scholarly journals COMMUNICATIVE APPROACH IN PRACTICE: THE CASE OF THE UKRAINIAN STUDIES DEPARTMENT AT THE UNIVERSITY OF WARSAW, POLAND

2020 ◽  
Vol 1 (9(77)) ◽  
pp. 290-294
Author(s):  
Renata Botwina ◽  
Oksana Borys
Keyword(s):  
Cultural Context ◽  
Teaching Practice ◽  
Global Market ◽  
Foreign Languages ◽  
Special Importance ◽  
University Graduates ◽  
Teaching English ◽  
Modern Approach ◽  
Communicative Approach ◽  
The University

The growth of international market, business and travel around the world has resulted in English being an integral part of university curricula. Teaching English in the way that is not only motivating but also corresponding to the needs of the global market university graduates are about to face has become mandatory for higher education institutions. This paper aims at presenting a modern approach to teaching foreign languages to students studying at the Department of the Ukrainian Studies at the University of Warsaw, Poland. The specifics of the didactic work of lecturers teaching English and Ukrainian languages are presented with a view to a cultural diversity in groups. The Department offers students a rich program that gives them a thorough education both in Ukrainian and English languages. The authors show how they deal with various problems resulting from language interference, heterogeneous groups and cultural differences in their teaching practice. Motivating students to learn English with a view to a cultural context is of special importance since it results not only in interesting lessons, but also in students willing to deepen their knowledge of the English-speaking countries. A special attention is given to the Communicative Approach which has proved to be beneficial both for teachers and students. Moreover, the authors give practical solutions how to motivate students to learn foreign languages effectively.

scholarly journals 90 YEARS – HISTORICAL FORMATION OF BRAND CAPITAL OF KYIV NATIONAL UNIVERSITY OF TECHNOLOGIES AND DESIGN (KNUTD)

Management ◽  
2020 ◽  
Vol 31 (1) ◽  
pp. 9-24
Author(s):  
Ivan M. Gryshchenko
Keyword(s):  
Higher Education ◽  
Comparative Analysis ◽  
Marketing Research ◽  
Global Market ◽  
Research Field ◽  
Special Importance ◽  
Subsequent Formation ◽  
Brand Capital ◽  
The University ◽  
University Brand

Introduction. The modern higher education market is highly competitive. Universities compete for budget seats, for applicants, for attracting and retaining highly qualified personnel, for attracting additional funds from various sources. Universities are interested in finding additional competitive advantages in the form of brand capital of the university.Research hypothesis. The image of the national system of education acquires a special importance for building the university brand, which is important to take into account when positioning the university brand on the global market of educational services. The conceptual basis of the university brand is its mission, which absorbs the values shared by the university staff and transmitted to external audiences.Purpose of this article: to offer methodological tools for forming brand capital of an innovative university.Research methods: comparative analysis, ratings, graphical, tabular and specific methods of marketing comparative analysis, rating, tabular, graphical, specific methods of marketing research: field (target audience surveys) and desk surveys.Results: The process of formation and subsequent formation of brand capital of KNUTD was analyzed. The concepts of competition and competitiveness, brand capital and branding within higher education are compared. The degree of possible influence of brand on the level of competitiveness of the university and the graduate within the framework of further employment is considered. The evaluation of international and Ukrainian ratings is given, which allows to draw a conclusion about the importance of using brand capital of the university in the educational sphere.Conclusions. The proposed modified model of evaluation and promotion of brand capital allows to increase the efficiency of the university activities.

scholarly journals Potential of International Project Activity for University Development

2020 ◽  
Vol 29 (7) ◽  
pp. 125-134
Author(s):  
E. V. Kudryashova ◽  
L. A. Zarubina ◽  
S. V. Popkova ◽  
N. V. Baykina
Keyword(s):  
Cultural Context ◽  
Arctic Region ◽  
Global Market ◽  
The Arctic ◽  
Management Model ◽  
International Project ◽  
Project Activity ◽  
International Projects ◽  
The University ◽  
Russian Universities

