scholarly journals Rhetorical Methods of Reconstructing the Image of the Hero in Modern Journalism. The Era of Metamodernism

2021 ◽  
Vol 20 (6) ◽  
pp. 299-305
Author(s):  
Yu. V. Shatin
Keyword(s):  
21St Century ◽  
Rhetorical Devices ◽  
Modern Media ◽  
Media Space ◽  
Rhetorical Methods ◽  
Universal Culture

The article studies the methods of deconstructing the image of the hero in journalistic texts of the 21st century from the metamodernism perspective. Based on the works of the main theorists of metamodernism R. Akker and T. Vermeulen, the author of the article focuses on the reception of post-irony, which due to the oscillation (fluctuation of sense) blurs the line between irony and seriousness. Being a universal culture phenomenon, post-irony as means of deconstruction has penetrated various types of art and has dominated certain sectors of the modern media space. Based on the exam ples of two genres of modern journalism – newspaper obituary and interview – the author identifies the main rhetorical devices of deconstruction, which mainly rely on post-irony. 

scholarly journals “Polycode” irony as a sign of modern media-political discourse

2020 ◽  
Vol 88 ◽  
pp. 01024
Author(s):  
Natalya Bozhenkova ◽  
Tamara Kalichkina
Keyword(s):  
Speech Acts ◽  
Political Discourse ◽  
Russian Language ◽  
Cultural Interpretation ◽  
Rhetorical Devices ◽  
Modern Media ◽  
Pragmatic Analysis ◽  
Media Space ◽  
The Russian Language ◽  
Mapping Units

The purpose of this research is to conduct a comprehensive linguoculturological analysis of verbal and non-verbal means of expressing “polycode” irony in modern Russian political discursive practices. In the process of problem-solving research uses different methods and approaches of discourse analysis: a functional analysis of corpora of political texts of the Russian language; pragmatic analysis of speech acts and communicative; stylistic analysis revealing the specifics of genre specific political practices; the linguistic and cultural interpretation; the descriptive-logical methods of categorical mapping units and their subsequent economicaly. The article deals with the main functions and roles of “polycode” irony in political media space. In the study, the authors identify the key functions, high significance and abundance of “polycode” irony in media-political discourse. The article contains a linguistic analysis that has contributed to identifying main rhetorical devices most commonly used to create “polycode” irony.

PECULIARITIES AND CONDITIONS OF ACTIVITY OF BOOK PUBLISHING HOUSES OF UKRAINE IN THE MODERN MEDIA SPACE

2018 ◽  
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Book Publishing ◽  
Cultural Development ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
The World ◽  
The Status ◽  
Book Publishers

In the information society the status of information is changing: this main value of global civilization becomes an important resource of socio- economic, technological and cultural development. The rapid development of virtual technologies and the growing number of Internet users in Ukraine and in the world causes the new challenges to communication of each organization. The book publishers are also obliged to respond to these processes. However, the works devoted directly to publishers’ communication in the modern media space are still lacking in Ukraine. The objective of the article is to clarify peculiarities and conditions of the activities of Ukrainian book publishers in today’s media space which is an important issue today. It is analyzed the literature and sources on this issue and it is ascertained the theoretical and practical possibilities to take into account the trends in the world of modern media in the PR-activity of book publishers. Also the prospects for further scientific study and practical use of PR-communications in the activity of publishers are determined. The analysis of current changes in the modern information space allows us to trace the general tendencies: the new subject and object areas are formed; the number of subjects is expanded; the new formats of interaction within the system of communications of the organization and in society as a whole are created. That means that publishing house’s PR-communications are complicated by the emergence of new elements, such as active audience, social networks as communication channels, promotions on the Internet and others. PR communication in the Internet space is the most effective and inexpensive tool for interaction of publishers with active audiences. Thus, the activation of PR communication in the modern media space is associated with the emergence of the latest information technologies, online media as well as development of Internet. The use of online channels of Internet for communication with the target audience of publishing organizations has certain advantages over traditional media. At the same time, it is necessary to take into account the information saturation of media space, which complicates the way of PR-messages of book publishers to the reader.

scholarly journals Audiobook, audio podcast, audio series – modern formats of the media space

Bibliosphere ◽  
2020 ◽  
pp. 56-63
Author(s):  
V. Yu. Bal
Keyword(s):  
The Novel ◽  
Sound Design ◽  
Media Environment ◽  
Cognitive Aspect ◽  
Modern Media ◽  
Research Material ◽  
Technical Base ◽  
Media Space ◽  
The Media ◽  
Qualitative Changes

The article discusses modern audioformats – audiobook, audio series and audio podcast. Now these formats have gained great popularity and demand, considerable market weight with their own segment, the growth of which experts note. The research material is audio products of the modern market, which reflect the trends in the development of audio literature in the current media environment. The scientific novelty of the work consists in the consideration of an audiobook, an audio series and an audio podcast in the context of a new stage in the development of audio culture. The problem of popularity of the studied audio products is considered in direct dependence on audio reading. It is understood as a modern modification of auditory reading, as a reader’s practice due to the qualitative changes in the material and technical base for creating audio records, for their copying and use. The analysis of audio formats in the informational, sociocultural and cognitive aspect of the modern media consumption allows the determination new editorial approaches to the work with audio texts. Conclusions are as follows: one can observe the tendency to transit from voicing printed texts to creating texts specially for voicing; there is a reduction in the novel form, stories become popular; the editing of audio books and audio series requires support from sound design principles; the editorial and director’s task on preparing podcasts is associated with the compositional alignment of several voices of storytellers, forming a single ideological and thematic field.

