scholarly journals An Approach to the Development and the Promotion of Secondary Tourism Destinations: A Case Study of BuengKan – A Potential Tourism Destination in Northeastern Thailand

2021 ◽  
Vol 58 (1) ◽  
pp. 1757-1763
Author(s):  
Jusana Techakana
Keyword(s):  
Tourism Industry ◽  
Tourism Destination ◽  
Community Members ◽  
Tourism Marketing ◽  
Local Politicians ◽  
Tourism Destinations ◽  
Private Entrepreneurs ◽  
The Government ◽  
Guidelines And Recommendations ◽  
Depth Interviews

The Government of Thailand has announced a policy to develop and promote 55 provinces of Thailand to become secondary tourism destinations, BuengKan is a new-born province in the Northern part of Thailand, which is not a popular tourism region compared to the Northern and the Southern regions of the country. Nonetheless, BuengKan has a high potential to become a popular secondary tourism destination because it has a lot of tourism resources to develop various types of tourism with many modes of accessibility. In order to formulate a strategy to develop and promote BuengKan to become a popular secondary tourism destination, guidelines and recommendations from all stakeholders, including the public sector, the private sector, the community sector, and the academic sector need to be gathered.  A   qualitative   research was conducted by employing in-depth interviews with public officers, local politicians, chamber of commerce members, private entrepreneurs in tourism industry, prominent figures of community members, and scholars in the fields of tourism, marketing, and marketing communications. Their answers from the in-depth interviews have been analyzed and organized to formulate development and promotion strategies to make BuengKan a popular secondary tourism destination of Thailand

scholarly journals An Approach to the Development of Tourism Marketing Strategies for a New-born City:A Case Study of BuengKan - the Latest Province of Thailand

2021 ◽  
Vol 12 (3) ◽  
pp. 5311-5319
Author(s):  
Mustafa Obay Et. al.
Keyword(s):  
Tourism Industry ◽  
Marketing Strategies ◽  
Marketing Communication ◽  
Tourism Marketing ◽  
Communication Campaign ◽  
Local Politicians ◽  
Tourism Resources ◽  
Private Entrepreneurs ◽  
Depth Interviews

BuengKan is a new province not well known among tourists. Moreover, it is in the Northern part of Thailand, which is not a popular destination compared to the Northern and the Southern parts of the country. However, BuengKan has a high potential to develop tourism industry to generate more revenues for the province because it has a variety of tourism resources to develop various types of tourism, and it also is easily accessible. Thus, there is a need to conduct a research on tourist behaviors and attitudes towards BuengKan. A survey research among a sample of customers at working ages in Bangkok, and it has been found that they know BuengKan, but they do not know what they can do or see when they travel to Bueng Kan. Nonetheless, their perceptual pictures of BuengKan are positive in all aspects. Therefore, there should be a good marketing communication campaign to make them know what they can do and see when they are in BuengKan to motivate them to travel to Bueng Kan. In order to formulate a strategy to develop potential of tourism industry in BuengKan, ideas, advices, and recommendations from all stakeholders involved including public sectors, private sectors, communities, and scholars need to be gathered. This is the genesis of a qualitative research conducted with in-depth interviews with public officers, local politicians, chamber of commerce members, private entrepreneurs in tourism industry, scholars in the fields of tourism, marketing, and marketing communications. Their answers from the in-depth interviews have been analyzed and organized as a foundation to formulate an efficient and effective strategy to develop potential of tourism industry in BuengKan. The researcher has proposed the foresaid strategy.

scholarly journals The Challenges of Microentrepreneurship Tourism as a New Tourism Destination in Surabaya

2020 ◽  
Vol 4 (2) ◽  
pp. 116
Author(s):  
Dian Yulie Reindrawati
Keyword(s):  
Research Method ◽  
Tourism Industry ◽  
Tourism Destination ◽  
Street Vendors ◽  
Mangrove Area ◽  
Tourism Sector ◽  
New Business ◽  
Descriptive Approach ◽  
Tourism Destinations ◽  
The Government

