Local Storytelling for Invigorating the Tourism Image- Focusing on TV Contents -

2019 ◽  
Vol 118 (3) ◽  
pp. 15-21
Author(s):  
Ji-Hun Lee
Keyword(s):  
Structural Equation ◽  
Reliability And Validity ◽  
Equation Model ◽  
Survey Study ◽  
Accurate Information ◽  
Tv Program ◽  
Tourism Image ◽  
Validity Tests ◽  
Surrounding Landscape ◽  
Relationship Of

Area and surrounding landscape introduced by visual media stimulate viewers and positively affect the local tourism. Thus, this study aimed to identify psychological factors of viewers and provide storytelling and marketing implications to invigorate a local tourism (based on identified factors). Therefore, this study selected samples and conducted a survey study with targeting people watched a local or tourism TV program more than once. The reliability and validity tests were conducted to the collected effective sample. Moreover, a frequency analysis was used to evaluate the general characteristics of study subjects. Afterward, the fitness of a structural equation model and the causal relationship of each concept were verified. The implications of this study were as follows. First, when a story for a tourism attraction is created, a producer and people working for local tourism should work together to select an actor and a suitable subject. Moreover, a story should have many stimulus elements to give the viewer a desire to visit or experience the surrounding landscape and a famous restaurant. Secondly, a program producer must pay attention to provide accurate information so that viewers can trust the given information. Moreover, it is necessary for a TV program to deal with important information and do's and don'ts upon the cooperation of local tourism workers and people experienced the area so viewers can fully understand the situation. Thirdly, program producers and tourism workers must increase expectation by providing representative images and information. Lastly, program producers have to provide detailed information related to the introduced food, accommodation, surrounding environment, and experience. Moreover, stories should be presented in order to stimulate the emotions of viewers.

Local Storytelling for Invigorating the Tourism Image- Focusing on TV Contents -

2019 ◽  
Vol 118 (8) ◽  
pp. 401-409
Author(s):  
Ji-Hun Lee
Keyword(s):  
Structural Equation ◽  
Reliability And Validity ◽  
Equation Model ◽  
Visual Media ◽  
Survey Study ◽  
Tv Program ◽  
Tourism Image ◽  
Validity Tests ◽  
Surrounding Landscape ◽  
Relationship Of

Area and surrounding landscape introduced by visual media stimulate viewers and positively affect the local tourism. Thus, this study aimed to identify psychological factors of viewers and provide storytelling and marketing implications to invigorate a local tourism (based on identified factors). Therefore, this study selected samples and conducted a survey study with targeting people watched a local or tourism TV program more than once. The reliability and validity tests were conducted to the collected effective sample. Moreover, a frequency analysis was used to evaluate the general characteristics of study subjects. Afterward, the fitness of a structural equation model and the causal relationship of each concept were verified.

scholarly journals ANALYSIS OF AFFECTING FACTORS ON PURCHASE DECISION OF SPORT SHOES "FAKE PRODUCT" OF GOLD'S GYM CONSUMERS IN WEST JAKARTA

2021 ◽  
Vol 2 (4) ◽  
pp. 537-550
Author(s):  
Christina Catur Widayati ◽  
Sarton Sinambela ◽  
Magito Magito ◽  
Khilyatin Ikhsani
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Country Of Origin ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Decision ◽  
Affecting Factors ◽  
Relationship Of ◽  
The City

The purpose of this study is to find out the factors which affect on purchase decision of fake (non-genuine) Nike sports shoes. Data analysis generally confirms the structural relationship of all variables, namely price and country of origin on brand image and its impact on purchase decision for fake (non-genuine) Nike shoes. This research was conducted on Gold's Gym consumers in the city area of ​​West Jakarta with a sample size of 130 respondents. The data analysis method used in this study is the Component or Variance Based Structural Equation Model where the data processing used Partial Least Square (Smart-PLS) version 3.2.9. The results show that all hypotheses can be accepted, except for the third hypothesis, which indicates that the country of origin does not effect on purchase decision.

scholarly journals The Determinant Factors of Omnichannel Service Adoption in Jakarta

2019 ◽  
pp. 1-12
Author(s):  
Wenny Rukmana ◽  
Hermawan Susyanto ◽  
Antonio . ◽  
Ina Agustini Murwani
Keyword(s):  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Moderating Effects ◽  
Service Adoption ◽  
Channel Choice ◽  
Channel Integration ◽  
Object Based ◽  
Relationship Of ◽  
The Relationship