DISCURSIVE AND GENRE EXPERIMENTS IN THE CONTEMPORARY RUSSIAN DRAMA

2020 ◽  
pp. 152-160
Author(s):  
Vladimir L. Shunikov ◽  
Keyword(s):  
21St Century ◽  
Early 21St Century ◽  
Documentary Theater ◽  
Modern Media ◽  
Structural Principles ◽  
Soviet Theater ◽  
Media Formats

The article considers an influence of the genre traditions and discurses on Russian drama of the late 20th and early 21st century. The influence of documentary theater and the illusion of non-fictional speech created in G. Sinkina, A. Rodinov, Yu. Klavdiev, L. Mulmenko drama is noted. Pedaling the authenticity of character’s word is manifested by the verbatim technique – and at the same time returns the drama to the strivings of the early Soviet theater. The article also considers a correlation of the verbal and written discourses, their genre diversity as well as the ratio of the monologue – and dialogic potential of the texts written by N. Kolyada, A. Slapovsky, V. Levanov, V. Zueva, Ya. Pulinovich, E. Grishkovets, I. Vyrypaev, E. Isaeva, N. Vorozhbit, S. Reshetnikov. It takes into consideration the genre forms mixing what determines the structure of the play and its perception by reader-spectator. In particular, the research focuses on the literary and stage manifestations of the diptych – play in works of A. Zenzinov and V. Zabaluev, S. Zlotnikov, D. Gumenniy . The author of the article refers to the interaction of drama with other arts, both the visual (O. Mukhina’s plays) and sounding (I. Vyrypayev “Oxygen”), as well as modern media formats that determine the genre nature of the latest works for the stage (plays by A. Vartanov, R. Malikov). Special attention is paid to “network drama”, which qualitatively changes the structural principles for works in that kind of literature and motivates to rethink the categories of “drama world”, “character”, “conflict”, “plot”.

A Model for a Collective Aesthetic Consciousness

2015 ◽  
pp. 159-172
Author(s):  
Sherry Mayo
Keyword(s):  
Social Network ◽  
20Th Century ◽  
21St Century ◽  
Industrial Society ◽  
Paradigmatic Shift ◽  
Modern Media ◽  
Aesthetic Consciousness ◽  
Media Society ◽  
Media Condition ◽  
Post Industrial

During the 20th century, the modern media was born and viewed as an industrial factory-model machine. These powerful media such as film, radio, and television transmitted culture to the passive masses (Enzensberger; 1974). These art forms were divorced of ritual and authenticity and were reproduced to reinforce their prowess (Benjamin, 1936). In the 21st century post-media condition, a process of convergence and evolution toward a social consciousness, facilitated by a many-to-many social network strategy, is underway. Web 2.0 technologies are a catalyst toward an emergence of a collectivist aesthetic consciousness. As the prophecy of a post-industrial society (Bell, 1973) becomes fulfilled, a post-media society emerges whose quest is for knowledge dependent upon economy that barters information. This paper identifies a conceptual model of this recent paradigmatic shift and to identify some of the possibilities that are emerging.

scholarly journals Agama & Media Massa Tradisional dan Industrial

2017 ◽  
Vol 1 (1) ◽  
pp. 14
Author(s):  
Nurdien Harry Kistanto
Keyword(s):  
Mass Media ◽  
21St Century ◽  
General Public ◽  
Media Culture ◽  
Symbolic Communication ◽  
Geographically Dispersed ◽  
Modern Media ◽  
Mass Audience ◽  
Primary Means

It is increasingly clear that to understand religion in the 21st Century we must also understand media and the ways that religions are being remade through their interaction with modern media. Culture… is that complex whole which includes knowledge, beliefs, arts, morals, law, customs, and any other capabilities and habits acquired by man as a member of society. Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public…. mass media of communication: the techniques and institutions through which centralized providers broadcast or distribute information and other forms of symbolic communication to large, heterogeneous and geographically dispersed audiences

scholarly journals Readers as the Subjects of Ukrainian Book Publishers’ Communication in the Modern Media Space

2018 ◽  
pp. 35-46 ◽  
Author(s):  
Tetiana Yezhyzhanska
Keyword(s):  
Book Publishing ◽  
Media Content ◽  
Communication Policy ◽  
Modern Media ◽  
Media Space ◽  
The Media ◽  
Publishing Houses ◽  
Book Publishers ◽  
Effective Source

The influence of readers on the communication of the publishing organization in the modern media space was analysed in this study. The main objective was to find out the role of readers in the communication of book publishers in Ukraine. To achieve the objective of the study, the author used the method of analysis of scientific sources and the method of scientific generalization. The author also applied the method of observation through polling the visitors of the Book Arsenal in Kyiv and the Book Forum in Lviv during 2016-2018. It was explored that among the visitors of the largest Ukrainian book publishing forums, one-third of the active media consumers were interested in the events of the book publishing market, they created and distributed media content by themselves. It was proved that active consumers became prosumers and effectively influenced the communication policy of the publishing houses. It was recommended to the publishers’ PR-managers to properly consider modern changes in the media space which influence the readership activity, to adopt a culture of interaction with the readers, to use them as an effective source of dissemination of information about book novelties, and to try turn them into promoters of the publishing houses’ brands.

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