scholarly journals Pengembangan Produk Wisata Berbasis Kharakteristik Wisatawan Prancis di PT. Karang Bali Asli (KBA) Tur Denpasar

2019 ◽  
Vol 4 (1) ◽  
pp. 17
Author(s):  
Ni Luh Putu Superyadi
Keyword(s):  
Qualitative Research ◽  
Local Community ◽  
Marketing Mix ◽  
Business Development ◽  
Travel Agency ◽  
Product Price ◽  
Travel Agencies ◽  
Perception Theory ◽  
Depth Interviews

<p>Based on the data from the Bali Provincial Tourism Office in 2018, the number of French tourist visits to Bali continues to increase every year, even in 2018 it occupies the seventh position from the top ten suppliers of tourists to Bali. This condition is inseparable from the role of the Travel Agency in Bali, which always innovates and develops tourism products that suit the needs and characteristics of tourists. One of the Travel Agencies that focuses on working on the French tourist market is PT. Karang Bali Asli (KBA) Tour Denpasar which has been operating since 1999. This study examines three problems, namely: (1) What are the tourist characteristics-based products of French tourists offered by PT. KBA Tour ?; (2) What is the perception of French tourists on tourism products offered by PT. KBA Tour ?; and (3) How is the development of tourism products based on the characteristics of French tourists at PT. KBA Tour? This research is a qualitative research, with methods of collecting data through observation, in-depth interviews, questionnaires, and literature studies. The theory used was the Marketing Mix Theory and Perception Theory. The results of the study show that: (1) In general, tourism products offered by PT. KBA Tour Denpasar are interactive tourism products or tourism products that create intractions between tourists with the local community, as well as tourism products that create interaction between tourists and the natural environment; (2) The perception of French tourists on tourism products offered by PT. KBA Tur, shows positive (good) values for the four indicators in the Marketing Mix theory, namely: Product, Price, Place, and Promotion; (3) Business development of tourism products based on the characteristics of French tourists at PT. KBA Tur can be carried out as expected because of the synergy and support of the local community, company employees, and feedback and input from the tourists themselves, so that the tourism products offered by PT. KBA Tur are very popular with tourists and can be sustainable.</p><p> </p><p>Keywords: Development, Tourism Products, Tourist Characteristics.</p>

scholarly journals STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MARKET SHARE SEGMEN REMAJA PT TELKOMSEL DI KOTA SURABAYA

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Deliana Putri Agustin
Keyword(s):  
Qualitative Research ◽  
Market Share ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Product Price ◽  
Descriptive Research ◽  
Key Informant ◽  
Depth Interviews ◽  
Descriptive Qualitative

Deliana Putri Agustin, Marketing Communication Strategy In Improving Market Share YouthSegment PT Telkomsel in Surabaya City. This study aims to describe the marketing communicationstrategy conducted by PT Telkomsel in increasing the market share in Segment Youth based on kotlertheory (1976: 46) which is Marketing Mix consisting of Four P (4P) ie product, price, place, place),and promotion (promotion) and AIDDA Theory (Attention, Interest, Desire, Decision, Action). Thetype of this research is descriptive qualitative, that is descriptive research which describes factfactually and meticulously as well as qualitative research which yields findings that can not beobtained by statistic or measurement. This research describes marketing communication strategyconducted by PT Telkomsel assisted by SPV Youth and Community Telkomsel Branch Surabya,covering product (product), price (price), place (place), and promotion (promotion). Data collectedthrough in-depth interviews SPV Youth and Community Branch Surabaya as representative of PTTelkomsel as Key Informant and some staff as informant as well as to test the validity of data. Theresult of the research shows that the fourth communication strategy conducted by PT Telkomsel inincreasing the market share of youth segment is by promotion.Keywords : Marketing Communication Strategy

Peran Lembaga Pemberdayaan Ekonomi Mustahik Baznas Dalam Meningkatkan Kesejahteraan Ekonomi Mustahik

2021 ◽  
Vol 4 (2) ◽  
pp. 477-494
Author(s):  
Ali Idrus ◽  
Ade Maman
Keyword(s):  
Quality Of Life ◽  
Qualitative Research ◽  
Data Collection ◽  
Small And Medium Enterprises ◽  
Business Development ◽  
Economic Welfare ◽  
Descriptive Data ◽  
Medium Enterprises

