scholarly journals THE DEVELOPMENT OF MARKETING IN TOURISM INDUSTRY

10.26458/1917 ◽  
2019 ◽  
Vol 1 (1) ◽  
pp. 117-127 ◽  
Author(s):  
Bogdan SOFRONOV
Keyword(s):  
Tourism Industry ◽  
Marketing Strategies ◽  
Direct Mail ◽  
Business Travel ◽  
Specific Location ◽  
Tourism Marketing ◽  
Meeting Planners ◽  
Convention Center ◽  
Tourism Destinations ◽  
Trade Magazines

The purpose of this paper is how the marketing development and changing the tourism industry in the world.Tourism marketing is the business discipline of attracting visitors to a specific location. Hotels, cities, states, consumer attractions, convention centers and other sites and locations associated with consumer and business travel all apply basic marketing strategies to specific techniques designed to increase visits.In the tourism industry, marketing includes determining the unique selling benefit or benefits one area has over its competition. A destination might offer people looking to combine business and pleasure ease of travel to and from the area, ample convention halls and hotels, interesting nightlife, and activities for adult partners and children.The tourism marketing uses a wide variety of communications strategies and techniques to promote areas and destinations. A convention center might purchase advertisements in trade magazines for meeting planners and send direct mail materials to corporations that hold events. They might place ads in tennis or golf magazines to attract those consumers. The tourism destinations build websites and place ads in consumer publications read by their target customers. Chambers of commerce are involved in promoting their areas generally and the businesses within their areas specifically. This often includes offering potential visitors packets filled with brochures, discount coupons and other materials.

Innovation in Medical Tourism Service Marketing

2013 ◽  
pp. 49-66 ◽  
Author(s):  
Anita Medhekar ◽  
Ho Yin Wong ◽  
John Hall
Keyword(s):  
Healthcare Service ◽  
Medical Tourism ◽  
Relevant Literature ◽  
Service Marketing ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Patient Privacy ◽  
Tourism Marketing ◽  
Tourism Destinations ◽  
Tourism Service

The aim of this chapter is to critically examine the latest development of medical tourism as an innovation in India. The existing theories and concepts in medical tourism are reviewed and synthesised in order to lay down a foundation for marketing managers to deploy marketing mix strategies to deliver values to the medical tourists. A secondary research method is adapted to gather relevant literature. This chapter not only provides a background introduction to the growing importance of the medical tourism industry to the Indian economy, but also makes major contributions: firstly, that global healthcare service marketing is quite different from marketing of other services and goods. Secondly, it proposes to examine the application of 8Ps of tourism marketing-mix along with another 6Ps, such as personalisation of healthcare, publication for patient, patient packaging, patient education, patient privacy, and patient medical and cultural sensitivities for effective marketing of the popular Indian wellness and medical tourism destinations, super-speciality hospitals, and complex diagnostic tests and surgeries to the world.

scholarly journals An Approach to the Development of Tourism Marketing Strategies for a New-born City:A Case Study of BuengKan - the Latest Province of Thailand

2021 ◽  
Vol 12 (3) ◽  
pp. 5311-5319
Author(s):  
Mustafa Obay Et. al.
Keyword(s):  
Tourism Industry ◽  
Marketing Strategies ◽  
Marketing Communication ◽  
Tourism Marketing ◽  
Communication Campaign ◽  
Local Politicians ◽  
Tourism Resources ◽  
Private Entrepreneurs ◽  
Depth Interviews

BuengKan is a new province not well known among tourists. Moreover, it is in the Northern part of Thailand, which is not a popular destination compared to the Northern and the Southern parts of the country. However, BuengKan has a high potential to develop tourism industry to generate more revenues for the province because it has a variety of tourism resources to develop various types of tourism, and it also is easily accessible. Thus, there is a need to conduct a research on tourist behaviors and attitudes towards BuengKan. A survey research among a sample of customers at working ages in Bangkok, and it has been found that they know BuengKan, but they do not know what they can do or see when they travel to Bueng Kan. Nonetheless, their perceptual pictures of BuengKan are positive in all aspects. Therefore, there should be a good marketing communication campaign to make them know what they can do and see when they are in BuengKan to motivate them to travel to Bueng Kan. In order to formulate a strategy to develop potential of tourism industry in BuengKan, ideas, advices, and recommendations from all stakeholders involved including public sectors, private sectors, communities, and scholars need to be gathered. This is the genesis of a qualitative research conducted with in-depth interviews with public officers, local politicians, chamber of commerce members, private entrepreneurs in tourism industry, scholars in the fields of tourism, marketing, and marketing communications. Their answers from the in-depth interviews have been analyzed and organized as a foundation to formulate an efficient and effective strategy to develop potential of tourism industry in BuengKan. The researcher has proposed the foresaid strategy.

scholarly journals Innovation in Medical Tourism Service Marketing

2014 ◽  
pp. 1587-1604
Author(s):  
Anita Medhekar ◽  
Ho Yin Wong ◽  
John Hall
Keyword(s):  
Healthcare Service ◽  
Medical Tourism ◽  
Relevant Literature ◽  
Service Marketing ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Patient Privacy ◽  
Tourism Marketing ◽  
Tourism Destinations ◽  
Tourism Service