Along with the development of technology in retail, consumers have increased their expectation about experience convenience in retail. Starting with the growth of various platform, the next development is the experience that combined both offline and online service known as Omnichannel. The Omnichannel Service Adoption is explained by Wixom Model shows the relationship of object-based beliefs, channel integration quality, perceived fluency, and internal and external usage experience as moderating effects of perceived fluency. The adoption of Omnichannel is important to deliver a consistency of data and user experience compared to multichannel. The research uses quantitative approach with Structural Equation Model (SEM) PLS for data analytic. The population is referred to Berrybenka, a prominent fashion e-commerce in Jakarta, customers. The result shows that Breadth Channel Choice, Channel Service Transparency, Content Consistency and Process Consistency have a significant and positive influence on perceived fluency. The implication and limitation of the research are also highlighted.

scholarly journals THE EFFECT OF WORK-LIFE BALANCE ON INTENTION TO STAY MEDIATED BY PSYCHOLOGICAL EMPOWERMENT

2021 ◽  
Vol 1 (1) ◽  
pp. 110-124
Author(s):  
Intan Nur Sofia ◽  
Walyoto Walyoto
Keyword(s):  
Structural Equation ◽  
Psychological Empowerment ◽  
Supervisor Support ◽  
Equation Model ◽  
Sem Analysis ◽  
Significant Variable ◽  
Job Autonomy ◽  
Intention To Stay ◽  
Female Nurses ◽  
Relationship Of

This study was intended to analyze the effect of supervisor support and job autonomy on the intention to stay. This study also examines the effect of psychological empowerment on the intention to stay. The sampling method used was non- probability sampling with the samples of female nurses in all hospitals in the Sragen Regency. The analysis used the Structural Equation Model (SEM) Software using AMOS 22 to test and estimate the causal relationship of a combination of statistical data and qualitative causal assumption data. The results of the SEM analysis of 187 respondents showed that there was a significant effect of psychological empowerment on supervisor support and intention to stay. However, psychological empowerment cannot bridge the effect of job autonomy and the intention to stay. Furthermore, this study also shows that variable of the supervisor support is the most significant variable in affecting psychological empowerment compared to job autonomy. Thus, the best strategy in increasing the desire of employees to stay in the company is to increase supervisor support and psychological empowerment.

The User Acceptance Behavior to Mobile Digital Libraries

2020 ◽  
Vol 16 (2) ◽  
pp. 38-53 ◽  
Author(s):  
Li Liu ◽  
Xin Su ◽  
Umair Akram ◽  
Muhammad Abrar
Keyword(s):  
Digital Libraries ◽  
Structural Equation ◽  
Rapid Development ◽  
Reliability And Validity ◽  
Equation Model ◽  
Library Services ◽  
Digital Service ◽  
Library Users ◽  
Effort Expectancy ◽  
Online Library

The rapid development of mobile digital libraries is an inevitable trend in online library services in recent years. The effect of the new digital service is closely related to the continuous improvements and innovation of online library, as well as users' experiences and acceptance behaviors. Based on the UTAUT model, we conducted a standardized questionnaire survey and collected a dataset with a sample of digital library users. Then, we use SPSS to analyze the dataset and demonstrate the reliability and validity of the sample. Besides, we also use AMOS to conduct structural equation model, examine the fitting degree, and provide theoretical contributions and practical implications for both academia and practice. The results show that the factors influencing a user's behavior include social influence, user innovation, payment value, performance expectancy, facilitating condition, and intention to use, which are all positive. However, effort expectancy and service mobility had no effect on reception behavior.

scholarly journals The study on value co-creation behaviour of shared bicycle users

2018 ◽  
Vol 232 ◽  
pp. 01057
Author(s):  
Yashun Zhang
Keyword(s):  
Structural Equation ◽  
Quantitative Methods ◽  
Positive Impact ◽  
Peer Acceptance ◽  
Reliability And Validity ◽  
Equation Model ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
The Past ◽  
Shared Bicycle

In the past few years, shared bicycles without piles developed so fast, they also experienced problems such as unregulated bicycle parking and unrepaired damaged bicycles. This article’s study about users’ consciously participating in the reporting damaged or illegal vehicles, encourages shared bicycle users’ value co-creation behaviours, and strengthens the interaction between companies and users. This paper uses the combination of qualitative and quantitative methods to analyse the reliability and validity of the collected questionnaires, and uses the structural equation model to test the relevant hypotheses. It draws the conclusion that sense of responsibility, sense of accomplishment, expected revenue, peer acceptance, and self-efficacy have positive impacts on the value co-creation behaviour of shared bicycle users. The value creation behaviour of users has a positive impact on process satisfaction and result satisfaction.

