scholarly journals VIDEO AND AUDIO CONTENT ARE EFFECTIVE COMPONENTS OF SOCIAL NETWORK DEVELOPMENT

Author(s):  
A. Simhayev ◽  
T. Derkach ◽  
T. Dmytrenko

The questions of the necessity to develop a social network are considered. The developed social network is offered for publishing new posts, adding and removing other members from the friends list, personal correspondence with any member. Particular attention is paid to the issues of using video content and the reasons for the popularity of video content are determined. A simple and user-friendly design is proposed to accomplish the task. The functions of the user in the developed system are considered and the use cases diagram is constructed. The social network database is described. The choice of the PHP programming language for the task implementation is analyzed and substantiated. Features of use and advantages of Open Server and Bootstrap framework are considered. The use in the development of the social network Ajax - the technology of developing web-applications has been substantiated. The work of the developed social network on the part of the user and the administrator are described. Particular attention is paid to the authorization of the user on the network, for the safety of pages. The test results are presented to check the system's correctness and the compliance of its implementation with the requirements. The project has been uploaded to shared hosting, which makes the social network ready for use on the Internet

Author(s):  
Mariano Corso ◽  
Antonella Martini ◽  
Fiorella Crespi

Enterprise 2.0, or E2.0, refers to a set of organisational and technological approaches steered to enable new organisational models based on open involvement, emergent collaboration, knowledge sharing, and internal/external social network development and exploitation. It aims to respond to the new features and needs of people and boosts flexibility, adaptability, and innovation. Based on evidence from 52 case studies, a survey and a co-laboratory approach conducted by the Observatory on E2.0, the chapter analyses the social enterprise approach, which is one of the emerging E2.0 models. Specifically, this chapter reports the application areas (such as social network and community and unified communication & collaboration), the barriers for sales and marketing, and finally, the managerial guidelines.


2014 ◽  
Vol 32 (11) ◽  
pp. 536-544 ◽  
Author(s):  
KAYE DENISE ROLLS ◽  
MARGARET HANSEN ◽  
DEBRA JACKSON ◽  
DOUG ELLIOTT

2021 ◽  
Vol 15 (3) ◽  
pp. 119-130
Author(s):  
Tamara P. Gorelova ◽  
◽  
Tamara V. Serebrovskaya ◽  

The article examines the features of digital consumer behavior on the example of the YouTube platform, in order to maintain leading position in the market of platforms with video content. Therefore, there is a need to follow the latest trends that are interesting for consumers to adapt to changes in their preferences and maintain a commitment to the product. The purpose of the study: to analyze the preferences of the digital consumer of the video services market, to identify strategies aimed at improving the efficiency of the social network, to make recommendations for maintaining the advantages of the platform. Objectives: identify the reasons of the choice of a social network and the unique needs of the modern digital consumer, the main categories of users of mobile technologies and their characteristics, develop recommendations for the promotion of the YouTube platform. General scientific methods: analysis, abstraction, system-structural approach. Based on the analysis of studies of international and Russian organizations on the activities of the social network YouTube, a survey of potential digital consumers of this social network, contractual features of the behavior of the modern digital consumer YouTube were identified. General recommendations for optimizing the YouTube platform are formulated, which will help significantly influence the digital consumer and strengthen the competitive position of the YouTube platform and other social networks. It is determined that today the content created in accordance with the latest trends is the most attractive for the digital consume.


2016 ◽  
Vol 17 (5) ◽  
pp. 307-316 ◽  
Author(s):  
Linh Van Ma ◽  
Sanghyun Park ◽  
Jong-hyun Jang ◽  
Jaehyung Park ◽  
Jinsul Kim

Author(s):  
Kristof Baten

Abstract This article examines the connections among self-reported social network development, L2 use, and self-perceived speaking proficiency development in a group of Belgian ERASMUS students (n = 59) who studied abroad in different European countries (Austria, France, Germany, Ireland, Italy, Spain, Sweden, and the UK). The results suggest a number of differences between the participants in this study and the US cohorts who have been traditionally the focus of previous SA research. For example, the Belgian students report high levels of proficiency in the target language before going abroad and high levels of target language use while abroad. Furthermore, a number of social network variables point to differences between the ERASMUS students in the present study and the US students featuring in previous research. Nevertheless, the results also reveal some similarities, especially with regard to the social network variables ‘size’ and ‘intensity of friendship’ which were predictors of language gains for the group of students under analysis in this study and, consequently, corroborated findings of previous studies conducted with US cohorts.


