scholarly journals CHANGE IN COMMUNICATION MANAGEMENT ROLES DUE TO GLOBALIZATION: A CASE OF COMMUNICATION MANAGEMENT COMPETENCIES MAPPED BY INTERNATIONAL PROFESSIONAL PUBLIC RELATIONS ASSOCIATIONS (2015–2020)

2021 ◽  
Vol 15 (2) ◽  
pp. 65-86
Author(s):  
Renata Matkevičienė ◽  
Lina Jakučionienė
Keyword(s):  
Public Relations ◽  
Value Added ◽  
Management Competencies ◽  
Communication Management ◽  
Study Results ◽  
Managerial Training ◽  
Management Roles ◽  
The Impact ◽  
Constant Improvement

Research background: The role of communication has now become much more critical than during previous periods, not only to compete with other organisations in the stream of communicating messages but also to develop and implement organisational strategies and support the organisation’s top-level managers and decision-makers. The goal of public relations (PR) associations is to develop PR professionals’ competencies. Comprehensive research at the European level signals the need for constant improvement of competencies, especially business development and technologies (Zerfass et al., 2020; Adi, 2019). A vast majority of practitioners across Europe highlight the importance of digitalising stakeholder communications and building a digital infrastructure to support internal workflows (Zerfass et al., 2021). However, instead of technical and managerial training, PR practitioners continue to overwhelmingly offer communication training and development opportunities (Tench et al., 2013; Zerfass et al., 2018; MacNamara et al., 2017; Feldman, 2017; The USC Annenberg Centre for Public Relations, 2017; Communicating AI, 2019). There are discrepancies between the perceived importance of competencies and the current qualifications of professionals due to digital transformation and changes impacted by globalisation. Purpose: To identify changes in PR specialists' competencies due to the impact of globalisation. Methods: Content analysis of information provided in the webpages of international professional PR associations for the period 2015–2020. Findings and value added: The study results show that professional PR associations do not respond to the challenges of the changing environment in a timely manner by providing training, but present and discuss relevant topics with the help of specialists from other fields while encouraging the sharing of good practices. Such a functioning position occupied by professional PR associations in developing the model of competence for PR specialists reveals that PR associations are engaged in strengthening or maintaining competencies, but not developing them.

scholarly journals The Importance of Communication Management Improving the Performance of Construction Project Managers in Developing Countries

2021 ◽  
Vol 56 (3) ◽  
pp. 473-484
Author(s):  
Zulkifli Lubis
Keyword(s):  
Developing Countries ◽  
Public Relations ◽  
Construction Projects ◽  
Construction Project ◽  
Project Managers ◽  
Infrastructure Development ◽  
Communication Management ◽  
The Public ◽  
Study Results

The biggest threat that results in the project not being successful is failure to build a stakeholder project. Based on research on construction projects in developing countries, the lack of communication among workers due to cultural uniformity and the uniqueness of their respective regions can become work constraints that can affect implementation performance and productivity, namely, there is a 69.61% decrease in time performance. The main objective of this research is to analyze the role of communication management in improving the performance of construction project managers in developing countries, particularly the role of construction managers in implementing a construction project. This research uses a qualitative approach and a case study method. Sampling using purposive sampling. Forum Group Discussion to see how the opinions of construction project managers in Indonesia view the importance of communication management in the success of construction projects. The study results explain that the need for Public Relations Infrastructure management plays a role in ensuring various policies and communication to the public. This is a reflection of the effective function of public relations in the implementation of infrastructure development. In carrying out the construction, the construction project manager must pay attention to communication dynamics to support the success of infrastructure development projects. Contractors and other parties involved in infrastructure development must raise awareness of the essence of effective communication in fostering trust in the public concerned with infrastructure development.

scholarly journals The Role of Crisis Prevention from the Perspective of the Biggest Polish Companies and Public Relations Agencies on the Basis of Expert Research

2019 ◽  
Vol 31 (1) ◽  
pp. 109-130
Author(s):  
Dariusz Tworzydło ◽  
Przemysław Szuba
Keyword(s):  
Public Relations ◽  
Two Dimensions ◽  
Prevention Measures ◽  
Point Model ◽  
Communication Management ◽  
Crisis Prevention ◽  
Current Trends ◽  
Business Survey ◽  
The One