One of the solutions proposed by Badan Amil Zakat Nasional is to form Lembaga Pemberdayaan Ekonomi Mustahik which has the task of improving the quality of life of mustahik through its programs. So, the purpose of this study is to find out how the role of Lembaga Pemberdayaan Ekonomi Mustahik Badan Amil Zakat Nasional in improving the economic welfare of mustahik. This study uses qualitative research methods that produce descriptive data. Where this research is based on observations made by the author and then explained according to what the author observed in the field. The data collection that the researchers did was using the method of observation, documentary interviews, and other data. When the data has been collected, the researcher conducts an analysis and then draws conclusions from the analysis. The results of this study are Lembaga Pemberdayaan Ekonomi Mustahik BAZNAS plays a role in the development of micro, small and medium enterprises (MSMEs) and focuses on potential creative businesses, empowers by providing business development capital assistance, in accordance with the budget draft proposed by mustahik, and approved by LPEM BAZNAS. Keywords: The Role of LPEM BAZNAS, Mustahik's Economic Welfare

scholarly journals STRATEGI MENDOMINASI BENAK KONSUMEN DAN PASAR MELALUI STV (STRATEGI - TAKTIK - VALUE) TRIANGLE (Studi Pada Industri Minuman Energi Di Indonesia)

2006 ◽  
Vol 5 (2) ◽  
Author(s):  
David Sukardi Kodrat
Keyword(s):  
Information System ◽  
Energy Drink ◽  
Marketing Mix ◽  
Business Development ◽  
Brand Value ◽  
Product Price ◽  
Tv Program ◽  
The Right ◽  
The Mind ◽  
Research Show

The business development is driven by information system and digitalization, globalization and futurization. The fast growing of information system make consumers are faced by many informations of brand.The purposes of this research are what factors are making to exist a brand for consumers mind dominating and market dominating and how.) is Kratingdaeng strategy for consumers mind dominating and market dominating in energy drink industries.The result of this research show that: (1) all brand try to get place in the mind of consumers. Only the brand that have the right positioning is having a special place in the consumers mind. Positioning have supported by differentiation. Interaction between positioning and differentiation will be created a strong brand. All of those are dominating consumers mind and for dominating market through it's strong marketing mix as product, price, place and promotion and (2)Kratingdaeng changes perception of market from medical to energy drink by educating the market. In educating the market, Kratingdaeng uses TV program especially sport program so brand value Kratingdaeng increase 10.4%' from 304.2 (2005) to be 315.4 (2006) and gam index 21.3. Kratingdaeng is not compete in packaging or pricing hut to give satisfaction to customers (Kratingdaeng has receipt ICSA since 1999) and distribute to all outlet and all area by PT. Arta Boga Cemerlang.

Political investors: Political elite oligarchy and mastery of regional resources in Indonesia

2020 ◽  
pp. 205789112091721
Author(s):  
Mohammad Hidayaturrahman ◽  
Bonaventura Ngarawula ◽  
Kridawati Sadhana
Keyword(s):  
Qualitative Research ◽  
Essential Role ◽  
Business Groups ◽  
Political Elite ◽  
The Political ◽  
Interesting Phenomenon ◽  
The Cost ◽  
Depth Interviews ◽  
Descriptive Qualitative

The political investors in the regional head election in Indonesia are an interesting phenomenon to be studied, as not all candidates for regional head, whether governors, regents, or mayors, have the capital to financially support their candidacy. Meanwhile, the nomination fee from has been increasing. For instance, in one of the regencies in Indonesia, the cost has reached 30 billion rupiah. This provides opportunities for regional head candidates to be financed by other people or business groups, known as political investors. This research was conducted to determine the extended role of political investors in regional head elections. This descriptive qualitative research collected data through in-depth interviews and observations as well as online and paper documents. The results showed that political investors play an essential role in enabling regional head candidates to win, and that they in turn benefited from the elections.

The Role of Auditing Firms in Promoting Ethical Consumerism

2020 ◽  
pp. 39-52
Author(s):  
Ebtihaj A. Al-A'ali
Keyword(s):  
Qualitative Research ◽  
Ethical Awareness ◽  
Telephone Interviews ◽  
Ethical Consumerism ◽  
Depth Interviews ◽  
Research Show

This research examines the roles of auditing firms to spread ethical awareness. Auditing firms' roles can also enhance understanding of business companies regarding ethical consumerism. This can be accomplished by assisting businesses to develop their own ethical programs. The programs can enable companies to achieve profit and maintain desirable reputation in relation to investors, employees, and customers. Qualitative research is employed in this research. Based on snowballing technique, six in-depth interviews and two more telephone interviews were conducted. The findings of the research show that auditing firms are not familiar with the issue of ethical consumerism to promote. Businesses have not approached auditing firms to aid them in developing their own ethical programs. Such aid is not seen by auditing firms however as prohibited non-auditing services.

