scholarly journals EFFECT OF PRODUCT QUALITY, PRICE PERCEPTION, AND BRAND IMAGE ON PURCHASE DECISION FOR BIR BINTANG IN SOLORAYA

2021 ◽  
Vol 11 (1) ◽  
pp. 76-86
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Price Perception

scholarly journals Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Keputusan Pembelian Masker Sensi Di Tangerang

2021 ◽  
Vol 3 (3) ◽  
pp. 649
Author(s):  
Dea Aurani Qiana ◽  
Yenny Lego
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Significant Positive Effect ◽  
Price Perception ◽  
Purposive Sampling ◽  
Positive Effect

The purpose of this study is to examine the effect of product quality, brand image, and price perception toward purchase decision of Sensi Masks in Tangerang. The sampling method in this study was purposive sampling. The sample in this study are 100 Sensi masks customers in Tangerang by distributing questionnaires online using Google Form. The data were processed using SmartPLS v.3.2.2. The results of this study indicate that product quality has a significant positive effect on purchase decision, brand image has a significant positive effect on purchase decision, and price perception has a significant positive effect on purchase decision. Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas produk, citra merek, dan persepsi harga terhadap keputusan pembelian masker Sensi di Tangerang. Metode pengambilan sampel pada penelitian ini adalah purposive sampling. Sampel pada penelitian ini sebanyak 100 konsumen masker Sensi di Tangerang dengan menyebarkan kuesioner daring melalui Google Form. Data penelitian ini diolah menggunakan SmartPLS v.3.2.2. Hasil dari penelitian ini menunjukkan bahwa kualitas produk memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, citra merek memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, dan persepsi harga memiliki pengaruh positif yang signifikan terhadap keputusan pembelian.

The Effect of Product Quality, Price Perception, and Brand Image on Product Purchase Decision at Pt. Ottobock Healthcare Indonesia

2021 ◽  
pp. 146-154
Author(s):  
Hendriatmi
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Total Population ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Prosthetic Limb ◽  
Price Perceptions ◽  
Positive Effect

Prosthesis is a medical technology that is commonly called prosthetic limb, where the prosthesis marketing strategy has a unique way of marketing so that it needs to be carefully implemented whether the factors that influence the decision to buy prosthesis. The purpose of this study was to determine what factors determine which patients buy Ottobock prostheses from product quality, price perception, and brand image. See which factor is the most powerful. This research was conducted at PT. Ottobock Healthcare Indonesia with a total population and sample of 100 respondents. The analytical method used is multiple regression analysis. This type of research is quantitative research. The data presented in this study were obtained from a questionnaire provided to Ottobock's (amputated) patients. Statistical analysis using SPSS 25 which is used in the model and testing. The results of this study partially indicate that price perceptions and brand image have no effect on purchase decision for Ottobock’s prosthesis, but product quality does influence purchasing decisions. However, simultaneously, product quality, price perception and brand image have a positive effect on purchasing decisions for Ottobock prosthesis.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Nuridin, SE., MM. ◽  
Dwi Ardika Prayudha
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Image Variables

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.

Purchasing Decision Judging from Product Design, Product Quality, and Brand Image

2021 ◽  
Vol 5 (1) ◽  
pp. 35-40
Author(s):  
Novita Ika Yuniarti ◽  
Eny Kustiyah
Keyword(s):  
Product Quality ◽  
Product Design ◽  
Brand Image ◽  
Advanced Technology ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Positive Trend ◽  
Independent Variables ◽  
Multiple Linear Regression Method ◽  
Two Wheeler

The two-wheeler industry in Indonesia has a very positive trend. Advanced technology science as a means of smoothing the flow of communication and transportation, which causes very competitive competition. This study aims to test product design, product quality, the brand image on the purchase decision of a Mio motorcycle at a Yamaha Sumber Baru Dealer Rejeki Kartasura. The research sample was 70 consumers and used the multiple linear regression method. The results of product design, product quality, a brand image simultaneously and partially have a significant effect on the purchase decision of the Mio Motor at Yamaha Sumber Baru Dealer Rejeki Kartasura. Three independent variables can explain the purchase decision.

