MECHANISMS OF STATE GOVERNANCE OF MARKETING COMMUNICATIONS IN THE SPHERE OF TOURISM: ON THE EXAMPLE OF THE KHARKIV REGION

2017 ◽  
Author(s):  
Viktoriia Marchenko ◽  
◽  
Olena Uhodnikova ◽  
Keyword(s):  
Marketing Strategy ◽  
Public Administration ◽  
Tourism Development ◽  
State Level ◽  
Marketing Communications ◽  
Regional Government ◽  
Public Marketing ◽  
State Management ◽  
Theoretical Approaches ◽  
Tourism Enterprises

The sphere of tourism is one of the multipliers of economic development. Thus, the development and application of technologies for building a strategy for tourism image development at the state level will not only create a competitive environment for domestic tourism enterprises, but also contribute to the development of regional and national economy, which determines the relevance of the article. The paper provides a detailed analysis of ways to increase the competitiveness of the region through the introduction of public administration mechanisms for the implementation of strategic measures to develop the tourist image. Theoretical approaches to defining the concepts of marketing, strategy, image of the region are considered. The calculations suggest that the industry has high competition and one of the ways to increase the efficiency of positioning the region as a tourist can be the development of an effective tourist image at the level of state and regional government, its promotion, which will ensure market competitiveness. The article analyzes the tourist potential of Kharkiv region. On the example of Kharkiv region, an algorithm for the implementation of public administration mechanisms aimed at providing a system of public marketing in the region for its positioning as a tourist center. According to the results of the study, the theoretical definitions of the concept of public marketing, marketing strategy, mechanisms of state management of tourism development were analyzed. According to the results of determining the main trends in the development of tourism in Kharkiv region, the great tourist potential of the region was determined, however, the need for the development of tourist infrastructure to increase the efficiency of tourism activities was noted. Proposals for the formation of mechanisms for state management of marketing communications for tourism development in the region were developed, tasks, action programs and resources needed to implement the strategy were identified. The ways of forming a positive tourist image of Kharkiv region as a component of marketing strategy are analyzed.

SUBJECTS AND OBJECTS OF PUBLIC MARKETING

2018 ◽  
Vol 1 (12) ◽  
pp. 260-270
Author(s):  
Yevgeny Victorovich Romat ◽  
Yury Volodimirovich Havrilechko
Keyword(s):  
Public Administration ◽  
Municipal Government ◽  
Executive Power ◽  
Marketing Concept ◽  
Public Authorities ◽  
Public Marketing ◽  
The Public ◽  
State Management ◽  
Management Concepts ◽  
The Subject

The article is devoted to research of theoretical problems of the concepts of the subject and object of public marketing. The definitions of these concepts are considered in the article, the evolution of their development is studied. The article provides an analysis of the main approaches to the notion of subjects and objects of public marketing, their relationship and role in the processes of public marketing. The authors proposes concrete approaches to their systematization. These approaches allow us to identify specific types of public marketing and their main characteristics. Relying on the analysis of the concept of “subject of public (state) management”, it is concluded that as bodies of state marketing, most often act as executive bodies of state power. In this case, the following levels of marketing subjects in the system of public administration are allocated: the highest level of executive power; Branch central bodies of executive power; Local government bodies; Separate government agencies. It is noted that the diversity of subjects of public marketing is explained, first of all, by the dependence on the tasks of the state and municipal government, the possibilities of introducing the marketing concept of these subjects and certain characteristics of the said objects of state marketing. It is noted that the concept of “subject of public marketing” is not always the identical notion of “subject of public administration”. First, not all public authorities are subjects of state marketing. In some cases, this is not appropriate, for example, in the activities of the Ministry of Defense of Ukraine or the Ministry of Internal Affairs of Ukraine. Secondly, state marketing is just one of many alternative management concepts, which is not always the most effective in the public administration system.