In the context of global competition, Russian universities search for the most efficient solutions to achieve competitiveness in the global market. The particular challenges that Russian universities face today include enhancing the quality of education and research, development of export potential, integration into international academic environment, diversification and search for new financial sources. The article considers international project activity as the most efficient tool of university internationalization process and solving the university tasks. Fundraising and international projects provide substantial support for achieving the set objectives in terms of both allocating additional financial resources and attracting intellectual capacity of international partners. Due to such features as practice orientation, time limits, and the ability to integrate different types and forms of international cooperation, the projects help university to address the challenges in a complex way and achieve multiple effects and, therefore, contribute significantly to developing world-demanded research, creating scholars networks and publishing, strengthening international partnerships, capacity building, enhancing academic mobility, developing the university campus and its infrastructure. The authors present the management model of international fundraising and projects implementation at Northern (Arctic) Federal University named after M. Lomonosov, describe specific features of carrying out research and educational projects in cross-cultural context (also within the framework of cross-border cooperation in Barents Euro-Arctic Region). The article outlines the competences required for successful project implementation, gives examples of NArFU international projects aimed at solving challenges in the Arctic Region. The efficiency of the given management model is analyzed, also by presenting the results of sociological survey made with involvement of the projects participants.

scholarly journals Business English in the Eyes of Economics and Management Students at the University of Białystok

2014 ◽  
Vol 38 (1) ◽  
pp. 83-102 ◽  
Author(s):  
Agnieszka Dzięcioł-Pędich
Keyword(s):  
Higher Education ◽  
Tertiary Education ◽  
Foreign Languages ◽  
University Graduates ◽  
Business English ◽  
English Classes ◽  
Language For Specific Purposes ◽  
Language Courses ◽  
Management Students ◽  
The University

Abstract According to the regulations of the Polish Ministry of Science and Higher Education, university graduates should have to know a foreign language at B2 level, as described in The Common European Framework of Reference, and they should know its specialized variety. These are the only recommendations concerning general language courses and their specialized varieties. It is up to schools of foreign languages or other institutions providing language courses for institutions of higher education to determine requirements concerning language for specific purposes. However, students are rarely asked to contribute to the development of curricula and syllabi. This article presents the results of a survey conducted among students of Economics and Management at the University of Białystok. The survey was devoted to students’ perceptions of Business English in English courses conducted by the School of Foreign Languages at the University of Białystok. The aim of the survey was to answer the following questions: - what do students of Economics and Management at the University of Białystok believe to be the appropriate proportion of general English to Business English? - when would they like to start learning Business English? - what Business English topics do students find interesting? - how do Economics and Management students use the knowledge and skills gained in Business English classes? The article also presents possible implications of the survey for ESP course designers, and stresses the importance of needs analysis for developing ESP syllabi in the context of Polish tertiary education

scholarly journals ANIMATED MOVIES IN TEACHING FOREIGN LANGUAGES

2021 ◽  
Vol 1 (193) ◽  
pp. 432-439
Author(s):  
Oksana Samusenko ◽  
Keyword(s):  
Language Proficiency ◽  
Cultural Context ◽  
Teaching Practice ◽  
Foreign Languages ◽  
Educational Goals ◽  
Auditory Information ◽  
Communicative Skills ◽  
Communicative Strategies ◽  
Wide Range ◽  
Local Map