This research is conducted due to the existence of new tourism destinations in Surabaya, such as Taman Cahaya, Taman Harmoni and Mangrove Gunung Anyar. The existence of the tourism destinations above gives positive impacts on the community to participate in providing the tourism industry through tourism microentrepreneurship. The objective of this research is to explore the challenges from microentrepreneurship in running the business as a new tourism destination. The method used in this research is qualitative research method with descriptive approach. According to the research results, it is concluded that a new tourism is able to create new opportunities to the community to start a new business with the ideas that the development of tourism will result to more visitors and more money spent by them in the tourism destination. This shows that tourism sector is able to increase the opportunities in starting and developing their own business. The challenges in running microentrepreneurship in tourism areas are influenced by various factors, such as lack of awareness in learning and developing the knowledge with regards to the current business and the business products have not been partnering with online transportation companies in their products development. In Mangrove area, the management of the business vendors seems not well-managed as it can be seen from the absence of food corner and stalls, instead, street vendors are dominating the area. This issue is caused by the lack of financial as well as service supports both from the government and private sectors. The tourism development is considered as the best solution in the tourism area in order to accommodate the tourist needs. As a result, more tourists will visit the area and it will enable the community around the area to increase their economic level. The supports from government and private sectors are also needed to educate microentrepreneurship in developing and promote their products widely.

scholarly journals Ecocracy dalam Pengembangan Destinasi Pariwisata

2020 ◽  
Vol 2 (1) ◽  
pp. 75-88
Author(s):  
Erma Ariyani ◽  
Priskadini April Insani ◽  
Trysilvana Azwari
Keyword(s):  
Sustainable Development ◽  
Foreign Exchange ◽  
Tourism Industry ◽  
Government Policies ◽  
Tourism Destination ◽  
Tourism Sector ◽  
Tourism Destinations ◽  
The Government ◽  
Democratic Country

In a democratic country, it certainly puts forward the principles of democracy. In this time, the tourism industry in Indonesia has great potential in the Indonesian economy. Along with its development, government policies in developing tourism destinations that have the potential to increase foreign exchange are expected to be sustainable development. Especially in terms of the environment where the concept of ecocracy itself is a form of recognition of nature. In this article use literature studies. The results obtained are addressing all government policies relating to the tourism sector without disrupting existing ecosystems. So that there needs to be steps that must be carried out by the government and there needs to be steps that must be taken for businesses in the tourism industry. Without harming people's rights around the tourism destination that will be developed.

scholarly journals Developing homestay to support community-based tourism

2019 ◽  
Vol 32 (4) ◽  
pp. 390
Author(s):  
Ilham Junaid ◽  
Nur Salam ◽  
Muh. Arfin M. Salim
Keyword(s):  
Qualitative Research ◽  
Local Community ◽  
Participant Observation ◽  
Tourism Industry ◽  
Tourism Destination ◽  
Community Members ◽  
Community Based ◽  
Tour Guides

Wakatobi regency has been chosen as a ten-top priority tourism destination in Indonesia. It provides the opportunity for the local community to obtain benefits through tourism. The aims of this research are 1) to study the expectation of the community related to the management of homestay as accommodation business; 2) to analyse challenges and provide recommendations concerning how to implement community-based tourism on the perspective of community as the organiser of the homestay. Qualitative research conducted in March 2018 by visiting Wakatobi for participant observation and interviews three community members or homestay managers, two tour guides and two people from the tourism industry (accommodation). The research indicates that tourism has encouraged the local community to manage homestay, although there are members of the community require motivation and support to understand the significances of managing homestay and tourism. The management of homestay by the local community links to the implementation of community-based tourism and to optimise the management of homestay; it is necessary to provide sustainable training for the local community as well as to empower people through local tourism organisation. Key attractors such as activities and alternative attractions for the visitors are essential for the management of homestay. Limited numbers of tourists who choose homestay to become the challenge for homestay management, thus, the local community expects that the increasing number of tourists as well as a willingness by tourists to choose homestay as their accommodation. 

