scholarly journals Social Media Usage in Albanian Market

2015 ◽  
Vol 2 (1) ◽  
pp. 65
Author(s):  
Erlis Çela
Keyword(s):  
Social Media ◽  
Communication Technology ◽  
Traditional Media ◽  
Media Usage ◽  
Marketing Social ◽  
The Social ◽  
New Development ◽  
Market Communication ◽  
Social Media Platforms ◽  
Use Of Social Media

In nowadays we see a large use of social media in every aspect of the life. Social media personal usage, social media in terms of information (news), social media in elections and of course a large use of this definition is seen also in marketing. Social media is considered as a new medium in two way communication where people can share their experiences and where they can communicate with other people. It is very dynamic comparing to traditional media. What is published now and may be up-to-date today can be disappeared from the virtual environment tomorrow. The interactivity, the share/retweet effect have created the opportunity of reaching to more and more people. Corporations have become aware of these opportunities and also that all eyes were focused on social media for this reason they had to be adapted very quickly to this environment. Nowadays it is very difficult to find any company which does not have at least an account in Facebook. Most of the companies with the aim to reach to more people have created their profiles/pages in all social media platforms. This new development has forced the companies and marketing professionals to direct their market communication strategies also in the social media. The appearance of the new medium and the development in the communication technology has brought huge transformation even in the marketing science.

scholarly journals The Social Media Usage and its Impact on the Innovative Behavior: The Mediator Role of Information Technology: A Field Study in the Information and Communication Technology Organizations in Jordan

2018 ◽  
Vol 13 (11) ◽  
pp. 46
Author(s):  
Khalid Mahmmod Ahmad Mansour ◽  
Fayez Jomah Saleh Al-Najjar
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Innovative Behavior ◽  
Media Usage ◽  
The Social ◽  
Information And Communication ◽  
Use Of Social Media

This study aimed to shed the light on the role of Social Media usage in the innovative behavior through the recent information technology (IT) in the organizations specialized in the information and communication technology (ICT) field. The study population consisted of the ICT organizations operating in Jordan as affiliated with the Information and Communication Technology Association (INTAJ) amounting to 161 organization. The analysis unit consisted of the managers in the top and middle level. The study relied on the simple random sample; and it reached a number of conclusions the most important of which is that the perceptions by respondents of the independent variable Social Media Usage were medium; and the same applies to all its dimensions. The dependent variable Innovative Behavior was also medium, as well as all its dimensions. As for the mediator variable IT, the respondents' perceptions were high, along with all its dimensions. The study indicated that there is a statistically significant impact for the Social Media usage with its component on the innovative behavior. Also, it was found that a statistically significant impact for the Social Media usage with its component on the innovative behavior through the IT in the organizations operating in the ICT field in Jordan. These conclusions indicated that there is an opportunity for the ICT organizations to promote its innovative behavior through the Social Media usage. Based on the reached conclusions, the study concluded a set of recommendations the most important of which is that the awareness should be increased with respect to the capacities that are available due to the use of the Social Media as well as the advantages that can be utilized by the ICT organizations in Jordan through this use; the organization should well utilize the Social Media usage especially the Groups and Sharing by taking the necessary decision that lead to the activation of the Social Media role in the various phases of the innovative behavior; and the need for the organizations to direct the use of Social Media through the dissemination of a culture of innovation based on the use of Social Media.

scholarly journals Social Media Usage in e-Government: Evidence from Suriname

2017 ◽  
Vol 7 (2) ◽  
pp. 75 ◽  
Author(s):  
Muhammad Firdaus Samijadi
Keyword(s):  
Social Media ◽  
Implementation Strategies ◽  
Successful Implementation ◽  
Online Participation ◽  
Media Usage ◽  
The Social ◽  
Social Media Platforms ◽  
The Government ◽  
Use Of Social Media

