scholarly journals Defects of Traditional Marketing Model and New Consumer Experience Requirements in the Context of “New Retail”

2018 ◽  
Vol 2 (3) ◽  
pp. 82
Author(s):  
Yuejin Zhang
Keyword(s):  
Rapid Development ◽  
Direct Marketing ◽  
Retail Industry ◽  
Consumer Experience ◽  
Consumer Socialization ◽  
Marketing Models ◽  
Traditional Marketing ◽  
Consumer Autonomy ◽  
Retail Format ◽  
New Consumer

 With the concept of “new retail” and the rapid development of “new retail” format, the defects of traditional marketing models such as advertising marketing, direct marketing and e-commerce marketing are becoming more and more obvious, which has seriously hindered the further development of the consumer retail industry. At the same time, under the background of “new retail”, the industry demand based on the improvement of consumer experience is increasingly characterized by consumer entertainment, consumer autonomy, consumer personalization, and consumer socialization, which provides ideas and reference for the construction of new marketing models in the consumer retail industry.

Development of Automotive Marketing Innovation Model

2014 ◽  
Vol 644-650 ◽  
pp. 5769-5772
Author(s):  
Tao Ping Yan
Keyword(s):  
Rapid Development ◽  
Development Trend ◽  
Marketing Innovation ◽  
Marketing Model ◽  
Marketing Models ◽  
Innovation Model ◽  
Traditional Marketing ◽  
The Times ◽  
Sales Model ◽  
At Home

The further planning and improvement of the car marketing model make ours get rapid development. Our car marketing model presents a pluralistic development trend, reflecting the spirits of the times. However, there are some problems existing and the traditional marketing model needs changing as soon as possible. In this paper, the existing marketing models at home and abroad are analyzed respectively, its advantages and weaknesses are specified briefly, and then an innovative basic idea of car marketing model is put forward. This paper is to build up a sales model centering on customers and put forward a new marketing model.

scholarly journals Supermarket Supply Chains Marketing Models in India: The Novel Market Models

2013 ◽  
Vol 8 (4) ◽  
pp. 345-360
Author(s):  
Madiga Bala Dastagiri ◽  
T.K. Immanuelraj
Keyword(s):  
Supply Chain ◽  
Fruits And Vegetables ◽  
Direct Marketing ◽  
Supply Chain System ◽  
Market Models ◽  
Economic Agents ◽  
Public Markets ◽  
Marketing Models ◽  
Main Motive ◽  
Backward Linkages

The super market revolution has been underway in developing countries. Market research says that larger the numbers of economic agents involved in marketing and lesser their incomes’ share in consumer price’. The prospective solution to this problem may be consolidation of supply chain. The main motive of this paper is to explore the ways or super markets models that will integrate the small and marginal farmers with supply chain system in India. Information on marketing models and marketing institutions which deal fruits and vegetables in the country were analyzed. The fruits and vegetable commodities reach the final consumer through various channels. Among all the channels the direct market models are the best because the producer share in consumer rupee is 100 per cent and will eliminate middlemen completely. India opened up post – 1990, a number of new liberalized public markets operating direct marketing model with forward linkages for fruits and vegetables. The economic reforms also lead to the emergence a number of new private retail markets for fruits and vegetable with direct marketing models with backward linkages. The results reveal that private super markets will save farmers from transport, marketing cost and other charges and complete eliminate middlemen. Farmers who supply to private super markets have many advantages it includes technical guidance, market information on prices, perfect weights and spot payments etc. The opportunities include development of high value commodities market supply chain. The farmers are suggested for effective and efficient marketing of fruits and vegetables, the super markets have to purchase entire quantity brought by the farmer irrespective of grading, Export linkage is suggested, Government has to regulate prices, Government has to open and operate retail outlets, Government should assess the production and consumption level and announce the MSP accordingly. Even the farmers of the most of the states are adopting traditional marketing channels. The study suggests that modern direct marketing models to adopt.