Innovation in Medical Tourism Service Marketing

2013 ◽  
pp. 49-66 ◽  
Author(s):  
Anita Medhekar ◽  
Ho Yin Wong ◽  
John Hall
Keyword(s):  
Healthcare Service ◽  
Medical Tourism ◽  
Relevant Literature ◽  
Service Marketing ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Patient Privacy ◽  
Tourism Marketing ◽  
Tourism Destinations ◽  
Tourism Service

The aim of this chapter is to critically examine the latest development of medical tourism as an innovation in India. The existing theories and concepts in medical tourism are reviewed and synthesised in order to lay down a foundation for marketing managers to deploy marketing mix strategies to deliver values to the medical tourists. A secondary research method is adapted to gather relevant literature. This chapter not only provides a background introduction to the growing importance of the medical tourism industry to the Indian economy, but also makes major contributions: firstly, that global healthcare service marketing is quite different from marketing of other services and goods. Secondly, it proposes to examine the application of 8Ps of tourism marketing-mix along with another 6Ps, such as personalisation of healthcare, publication for patient, patient packaging, patient education, patient privacy, and patient medical and cultural sensitivities for effective marketing of the popular Indian wellness and medical tourism destinations, super-speciality hospitals, and complex diagnostic tests and surgeries to the world.

scholarly journals Pengaruh Film “Ada Apa Dengan Cinta 2” Terhadap Perkembangan Pariwisata Di Kabupaten Magelang

2019 ◽  
Vol 7 (1) ◽  
pp. 174
Author(s):  
Rizqi Maulana Herlambang ◽  
I Made Adikampana
Keyword(s):  
Data Analysis ◽  
Product Development ◽  
Qualitative Data ◽  
Product Market ◽  
Tourist Attraction ◽  
Analysis Method ◽  
Tourism Destination ◽  
Tourist Attractions ◽  
Tourism Destinations ◽  
The Government

Tourism destinations in Indonesia have a variety of interesting tourist attractions and many of these tourist attractions become shooting locations or taking pictures of a film scene. By making a tourism destination and tourist attraction becomes a setting of shooting a film is expected to make tourism developing and films “Ada Apa Dengan Cinta 2” is one of the films that took the place of shooting for the film scene in several tourist attractions in Magelang. the purpose of this research are to know determine the influence of the film “Ada Apa Dengan Cinta 2” product development, market and marketing at the Rumah Do’a Bukit Rhema. This research uses qualitative data collected through observation , interview , documentation , informans are selected using purposive procedures. Data analysis method used qualitative data analysis.The result of the research shows are the occurrence of product, market and marketing developments at Rumah Do’a Bukit Rhema after being shooting and appearing on scene films Ada Apa Dengan cinta 2. The government especially tourism ministry is expected to choosing films as a means of tourism promotion. Keywords: Scene film, Tourism attraction, Ada apa dengan cinta 2, Rumah doa bukit rhema

scholarly journals Comprehending Determinants of Demand: Zimbabwe Tourism Destination Scenario

2015 ◽  
Vol 1 (2) ◽  
pp. 24
Author(s):  
Farai Chigora ◽  
Clever Vutete
Keyword(s):  
Qualitative Research ◽  
Research Design ◽  
Quantitative Research ◽  
Tourism Industry ◽  
Disposable Income ◽  
Tourism Destination ◽  
Destination Branding ◽  
Qualitative Research Design ◽  
Main Determinants ◽  
Depth Interviews

<p>The study investigated on the most dominant determinants of tourism consumption in Zimbabwe tourism destination. The research design was a QUAL to QUAN sequential mixed method starting with a qualitative research design followed by quantitative research. The qualitative research helped in getting the main determinants of demand using in-depth interviews from managers and experts in the tourism industry. The agreed determinants include disposable income, demographic changes, change in taste and preferences, religion dynamics, globalization, marketing and advertisement, customer knowledge, destination branding, social networks, destination’s own price, price of other destinations and media propaganda. These where then tested for their dominance in the accommodation, travel and resort sectors in Zimbabwe through a quantitative design. The results showed that the most controlling determinants of tourism demand in these three sectors include destination’s own prices, level of disposable income, social network discussions, media propaganda, marketing and advertising. The study recommended a low pricing strategy, extensive marketing and utilization of e-resources in marketing.</p>

PEMASARAN PARIWISATA DIGITAL OLEH PEMERINTAH KOTA SABANG

2019 ◽  
Vol 27 (3) ◽  
pp. 1135
Author(s):  
Christina Indriani Sianipar ◽  
Liyushiana Liyushiana
Keyword(s):  
Digital Media ◽  
Rapid Development ◽  
City Government ◽  
Tourist Destination ◽  
Tourism Marketing ◽  
Government Organizations ◽  
Tourist Destinations ◽  
Interview Technique ◽  
Tourism Destinations ◽  
The Government

