scholarly journals MANAGEMENT OF CONSUMPTION ACCORDING TO THE SPECIAL ROLE OF NEED FOR SAFETY

2020 ◽  
Vol 15 (1) ◽  
pp. 75-83
Author(s):  
Oleg Avilov

The article, based on the theory of functional equivalence, explains the reasons for changing individual consumption. From the point of view of the theory mentioned, any need is an imbalance caused by an excess of information, physical and chemical factors that arise during life. Satisfaction of a need is the search for a “channel” to establish equivalence. Such “channel” can represent either an increase or a decrease in number of factors used to eliminate the imbalance. The article shows that one of the most common imbalances is lack of security and proposes five “channels” to eliminate this imbalance. This imbalance is presented as something that already exist at the level of zygote and is determined by the initial level of disequilibrium which in turns determines future potential of the organism in question. This potential then has to be realized in the course of individual development. At the same time, additional imbalances generated, in particular by advertising, can lead to increased spending and risk of disease. In the process of searching for “channels” to establish equivalence, emotional stress develops. Satisfaction of needs is accompanied by a decrease in the severity of emotional stress and formation of positive emotions. In a survey of students, it was found that those who gave great importance to eliminating the lack of feeling of security by means of gaining new knowledge had lower levels of stress and more positive emotions than those who tried to eliminate their imbalances by accumulating material goods. The article shows that through coaching, individual hierarchy of needs may be changed.

2021 ◽  
Vol 92 ◽  
pp. 01003
Author(s):  
Oleg Avilov

Research background: According to our theory, any need (imbalance) is excess of information, physical and chemical factors that arise in the course of life activities and cannot be eliminated by the body itself without the risk for the health. Satisfying the needs is a search of “channels” for establishing equivalence that is changed number of the mentioned factors for transforming their excess into strictly equivalent functional and structural changes in the organism. Globalization makes it faster. The indicator of that equivalence is established is decreasing of the stress level accompanied by positive emotions in the person. Purpose of the article: The meaning of economic activity is not the achievement of any economic indicators, but the receipt of positive emotions in producers and consumers. Both production and consumption can be “channels” of establishing equivalence. With the COVID-19 epidemic, the possibilities of establishing equivalence at an optimal pace are significantly reduced. Methods: The economic and social phenomena observed in society before and after the COVID-19 attack have been analyzed in terms of the basic concepts of functional equivalence theory. Findings and Value added: Globalization can help to find “channels” for establishing equivalence more quickly through increased opportunities for consumption and production. The limitations of COVID-19 have led to greater imbalances among the populations of many countries without the capacity to reduce them. Constant stress can lead to depression, suicides, antisocial behavior. Ways to prevent these phenomena have been suggested.


Author(s):  
Tayupova Olga ◽  
Minlibaeva Elina

The article is devoted to the analysis of the modern German language means used in the process of CITY and TRANSPORT concepts verbalization, presented in contemporary art discourse. It is precisely contemporary art prose that plays a special role in creating concepts of realities that are the semantic dominants of the work in question. From the point of view of the conceptual analysis method, the essence of the named concepts is revealed and their basic functions are determined. It is established that, taking into account the field structure of the concepts, language facilities are appropriately grouped and distributed. Due to this fact, it’s possible to isolate the core, the subnuclear zone, the near periphery, and also the far periphery of the analyzed concepts. In the structure of the literary concepts of realities the conceptual and figurative strata are under consideration. The conceptual stratum is actualized by language means with zero stylistic coloring. In turn, the shaped stratum is represented by the stylistically colored means of modern German language. Their frequency depends on a number of factors. First of all, the texts are written from the first-person point of view. This contributes to creating trust-based relationships between the writer and the reader. Secondly, the explication of concepts largely depends on the language personality of the writer and his/her mentality, which correlates with the characteristics of the worldview. In this case, literary constants, which are units of mentality, play a specific role, which makes the need for further comprehension of the concept as a literary category. There is emphasized the need to further study the concepts representation on the contemporary literary discourse texts basis, taking into account their national and cultural specifics. Also, it’s emphasized further concepts representation study based on the modern literary discourse texts with a glance to their national-cultural specifics.


2020 ◽  
Vol 80 ◽  
pp. 01017
Author(s):  
Viktoriya V. Vinichenko

The article deals with the most significant aspects of developing human resourcing at transport enterprises. The transportation industry is one of the most important both from the point of view of the national economy and the life support of an individual. The success of the transportation industry depends largely on human resources. Currently, there are two models of staff training for the transportation industry around the world: in narrowly focused specialized educational organizations or in classical universities at specialized transport faculties, departments and schools. Both models are subject to the same influence of external factors. Structural transformation of the global economy, as well as processes of sustainable development and digitalization play a special role. The article attempts to reflect the impact of a number of factors on the staffing of the transportation industry, as well as to consider ways to reduce their negative impact.