Reflexive Intervention Development: Using Qualitative Research to Inform the Development of an Intervention for Women With Metastatic Breast Cancer

2019 ◽  
Vol 30 (5) ◽  
pp. 666-678 ◽  
Author(s):  
Britta Wigginton ◽  
Zoe O. Thomson ◽  
Carolina X. Sandler ◽  
Marina M. Reeves
Keyword(s):  
Breast Cancer ◽  
Qualitative Research ◽  
Metastatic Breast Cancer ◽  
Intervention Development ◽  
Metastatic Breast ◽  
Interview Study ◽  
Limited Attention ◽  
Depth Interviews

There is growing consensus around the limited attention given to documenting the process of intervention development, specifically the role of qualitative research. In this article, we seek to describe a missing piece of this process: how qualitative research, and related methodologies and theories, informs intervention development. We use our research as a case study of “reflexive intervention development.” We begin by describing our interview study, consisting of 23 in-depth interviews with women diagnosed with metastatic breast cancer, and go on to detail our methodological framework and research team. We then explain how this interview study directly informed our development of the intervention materials, allowing us to attend carefully to language and its potential implications for women. We conclude by inviting researchers to reflect on the knowledge production process that is inherent in intervention development to consider not only their role in this process but also the role of qualitative research.

scholarly journals Peran Model Social Learning Dalam Meningkatkan Kompetensi Petani Garam di Kabupaten Pamekasan

Simulacra ◽  
2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Umi Hanik ◽  
Mutmainah Mutmainah
Keyword(s):  
Qualitative Research ◽  
Social Learning ◽  
Personal Characteristics ◽  
Self Concept ◽  
Research Approach ◽  
Learning Models ◽  
The Social ◽  
Helping Others ◽  
Depth Interviews

<em>This study aims to determine the role of social learning models in improving the competency of salt farmers in Pamekasan Regency. The research approach used is qualitative research with grounded theory. Data collection techniques using depth interviews, observation and documentation studies. The results of the study showed that increasing the competency of salt farmers through social learning models was carried out by presenting examples of behavior from aspects: 1) knowledge (knowledge); 2) skills (skills); 3) self concept; 4) personal characteristics (traits); and 5) motives (motives). The role of the social learning model for increasing salt farmers in Pamekasan Regency is: 1) to increase knowledge so that farmers have several alternative ways to make salt to produce quality; 2) developing the competency of salt farmers through the delivery of information; 3) foster an attitude of helping others; and 4) fostering a cooperative attitude towards outside parties who wish to establish cooperation.</em>

scholarly journals Assessment of Men's Role on Mother Care when Pregnant, Birth and Breastfeeding

2018 ◽  
Vol 2 (11) ◽  
pp. 1126-1134
Author(s):  
Mariana Ngundju Awang
Keyword(s):  
Qualitative Research ◽  
Mortality Rate ◽  
Maternal Mortality ◽  
Exclusive Breastfeeding ◽  
Male Role ◽  
Male Participation ◽  
The Past ◽  
Depth Interviews ◽  
Role Of Men

Background: The maternal mortality rate (MMR) in East Sumba is one of the highest in the province of East Nusa Tenggara (NTT) for the past five years (2011-2015). Maternal mortality in East Sumba District is 76.7% occurred during childbirth and 23.3% during pregnancy. The Sumba tribe is based on patriaki culture which prioritizes men as the masters. Male participation is very small, but their control of women in deciding for women to use contraceptives or not very dominant. Methods: The type of research used was qualitative research by means of in-depth interviews and FGDs on 20 respondents. Results: Men were very instrumental in helping their wives from becoming pregnant, giving birth and breastfeeding according to cultural figures, customs, husbands and wives. Conclusion: The role of men when pregnant wives prepare themselves as prospective fathers by following the development of pregnancy and supporting the preparation of childbirth, when the wife gives birth to accompany the wife before and during childbirth by giving motivation to face the pain, struggle to give birth to the baby, and when breastfeeding wife Supports the success of breastfeeding, especially exclusive breastfeeding Keywords: Male role, East Sumba culture, Traditional figure, Religious figure

scholarly journals FAKTOR PENYEBAB PERILAKU LAKI-LAKI SUKA BERHUBUNGAN SEKS DENGAN LAKI- LAKI (LSL) DI KOTA BUKITTINGGI TAHUN 2016

2018 ◽  
Vol 3 (2) ◽  
pp. 213
Author(s):  
Darmayanti Darmayanti. Y ◽  
Sumitri Sumitri
Keyword(s):  
High School ◽  
Qualitative Research ◽  
Focus Group ◽  
Group Discussion ◽  
Sex Behavior ◽  
Same Sex ◽  
Male Sex ◽  
Depth Interviews ◽  
Hiv Aids