Summary The article constitutes a presentation of the results of research devoted to the current trends in crisis PR. The authors of the work made an attempt to diagnose crisis prevention in a cross-section of two dimensions. On the one hand the perspective of business (survey of companies) was presented and on the other hand experts’ opinions (survey of the leaders of public relations agencies) were shown. As a result of analyses a point model of an immune system, which takes into consideration the key instruments of crisis methodology (developed procedures in form of communication management book, dedicated anti-crisis structures in an organization, crisis team with a fixed membership and a system of communication trainings) was designed. Diagnosis of prevention measures of the leaders of Polish business — based on the years 2007–2017 showed major deficiencies in the degree of companies’ preparation for the risk of crisis.

The role of perceived social media agility in customer engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Gligor ◽  
Sıddık Bozkurt
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Positive Impact ◽  
Customer Engagement ◽  
Measurement Scale ◽  
Content Type ◽  
Study Results ◽  
Seeking Behavior ◽  
The Impact

Purpose The concept of agility has been applied to several domains to help firms develop the capability to quickly adjust their operations to cope and thrive in environments characterized by frequent changes. Despite the soaring number of social media users and the benefits associated with agility in other domains, the application of agility in a social media context has yet to be explored. Further, little is known about how agility in a social media context impacts desirable customer-related attributes, such as customer engagement and customer-based brand equity (CBBE). This paper aims to address this gap by adapting the construct to social media (i.e. perceived social media agility) and exploring its impact on customer engagement and CBBE. Design/methodology/approach This paper conducted an online survey with 200 adult subjects. This paper used multivariate regression analyzes to empirically test a scale for perceived social media agility and explore its impact on CBBE and customer engagement, along with the moderating role of customer change-seeking behavior. Findings The study results show that perceived social media agility directly and indirectly (through customer engagement) positively influences CBBE. Also, results show that the positive impact of perceived social media agility on CBBE is further magnified for customers high on change-seeking. However, customer change-seeking does not affect the strength or direction of the impact of perceived social media agility on customer engagement. Originality/value This paper contributes to social media literature by adapting and testing a measurement scale for the construct of perceived social media agility and exploring its role in enhancing customer engagement and CBBE.

scholarly journals The Role of the Pathologist in Population Health

2018 ◽  
Vol 143 (5) ◽  
pp. 610-620 ◽  
Author(s):  
David J. Gross ◽  
Mary Kennedy ◽  
Tarush Kothari ◽  
David O. Scamurra ◽  
Myra L. Wilkerson ◽  
...  
Keyword(s):  
Population Health ◽  
Health Management ◽  
Laboratory Data ◽  
Value Added ◽  
Medical Laboratory ◽  
Population Health Management ◽  
Semistructured Interviews ◽  
Value Based Care ◽  
The Impact

Context.— As part of its value-based care initiative, the College of American Pathologists has pursued research to better understand the role pathologists can have in population health. Objectives.— To answer the following questions: (1) what is the impact of population health and population health management on pathologists; (2) what roles are pathologists playing in population health management; (3) is population health something that pathologists in both larger and smaller settings can engage in; (4) are pathologists in a position to analyze laboratory data for population health, and, if so, what are the key information sources those pathologists must access; and (5) what steps can a pathologist take to become involved in population health? Design.— We conducted 10 semistructured interviews with pathologists and other medical laboratory leaders who have been active in population health. These interviews were supplemented with a review of the medical literature. Results.— Pathologists have demonstrated that laboratory data can provide unique value-added contributions to improving the health of populations. These contributions are not limited to pathologists in large, integrated settings. However, pathologists need to be proactive to contribute to health systems' population health efforts and may need to both enhance their own skills and the quality of their data to maximize the value of their contributions. Conclusions.— Although not necessarily a definitive summary of the roles that pathologists are playing in population health, this article identifies some of the promising and innovative activities occurring among pathologists and laboratorians.

scholarly journals Positions and prospects of Russian shipbuilding in the world market of naval equipment

