scholarly journals The Effect of Trustworthiness, Attractiveness, Expertise, and Popularity of Celebrity Endorsement

2021 ◽  
Vol 9 (2) ◽  
pp. 163-172
Author(s):  
Yolanda Mayang Sari ◽  
Rina Suthia Hayu ◽  
Muhartini Salim
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Sampling Strategy ◽  
Research Data ◽  
Celebrity Endorsement ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
Sampling Methodology ◽  
The Public ◽  
The Impact

This study aims to determine the impact of trust, attractiveness, expertise, and popularity (Suhay Salim) celebrity endorsement on the purchasing decisions of Korean skincare brand "Some By Mi" in Indonesia. The research method used in this research is quantitative research. Data was collected through an online questionnaire. This study involved 250 respondents who had bought and tried several skincare products "Some By Mi". Purposive sampling is used as a sampling strategy in this study, which uses a non-probability sampling methodology. Data collected from online questionnaires were analyzed using Multiple Linear Regression using SPSS 21.0 for Windows. The findings reveal that the trustworthiness, attractiveness, expertise, and popularity of celebrity endorsement Suhay Salim significantly and positively influence the public purchasing decision of Korean skincare brand ““Some By Mi”” partially.

scholarly journals Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus pada Usaha Dagang Keripik Buah “Mekar Sari” di Desa Tlogo III, Kecamatan Kanigoro, Kabupaten Blitar)

2021 ◽  
Vol 10 (1) ◽  
pp. 93-102
Author(s):  
Riska Nindia Sari
Keyword(s):  
Decision Making ◽  
Research Method ◽  
Quantitative Research ◽  
Reliability Test ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
A Value ◽  
Item Quality ◽  
The Impact

Trading business is able to win the competition if it can have products according to customer wants and needs and can convey the advantages of its products to consumers. There are several aspects that can influence consumer decision making to buy products, including quality products and company promotion activities. This exploration was directed at the "Mekar Sari" Fruit Chips Trading Business in Dd. Tlogo III, Kec. Kanigoro, Kab. Blitar. This examination means to decide the impact of item quality and promotion on purchasing decisions. The methodology utilized is a quantitative research method using a questionnaire. The population used is the consumer in Mekar Sari Fruit Chips Trading Business. Meanwhile, to analyze the data used the validity test using the product moment, and Croncbach's Alpha as a reliability test. To test the prerequisite analysis used normality testing and heteroscedasticity test. Then in testing the hypothesis the T partial test is used. The consequences of this examination were gotten dependent on the calculation of the T test with the coefficient of sig. From product quality to purchasing decisions, it produces a value of 0.000 <0.05, which means that the increasing quality of the product causes an increase in purchasing decisions. And the sig. promotion of purchasing decisions produces a number of 0.003 <0.05, which implies that the better the promotion, the better the purchasing decision.

THE IMPACT OF BUSINESS MENTORING ON MICRO, SMALL, MEDIUM ENTERPRISES PERFORMANCE

2018 ◽  
Vol 1 (1) ◽  
pp. 7
Author(s):  
Mohammad Adrian ◽  
Santi Rahmawati
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Coefficient Of Determination ◽  
Mentoring Program ◽  
Simple Regression Analysis ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Impact ◽  
Necessity Entrepreneur ◽  
Simple Regression

This reasearch is conducted on MSME (Micro Small Medium Enterprises) that are participated in the MSME Syari’ah Mentoring Program by Academition and Practitioners (PUSPA) organized by Bank Indonesia in Bandung. MSME who participated in PUSPA program 2016 is MSME that included in necessity entrepreneur where MSME operated just to fullfil the life necessities.The purpose of this reasearch was to investigate the influence of the business mentoring on the MSME performance in PUSPA program 2016.Researcher used quantitative research method. Data were analyzed using simple regression analysis and descriptive-causal analysis.The result showed that business mentoring affect the performance of MSME that participated in PUSPA Program 2016. Based on the calculation, coefficient of determination (R2) can be seen the influence of business mentoring variable (X) on the performance (Y) is 74%. While the remaining 26% is influenced by other factors such as entrepreneurship competence and human resources.  

scholarly journals The Impact of Socially Responsible Reporting on Successful Corporate Operations

Organizacija ◽  
2013 ◽  
Vol 46 (2) ◽  
pp. 47-54 ◽  
Author(s):  
Anton Peršič ◽  
Mirko Markič
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Socially Responsible ◽  
The Real Estate ◽  
Construction Market ◽  
Responsible Conduct ◽  
The Republic ◽  
And Control ◽  
The Impact ◽  
A Company

The aim of our research was to study the impact and purpose of the reporting on socially responsible conduct on the success of corporate operations. The data and information were gathered with the quantitative research method, whereas the instrument for gathering them was a questionnaire that was distributed among 759 large and medium sized organisations from the field of market services in the Republic of Slovenia. We have established that activities aimed at socially responsible conduct are directly connected with the success of corporate operations, especially the revenue (p = 0.001), the profit of a company (p = 0.000), operational growth (p = 0.007) and operational economy (p = 0.002), and are typical for organizations with a larger number of employees (p = 0.032). In this regard, the real estate and construction market activities received the lowest scores. Research results provide theoretical as well as practical benefits for everyone dealing with the planning, implementation and control of sustainable development, as well as socially responsible conduct within the organization.

