especially for women that has been around for a long time since 2015 with a total of 109.8 thousand Shopee followers. Lilybelleclothing has succeeded in getting a turnover of up to 100 million per month by utilizing current developments, namely through Shopee Live. This study aims to determine the effect of persuasive communication through the Shopee Live feature on purchasing decisions (a study on the Followers Online Shop Lilybelleclothing in the Shopee application with two research variables, persuasive communication and purchase decisions and using the Elaboration Likelihood Model. Data processing and analysis techniques in this study used normality test technique, t test, analysis of the coefficient of determination, and simple linear regression test using SPSS application (Statistical Package for the Social Sciences) for Windows 2. The research was conducted by distributing questionnaires to 100 samples of Lilybelleclothing's followers through a purposive sampling method. The results showed that the dimensions of communicator credibility (variable x) were the most influencing and the dimension of purchase time (variable y) was the most influenced in this study. So based on the correlation coefficient test, it was found that the figure was 59.8%. influence of persuasive communication on the purchasing decisions of Shopee Lilybelleclothing followers.Lilybelleclothing merupakan online shop fashion khususnya untuk wanita yang telah lama berdiri sejak tahun 2015 dengan jumlah pengikut Shopee sebesar 109,8 ribu. Lilybelleclothing berhasil memperoleh omset mencapai 100 juta perbulan dengan memanfaatkan perkembangan zaman saat ini yaitu melalui Shopee Live. Penelitian ini bertujuan untuk mengetahui Pengaruh Komunikasi Persuasif melalui Fitur Shopee Live Terhadap Keputusan Pembelian (Studi pada Followers Online ShopLilybelleclothing di Aplikasi Shopee dengan dua variabel penelitian komunikasi persuasif dan keputusan pembelian serta menggunakan Elaboration Likelihood Model. Teknik pengolahan dan analisis data dalam penelitian ini menggunakan uji normalitas, uji t, uji koefisien korelasi, dan uji regresi linear sederhana  dengan aplikasi SPSS (Statistical Package for the Social Sciences) for windows 2 . Penelitian dilakukan dengan menyebarkan kuesioner kepada 100 sampel followers Lilybelleclothing melalui metode purposive sampling. Hasil penelitian menunjukkan bahwa dimensi kredibilitas komunikator (variabel x) paling mempengaruhi dan dimensi waktu pembelian (variabel y) paling dipengaruhi pada penelitian ini. Maka berdasarkan uji koefisien korelasi ditemukan angka sebesar 59,8% pengaruh komunikasi persuasif terhadap keputusan pembelian followers Shopee Lilybelleclothing.

scholarly journals Public Interest Communications: A Social Psychological Perspective

2017 ◽  
Vol 1 (1) ◽  
pp. 57 ◽  
Author(s):  
Viviane Seyranian
Keyword(s):  
Public Interest ◽  
Social Identity Theory ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Social Psychological ◽  
Minority Influence ◽  
The Public ◽  
The Social ◽  
Likelihood Model ◽  
Social Psychological Perspective

Public interest communications sheds light on how leaders and groups can optimize their social change efforts through strategic and science-based communication that serves the public good. This article examines how insights from the social psychological fields of social influence and intergroup relations can inform public interest communications, drawing on the Elaboration Likelihood Model, the Context-Comparison Model, majority and minority influence processes, and Social Identity Theory. Overall, these social psychological insights could be applied to advance both the research agendas and the practice of the growing discipline of public interest communications.

scholarly journals How leaders are persuaded: An elaboration likelihood model of voice endorsement

PLoS ONE ◽  
2021 ◽  
Vol 16 (5) ◽  
pp. e0251850
Author(s):  
Xiaobo Li ◽  
Ting Wu ◽  
Jianhong Ma
Keyword(s):  
Relevant Information ◽  
Elaboration Likelihood Model ◽  
Employee Voice ◽  
Future Research ◽  
Elaboration Likelihood ◽  
Paired Samples ◽  
The Social ◽  
Likelihood Model ◽  
Quality Decision ◽  
Positive Effect

Organizations need both employee voice and managerial endorsement to ensure high-quality decision-making and achieve organizational effectiveness. However, a preponderance of voice research focuses on employee voice with little attention paid to voice endorsement. Building on the social persuasion theory of the elaboration likelihood model, we systematically examine the sender and receiver determinants of voice endorsement and how the interplay of those determinants affects voice endorsement. By empirically analyzing 168 paired samples, we find that issue-relevant information, i.e., voicer credibility, has a positive effect on voice endorsement and matters most when leaders have high felt obligation. The results also show that the peripheral cue used in the study, i.e., positive mood, has a positive effect on voice endorsement and matters most when leaders have low felt obligation or low cognitive flexibility. We discuss the contributions of these findings and highlight limitations and directions for future research.

The e-learning persuasion through gamification: an elaboration likelihood model perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nirma Sadamali Jayawardena
Keyword(s):  
Social Psychology ◽  
Conceptual Model ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Content Type ◽  
The Social ◽  
Likelihood Model ◽  
E Learning ◽  
Psychology Theory ◽  
Theoretical Paper

Purpose The purpose of this theoretical paper is to introduce a conceptual model to investigate e-learning persuasion through gamification elements using the social psychology theory of elaboration likelihood model (ELM). Design/methodology/approach The author systematically reviewed several theoretical and empirical papers which applied the ELM in various settings. Based on the literature, the author identified six research prepositions which facilitate to investigate e-learning persuasion through gamification. Findings This study contributes to the existing literature by identifying an ELM-based conceptual model which can be used to empirically investigate the e-learning persuasion using gamification elements. Accordingly, the central route persuasion could be conducted through argument quality, demographic differences and technology context facilitated through gamification elements. The peripheral route persuasion could be conducted through variables such as source credibility, social presence and message content. Practical implications This study contributes important findings to the e-learning research by introducing a conceptual model–based on the social psychology theory of ELM. Thereby, this study introduces a method for the future researchers, to investigate the e-learning persuasion using gamification elements. Further, future researchers can use this model to investigate the e-learning persuasion through gamification in different contexts including primary, secondary and tertiary educational levels. Originality/value To the best of the author’s knowledge, this study can be considered as the first theoretical paper which developed an ELM-based conceptual model to investigate the e-learning persuasion through gamification in education context.

Effects of Deceptive Packaging and Product Involvement on Purchase Intention: An Elaboration Likelihood Model Perspective

2000 ◽  
Vol 86 (2) ◽  
pp. 546-550 ◽  
Author(s):  
H. Bruce Lammers
Keyword(s):  
Purchase Intention ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Product Involvement ◽  
Package Design ◽  
Advertising Effects ◽  
Intention To Purchase ◽  
Negative Effect ◽  
Likelihood Model ◽  
Highly Involved

From an Elaboration Likelihood Model perspective, it was hypothesized that postexposure awareness of deceptive packaging claims would have a greater negative effect on scores for purchase intention by consumers lowly involved rather than highly involved with a product ( n = 40). Undergraduates who were classified as either highly or lowly ( ns = 20 and 20) involved with M&Ms examined either a deceptive or nondeceptive package design for M&Ms candy and were subsequently informed of the deception employed in the packaging before finally rating their intention to purchase. As anticipated, highly deceived subjects who were low in involvement rated intention to purchase lower than their highly involved peers. Overall, the results attest to the robustness of the model and suggest that the model has implications beyond advertising effects and into packaging effects.

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