scholarly journals Investigation into a Commercial Application to Reduce Online Distractions Amongst Students

2021 ◽  
Author(s):  
◽  
Sarah Fitton
Keyword(s):  
Social Media ◽  
Collaborative Work ◽  
Numerical Data ◽  
Commercial Application ◽  
Staff Members ◽  
Beneficial Effects ◽  
Group Settings ◽  
Social Media Platforms ◽  
Students Attitudes ◽  
Use Of Social Media

<p>Technology is an integral part of the modern learning process; its scope, speed and accessibility effectively make it the most efficient tool for learning. Moreover, with its continuous development and convenience of accessibility there has been a rapid integration of technology into the learning environment. However, as our phones and laptops have become daily tools of mass information, they have equivalently become tools for distractive behaviour, providing individuals with escapes from reality in the form of social networks and endless entertainment feeds. The necessity of this project was recognised upon observing the use of social media platforms in collaborative work for the purpose of academic achievement. The seemingly double edged sword that is social media provided networks for communicating and collaborating in both private and group settings, additionally it presented new avenues for learning and information searching in the form of visual and audible material.   Currently available products in the market aim at reducing social media usage without understanding the beneficial features and functionality that it provides for students. The purpose of this project was firstly to further research the gap in the market for a tool which aids students in their learning through reducing exposure to distractive material without restricting their behaviour. The second aim was to investigate how to appeal to this market. This lead to the conceptualisation of the Prompt application, which allows for utilising social media applications while removing the distractive material and promoting academic sources. The plugin design of the application proposes working alongside current academic platforms to channel material to social media platforms, determined by their continuing popularity.   The initial investigation of this project was framed by literature reviews which revealed additional value in the proposed project. Additional benefits were found in social media platforms and their prominence in individual’s daily lifestyles due to the emotional connection that people had with them. Furthermore, reasons for maintaining access to these platforms were identified through understanding the beneficial effects achieved from a state of arousal through task-switching behaviour. These points of interest provided further guidelines to proceed with the next stages of research.   The methodology approach implemented in this project was of both a qualitative and quantitative nature. A pilot survey was used to gain numerical data on student’s usage of their academic and social media platforms, the information obtained from this was used to advise the one-on-one interview process. One-on-one interviews were then conducted with both students from a range of academic backgrounds and university staff members who worked alongside the academic platforms.   The analysis process revealed key findings surrounding how the platforms were used and to what extent. Furthermore, insight into students attitudes and behaviours surrounding the use of social media revealed a significant level of disconnect between the two. Overall, the key findings indicated a desired response in proposition of the Prompt application. Findings confirmed research assumptions and validated the direction for providing a model that embraces the use of social media for both students and educators.   With the educational system largely disregarding the role that social media platforms have evolved into for students, there is a subsequent failure in the market to adequately provide a solution which caters to both the functional and emotional needs of students. Acknowledging this failure provides the potential to develop an innovative solution that is human-centered in its design for the educational field. The opportunity for this project stemmed from identifying this gap in the market for a project which will develop alongside the constantly changing functionality of technology.</p>

scholarly journals Investigation into a Commercial Application to Reduce Online Distractions Amongst Students

2021 ◽  
Author(s):  
◽  
Sarah Fitton
Keyword(s):  
Social Media ◽  
Collaborative Work ◽  
Numerical Data ◽  
Commercial Application ◽  
Staff Members ◽  
Beneficial Effects ◽  
Group Settings ◽  
Social Media Platforms ◽  
Students Attitudes ◽  
Use Of Social Media