Multisensory perception and positive emotion: Exploratory study on mixed item set for apparel e-customization

2020 ◽  
Vol 90 (17-18) ◽  
pp. 2046-2057
Author(s):  
Pei Li ◽  
Chunmao Wu ◽  
Charles Spence
Keyword(s):  
Exploratory Study ◽  
Positive Emotion ◽  
Haptic Perception ◽  
Rapid Development ◽  
Reliability And Validity ◽  
Multisensory Perception ◽  
Consumer Experience ◽  
Service Strategies ◽  
Item Scale

With the rapid development of digital technology, many consumers increasingly prefer to buy their clothes online. In order to improve the quality of online services and enrich the consumer experience of apparel e-customization, this paper develops item scales that measure positive emotion, visual perception, and haptic perception. It also evaluates the relationships between the item scales, attitude, and intention. It is an exploratory study on consumers’ multisensory perception and positive emotion mixed item scale (MPPEMIS), collected by experts. Supported by factor analysis and correlation analysis, both laboratory and online studies were conducted to test the reliability and validity between item scales, attitude, and intention. Visual factors (e.g., transparency, brightness, dimness), haptic factors (e.g., comfort, coarseness, softness), and positive emotion (e.g., excitement, attractive, pleasantness) are proved in the MPPEMIS, which positively correlates with the factors of attitude and intention in apparel e-customization. As such, the MPPEMIS may help to assist brand managers, marketers, and retailers by recommending easily understood information and providing item scales for apparel e-customization that can also be adopted in online service strategies and system modularization.

Study on Internet Direct Marketing for Luxuries in China

2010 ◽  
Vol 439-440 ◽  
pp. 123-127
Author(s):  
Qing Hua Zhang
Keyword(s):  
Rapid Development ◽  
Direct Marketing ◽  
Market Environment ◽  
Luxury Consumption ◽  
Domestic Environment ◽  
Luxury Market

Luxury consumption in China has seen a rapid development over recent years. From the eyes of luxury suppliers, China is a huge market with the highest potential which is not yet fully opened. Considering the market environment in China and comparing with method in developing the traditional physical stores, suppliers will tend to choose internet direct marketing as means when developing new market, which will be an excellent supplement or even a replacement in this concept. The paper make an introduction of luxury, then analyze the possible problems of internet direct marketing for luxuries under existing domestic environment and bring forward the countermeasure to deal with them. The paper is helpful for the development of luxury market in China. With the situation in China fully considered, most of the conclusions are useful and practical.

scholarly journals Digital Marketing Evolution

2020 ◽  
Vol 2020 (2) ◽  
pp. 263-269
Author(s):  
Vladislav Shadrin ◽  
Olga Kotova
Keyword(s):  
Consumer Behavior ◽  
Opinion Leaders ◽  
Digital Marketing ◽  
Marketing Communications ◽  
Business Practices ◽  
Consumer Experience ◽  
Internet Communities ◽  
Search For Information ◽  
New Consumer

Marketing complex acquires a new content as it tries to adjust itself to the changing business practices and consumer behavior. The research objective was to study the content of Marketing 4.0 and the changing relationship between the brand and the consumer. The authors conducted a comparative analysis of the changes in marketing concepts, which proved that consumers have become partners in marketing communications. Internet communities and opinion leaders proved to affect consumer behavior. Social networks and messengers shape attitude of whole communities. The research revealed an increasing role of customization and personalization in the promotion of brands and products in the era of digitalization. Consumer experience and pleasure derived from marketing interaction are becoming more and more important. Previously obtained materials made it possible to define the change in the marketing complex in the digital economy from 4P to 4C. New consumer communities search for information on the Internet, thus overlooking traditional methods of marketing communications.

scholarly journals Dimensions of Customer Value for the Development of Digital Customization in the Clothing Industry

2020 ◽  
Vol 12 (11) ◽  
pp. 4639 ◽  
Author(s):  
Wen-Jie Yan ◽  
Shang-Chia Chiou
Keyword(s):  
Digital Technology ◽  
Customer Value ◽  
Rapid Development ◽  
Consumer Experience ◽  
Chinese Consumers ◽  
Aesthetic Value ◽  
The Sustainable Development ◽  
Four Dimensions ◽  
Second Stage ◽  
Two Phases

Triggered by the rapid development of digital technology, Chinese clothing manufacturers have begun to provide digital customization for clothing. The digital transformation of clothing customization provides new opportunities to meet customers’ personalized needs and optimize production resources, and facilitates the sustainable development of the clothing customization industry. This study constructed dimensions of customer value in clothing customization, based on the development of the industry under digital technology. The research was divided into two phases: the first phase involved establishing customer value indicators through expert interviews, questionnaire design, and statistical analyses in SPSS; and the second stage involved the expert group conducting a consumer experience evaluation of a digital customization platform. Thirty customer value indicators were extracted and four dimensions were established: authenticity value, social value, aesthetic value, and utility value. The results of the study show that the value demands of Chinese consumers for apparel customization have shifted to perceptible authenticity values (service, experience, content). The four customer value dimensions proposed by this research can be used to evaluate customer value in digital customization consumption models.