<p><em>West Sumatera ranked 13<sup>th</sup>out of 33 provinces of HIV/AIDS cases in Indonesia by 2003. Bukittinggi occupied the second highest rank after Padang.HIV/AIDS cases  are dominated by the age of 20-29 years. In 2014, 188 case of HIV/AIDS recorded, in West Sumatera, 156 people died, 73people from Padang, 15 people from Bukittinggi, and 11 people from Agam Regency. This study aims to determine the factor wich cause Male sex behavior with another man(LSL) in Bukittinggi by 2016. This is a qualitative research. Informant consisted of 2 LSL men, 7 conselours, and 8 LSL.The data was gained from the in-depth interviews focus group discussion. The cause of LSL from parental upbringing using the three parenting patterns, authoritarian, permissi, and democratic. From the aspect of psychodynamics, they were closer to the older siter. The role of father in effective, lack of love, violence, to the were looking for father figure outside the house. Mother would prefer a daughter and impose her child to behave like a women. From social sexual aspects, the experience being sexualy a bused by the same sex in yunior and senior high school and also teacher. The cause of LSL from parental upbringing,  psychodynamics and sexual aspects.</em></p><p><em><br /></em></p><p>Pada tahun 2013 Provinsi Sumatra Barat menduduki rangking ke 13 dari 33 propinsi di Indonesia.  Kota Bukittinggi menduduki rangking kedua terbanyak kasus HIV/AIDS setelah kota Padang.  Kasus HIV/AIDS didominasi usia 20- 29 tahun. Pada tahun 2014  tercatat 188 kasus. Jumlah  HIV/AIDS  yang meninggal di Sumbar 156 orang  yang berasal dari Padang 73 orang, Bukittinggi 15 orang, Kabupaten Agam 11 orang.  Penelitian ini bertujuan untuk mengetahui faktor penyebab perilaku laki-laki suka berhubungan seks dengan laki-laki(LSL) di Kota Bukittinggi Tahun 2016. Metode penelitian adalah penelitian  kualitatif. Informan  adalah 2 orang laki-laki yang suka berhubungan seks dengan laki-laki  <em>(</em>LSL) 7 orang konselor, 8 orang LSL.  Tekhnik pengumpulan data menggunakan wawancara mendalam  dan diskusi kelompok terarah. Penyebab LSLdari pola asuh orangtua  menggunakan ketiga pola asuh yaitu otoriter, permisif dan demokratis. Dari aspek dinamika psikologis,lebih dekat kepada kakak perempuan. Peran ayah tidak efektif, kurang kasih sayang, kekerasan, sehingga mencari sosok ayah diluar rumah.Ibu lebih menginginkan anak perempuan dan  memberlakukan anaknya  seperti perempuan. Aspek pengalaman seksual, informan pernah mengalami kekerasan seksual dengan jenis kelamin sama waktu masih sekolah SMP,SMA serta guru. Penyebab perilaku laki-laki suka berhubungan seks dengan laki-laki adalah faktor pola asuh orangtua, dinamika psikologis dan pengalaman seksual.</p><p><em><br /></em></p>

scholarly journals Analysis of Islamic Law on Consumer Protection in Hajj and Umrah Business in Indonesia

AL- ADALAH ◽  
2021 ◽  
Vol 18 (1) ◽  
Author(s):  
Rahmi Dewanty Palangkey ◽  
Kasjim Salenda ◽  
Marilang Marilang ◽  
A Qadir Gassing ◽  
Huilili YuXi ◽  
...  
Keyword(s):  
Consumer Protection ◽  
Islamic Law ◽  
Legal Protection ◽  
Secondary Data ◽  
Primary Data ◽  
Travel Agency ◽  
Consumer Protection Act ◽  
Consumer Rights ◽  
Travel Agencies

This research is motivated by the failure of thousands of Umrah pilgrims to go to Mecca since 2017 but do not get their rights as consumers. Several facts prove that although regulations related to Hajj and Umrah organizers as well as the Consumer Protection Act have explicitly regulated consumer rights, in reality the pilgrims who are victims of hajj and umrah travel agency fraud are still not getting consumer protection. This research is a descriptive qualitative research using a normative juridical approach. Sources of data used in this study are primary data and secondary data obtained from interviews and document studies. This study concludes that the presence of Law No. 8 of 2019 concerning the Implementation of Hajj and Umrah contains the spirit of upholding consumer protection in the Hajj and Umrah business. However, its success is largely determined by the extent to which the regulator empowers internal supervisors to prevent irresponsible practices of hajj and umrah travel agencies. On this side, unfortunately, the role of guidance, supervision and legal protection carried out by the Indonesian Ministry of Religion as a regulator in protecting Hajj and Umrah pilgrims seems to be still at a very low level.

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