Presenting a model for evaluating Internet advertisements for modification of energy consumption

2017 ◽  
Vol 8 (1) ◽  
pp. 32-42 ◽  
Author(s):  
Javad Khazaei Pool ◽  
Reza Salehzadeh ◽  
Rashid Khalilakbar
Keyword(s):  
Energy Consumption ◽  
Electricity Market ◽  
Structural Equation ◽  
Equation Model ◽  
Survey Study ◽  
Research Model ◽  
Content Type ◽  
Consumption Behavior ◽  
Internet Advertisement ◽  
The Impact

Purpose Limitations of producing energy and the increasing demands in the electricity market in Iran have not only drawn the attention of authorities in the energy industry toward optimization of energy consumption, but also created marketing approaches toward these objectives. In this respect, it is important and even necessary to modify energy consumption behaviors. The purpose of this study is to examine the impact of the criteria of an effective Internet advertisement for modification of energy consumption. Design/methodology/approach To provide a detailed understanding of customers’ perceptions of energy consumption advertising, a survey study was conducted. The research model is first validated and the formulated hypotheses are tested using the structural equation model (SEM). Findings The results showed that the audience’s attention, interest and desire for a piece of advertisement can predict their consumption behavior. Originality/value This study is one of the pioneer studies that highlights the importance of advertising toward modification of energy consumption. It seems that, the identification of the causal relations among attention, interest, desire and action, has not yet been clearly validated in the previous literature. This research contributes to the literature by developing and testing a comprehensive research model using SEM. So, the current paper offers vital guidelines to social marketers who are planning to modify energy consumption.

Clicking, Assessing, Immersing, and Sharing: An Empirical Model of User Engagement with Interactive Media

2015 ◽  
Vol 45 (5) ◽  
pp. 737-763 ◽  
Author(s):  
Jeeyun Oh ◽  
Saraswathi Bellur ◽  
S. Shyam Sundar
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Interactive Media ◽  
Equation Model ◽  
Physical Interaction ◽  
User Engagement ◽  
Cognitive Absorption ◽  
Interaction Interface ◽  
Positive Assessment ◽  
Validity Tests

This article explicates the concept of user engagement by synthesizing a disparate body of scholarship, and suggests a measurement and a structural model for empirically capturing the meaning and process of user engagement, specifically in the context of interactive media. A second-order confirmatory factor analysis of data from two experiments ( N = 263) shows that four attributes—physical interaction, interface assessment, absorption, and digital outreach—together constitute a valid and reliable operationalization of the concept of user engagement. A structural equation model reveals that greater amount of physical interaction with the interface and a more positive assessment of the interface predict cognitive absorption with the content, which in turn is associated with greater behavioral intention to manage and socially distribute the content. In addition, predictive validity tests show that the four subscales are predictors of attitudinal and learning outcomes.

Application of Computational Statistics in the Assessment of University Students

2014 ◽  
Vol 543-547 ◽  
pp. 4308-4311
Author(s):  
Zhi Fang He
Keyword(s):  
Factor Analysis ◽  
University Students ◽  
Structural Equation ◽  
Career Planning ◽  
Reliability And Validity ◽  
Equation Model ◽  
Learning Ability ◽  
Computational Statistics ◽  
Five Factors ◽  
Planning Ability

We explored the methods of computational statistics in the application of ability assessment for university students. This paper used both exploratory factor analysis and confirmatory factor analysis carried out by statistical analysis software SPSS18.0 and lisrel 8.7, aimed to study a questionnaire which could be used to assess the comprehensive ability of university students. The retest reliability and the Cronbach reliability of the questionnaire were 0.88 and 0.90 respectively. And the structural equation model of university students ability suggested there were five factors: learning ability, innovation, career planning ability, communicative skills and psychological qualities. The indexes of RMSEA, GFI, AGFI, NNFI, NFI and CFI of the model were 0.075, 0.91, 0.91, 0.90, 0.93, and 0.92 respectively. The indexes of reliability and validity met the statistical criteria. The results can provide a guide for the ability assessment of university students.

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