scholarly journals Features of personnel management of enterprises on the basis of digitalization

2021 ◽  
pp. 20-24
Author(s):  
Olena STANISLAVYK ◽  
Oleksandr KOVALENKO
Keyword(s):  
Labor Market ◽  
Personnel Management ◽  
Rapid Development ◽  
Digital Economy ◽  
Enterprise Management ◽  
Special Importance ◽  
Internal Environment ◽  
Consumer Experience ◽  
The Impact ◽  
Dynamic Subsystem

Introduction. The transition to the digital economy and rapid development of information technologies actualize the task of companies to find new models of business management. The formation and development of the digital strategy integrated with business and HR strategies becomes prerequisite for ensuring the stable competitive position of enterprise in the market due to its transformation into the technological one. Personnel management is a dynamic subsystem of any enterprise, and qualitative rethinking of human resources management methods and technologies entails a significant impact on the results of the enterprise as a whole. It confirms the special importance of studying the impact of digitization on this area of management. The purpose of the paper is to study the features of personnel management of enterprises on the basis of digitalization. Results. Important aspects of digitization impact on enterprise personnel management are shown. It is focused the attention on the transformation of the most important subsystem of enterprise management – the system of personnel management under the influence of the digital economy. At the junction of digitalization and personnel management, a new form of management arises – digitalized personnel management. The main theoretical provisions of digitalized personnel management are considered, its principles, influence on the internal environment and the labor market as a whole are indicated. Conclusion. Personnel management is the most dynamic subsystem of the enterprise, and a qualitative rethinking of methods and technologies of personnel management entails a significant impact on the results of the enterprise as a whole. It confirms the special importance of studying the impact of digitalization on this area of management. Transformation of personnel management processes under the influence of digitalization is inevitable due to the evolution of enterprise management in general and it is a positive event, because entails increasing efficiency and shifting staff employment to more creative professions, which require unique knowledge, skills and abilities. Undoubtedly, such qualitative transformations will affect not only the internal environment of the enterprise, but also the labor market as a whole and in connection with it the education system. To achieve the positive effect of such transformations, comprehensive work is needed to implement them both at the level of individual enterprises and at the level of the national economic system. Modernization of personnel management methods may require significant investment in technology and communication, but the consequences of non-compliance with consumer experience can be significant not only for the reputation, brand, involvement and retention of employees, but also to achieve the key purpose of the enterprise.

scholarly journals KOMUNIKASI PEMASARAN USAHA KULINER DI KOTA PEKANBARU

2019 ◽  
Vol 2 (2) ◽  
pp. 291
Author(s):  
Oktri Permata Lani ◽  
Ilham Havifi
Keyword(s):  
New Media ◽  
Public Relations ◽  
Brand Equity ◽  
Rapid Development ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Marketing Communication ◽  
Marketing Activities ◽  
The City ◽  
Business Sectors

The city of Pekanbaru is a strategic area where the population is increasing and becoming a metropolitan city. The rapid development of Pekanbaru City is also reflected in the rapid growth of businesses in various places, with various business sectors. One of the most prominent efforts is the business in the culinary field. Almost in every corner of the culinary business available in the city of Pekanbaru with a variety of culinary choices. The great desire of culinary entrepreneurs in the city of Pekanbaru in carrying out their business, maintaining, developing to become bigger and then reaching the peak. In this case, three culinary ventures in Pekanbaru, namely Martabak Djoeragan, Mini Chef and Waroenk Baper, require marketing communication in the introduction of their culinary business to the community, not only as an introduction but also to maintain the existence of their business. This study uses quality methods. The results of this study indicate that the clinical marketing communication of the clinicians in Pekanbaru Kta through advertising activities, sales promotion activities, public relations and public relations activities, personal sales activities, direct marketing activities, event activities and experiences. Besides marketing communication is also associated with brand equity, which is seen from brand awareness and response to the brand. The use of New Media is very important in maintaining, introducing, and developing its business.

Sign in / Sign up

Export Citation Format

Share Document