This paper deals with the methodology of teaching foreign languages, in particular Russian as a foreign one. The article presents an analysis of animated movies as one of the ways to motivate students to increase their speech activity and to form their communicative competence. The author learns an animation as an educational material in foreign languages teaching practice. As well the paper focuses on a linguo-methodological potential of animation and on variants of motivational exercises based on the animated movies material. The animated movies value in foreign languages teaching practice lies in the fact that the material is authentic and not made for educational goals initially; combines visual and auditory information; is a source for familiarity with culturally specific vocabulary; provides a wide range of opportunities for mastering grammatical constructions, different intentions and communicative strategies; develops listening and speaking, as well as reading and writing skills through the use of motivational exercises. Effectiveness of using such animated materials in teaching foreign languages and achievement of learning results, first of all, depends on coherent compliance of the principles selection. The main requirements are conformity of the proposed material to the level of language proficiency, a possibility to develop communicative skills, socio-cultural context. Precedence, ethical value and humorous component of a text are important as well. Based on the material of animations the author suggests such motivational tasks: predicting from a name or a picture, animated movie dubbing, staging of separate episodes, imagining life of characters, interviewing characters, retelling on behalf of each character, story-telling based on the pictures or screenshots of the animated movies, creating memes, blogging on behalf of a character, making a local map and giving a tour, making a quote book, quest based on an animated movie, various discussions and other role plays.

scholarly journals An analysis of the textbooks for teaching English for medical purposes in the former Degree in Medicine at the University of Las Palmas de Gran Canaria

2015 ◽  
Vol 13 ◽  
pp. 175
Author(s):  
María Jesús Vera-Cazorla
Keyword(s):  
Higher Education ◽  
Health Sciences ◽  
Foreign Languages ◽  
Teaching English ◽  
Gran Canaria ◽  
European Higher Education ◽  
Language Requirement ◽  
The University ◽  
Supporting Materials

The process of building the European Higher Education Area has fostered the internationalization of higher education and placed special emphasis on the prominent role of learning foreign languages. The implementation of the new degrees has included the so-called language requirement that must be taken into account when developing new teaching materials for the grades. In this paper we analyse various methodological and educational aspects in the six textbooks that were used to teach English for Health Sciences, ten optional subjects of the former Degree in Medicine. The ultimate goal of the analysis of the aforementioned books is to develop a taxonomic model that serves for the creation of supporting materials to be used in the optional subject of the new Degree in Medicine at the University of Las Palmas de Gran Canaria.

scholarly journals Statistics Teaching Practice at Czech Universities with Emphasis on Statistical Software

2021 ◽  
Vol 14 (4) ◽  
pp. 258-269
Author(s):  
Aneta Mazouchová ◽  
Tereza Jedličková ◽  
Lucie Hlaváčová
Keyword(s):  
Teaching Methods ◽  
Quantitative Research ◽  
Teaching Practice ◽  
Statistics Education ◽  
University Graduates ◽  
Software Support ◽  
Statistical Software ◽  
Modern Approach ◽  
Teaching Statistics ◽  
The Right

This paper aims to reveal the beliefs of students and fresh university graduates about teaching statistics during their university studies with focus on using statistical software. The objective is to detect the approach of faculties to statistics education and to find out which didactic materials and teaching methods are mainly used. Students’ opinions are captured by means of a questionnaire survey and analysed both quantitatively and qualitatively. The results show the increasing importance of quantitative research and the necessity of improving statistical thinking. Unfortunately, the teaching methods used in various statistical courses are outdated and unattractive for most students. They call for an active and modern approach. Teaching statistics with the statistical software support seems to be the right way to make statistics accessible to students. The recommendation is to take students’ notions into account when preparing statistical courses.

Communicative approach in teaching foreign language to students

1970 ◽  
pp. 261-268
Author(s):  
Ольга Миколюк
Keyword(s):  
Foreign Language ◽  
Language Teaching ◽  
Communicative Language Teaching ◽  
Teaching English ◽  
Basic Principles ◽  
Classroom Activities ◽  
Teachers And Students ◽  
Communicative Approach

This article examines the communicative approach as one of the most successful methods of teaching English nowadays. The basic principles are aimed at teachers and students, efficient classroom activities and styles of learning. Furthermore, there are some guidelines for teachers and even a critique of communicative language teaching in this article.