The aim of this chapter is to critically examine the latest development of medical tourism as an innovation in India. The existing theories and concepts in medical tourism are reviewed and synthesised in order to lay down a foundation for marketing managers to deploy marketing mix strategies to deliver values to the medical tourists. A secondary research method is adapted to gather relevant literature. This chapter not only provides a background introduction to the growing importance of the medical tourism industry to the Indian economy, but also makes major contributions: firstly, that global healthcare service marketing is quite different from marketing of other services and goods. Secondly, it proposes to examine the application of 8Ps of tourism marketing-mix along with another 6Ps, such as personalisation of healthcare, publication for patient, patient packaging, patient education, patient privacy, and patient medical and cultural sensitivities for effective marketing of the popular Indian wellness and medical tourism destinations, super-speciality hospitals, and complex diagnostic tests and surgeries to the world.

The Role of Tour Operators in Destination Tourism Marketing in Malawi

2019 ◽  
pp. 295-321 ◽  
Author(s):  
James Malitoni Chilembwe ◽  
Victor Ronald Mweiwa ◽  
Elson Mankhomwa
Keyword(s):  
Business Environment ◽  
Marketing Strategies ◽  
Tourism Destination ◽  
Global Village ◽  
Tourism Marketing ◽  
Destination Competitiveness ◽  
Tourism Destinations ◽  
Travel Decision ◽  
Destination Management Organizations

Destination marketing is one of the tools used by tour operators to gain a tourism competitive advantage. Tourism is one of the biggest businesses in the global village. It is a business in a very competitive market environment that marketing tourism destinations cannot be done by destination management organizations (DMOs) alone but also intermediaries like tour operators. Marketing tourism destination nowadays is highly driven by technology which enhances tourists' destination knowledge prior to their visits. However, the downside of technology cannot be underestimated on the business environment. While there is a growing importance of technology usage which creates challenges for destination competitiveness, tour operators use their marketing strategies to help building positive destination images. These images are created to influence tourists' travel decision making and visits. This chapter, therefore, has examined the present tourism marketing strategies, activities, and approaches used by tour operators in creating positive images for tourism destination using 20 cases of Malawian tour operators.

The Role of Marketing Strategies in the Tourism Industry

2015 ◽  
pp. 174-194 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Consumer Behavior ◽  
Brand Management ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Strategic Marketing ◽  
Tourism Marketing ◽  
Marketing Performance ◽  
Business Goals ◽  
Oriented Approach

This chapter introduces the role of marketing strategies in the tourism industry, thus explaining the application overview of marketing strategies in the tourism industry in terms of the consumer-oriented approach, the competitor-oriented approach, and the trade-oriented approach; the characteristics of consumer behavior in the tourism industry; brand management in the tourism industry; and strategic marketing in the tourism industry. This chapter has explained a wide variety of marketing strategies and an interdisciplinary perspective of tourism marketing that encompasses the academic and practical areas to effectively understand the concept of tourism marketing. Tourism marketing keeps up with the dynamic evolutions and the demands of tourism industry in relation to the diversity of tourism marketing in modern organizations. Applying the marketing strategies will significantly enhance marketing performance and achieve business goals in the tourism industry.

Tourism market heterogeneity in Romanian urban destinations, the case of Brasov

2012 ◽  
Vol 18 (1) ◽  
pp. 55-68
Author(s):  
Adina Nicoleta Candrea ◽  
Cristinel Constantin ◽  
Ana Ispas
Keyword(s):  
Quantitative Research ◽  
International Market ◽  
Marketing Strategies ◽  
Urban Tourism ◽  
Market Segments ◽  
Tourism Marketing ◽  
Tourism Destinations ◽  
The City ◽  
Insight Into ◽  
Considerable Support

This paper is set on the context of tourism marketing and it investigates the concept of segmentation as an important tool in the management of urban tourism destinations. Segmentation presumes the existence of heterogeneity among customers in the market, and has received considerable support within the tourism literature while urban tourism has been the object of intensive research for several years. Based on a quantitative research, the present study, aims to provide a deeper insight into the typology of tourists visiting Romanian urban tourism destinations, with a focus on the city of Brasov. The survey reveals that the studied sample can be grouped into different clusters according to their socio-demographic and travel characteristics. As the results demonstrate that each of the identified tourists segments has different profiles, the implications for destination management are discussed. Recommendations are also highlighted in order to assist destination managers to formulate marketing strategies adapted to the different market segments, aiming to better position Brasov as an urban destination on the competitive national and international market.

scholarly journals Different Aspects of Tourism Marketing Strategies With Special Reference to Bangladesh: An Analysis

2008 ◽  
pp. 91-106 ◽  
Author(s):  
Dr. Muhammad Mahboob Ali ◽  
Chowdhury Sifat-e-Mohsin
Keyword(s):  
Regional Cooperation ◽  
Positive Impact ◽  
Secondary Data ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Primary Data ◽  
Marketing Plan ◽  
Positive Contribution ◽  
Tourism Marketing ◽  
Tourism Sector