The concept of fossil Lagerstätten (Seilacher 1970) has changed our attitude and approach to fossiliferous sites from that, essentially of the collector, to a geologically based evaluation leading to an understanding of the environmental conditions pertaining, and hence to predicting sites elsewhere and at other times (see, for example Wade 1970; Collins et al. 1983). Fossil Lagerstätten, particularly those of the conservation type (deposited under anoxic conditions and by smothering) emphasized here by Professor Seilacher, owe their origin to the combination of a number of factors as Seilacher (1970) explained. These may be considered as: (i) the extrinsic factors relating to the tectonic-sedimentary setting, and the physical and chemical factors (for example, turbulence and water chemistry), and, (ii) intrinsic factors directly related to the morphology and ecology of the organisms. Both sets show change over the Phanerozoic (presumably with the exception of gravity).


Fachsprache ◽  
2019 ◽  
Vol 41 (3-4) ◽  
pp. 104-122
Author(s):  
Winfried Thielmann

Abstract Languages for special purposes have mainly been considered from the point of view that they are specialized, i.e. that they satisfy the terminological needs of expression of specialized groups. The purpose of this contribution is to demonstrate that specialized discourses such as university lectures may make specific use of ordinary language devices. An analysis of sections from German lectures in physics and mechanical engineering reveals that deictics play a special role in propositional  composition. The findings are relevant for the general principles of linguistic science and knowledge transfer as well as for teaching German as a first or second academic language. Schlagwörter: Sprache wissenschaftlicher Lehre – Deixis – Physik – Maschinenbau – propositionale Komposition Key words: Language of academic teaching – deictics – physics – mechanical engineering – propositional composition


Author(s):  
Кonstantin Е. Lesnykh ◽  
◽  
Aleksey А. Korshak ◽  
Nafis N. Khafizov ◽  
Andrey A. Kuznetsov ◽  
...  

The conditions for the formation of technological losses of oil and petroleum products during transportation through the main pipelines are considered and it is established that the main sources of these losses are large and small airflows of reservoirs. The value of technological losses from evaporation from tanks depends on a large number of factors, in particular: storage temperatures, pumping rates, tank filling heights, physical and chemical properties of the transported liquid, tanks turnover. Until now, a unified approach to the procedure for determining the qualitative and quantitative composition of technological losses from the evaporation of hydrocarbons during storage has not been developed, which leads to disagreements in assessing the actual losses of energy carriers. According to the analysis, it was found that the best is the calculation method for determining the actual irrecoverable losses of hydrocarbons. Its application involves the use of mathematical relationships that describe the dynamics of evaporation of oil and petroleum products in real conditions. To establish such relationships, it is proposed to develop and implement a unit that enables simulation of the process of evaporation from tanks under various conditions and obtaining experimental data taking into account a combination of a variety of factors that affect the amount of the technological losses.


Author(s):  
Angela Dranishnikova

In the article, the author reflects the existing problems of the fight against corruption in the Russian Federation. He focuses on the opacity of the work of state bodies, leading to an increase in bribery and corruption. The topic we have chosen is socially exciting in our days, since its significance is growing on a large scale at all levels of the investigated aspect of our modern life. Democratic institutions are being jeopardized, the difference in the position of social strata of society in society’s access to material goods is growing, and the state of society is suffering from the moral point of view, citizens are losing confidence in the government, and in the top officials of the state.


2018 ◽  
Vol 28 (7) ◽  
pp. 2543-2548
Author(s):  
Petya Kasnakova

The games play a special role in rehabilitation practice. The positive emotions they cause in patients cannot be achieved by other methods and means of modern rehabilitation. The role of game playing activity in practice is crucial to the achievement of one of the important tasks in implementing rehabilitation measures, namely to evacuate the patient from the depressed mental state, to distract him from the disease process and to focus on mobilizing his healing powers. The mood, the emotional charge and the dynamics that the games create are particularly suited to awakening the patient's interest in the healing process, their attraction and their active involvement in the rehabilitation activities. The connection between the actions in the game and the movements in the analytical exercises accelerates the formation of motor habits, physical qualities and skills not only in children but also in adult patients with various pathological injuries. Rehabilitation games are suitable for all ages by enhancing the health of the occupants, developing their mental qualities, improving the activity of the vestibular, visual and motor analyzers. The basis of the motor movement training game methodology and the improvement of motor movement skills is the activation of the thought processes and emotional experiences, the development of the functions of the musculoskeletal system, the cardiovascular system and the respiratory system.


1934 ◽  
Vol 25 (4) ◽  
pp. 491-494 ◽  
Author(s):  
P. A. Buxton

During the last decade, entomologists have made progress in understanding the environment in which certain insects live; in particular, we begin to understand the effect of certain physical and chemical factors, which make up a part of the environment. With this gain in knowledge, it is sometimes possible to forecast outbreaks of insects and of diseases conveyed by them, and one can sometimes say that a particular alteration of the environment will result in loss or gain. But so far as mosquitos are concerned, one must admit that though much work has been devoted to the analytical study of the water in which the early stages are passed, the results are disappointing. A consideration of the published work suggests several reasons for this. Investigation into the ecology of the mosquito has had a vogue, and much of it has been done by workers who were isolated and whose knowledge of chemical technique and freshwater biology was limited. Apart from that, the inherent difficulties are great, for the worker must hunt for the limiting chemical and physical factors among a host of others which are doubtless unimportant, and there are few clues to indicate which of the chemical constituents of the water affects the mosquito. The data are therefore voluminous and it is difficult to reduce them to order and present them so that they can be readily understood.


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