2022 ◽  
pp. 462-487

Globally, adults engage in various forms of high-investment adventure play in their leisure. Sometimes, these are complementary to their careers, their self-identities, and their social circles. This type of adventure play requires investments in learning, KSA (knowledge, skills, and abilities) development, social network development, time, moneys, reputation, and other costs. It may involve some level of risk-taking. This work explores this niche space of “hard” adventure play as expressed on the Social Web as a type of peer-shared teaching and learning, with a focus on “luxury geocaching” as the activity.


2020 ◽  
Vol 12 (1) ◽  
Author(s):  
Regina Navickiene ◽  
◽  
Ruta Meiste ◽  
Egle Zaleckaite

This paper deals with dark tourism, as fast-developing phenomenon and a form of alternative tourism, which is defined as visiting real and artificial places of disaster, exile, poverty and death. Dark tourism does not come into existence without social media, which is commonly understood as a set of web applications that allow users to publish and share content online and is associated with international brands. One of the most popular social networks is YouTube, which captures millions of viewers. Therefore, the scientific problem arises that thanks to YouTube social media platform travellers can gather information and experience from others to widen their knowledge, but it’s not clear how dark tourism is rated and assessed on YouTube. The research aim is to assess dark tourism in the social media platform YouTube. The research object is dark tourism in the social media platform YouTube. An empirical study has shown that in order to attract more tourists to visit dark tourism sites through social networks, the technical elements of video production, their content and image quality have to be carefully considered as it is important for the viewers. Respondents were interested not only in the videos about dark tourism, but also in written or spoken information, with particular emphasis on completeness, not just the musical background. Good quality and informative footage on YouTube encourage more interest in the object being seen and lead to a desire to read comments and ratings from other active social network members. The YouTube network is well-suited to promoting a variety of tourist attractions, as it is easily accessible and at no cost. Some respondents emphasized and did not change their opinion even after the discussions that the term ‘dark tourism’ itself is macabre and unattractive and only referred to it as a new trendy word.


2013 ◽  
Vol 44 (2) ◽  
pp. 22
Author(s):  
ALAN ROCKOFF
Keyword(s):  

Methodology ◽  
2006 ◽  
Vol 2 (1) ◽  
pp. 42-47 ◽  
Author(s):  
Bonne J. H. Zijlstra ◽  
Marijtje A. J. van Duijn ◽  
Tom A. B. Snijders

The p 2 model is a random effects model with covariates for the analysis of binary directed social network data coming from a single observation of a social network. Here, a multilevel variant of the p 2 model is proposed for the case of multiple observations of social networks, for example, in a sample of schools. The multilevel p 2 model defines an identical p 2 model for each independent observation of the social network, where parameters are allowed to vary across the multiple networks. The multilevel p 2 model is estimated with a Bayesian Markov Chain Monte Carlo (MCMC) algorithm that was implemented in free software for the statistical analysis of complete social network data, called StOCNET. The new model is illustrated with a study on the received practical support by Dutch high school pupils of different ethnic backgrounds.


Author(s):  
V. Kovpak ◽  
N. Trotsenko

<div><p><em>The article analyzes the peculiarities of the format of native advertising in the media space, its pragmatic potential (in particular, on the example of native content in the social network Facebook by the brand of the journalism department of ZNU), highlights the types and trends of native advertising. The following research methods were used to achieve the purpose of intelligence: descriptive (content content, including various examples), comparative (content presentation options) and typological (types, trends of native advertising, in particular, cross-media as an opportunity to submit content in different formats (video, audio, photos, text, infographics, etc.)), content analysis method using Internet services (using Popsters service). And the native code for analytics was the page of the journalism department of Zaporizhzhya National University on the social network Facebook. After all, the brand of the journalism department of Zaporozhye National University in 2019 celebrates its 15th anniversary. The brand vector is its value component and professional training with balanced distribution of theoretical and practical blocks (seven practices), student-centered (democratic interaction and high-level teacher-student dialogue) and integration into Ukrainian and world educational process (participation in grant programs).</em></p></div><p><em>And advertising on social networks is also a kind of native content, which does not appear in special blocks, and is organically inscribed on one page or another and unobtrusively offers, just remembering the product as if «to the word». Popsters service functionality, which evaluates an account (or linked accounts of one person) for 35 parameters, but the main three areas: reach or influence, or how many users evaluate, comment on the recording; true reach – the number of people affected; network score – an assessment of the audience’s response to the impact, or how far the network information diverges (how many share information on this page).</em></p><p><strong><em>Key words:</em></strong><em> nativeness, native advertising, branded content, special project, communication strategy.</em></p>


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