2021 ◽  
Vol 92 ◽  
pp. 08007
Author(s):  
Victor Dengov ◽  
Irina Tulyakova ◽  
Elena Gregova
Keyword(s):  
Value Added ◽  
World Market ◽  
External Factors ◽  
Military Equipment ◽  
Current State ◽  
The World ◽  
Military Security ◽  
Available Information ◽  
The Impact

Research background: The products of the arms and military equipment market create the material basis for the country’s military security. The most important segment of this market is the market of naval equipment. The acquired competencies have naturally led Russia to the role of the most important exporter in this market. The authors have repeatedly addressed the topic of Russian shipbuilding and the role of Russia in the world market of naval equipment and military ships. Purpose of the article: The main goal of the research is to analyze the current state of the market of naval equipment, the positions of its main participants and, especially, Russia. To determine the future prospects of Russia’s presence in this market, it was necessary to identify the main problems of Russian shipbuilding and consider the impact of external factors on the state of the industry. Methods: Generalizations of the research are based on processing and systematization of data obtained from available information sources. Analyzing the statistics, the authors were able to deduce the trends of the current moment and determine the prospects. Findings & Value added: The analysis of key market indicators, as well as the problems of Russian shipbuilding, allowed the authors to build possible scenarios for its future development, from optimistic under favorable external factors to pessimistic, in which the loss of not only military security, but also the position of the largest exporter in the world market of naval equipment and military ships is inevitable.

scholarly journals Research on Supply Chain Efficiency in COVID-19: The Role of Information and Communications

2021 ◽  
Vol 11 (3) ◽  
pp. 23-35
Author(s):  
R. S. Rogulin ◽  
R. S. Pavlyuk ◽  
N. R. Talitskikh
Keyword(s):  
Economic Development ◽  
Supply Chain ◽  
Supply Chains ◽  
Information And Communication Technologies ◽  
National Level ◽  
Study Results ◽  
Local Supply ◽  
Global And Local ◽  
The Impact

Information and communication technologies (ICT) have become an integral part of our life. Currently, supply chain (SC) management is also in a digital transformation, especially during the period of disruptions in global and local supply chains caused by the COVID-19 pandemic. The purpose of this study is to provide an empirical descriptive analysis of the role of digital technologies in improving the efficiency and recovery of SC in the pre-crisis period as well as in a pandemic. The research is based on the processing of statistical data and macroeconomic indicators that are freely available. The following are considered as basic indicators: Gross domestic product as a characteristic of the country's economic development level before the crisis; logistics efficiency index; digital life index. The authors have chosen few countries from different categories for the comparative analysis in the context of the selected assessment indicators The obtained study results confirmed the significant role of ICT in the efficiency improving and restoration of SC which had been destroyed in COVID-19. It is concluded that developed economies showed a high efficiency of their logistics systems at the national level and high values of the digital life rating. At the same time, the influence of ICT on the logistics system performance was not decisive in countries with average economic development and below ones. The results of this study can be used by companies' top management of various levels to build a strategy and tactics for their development including crisis management. The research methods and data can be applied to further explore the impact of ICT on the recovery and efficiency of global and local supply chains, including the updated data with the account of coronavirus pandemic impact to indicators which were used in the paper.

scholarly journals Development of Operational Concepts for Advanced SMRs: The Role of Cognitive Systems Engineering

2014 ◽  
Author(s):  
Jacques V. Hugo ◽  
David I. Gertman
Keyword(s):  
Human Factors ◽  
Systems Engineering ◽  
Situation Awareness ◽  
Value Added ◽  
Human Interaction ◽  
Maintenance Cost ◽  
Cognitive Systems ◽  
Cognitive Systems Engineering ◽  
The Impact

Advanced small modular reactors (AdvSMRs) will use advanced digital instrumentation and control systems, and make greater use of automation. These advances not only pose technical and operational challenges, but will inevitably have an effect on the operating and maintenance cost of new plants. However, there is much uncertainty about the impact of AdvSMR designs on operational and human factors considerations, such as workload, situation awareness, human reliability, staffing levels, and the appropriate allocation of functions between the crew and various automated plant systems. Existing human factors and systems engineering design standards and methodologies are not current in terms of human interaction requirements for dynamic automated systems and are no longer suitable for the analysis of evolving operational concepts. New models and guidance for operational concepts for complex socio-technical systems need to adopt a state-of-the-art approach such as Cognitive Systems Engineering (CSE) that gives due consideration to the role of personnel. The approach described here helps to identify and evaluate human challenges related to non-traditional operational concepts. A framework for defining operational strategies was developed based on an analysis of the Experimental Breeder Reactor-II (EBR-II), a small (20MWe) sodium-cooled reactor that was successfully operated for thirty years. Insights from the application of the systematic application of the methodology and its utility are reviewed and arguments for the formal adoption of CSE as a value-added part of the Systems Engineering process are presented.