scholarly journals The Effect of Performance, Price Perception, Brand Image, and Brand Association on Purchase Decision of Honda CBR150R in Surabaya

2021 ◽  
Vol 4 (1) ◽  
pp. 97-107
Author(s):  
Ponta Dewa Saktiawan ◽  
Soni Harsono
Keyword(s):  
Automotive Industry ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Inclusion Criteria ◽  
Price Perception ◽  
Brand Association ◽  
Negative Effect ◽  
Correlational Data ◽  
Positive Effect

 In the automotive industry, the consumer purchase decision is the most important aspect of the company's life cycle because it can affect profitability, especially for Honda CBR 150R. This study aims to analyze the effect of performance, price perception, brand image, and brand association on the purchase decision of Honda CBR 150R in Surabaya. The research design is descriptive-correlational. Data were collected by distributing 113 questionnaires to the respondents who met the inclusion criteria. The data were analyzed using multiple regression analysis. This research shows that performance and price perception have a negative effect on purchase decisions, but not significantly. The brand image has a positive effect on the purchase decision, but not significantly. On the other hand, the brand association has a positive and significant effect on a purchase decision. It can be concluded that brand association is the most important aspect in Honda CBR 150R purchase decision.

scholarly journals Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

2019 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Wahyu Mega Kurnianto ◽  
Sylvia Sari Rosalina ◽  
Nurminingsih Nurminingsih
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Purchase Decision ◽  
The People ◽  
Research Population

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef meatball, and to analyze the effect of purchase intention on purchase decision to the Spesial SB packaging beef meatball. This research is quantitative research that applies an associative descriptive approach. The research population is the people of Halim Perdanakusuma Village of East Jakarta who once consumed the Spesial SB packaging beef meatball with a total sample of 190 people. The research sampling was carried out using incidental sampling technique. The data collection was performed by distributing questionnaires and conducting interviews. The data were analyzed using SEM-PLS 2 and SPSS. The analysis results showed that marketing mix has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, product quality has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, the brand image has a positive and significant effect on purchase intention of the Spesial SB packaging beef meatball, and purchase intention has a positive and significant effect on purchase decision the Spesial SB packaging beef meatball.

scholarly journals Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Vika Ervina ◽  
Made Ary Meitriana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

KEPUTUSAN PEMBELIAN DITINJAU DARI KUALITAS PRODUK, CITRA MEREK DAN FASILITAS PADA ABATA DONUT’S SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Sandra Amelinda Kundari
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Regression Method ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Test Product ◽  
Multiple Linear Regression Method

Competition in the culinary business is currently required for business actors to have a strategy that is able to attract and retain consumers for the sustainability of their company. This study aims to test product quality, brand image and facilities simultaneously influence Abata Donut's purchasing decisions. The sample research sample is 100 consumers accidental sampling with multiple linear regression method. The results of the research on product quality, brand image and facilities simultaneously and partially have a significant effect on Abata Donut's purchasing decisions. The contribution of the three independent variables can explain the purchase decision by 42.9% and the rest is influenced by other variables. Keywords: product quality; brand image; facilities; customer satisfaction

scholarly journals BRAND IMAGE MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI KOTA DENPASAR

2018 ◽  
Vol 8 (1) ◽  
pp. 142
Author(s):  
I Gusti Ngurah Bagus Hagita Indra Mas Setiadi ◽  
Ni Wayan Ekawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Mediating Effect ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
The Many ◽  
Relationship Of

Indonesian smartphone users are growing rapidly. Oppo is one of the many smartphone manufacturers entering the Indonesian smartphone market. The purpose of this study is to explain the effect of product quality on brand image, product quality to purchase decision, brand image to purchasing decision, and role of brand image in mediating effect of product quality to purchasing decision. The theory used in this research is product quality, brand image and purchase decision. This research was conducted on consumer of Oppo smartphone which domiciled in Denpasar City. The sample size taken as many as 120 people with purposive sampling method. The analysis technique used is path analysis and sobel test. The results of the study found that product quality has a positive and significant effect on brand image. The study also found that each variable of product quality and brand image significantly positively affects purchasing decisions, in addition to the brand image also significantly mediates the relationship of product quality to purchasing decisions   Keyword: product quality, brand image, purchase decisions

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