Tourism marketing depends on successful formulation of strategic planning and its implementation. Tourism can add value in the economy if proper marketing plan and strategy can be built and implemented. Tourism market may be segmented on the basis of local and foreign tourists as well as income level of the tourists. Tourism sector should be properly explored, so that it will have positive contribution towards increase of Gross domestic product. Entrepreneurship development is required in the tourism sector and regional cooperation can bring benefits for Bangladesh. The article tried to analyze various aspects of tourism marketing strategies. Growth of the tourism industry of a country largely depends on domestic and global environment. The situation of the globe as well as current situation of the tourism sector in Bangladesh was also discussed. The study is based on both primary data and secondary data. Time period of the study is in between 1st November 2005 and 31st January 2006. Through estimating a regression equation, authors observe that for Bangladesh- spots and cost of services have positive impact on the tourism sector. Authors suggested that tourism should be acted as an important ingredient of economic development of the country for which synergy may be applied between tourism marketing plan and its implementation process. Integrated marketing communications channel should be used to develop tourism sector of the country.

scholarly journals Bali Hari Ini: Permasalahan Kepariwisataan dan Solusinya

1970 ◽  
Vol 1 (1) ◽  
Author(s):  
AA Gede Yuniartha Putra
Keyword(s):  
Art Market ◽  
Local Communities ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Tourist Attractions ◽  
Global Context ◽  
Tourism Marketing ◽  
International Tourist ◽  
The Future ◽  
Tourism Destinations

Bali tourism that already has such a large name in the global context. As a result of the development of tourist visits, various tourism facilities were established such as restaurants, artshop, art market, entertainment centers, and recreation places in the tourist destination and around tourist attractions. Tourism in Bali is very meaningfull to the tourism industry and local communities. However, this international tourist destination has problems here and there. This study finds that the problems faced are tourism destinations, tourism institutions, tourism marketing, and tourism industry. The problems have been handled significantly. Nevertheless, in the future, it is hoped that tourism will be increasingly enhanced in all its respects so that this business will also increasingly provide welfare for all involved.

scholarly journals An Approach to the Development and the Promotion of Secondary Tourism Destinations: A Case Study of BuengKan – A Potential Tourism Destination in Northeastern Thailand

2021 ◽  
Vol 58 (1) ◽  
pp. 1757-1763
Author(s):  
Jusana Techakana
Keyword(s):  
Tourism Industry ◽  
Tourism Destination ◽  
Community Members ◽  
Tourism Marketing ◽  
Local Politicians ◽  
Tourism Destinations ◽  
Private Entrepreneurs ◽  
The Government ◽  
Guidelines And Recommendations ◽  
Depth Interviews

The Government of Thailand has announced a policy to develop and promote 55 provinces of Thailand to become secondary tourism destinations, BuengKan is a new-born province in the Northern part of Thailand, which is not a popular tourism region compared to the Northern and the Southern regions of the country. Nonetheless, BuengKan has a high potential to become a popular secondary tourism destination because it has a lot of tourism resources to develop various types of tourism with many modes of accessibility. In order to formulate a strategy to develop and promote BuengKan to become a popular secondary tourism destination, guidelines and recommendations from all stakeholders, including the public sector, the private sector, the community sector, and the academic sector need to be gathered.  A   qualitative   research was conducted by employing in-depth interviews with public officers, local politicians, chamber of commerce members, private entrepreneurs in tourism industry, prominent figures of community members, and scholars in the fields of tourism, marketing, and marketing communications. Their answers from the in-depth interviews have been analyzed and organized to formulate development and promotion strategies to make BuengKan a popular secondary tourism destination of Thailand

scholarly journals Research on Social Media Tourism Marketing in the Post-epidemic Period

2021 ◽  
Vol 2 (2) ◽  
pp. 273-280
Author(s):  
Xie Xiaoluan
Keyword(s):  
Social Media ◽  
Hot Spot ◽  
Operation Mode ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Real Economy ◽  
Tourism Marketing ◽  
Epidemic Period ◽  
Global Tourism ◽  
Use Of Social Media

Since 2020, the outbreak of covid-19 has changed the operation mode of many industries, and also has a great impact on the global tourism industry. At the same time, it also promotes the transformation of the tourism industry, which is more dependent on the real economy, to the Internet economy. The use of social media for tourism marketing is a hot spot in recent years, and the outbreak of the epidemic has intensified the development of this model. This paper analyzes the characteristics of social media to explain why it is more suitable for tourism marketing than traditional media, and summarizes the tourism marketing strategies and means of social media. Social media has rich forms of expression, such as text, pictures, audio, video, live broadcast, etc., which can be selected according to the nature of tourism destination. Through the use of precision marketing, word-of-mouth marketing, celebrity effect and other marketing strategies, it can also improve the audience's willingness to travel during the post epidemic period, and promote the recovery and development of tourism.

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