scholarly journals THE ROLE OF INTELLECTUAL PROPERTY IN CHANGING THE ECONOMIC SPECIALIZATION OF UKRAINE

2021 ◽  
Author(s):  
Volodymyr Virchenko ◽  
Yuliia Pakhaieva
Keyword(s):  
Intellectual Property ◽  
Intellectual Capital ◽  
Institutional Environment ◽  
Raw Materials ◽  
Value Added ◽  
Industrial Parks ◽  
Economic Specialization ◽  
Post Industrial ◽  
The Impact

The article is devoted to the study of the nature, features and significance of intellectual property in modern economic systems. The role of intellectual property in stimulating the development of the national economy and changing its specialization in the post-industrial era is analyzed. Authors underlined the fact that Ukraine faces the problem of changing economic specialization in the context of post-industrial transformations in order to ensure an advantageous position in the global competitive environment. The analysis shows that EU countries and the US are trying to export finished products with a high share of value added, while most of Ukraine's export basket is made up of raw materials, which gives our country a losing position in the global economic environment. The role of commercialization of intellectual property and investments in intellectual capital in the structural transformation of the economic system and the formation of the post-industrial system of production is substantiated. The impact of knowledge, information, innovations and intellectual property on the economic growth and competitiveness of the country in modern globalized consumer markets has been investigated. South Korea's experience in the commercialization of intellectual property and the formation of an effective model of specialization is considered. Results of research demonstrated that distinguishing tools as a component of intangible assets of enterprises turned into important factor of its competitiveness in the context of post-industrial transformations. China's experience in supporting the commercialization of intellectual property by creating industrial parks that accumulate foreign direct investment is studied. Analysis of statistics has proved key role of intellectual property in the modern system of public reproduction, and allows to identify a clear link between the volume and dynamics of investment in intellectual capital and profitability of innovative enterprises. The necessity to implement the state policy aimed at changing the economic specialization of Ukraine in the direction of forming a favorable institutional environment for the implementation of innovative and technological potential has been substantiated.

scholarly journals ISPR Productions vs. Nationalism, Inclination to Join Army and Image Building: Case of Pakistan's Military Operations

2021 ◽  
Vol VI (IV) ◽  
pp. 1-8
Author(s):  
Rubab Musarrat ◽  
Muniba Fatima Zahra ◽  
Amna Ashraf
Keyword(s):  
Public Relations ◽  
Military Operations ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Military Operation ◽  
Image Building ◽  
The Military ◽  
The Impact ◽  
Purposive Sample

This study targets to investigate the impact of Inter-Services of Public Relations (ISPR) production, broadcasted during the war against terrorism, on Pakistani youth. It is hypothesized that ISPR productions have helped in inflating the motivation level of Pakistani youth, thus helping in promoting the nationalism and positive image of Pakistan. Furthermore, the role of ISPR productions in motivating youth to join Pakistan's Army is also explored. A cross-sectional survey research design was used. The sample of this study was comprised of youth aged between 18 to 24 years, selected through the non-probability purposive sample. The measures comprised of a self-constructed indigenous questionnaire assessing the impact of ISPR productions during a military operation in image building, promotion of nationalism and motivation to join the army. The data analyzed through SPSS Version 22.00 yielded insightful findings. The finding revealed that watching ISPR productions helped in instilling a fervent attitude of Pakistani youth towards nationalism and the Pakistani military. There had been a clearer inclination of youth to aspire for joining the military for upholding the nationalism beliefs, and this finding appears promising, keeping in mind the relative declining opinion that has been observed in youth from the past decade pertaining to nationalism and military operations.

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