Determinants of mediclaim policyholder satisfaction
Insurance sector in India has undergone a sea-change, specifically after liberalisation. InIndia, before opening up of the insurance sector, public sector general insurance companies alone offeredhealth insurance products and thereby enjoyed the monopoly status in the country. After liberalisation,more number of private players with foreign alliances have entered into the Indian health insurancemarket and offers variety of policies, which results in increased competition. As a result, public playersare slowly loosing their market share to private insurers in the country. In this backdrop, it is imperativeto find out the variables that determine the policyholder satisfaction on service quality of public generalinsurers. An attempt has been made in this paper to ascertain the variables that determine policyholdersatisfaction on service quality of public sector general insurers in Coimbatore District. Step-wiseregression analysis, used to ascertain the prominent variables that contribute for the piling up of servicequality satisfaction, shows that, „Awareness on Mediclaim Insurance‟, „Premium Amount‟, „Period ofAwareness‟, „Gender‟, „Sources of Awareness on Mediclaim Policy‟, „Occupation – Professional‟ and„Level of Education – Illiterate‟ are the prominent variables that determine policyholder satisfaction. Theresults of the study reveal that Public Sector General Insures have to concentrate more on spreading awarenessas high level of satisfaction is associated with awareness on mediclaim insurance.