Social Media has made its’ way of playing an important role in e-Government implementation strategies. Many governments include social media as a tool to approach and engage its’ citizens, to increase transparency, trust and online participation. Although social media is not yet fully understood by governments on how to effectively utilize social media as a tool to be beneficial to the government and the general public. This research focuses on the Social Media activity of the Government Departments of Suriname. With around 1.9 billion active users, Facebook is one of the largest social media platforms in the world. This study furthers analyzes how active social media accounts are being used by the departments and how online users respond to departmental online activities. In order to achieve the goal of this paper, the 14 social media accounts of Suriname government departments will be taken as a case study. Several accounts indicate that government to citizen engagement show much potential for citizens’ active online participation. While the use of social media in e-Government initiatives is a feasible approach to successful implementation, there are still some improvement governments should take into consideration to increase online participation and fulfilling the needs of their citizens.

scholarly journals CrossFit across Three Platforms: Using Social Media to Navigate Niche Sport Challenges

2019 ◽  
Vol 81 (1) ◽  
pp. 36-46
Author(s):  
Sun J. Kang ◽  
Jason A. Rice ◽  
Marion E. Hambrick ◽  
Chulhwan Choi
Keyword(s):  
Social Media ◽  
Relationship Marketing ◽  
Communication Channels ◽  
Media Usage ◽  
The Social ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
Research Questions ◽  
Similarities And Differences ◽  
Use Of Social Media

AbstractNiche sports have limited opportunities to promote their sport offerings via traditional communication channels and may rely upon alternatives such as social media to accomplish their marketing goals (Puchan, 2004). Williams and Chinn (2010) developed a relationship marketing conceptual framework to examine social media usage and marketing within a sports context. This study used the framework with the burgeoning sport of CrossFit and examined three primary organizational relationship-marketing activities: (a) Information, (b) Interaction, and (c) Promotion. The purpose of this study was to investigate the use of social media by key members of the CrossFit community. The study addressed the following research questions: RQ1. What are the usage categories similarities and differences observed across the social media platforms? RQ2. What are the group usage similarities and differences observed across the social media platforms? and RQ3. What are the group usage similarities and differences observed across the usage categories? A content analysis of 5,565 Twitter, Facebook, and YouTube messages was used to explore these activities. The CrossFit social media users—CrossFit Games, regions, boxes, athletes, and sponsors—used the platforms primarily to provide information about the sport and interact with the community, while promotion was employed less frequently. CrossFit and other niche sports can use social media to provide information and build community within their sports, before attempting to create online communities and promote their products.

scholarly journals Social Media in an Emergency: Use of Social Media in Rescuing Abducted School Girls in Nigeria

2019 ◽  
Vol 13 ◽  
pp. 67-75
Author(s):  
Muhammad Abdullahi Maigari ◽  
Uthman Abdullahi Abdul-Qadir
Keyword(s):  
Social Media ◽  
Secondary Sources ◽  
The Social ◽  
Security Challenges ◽  
Social Media Platforms ◽  
Information And Communication ◽  
School Girls ◽  
The Government ◽  
Use Of Social Media ◽  
Domestic Assistance

This paper examines the abduction of the schoolgirls in Chibok Local Government Area of Borno State, Nigeria in 2014. The paper examined how the abduction of the schoolgirls generated responses and support for the rescue of the abducted girls from people and organization from different parts of the globe. The Islamists terrorist organization operating in Borno State has attracted the attention of the world since 2009 when they started attacking government establishments and security installations northeast which later escalated to major cities in Northern Nigeria. Methodologically, the paper utilized secondary sources of data to analyze the phenomenon studied. The paper revealed that the development and innovations in information and communication technology which dismantled traditional and colonial boundaries enabled people to express support, solidarity and assist victims of conflict who resides millions of Kilometers away. This shows that Internet-based communications technology has reduced the distance of time and space that characterised traditional mass media. The campaign for the release of the schoolgirls on the social media platforms particularly Twitter and Facebook has tremendously contributed to the release of some of them. Furthermore, the girls freed from abduction have received proper attention: education and reintegration programmes which enable them to start post-abduction life. In this regard, social media has become a tool for supporting the government in moments of security challenges which the Bring Back Our Girls campaign attracted foreign and domestic assistance to Nigeria in the search of the abducted girls and the fight against the Islamist insurgents.