The Impact of Social Network Marketing on University Students' Purchase Intention and How It Is Affected of Consumer Engagement

2020 ◽  
Vol 6 (2) ◽  
pp. 87-91
Author(s):  
Hartiwi Prabowo ◽  
Rini Kurnia Sari ◽  
Stephanie Bangapadang
Keyword(s):  
Social Network ◽  
Data Collection ◽  
University Students ◽  
Purchase Intention ◽  
Research Method ◽  
Quantitative Research ◽  
Consumer Engagement ◽  
Network Marketing ◽  
Consumer Purchase Intention ◽  
The Impact

The research conducted is to know the impact of social network marketing on consumer purchase intention and consumers who become research are active students at private universities in Jakarta, and how social network marketing also affect consumer engagement (as moderate variable). The research method used in this research is quantitative research method. A method of data collection used in this research is a questionnaire distributed to 119 university students. The results of this study showed that social network marketing has a strong and significant impact oncustomer engagement, customer engagementhas a strong and significant impact on consumer purchase intention, social network marketing has a strong and significant impact consumer purchase intention, and also there is a significant impact from social network marketing on consumer purchase intention through consumer engagement.

The Impact of Attending and Participating in Translation Conferences on Translation Education: A Quantitative Study

2018 ◽  
Vol 10 (5) ◽  
pp. 21
Author(s):  
Fayyad Amin Odeh
Keyword(s):  
Random Sample ◽  
Quantitative Study ◽  
Research Method ◽  
Quantitative Research ◽  
Future Research ◽  
Tertiary Level ◽  
New Horizons ◽  
Positive Attitudes ◽  
Research Questions ◽  
The Impact

This piece of research was specifically carried out in the field of translation pedagogy. It aims to measure the impact of attending and participating in translation conferences on translation education as perceived by a random sample of thirty-three translation instructors working at several universities in different countries. To this end, quantitative research method was employed in the study to yield answers to a couple of research questions. On this, the instructors were reached online to participate in responding to a researcher-made questionnaire of 18 - closed items. An SPSS analysis (version 24) was used to interpret the data elicited from the aforementioned research instrument. Having the data processed, the findings revealed that attending and participating in translation conferences is to be considered a major source for university translation programs to develop the implementation of translation didactics and pedagogies. Moreover, positive attitudes were developed in the study towards the practicality of integrating what could be seen innovative of translation conferences proceedings into translation education at the tertiary level. In the light of the study's findings, the researcher presents a number of pedagogical implications that would be taken into consideration to overhaul the existing university translation programs. Finally, a glance at some practical ideas is made for future research to explore new horizons in translation education in various teaching contexts.

scholarly journals Penggunaan Aplikasi Whatsapp Groupping Terhadap Hasil Belajar Menulis Geguritan Di Masa Pandemi Covid-19 Pada Siswa Kelas 9H SMPN 1 Karanggayam, Kebumen

Syntax Idea ◽  
2021 ◽  
Vol 3 (11) ◽  
pp. 2270
Author(s):  
Agus Budiono
Keyword(s):  
Online Learning ◽  
Data Collection ◽  
Research Method ◽  
Quantitative Research ◽  
Research Data ◽  
Economic Aspects ◽  
School Year ◽  
Data Collection Instrument ◽  
Data Collection Technique ◽  
Recording Techniques

Covid-19 is a big challenge for Indonesians, it affects various aspects, in addition to economic aspects many aspects are also harmed by Covid 19 aspk other aspects, namely aspectsofEducation. This research aims to find out the results of learning to write in the pandemic period in students of grade 9H SMPN 1 Karanggayam, Kebumen in the 2nd semester of the 2020/2021 school year and to find out the learning results of students in using the WhatsApp Grouping application. The method used in this study is a descriptive quantitative research method, with a sample of students of SMPN 1 Karanggayam. This research data collection technique uses observation techniques, questionnaires and recording techniques. The data collection instrument used in the study was an online learning questionnaire. The results of research in the use of WhatsApp media showed that the results of learning to write a rebuke against the results of grades that are not 100% most students have grades that are less or below KKM

Impact of firm ' s reputation and ethnocentrism on attitude towards foreign products

2014 ◽  
Vol 32 (5) ◽  
pp. 646-664 ◽  
Author(s):  
Madhurima Deb ◽  
Himadri Roy Chaudhuri
Keyword(s):  
Consumer Behavior ◽  
Mixed Method ◽  
Research Method ◽  
Quantitative Research ◽  
Mixed Method Research ◽  
Content Type ◽  
Foreign Products ◽  
Foreign Origin ◽  
The Impact ◽  
Product Preference