THE INSTRUMENT TO MEASURE ENGLISH PROFICIENCY OF THE PROSPECTIVE EMPLOYEES: BETWEEN TOEFL AND TOEIC

2018 ◽  
Vol 2 (01) ◽  
Author(s):  
Besin Gaspar ◽  
Yenny Hartanto
Keyword(s):  
University Students ◽  
Proficiency Test ◽  
English Proficiency ◽  
Job Applicants ◽  
First Year ◽  
University Graduates ◽  
Recruitment Process ◽  
New Employees ◽  
The University ◽  
Higher Institutions

Recently the university students are required by their institutions to have the TOEFL score in the fisrt year or in the last year of their study before graduation. Some other higher institutions require their students to submit TOEIC, not TOEFL, before graduation. Companies, in the recruitment process, require the applicants to submit TOEFL score to show their level of English proficiency. The first question is which one is more appropriate for job applicants in the compay: TOEFL  or TOEIC. Another question for university students before graduation is whether to have TOEFL  in the first year or in the last year before graduation. This article aims at answering the two questions raised. The first part will give an overview of various versions of TOEFL  and  TOEIC  and the second part proposes the appropriate English proficiency test  for the recruitment process for new employees and for the university graduates, that is, TOEIC for the company  and TOEFL  for universities  and  colleges. 

Refining Contrapuntal Pedagogy: Reflections on Teaching Warsan Shire’s “Home” and W.H. Auden’s “Refugee Blues” to First-Year Students

2020 ◽  
Vol 24 ◽  
Author(s):  
Bridget Grogan
Keyword(s):  
Racial Identity ◽  
Teaching Practice ◽  
Human Experience ◽  
First Year ◽  
First Year Students ◽  
Poetic Voice ◽  
Teaching Poetry ◽  
Approach To Teaching ◽  
The University ◽  
The Way

This article reports on and discusses the experience of a contrapuntal approach to teaching poetry, explored during 2016 and 2017 in a series of introductory poetry lectures in the English 1 course at the University of Johannesburg. Drawing together two poems—Warsan Shire’s “Home” and W.H. Auden’s “Refugee Blues”—in a week of teaching in each year provided an opportunity for a comparison that encouraged students’ observations on poetic voice, racial identity, transhistorical and transcultural human experience, trauma and empathy. It also provided an opportunity to reflect on teaching practice within the context of decoloniality and to acknowledge the need for ongoing change and review in relation to it. In describing the contrapuntal teaching and study of these poems, and the different methods employed in the respective years of teaching them, I tentatively suggest that canonical Western and contemporary postcolonial poems may reflect on each other in unique and transformative ways. I further posit that poets and poems that engage students may open the way into initially “less relevant” yet ultimately rewarding poems, while remaining important objects of study in themselves.

The University Student’s Motivation Level on Learning English

2016 ◽  
Vol 7 (1) ◽  
pp. 130
Author(s):  
Esmira Mehdiyev ◽  
Celal Teyyar Uğurlu ◽  
Gonca Usta
Keyword(s):  
University Students ◽  
Language Learning ◽  
English Language ◽  
T Test ◽  
University Graduates ◽  
Significant Difference ◽  
Personal Use ◽  
Motivation Level ◽  
Motivation Scale ◽  
The University

This study aims to determine the university students’ level of motivation in terms of different variables. A study group of this research has been designed through one of the non-random sampling methods, Using appropriate sampling, 606 students from Faculty of Education of C.U. have been involved in this study. Motivation scale in English Language Learning developed by Mehdiyev,Usta,Uğurlu (2015) was used as an instrument of data collection. T-test and one - way analysis of variance (ANOVA) were used to resolve problems of this research. As a result of the research the motivation level of university students hasn’t been revealed significantly different regarding to the gender variable. However, considering the t-test results of motivation scale dimensions, confidence, attitude and personal use, significant difference is seen in favour of women in personal use dimension. The level of language learning motivation of female students is higher than men’s regarding to personal use dimension. However, men’s and women’s views don’t differ significantly in attitude and confidence dimensions. University students don’t present significant differences in terms of birth place, parent’s education level, total motivation scores and confident, attitude and personal dimensions. Students’ motivation levels are seen not to be influenced by the places such as village, provision or city where they have spent the most of their lifetime. At the same time the findings revealed that parental status variable in terms of primary, secondary and university graduates has no effects on students’ motivation.

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