<p>Technology is an integral part of the modern learning process; its scope, speed and accessibility effectively make it the most efficient tool for learning. Moreover, with its continuous development and convenience of accessibility there has been a rapid integration of technology into the learning environment. However, as our phones and laptops have become daily tools of mass information, they have equivalently become tools for distractive behaviour, providing individuals with escapes from reality in the form of social networks and endless entertainment feeds. The necessity of this project was recognised upon observing the use of social media platforms in collaborative work for the purpose of academic achievement. The seemingly double edged sword that is social media provided networks for communicating and collaborating in both private and group settings, additionally it presented new avenues for learning and information searching in the form of visual and audible material.   Currently available products in the market aim at reducing social media usage without understanding the beneficial features and functionality that it provides for students. The purpose of this project was firstly to further research the gap in the market for a tool which aids students in their learning through reducing exposure to distractive material without restricting their behaviour. The second aim was to investigate how to appeal to this market. This lead to the conceptualisation of the Prompt application, which allows for utilising social media applications while removing the distractive material and promoting academic sources. The plugin design of the application proposes working alongside current academic platforms to channel material to social media platforms, determined by their continuing popularity.   The initial investigation of this project was framed by literature reviews which revealed additional value in the proposed project. Additional benefits were found in social media platforms and their prominence in individual’s daily lifestyles due to the emotional connection that people had with them. Furthermore, reasons for maintaining access to these platforms were identified through understanding the beneficial effects achieved from a state of arousal through task-switching behaviour. These points of interest provided further guidelines to proceed with the next stages of research.   The methodology approach implemented in this project was of both a qualitative and quantitative nature. A pilot survey was used to gain numerical data on student’s usage of their academic and social media platforms, the information obtained from this was used to advise the one-on-one interview process. One-on-one interviews were then conducted with both students from a range of academic backgrounds and university staff members who worked alongside the academic platforms.   The analysis process revealed key findings surrounding how the platforms were used and to what extent. Furthermore, insight into students attitudes and behaviours surrounding the use of social media revealed a significant level of disconnect between the two. Overall, the key findings indicated a desired response in proposition of the Prompt application. Findings confirmed research assumptions and validated the direction for providing a model that embraces the use of social media for both students and educators.   With the educational system largely disregarding the role that social media platforms have evolved into for students, there is a subsequent failure in the market to adequately provide a solution which caters to both the functional and emotional needs of students. Acknowledging this failure provides the potential to develop an innovative solution that is human-centered in its design for the educational field. The opportunity for this project stemmed from identifying this gap in the market for a project which will develop alongside the constantly changing functionality of technology.</p>

scholarly journals Faculty Use of Author Identifiers and Researcher Networking Tools

2017 ◽  
Vol 78 (2) ◽  
Author(s):  
Clara Y. Tran ◽  
Jennifer A. Lyon
Keyword(s):  
Social Media ◽  
Research Impact ◽  
State University ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Social Media Platforms ◽  
Low Levels ◽  
Use Of Social Media ◽  
Research Networking ◽  
Faculty Surveys

This cross-sectional survey focused on faculty use and knowledge of author identifiers and researcher networking systems, and professional use of social media, at a large state university. Results from 296 completed faculty surveys representing all disciplines (9.3% response rate) show low levels of awareness and variable resource preferences. The most utilized author identifier was ORCID while ResearchGate, LinkedIn, and Google Scholar were the top profiling systems. Faculty also reported some professional use of social media platforms. The survey data will be utilized to improve library services and develop intra-institutional collaborations in scholarly communication, research networking, and research impact.

scholarly journals Social Media in an Emergency: Use of Social Media in Rescuing Abducted School Girls in Nigeria

2019 ◽  
Vol 13 ◽  
pp. 67-75
Author(s):  
Muhammad Abdullahi Maigari ◽  
Uthman Abdullahi Abdul-Qadir
Keyword(s):  
Social Media ◽  
Secondary Sources ◽  
The Social ◽  
Security Challenges ◽  
Social Media Platforms ◽  
Information And Communication ◽  
School Girls ◽  
The Government ◽  
Use Of Social Media ◽  
Domestic Assistance

This paper examines the abduction of the schoolgirls in Chibok Local Government Area of Borno State, Nigeria in 2014. The paper examined how the abduction of the schoolgirls generated responses and support for the rescue of the abducted girls from people and organization from different parts of the globe. The Islamists terrorist organization operating in Borno State has attracted the attention of the world since 2009 when they started attacking government establishments and security installations northeast which later escalated to major cities in Northern Nigeria. Methodologically, the paper utilized secondary sources of data to analyze the phenomenon studied. The paper revealed that the development and innovations in information and communication technology which dismantled traditional and colonial boundaries enabled people to express support, solidarity and assist victims of conflict who resides millions of Kilometers away. This shows that Internet-based communications technology has reduced the distance of time and space that characterised traditional mass media. The campaign for the release of the schoolgirls on the social media platforms particularly Twitter and Facebook has tremendously contributed to the release of some of them. Furthermore, the girls freed from abduction have received proper attention: education and reintegration programmes which enable them to start post-abduction life. In this regard, social media has become a tool for supporting the government in moments of security challenges which the Bring Back Our Girls campaign attracted foreign and domestic assistance to Nigeria in the search of the abducted girls and the fight against the Islamist insurgents.