The rapid development of technology at this time so that the manual system has almost been completely abandoned. The development of this technology is also felt in marketing and distributing information about a tourist destination. Government organizations are no less affected by the rapid development of technology in marketing tourist destinations. The trend is no longer focused on the distribution of brochures or leaflets that are printed physically, but by using digital media. The purpose of this study was carried out, to see how the Tourism and Culture Office of Sabang City, in marketing tourism destinations using digital media, made use of several media such as, websites, youtube, social media (Facebook, Instagram, Twitter) in their marketing. The research instrument used was an interview technique, which was given to the government and a questionnaire given to tourists visiting tourist objects in Sabang. Therefore the title was raised as "Digital Tourism Marketing by the Sabang City Government

scholarly journals Komunitas Pedesaan di Malaysia : Masalah Dan Tantangan

2021 ◽  
Vol 3 (3) ◽  
pp. 1406-1414
Author(s):  
Teuku Afrizal
Keyword(s):  
Community Development ◽  
Successful Implementation ◽  
Community Members ◽  
Group Discussions ◽  
Long Time ◽  
The Government ◽  
The Village ◽  
Depth Interviews

Community development is an effort to improve the standard of living and quality of life of the community. The Wawasan Village Movement Program is a program that focuses on the development of rural human development towards a village that is more advanced, attractive and profitable. Even though in its implementation, community development is running smoothly and successfully. However, post-success needs to be maintained and sustainable. This article focuses on problems and challenges in the context of rural community development through the Wawasan Village Movement program. This article takes a case study in the Village of Shadow Keningau, Sabah Malaysia. Data collection was carried out through in-depth interviews, focus group discussions and observations. As well as documentation of published and unpublished materials. The article found several important facilitators who became problems and challenges after the successful implementation of the Village Movement Movement program in Keningau Shadow Village. This includes; (i) no further action from the government after the success; (ii) difficulty maintaining existing committees; (iii) idle and using assets for a long time; (iv loosening of social ties. In short, after the success of the government, it is necessary to give encouragement and encouragement to the Desa Bayangan community by making this village a model village. In addition, taking community members as facilitators in fostering other Wawasan Village Movement villages that are being fostered.

scholarly journals Modelling tourism demand volatility using a seasonal autoregressive integrated moving average autoregressive conditional heteroscedasticity model for Victoria Falls Rainforest arrivals in Zimbabwe

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Tendai Makoni ◽  
Delson Chikobvu
Keyword(s):  
Moving Average ◽  
Tourism Industry ◽  
Tourism Destination ◽  
Tourist Destinations ◽  
Out Of Sample ◽  
Demand Volatility ◽  
The Government ◽  
Victoria Falls ◽  
Autoregressive Conditional Heteroscedasticity ◽  
The Town

Accurate tourism volatility forecasts for popular tourist destinations, like the Victoria Falls Rainforest, are vital to tourism destination managers and policymakers. The Victoria Falls Rainforest in Zimbabwe is under the town of Victoria Falls and is one of the natural wonders of the world. The rainforest has many exceptional plant species not common in the region and hence attracts many tourists. Financial, political and economic environments differently affect the Zimbabwean tourism industry, as evidenced by large tourist arrival fluctuations. Previous research focused more on tourism determinants than tourism volatilities. Researchers noted political instability and exchange rates as the major Zimbabwean tourism determinants. Estimates of the Victoria Falls Rainforest tourist arrival volatilities are projected using the monthly tourist arrival figures from the Zimbabwe Parks and Wildlife Management Authority and Zimbabwe Tourism Authority. The first difference of logarithmic transformed series is stationary. The univariate SARIMA(2,1,0)(2,0,0)12-ARCH(1) model fits extremely well and provides an informative out-of-sample volatility forecast because it captures tourism volatility effects, dynamics and non-linearity of conditional variances. The results indicate that positive tourism shocks affect tourist arrival volatility positively. Volatility estimates indicated minimal uncertainty in the first half of the forecasted year and then became constant throughout the year. This encourages the continuation of the implementation of new favourable policies and marketing strategies by the government and tourism destination managers to keep the destination distinctive and attractive. The New Zimbabwe political dispensation is likely to enhance investment opportunities at the Victoria Falls Rainforest as a destination because of minimal uncertainties exhibited by volatility forecasts. Potential employment creation, improved economic environment and other positives are some of the expectations from the model results.

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