Analysis on the Micro-Blog Effect in Tourism Management and Marketing under the Net Underground

2013 ◽  
Vol 798-799 ◽  
pp. 825-828 ◽  
Author(s):  
Ying Zhang ◽  
Hong Wei Hui
Keyword(s):  
Marketing Strategy ◽  
Tourism Development ◽  
Effective Medium ◽  
Network Marketing ◽  
Tourism Marketing ◽  
Tourism Management ◽  
Tourism Enterprises

The network marketing strategy is very important to the tourism enterprises development. In this individualized era, the micro-blog has been a new and effective medium platform, absolutely the tourism marketing strategy should also follow the tendency. In this paper, we has discussed the developing change of the tourism under the net background and the features and role of the micro-blog in tourism management. And then we proposed some effective ways to develop the network marketing strategy for the tourism and analysed the tendency of the modern tourism development.

scholarly journals IMPROVEMENT OF PUBLIC ADMINISTRATION OF THE MEDICAL REHABILITATION SYSTEM AS AN INTEGRAL PART OF PUBLIC HEALTH POLICY

2021 ◽  
Vol 2 (16) ◽  
pp. 63-69
Author(s):  
A.O. Nagoriyanskii
Keyword(s):  
Public Health ◽  
Health Care ◽  
Public Administration ◽  
Health Care System ◽  
The State ◽  
Medical Rehabilitation ◽  
State Management ◽  
Theoretical Approaches ◽  
Rehabilitation System ◽  
Care System

Objective of the study: to substantiate the theoretical approaches and develop priority areas for improving public administration to ensure the system of medical rehabilitation and recreation in Ukraine. Material and methods. To achieve this goal, a set of interconnected and complementary general and special research methods was used, in particular, specific search methods (detection, selection, theoretical analysis, synthesis, updating, classification) were used to summarize regulatory, documentary, printed and electronic sources of information on public administration of the system of medical rehabilitation and sanatorium services. Results. Theoretical principles of public administration of the medical rehabilitation system are investigated. The current state of medical rehabilitation and sanatorium treatment in the health care system of Ukraine is analyzed, namely: regulatory and legal support of medical rehabilitation and sanatorium treatment in the health care system of Ukraine. The priority directions of improvement of the state administration concerning maintenance of system of medical rehabilitation and recreation in Ukraine are substantiated and the ways of improvement of the state management of system of medical rehabilitation as a component of the state policy in the field of public health services are offered. Findings. Support for the development of sanatorium-resort activities should be carried out using the methodology of program-targeted management, which provides for the development and adoption of comprehensive programs aimed at implementing specific measures to develop resort potential, improve quality and efficiency of sanatorium-resort services, strengthen the material and technical base of resort management at the level of the state and regions.

EFFICIENCY OF MANAGEMENT DECISIONS IN LOCAL GOVERNMENT BODIES

2017 ◽  
Author(s):  
Tetiana Sych ◽  
◽  
Keyword(s):  
Decision Making ◽  
Local Government ◽  
Public Administration ◽  
Professional Training ◽  
Human Factor ◽  
Nobel Laureate ◽  
Management Decision ◽  
Management Decisions ◽  
State Management ◽  
Public Administration Reform

The article considers the factors influencing the efficiency of management decisions made by local government bodies in the modern conditions of public administration reform and the development of local self-government in Ukraine. The author outlines the features of this problem, the main features of state-management decisions, the essence of the concepts "effect", "efficiency of management decisions", the main approaches to the study of the problem of decision-making are highlighted. The main attention is paid to the direction of research, which takes into account the human factor. The main ideas of the representative of this direction - the Nobel laureate D. Kahneman, presented in the book "Noise", are considered. This work raises the issue of system errors among those who make decisions. The views of the domestic scientist O. Maltsev on the designated problem and the provisions of D. Kahneman's book are presented. The results of the analysis by scientists of the influence of the human factor and psychological characteristics of management decision-making on the efficiency of decisions are reflected. The conclusions of scientists regarding the need to take into account the qualities of a decision- making person and his professional training are summarized. The main characteristics of the personality that influence decision-making are given from the domestic scientific literature on public administration problems. In accordance with these ideas, the requirements for the positions of civil servants, local self-government bodies, as well as the modern practice of training specialists and managers in this field are considered. It is concluded that the primary importance for making effective decisions by local government bodies is the use by specialists and managers of modern technologies for developing and making management decisions, the development of their personal qualities for making management decisions in the process of training and obtaining specialized management education in universities.