Social Media Usage among University Students in Malaysia

2013 ◽  
pp. 244-255 ◽  
Author(s):  
Norsiah Abdul Hamid ◽  
Mohd Sobhi Ishak ◽  
Syamsul Anuar Ismail ◽  
Siti Syamsul Nurin Mohmad Yazam
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Human Beings ◽  
Self Disclosure ◽  
Self Presentation ◽  
Media Usage ◽  
Virtual Self ◽  
Frequency Of Use ◽  
The Social ◽  
Social Media Platforms

Social media are playing an increasing role in today’s living. The social media platforms allow users to search, create, share, collaborate, and organise contents among them, and at the same time provide virtual self-presentation and self-disclosure of oneself. Social media were also claimed to give implications to human beings with regards to personality, yet these variables have not much been emphasised in previous studies. Thus, it is important to highlight the implications of social media on users’ personality. Given the issues and challenges faced by the country in profiling the adoption of social media and its implications in view of the perspective of personality, it is timely and significantly important to undertake this research in Malaysia. The objective of this chapter is to discuss a research conducted recently to determine the relationships between social media and personality traits. The specific objectives of this study are to identify the profile of social media adoption among students in Malaysia, including duration, frequency of use, purpose, and person/s that introduced the social media, and to determine the relationships between social media and personality traits.

scholarly journals Risk Perceptions on Social Media Use in Norway

2020 ◽  
Vol 12 (12) ◽  
pp. 211
Author(s):  
Philip Nyblom ◽  
Gaute Wangen ◽  
Vasileios Gkioulos
Keyword(s):  
Social Media ◽  
Risk Perceptions ◽  
Total N ◽  
Risk Ranking ◽  
Norwegian Population ◽  
The Social ◽  
Usage Patterns ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media

Social media are getting more and more ingrained into everybody’s lives. With people’s more substantial presence on social media, threat actors exploit the platforms and the information that people share there to deploy and execute various types of attacks. This paper focuses on the Norwegian population, exploring how people perceive risks arising from the use of social media, focusing on the analysis of specific indicators such as age, sexes and differences among the users of distinct social media platforms. For data collection, a questionnaire was structured and deployed towards the users of multiple social media platforms (total n = 329). The analysis compares risk perceptions of using the social media platforms Facebook (n = 288), Twitter (n = 134), Reddit (n = 189) and Snapchat (n = 267). Furthermore, the paper analyses the differences between the sexes and between the digital natives and non-natives. Our sample also includes sufferers of ID theft (n = 50). We analyse how account compromise occurs and how suffering ID theft changes behaviour and perception. The results show significant discrepancies in the risk perception among the social media platform users across the examined indicators, but also explicit variations on how this affects the associated usage patterns. Based on the results, we propose a generic risk ranking of social media platforms, activities, sharing and a threat model for SoMe users. The results show the lack of a unified perception of risk on social media, indicating the need for targeted security awareness enhancement mechanisms focusing on this topic.

Social Media Use for Water Conservation Education in South Africa: Perceptions of Raymond Mhlaba Local Municipality’s Residents

2019 ◽  
Vol 55 (3) ◽  
pp. 351-369 ◽  
Author(s):  
Charity Hove ◽  
Oluyinka O Osunkunle
Keyword(s):  
South Africa ◽  
Social Media ◽  
Water Conservation ◽  
Conservation Education ◽  
Conservation Practices ◽  
Quantitative Methodology ◽  
Media Usage ◽  
Persuasive Strategies ◽  
Social Media Platforms ◽  
Use Of Social Media

Water scarcity is increasing in South Africa and communities need to be educated about water conservation practices. This article investigated the perceptions of Raymond Mhlaba Local Municipality’s residents concerning the use of social media for water conservation education in their community. Through a quantitative methodology, a sample of 383 respondents answered a questionnaire and the main findings were that 75 per cent of respondents did not know about the municipality’s social media platforms. This article recommends that the municipality creates awareness about its social media platforms, increases social media usage and employs persuasive strategies for participation.