Purpose – The purpose of this paper is to study the impact of firm ' s reputation and ethnocentrism on young consumer ' s attitude toward products with foreign origin. Design/methodology/approach – To attain the above objective “Mixed Method Approach” is employed. In the present study mixed method research is proposed by integrating qualitative and quantitative technique for data analysis for better breadth and depth of understanding. Findings – Reputation of the firm is found to have a significant impact on young consumers as it minimizes animosity and develops positive attitude toward products with foreign origin. Research limitations/implications – To collect data from the respondents vignettes/story boards were used which led to certain manipulation and hence it could be a limitation. Practical implications – The findings will be useful for the marketers to design their positioning strategies more specific to their target segments for better results. Originality/value – The present study made two significant academic contributions. First, the present study added to the literature of consumer behavior by studying young consumer ' s product preference using an integrated model that depicts variables relevant to the context of globalization, with better predictability. Second, by integrating qualitative research method and quantitative research method to develop better breadth and depth of understanding on customer ' s product preference, the study also contributed to the literature of advanced research methodology in consumer behavior.

scholarly journals Netspeak in China: features and impact on standard Chinese language

2021 ◽  
Author(s):  
Yiying Chen
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Negative Impact ◽  
Chinese Language ◽  
Chinese Society ◽  
Cultural Sovereignty ◽  
Long Run ◽  
People’S Perception ◽  
Standard Chinese ◽  
The Impact

In order to explore the impact of Netspeak on the modem standard Chinese language, this study investigates the features and sources of Netspeak and then examines two anxieties that prevail around Chinese society: (1) Can the English elements in Netspeak be regarded as a sign of "English Invasion" and destroy the purity of Chinese language or even blemish Chinese cultural sovereignty? (2) Can "Netspeak confuse people's perception of what standard Chinese language should be so as to have negative impact on Chinese language? Related literatures both in China and in the western countries are examined. Some linguistic theories are applied or verified. Quantitative research method is used to verify my hypothesis that Netspeak will not have a deeply negative impact on Modem Standard Chinese in the long run, although it has already become a popular social dialect in the China"--From introduction, page 4.

scholarly journals The Impact of Children’s Long-Term Participation in STEM Clubs on Their Attitudes towards STEM Subjects

2019 ◽  
pp. 20-29
Author(s):  
Cem Kagar ◽  
Teslime Kagar
Keyword(s):  
Computer Science ◽  
Research Method ◽  
Quantitative Research ◽  
After School ◽  
Age And Gender ◽  
Children’S Perspectives ◽  
And Gender ◽  
The Impact ◽  
School Club

In this report, we investigated the impact of after-school STEM clubs on children’s attitudes to STEM-related subjects. 236 children aged 8-12 took part in this study. For the purpose of this study, a quantitative research method was adopted where a survey prior to the STEM activities and at the end of 30 weeks of the after-school club have been used to make sense of children’s perspectives on STEM-related subjects. The study also explored whether the age and gender of the children would influence their attitudes towards these subjects.Keywords: STEM, Engineering, Cross-curricular, Computer Science, Primary education

scholarly journals The Impact of Brand Trust on Physician’s Prescription Decision Towards Prothrombin Complex Concentrate with a Special Reference to Octaplex®

2019 ◽  
Vol 15 (10) ◽  
pp. 1
Author(s):  
D. R. G. Perera ◽  
W. M. C. Bandara Wanninayake
Keyword(s):  
Relationship Marketing ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Impact ◽  
Equation Modeling ◽  
Brand Trust ◽  
Online Questionnaire ◽  
Integral Role ◽  
The Impact ◽  
The Relationship

Management of Hemostasis is an integral role for any Intensivist in assurance of recovery of a hemorrhage patient who is often treated in an ICU, and building trust of a product segment related to such vital treatment will undoubtedly hold an utmost importance. Yet in researches and articles in current Medical Marketing setup it is found to be very limited, and in the case of Biological and Bio-Similar Marketing its almost non-existence. The purpose of this research paper is to investigate and prove the significant positive impact of Brand Trust on Physicians Prescription Decision and Moderation impact powered by the synergy of Relationship Marketing. The research consists of data which was collected via online questionnaire and captured the data required from the target sample cohort which is distributed via respective specialized academic colleges of their representation through email and filed online by the participants of quantitative research. Moreover, two of the main key opinion leaders (KOLs) were interviewed and qualitative data were summarized. The collected data were analyzed using Structural Equation Modeling (SEM) procedures to reach meaningful conclusions. Thereby the study proves the significant positive impact of Brand Trust on Physicians Prescription Decision and Moderation impact which synergized by Relationship Marketing. The study is an original contribution to the field of Marketing in Biological and Pharmaceutical Industry. The proposed relationships are based on Brand Trust, Physician’s Prescription Decision and Relationship Marketing. Furthermore, the Moderating effect of Relationship Marketing on the relationship between Brand Trust and Physician’s Prescription Decision is unique to this study.

Sign in / Sign up

Export Citation Format

Share Document