Forensic and pharmaceutical analysis of addictive morbidity because of the use of psychoactive substances in Ukraine

2020 ◽  
Vol 15 (16) ◽  
pp. 128-132
Author(s):  
V. V. Shapovalov ◽  
◽  
A. A. Gudzenko ◽  
V. A. Shapovalova ◽  
V. V. Shapovalov ◽  
...  
Keyword(s):  
Information Security ◽  
Dynamic System ◽  
Public Administration ◽  
Classical Model ◽  
Security Management ◽  
The State ◽  
State Management ◽  
Study Results ◽  
Factors Of Influence ◽  
Significant Factors

Introduction. Modern turbulent state of society actualizes need for scientifically based methods and technological solutions to improve the information security system not only for the state, but also for society and the person in particular. Objective. To highlight the significant factors of information security of social development and to study the role of public admini-stration in the context of the actualization of information threats and risks. Study results. The article considers the essence of state management approaches to information security based on interpretation in terms of risk management. Information security is presented as a dynamic system that needs balance. Balance can be disturbed by external and internal factors. The 8 most significant factors that need to be taken into account to develop effective models of public administration in the field of information security are identified. 4 paradigms of information security management (systemic, synergetic, phenomenological and cognitive) which can be involved are considered. However, they are not universal and separate in any particular case, that is they are systemic in nature, and security management should be based on their integrated application depending on the situation and the specifics of the management process. Based on the analysis of the classical model of maintaining the state balance of a dynamic system, it is concluded that it can be used to ensure information security. A model is proposed to explain the reasons for the imbalance of the dynamic system of information security under the action of factors of influence and the risks that accompany them, and to determine the measures of public administration to ensure it. Conclusion. The model is proposed to explain the reasons for the imbalance of the dynamic system of information security under the action of factors of influence and the risks that accompany them, and to determine the measures of public administration to ensure it. Key words: Information security; Information security factors; Society; Public administration; Information security model.

Factors of information security of social development in public administration

2020 ◽  
Vol 15 (16) ◽  
pp. 121-128
Author(s):  
O. A. Panchenko ◽  
Keyword(s):  
Information Security ◽  
Social Development ◽  
Dynamic System ◽  
Public Administration ◽  
Security Management ◽  
The State ◽  
State Management ◽  
Study Results ◽  
Factors Of Influence ◽  
Significant Factors

Introduction. Modern turbulent state of society actualizes need for scientifically based methods and technological solutions to improve the information security system not only for the state, but also for society and the person in particular. Objective. To highlight the significant factors of information security of social development and to study the role of public admini-stration in the context of the actualization of information threats and risks. Study results. The article considers the essence of state management approaches to information security based on interpretation in terms of risk management. Information security is presented as a dynamic system that needs balance. Balance can be disturbed by external and internal factors. The 8 most significant factors that need to be taken into account to develop effective models of public administration in the field of information security are identified. 4 paradigms of information security management (systemic, synergetic, phenomenological and cognitive) which can be involved are considered. However, they are not universal and separate in any particular case, that is they are systemic in nature, and security management should be based on their integrated application depending on the situation and the specifics of the management process. Based on the analysis of the classical model of maintaining the state balance of a dynamic system, it is concluded that it can be used to ensure information security. A model is proposed to explain the reasons for the imbalance of the dynamic system of information security under the action of factors of influence and the risks that accompany them, and to determine the measures of public administration to ensure it. Conclusion. The model is proposed to explain the reasons for the imbalance of the dynamic system of information security under the action of factors of influence and the risks that accompany them, and to determine the measures of public administration to ensure it. Key words: Information security; Information security factors; Society; Public administration; Information security model.

scholarly journals Methodology of Forming a Comprehensive Mechanism for Public Administration of Service Cooperation Development in Rural Areas of Ukraine

2019 ◽  
Vol 8 (4S) ◽  
pp. 152-156 ◽  
Keyword(s):  
Public Administration ◽  
Rural Areas ◽  
State Level ◽  
The State ◽  
Integrated System ◽  
Coherent System ◽  
Situational Analysis ◽  
Rural Settlements ◽  
Social Infrastructure ◽  
Cooperative Movement