scholarly journals Social Media Engagement at Academic Conferences: Report of the Association of Pathology Chairs 2018 and 2019 Annual Meeting Social Media Committee

2020 ◽  
Vol 7 ◽  
pp. 237428952093401
Author(s):  
Yonah C. Ziemba ◽  
Dana Razzano ◽  
Timothy C. Allen ◽  
Adam L. Booth ◽  
Scott R. Anderson ◽  
...  
Keyword(s):  
Social Media ◽  
Ad Hoc ◽  
Fold Increase ◽  
Outcome Data ◽  
Medical Specialties ◽  
The Social ◽  
Social Media Engagement ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Academic Conferences

The use of social media at academic conferences is expanding, and platforms such as Twitter are used to share meeting content with the world. Pathology conferences are no exception, and recently, pathology organizations have promoted social media as a way to enhance meeting exposure. A social media committee was formed ad hoc to implement strategies to enhance social media involvement and coverage at the 2018 and 2019 annual meetings of the Association of Pathology Chairs. This organized approach resulted in an 11-fold increase in social media engagement compared to the year prior to committee formation (2017). In this article, the social media committee reviews the strategies that were employed and the resultant outcome data. In addition, we categorize tweets by topic to identify the topics of greatest interest to meeting participants, and we discuss the differences between Twitter and other social media platforms. Lastly, we review the existing literature on this topic from 23 medical specialties and health care fields.

Evaluating the Social Media Usage Pattern Among the Hearing Impaired and Visually Impaired Students at University of Tabuk.

2020 ◽  
Vol 7 (03) ◽  
pp. 5840-5851
Author(s):  
SAHAR ZAIEN
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Visually Impaired ◽  
Hearing Impaired ◽  
Usage Pattern ◽  
Media Usage ◽  
Visually Impaired People ◽  
The Social ◽  
Visually Impaired Students ◽  
Use Of Social Media

Social media is a modern innovation for effective communication. Researchers are investigating a useful framework to integrate social media in an educational setting of deaf and blind students. Deaf or hearing impaired and visually impaired people have poor communication skills that cause lowered social interactions and make them feel isolated. The current study aimed at evaluating the social media usage pattern among the deaf or hard of hearing and visually impaired students. The findings revealed that the majority of the students used Whatsapp for communication purposes. Furthermore, the use of social media bolstered communication among the deaf or hearing impaired and visually impaired students with ordinary people. The study revealed that the primary motivation behind social media usage was social interaction. The social media usage pattern was found to be statistically significant with the motivation behind usage. The social media usage pattern was also statistically significant with the experienced benefits of increased communication. Moreover, the study also revealed that students had learned something from social media usage. These associations were found to be statistically significant at P≤0.05.

scholarly journals Social Media Usage and Development of Psychiatric Disorders in Childhood and Adolescence: A Review

2021 ◽  
Vol 11 ◽  
Author(s):  
Ilaria Cataldo ◽  
Bruno Lepri ◽  
Michelle Jin Yee Neoh ◽  
Gianluca Esposito
Keyword(s):  
Social Media ◽  
Social Life ◽  
Developmental Stages ◽  
Clinical Work ◽  
Childhood And Adolescence ◽  
Media Usage ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Multidisciplinary Perspective ◽  
The Impact

Social media platforms, such as Facebook, Twitter, and Instagram, are now part of almost everyone's social life, especially for the newer generations. Children and teenagers grew up together with these Internet-based services, which have become an integral part of their personal and social life. However, as reported in various studies, psychological and psychiatric problems are sometimes associated with problematic usage of social media. The primary purpose of this review is to provide an overview of the cognitive, psychological, and social outcomes correlated with a problematic use of social media sites during the developmental stages, from age 10 to 19 years. With a specific focus on depression, anxiety, eating, and neurodevelopmental disorders, the review also discusses evidence related to genetic and neurobiological issues, together with the implications in clinical work and future directions under a multidisciplinary perspective. While the scientific community has made significant progress in enhancing our understanding of the impact of social media on teenagers' lives, more research integrating biological and environmental factors is required to fully elucidate the development of these disorders.

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