scholarly journals Instagram Influencer Analysis for Top 5 Categories in Turkey

2021 ◽  
Vol 12 (44) ◽  
pp. 22-36
Author(s):  
Busra ERTOGRUL ◽  
Gizem KILICSIZ ◽  
Aysun BOZANTA
Keyword(s):  
Social Media ◽  
Digital Identity ◽  
Ordinary People ◽  
Daily Lives ◽  
Social Media Platforms ◽  
The Difference ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
The Relationship ◽  
New Jobs

Social media platforms have become an inevitable part of our daily lives. Companies that noticed the intense use of social media platforms started to use them as a marketing tool. Even ordinary people have become famous by social media and companies have been sending their products to them to try and advertise. Many people have gained a considerable amount of money in this way and today new jobs are emerged like "Youtuber" and "Instagram Influencer". Therefore, ordinary people realized the power of social media and many people started to strength their digital identity over social media. The question raising in people’s mind is that “What is the difference between the influencers and the ordinary people who have also digital identity over social media?”. This study examined Instagram influencers for five categories namely fashion, makeup, photography, travel, and fitness in Turkey. As an exploratory study, the relationship between the influencers’ average number of posts, the number of likes, the number of views, the number of comments, number of followers, and the number of following were examined. As well as the engagement rates of the followers to the influencers were calculated. In addition, the words they mostly used in the captions of the posts were examined.

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 150-161
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

scholarly journals The influence of YouTube: selling luxury cosmetics in the digital age

2021 ◽  
Author(s):  
Andrea Chidley
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Research Study ◽  
Brand Awareness ◽  
Instructional Videos ◽  
Brand Recognition ◽  
Social Media Platforms ◽  
Youtube Videos ◽  
Luxury Cosmetics ◽  
Use Of Social Media

This MRP analyzes the use of social media in selling high-end cosmetics. As social media continues to evolve, luxury cosmetics companies like Nudestix are using social media platforms like YouTube to create brand awareness. This paper uses a textual and visual content analysis of six YouTube videos to analyze how how-to and instructional videos may be used to market and promote lesser known, indie cosmetics brands. Research on marketing, in addition to other research articles, is used to explain the importance of brand stores, seed and word of mouth marketing campaigns. This research study uses qualitative data collected from the YouTube video sample to provide insights for indie cosmetics brands looking to grow their indie cosmetics brand using beauty influencers and how vlogs can create brand recognition.

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

Use of Social Media for Knowledge Sharing by Instructors in a Higher Education Institution

2018 ◽  
pp. 116-143
Author(s):  
Stephen Asunka
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Education Institution ◽  
Future Research ◽  
Online Questionnaire ◽  
Group Discussions ◽  
Academic Knowledge ◽  
Social Media Platforms ◽  
Applicable Knowledge ◽  
Use Of Social Media

Against the backdrop that universities are required to generate and disseminate relevant and applicable knowledge for the general good, and with the understanding that social media can be an effective vehicle for such knowledge sharing practices, this study explored the use of social media for knowledge sharing by academics at a university college in Ghana. The study thus examined how instructors use social media for sharing academic knowledge, the factors that promote such knowledge sharing practices, and the barriers to effective knowledge sharing in the academic environment. 47 instructors participated by completing an online questionnaire, whilst 7 participated in focus group discussions. Findings reveal a regular, though not daily, use of social media platforms for academic knowledge sharing. Personal, technological and institutional factors were determined to be contributing in fostering as well as hindering such activities. Implications of these findings as well as suggestions for future research are accordingly discussed.

Sign in / Sign up

Export Citation Format

Share Document