with carrying out the decentralization reform public administration mechanisms play an important role in ensuring the comprehensive development of rural areas. Expanding the use of such mechanisms in the sphere of cooperation on the state level will facilitate development and support of small entrepreneurial forms, common use of material and technical basis, emerging new working places, building social infrastructure and engineering communications, providing qualitative services to citizens and preserving rural settlements. The objective of the article is to identify constituents of the comprehensive mechanism of public administration for development of service cooperation of rural areas in Ukraine and to integrate them into a coherent system which would facilitate realization of the state strategies and programmes to achieve the Sustainable Development Goals. The object of the research is a comprehensive mechanism of public administration for development of service cooperation. Research methodology is grounded upon the use of general scientific knowledge methods, in particular, logical and semantic, induction and deduction for formulating definitions, systemic and situational analysis for characterizing constituents of a comprehensive mechanism and identifying their interrelations. Based on the systemic approach it has been defined that comprehensive mechanism is an integrated system which combines interrelated and dependable functioning of legislative, institutional, organisational and economic, financial and credit, information and communication as well as staffing mechanisms in the sphere of developing cooperative movement in the rural localities. It is proved that every mechanism influences its particular direction and is formed at the international, national, regional and local levels based on cooperative values and generalized system of principles. Special attention is paid to the research of international and national legislation to generalize the system of principles of cooperation, intermunicipal cooperation, public authorities and public associations’ functioning, upon which the comprehensive mechanism for public administration of service cooperation development in rural areas of Ukraine is based.

scholarly journals Some Aspects of Cooperation Between Government Authorities and Specialized Municipalities in the Sphere of Land Use: Peculiarities and Ways to Solve Challenging Issues

2021 ◽  
Vol 1 ◽  
pp. 30-33
Author(s):  
Pavel N. Petryaev ◽  
Keyword(s):  
Land Use ◽  
General Theory ◽  
Public Administration ◽  
Regional Government ◽  
Legal Structures ◽  
Level Model ◽  
Administrative Units ◽  
Two Level Model ◽  
Federal Center

The features of interaction between state authorities and municipalities (a set of local self-government bodies) of closed administrative-territorial entities (ZATO) in the field of land use are considered. The article substantiates the opinion that this interaction is carried out to a large extent within the framework of a two-level model of legal relations “the federal center — the municipalities of the closed city”. In cases specified by legislation, this model includes another level of government — regional government bodies. Using the methods of dialectical cognition, as well as the general theory of constructing social and legal structures, the author substantiates and proposes a number of organizational and legal measures aimed at increasing the efficiency of interaction between public administration bodies and municipal authorities of closed administrative administrative units in the field of land use, as well as solving specific problematic issues arising in the process of this interaction.

scholarly journals Areas of Research on the Development of the Tourist and Recreational Sphere as an Object of Public Administration

2021 ◽  
pp. 147-154
Author(s):  
N. Boretskaya ◽  
◽  
G. Krapivina ◽  
Keyword(s):  
Decision Making ◽  
Public Administration ◽  
The Public ◽  
State Management ◽  
Management Processes ◽  
Separate Area ◽  
Multiplier Effect ◽  
Public Consciousness ◽  
Strategic Goals ◽  
The Impact

In the article, the problem of determining the directions of research of the development of the tourist and recreational sphere as an object of public administration acquires further theoretical and methodological substantiation. The directions of improving the mechanisms of decision-making by state bodies for the development of the tourist and recreational sphere are formulated on the basis of the introduction of a systematic approach, digitization and modeling. The efforts of state bodies to form the structure of the market in order to study and analyze the impact of public administration and regulation on the realities of the tourist and recreational sphere and the proposals of tourist and recreational products that affect the public interest in them on the part of consumers of tourist services are a separate area of scientific research in tourism. -recreational sphere as an object of public administration and decision-making mechanisms by state bodies for the development of tourist and recreational territories It is shown that the processes of using tourist and recreational resources and diversification of the economy are positively influenced by the intersectoral nature of the tourist and recreational sphere due to the multiplier effect for related sectors of the economy of the territories, directly involved in the tourist services served by consumers. It has been proved that a city characterized by a significant territorial concentration of labor, consumers, related industries and services is very attractive for the activities of enterprises in the tourism and recreation sector in terms of minimizing costs, and it is expedient in determining the role and mechanisms of government influence on the development of the tourism and recreation sector. and the formation of strategic goals for the development of a regime for promoting their development is the study of the tourist and recreational market of the territory. The development of the regional and local tourist and recreational sphere is greatly facilitated by the transformation in the public consciousness of the concept of free time, i.e. changes in the behavior of consumers of tourism services in relation to specific settlements or the region as a whole. The main goal of the qualitative improvement of state management of the development of the tourist and recreational sphere is to increase its openness, spread goodwill towards the population, accelerate management processes, effectively solve problems, increase the mobility of workers in tourist and recreational enterprises and their satisfaction with work.

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