PR COMMUNICATIONS OF PUBLISHING HOUSES AS A SCIENTIFIC OBJECT

2017 ◽  
pp. 35-43
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Theoretical Basis ◽  
Publishing Industry ◽  
Publishing House ◽  
Scientific Development ◽  
Professional Literature ◽  
Current State ◽  
Modern Media ◽  
Media Space ◽  
Publishing Houses ◽  
Book Publishers

The article studies the current state and prospects of researches of publishing house’s communications, namely PR communications of book publishers. The attention is drawn to insufficient scientific development of this problem, on t one hand, and obvious importance in the modern conditions to provide publishing house with competitiveness, on the other one. The literature and sources related to this issues are analyzed, the theoretical and practical possibilities of using PR in the activity of book publishers are determined, the history and current state of research of publishing house`s PR communications is studied. The prospects for further scientific study and practical use of PR communications in the activities of publishing houses are determined. The relevance of the research topic is that communication in the information society is a fundamentally new phenomenon that creates new values, changes the technologies and product configurations, systems of work with the clients. The companies have always tried to establish communication, that is built around and within the system of interactions, which would help managers to achieve a strategic goal. However, the modern communications are different from traditional ones. The objective of the article is to investigate formation of theoretical basis of PR-communications of publishing houses in the modern media space of Ukraine. The realization of this objective involves performing the following research tasks: to analyze the professional literature on the main issues of research; to find out the positions of foreign and domestic communications researchers in the publishing industry; to consider the theoretical studies of PR communications of publishing houses in the modern media space. To achieve this objective, we use such general scientific methods as analysis that allowed us to separate the actual tendencies of communication in publishing industry for their subject study, synthesis, by which the integral picture of theoretical basis of the research of communications of publishing industry of Ukraine is integrated into the whole. The method of generalization allowed to study, to systematize and to structure the information. Also, the descriptive method and method of comparison were used, as well as with the help of the method of scientific forecasting we were able to determine the prospects of development of PR- communications of publishing houses in the modern media space

scholarly journals Readers as the Subjects of Ukrainian Book Publishers’ Communication in the Modern Media Space

2018 ◽  
pp. 35-46 ◽  
Author(s):  
Tetiana Yezhyzhanska
Keyword(s):  
Book Publishing ◽  
Media Content ◽  
Communication Policy ◽  
Modern Media ◽  
Media Space ◽  
The Media ◽  
Publishing Houses ◽  
Book Publishers ◽  
Effective Source

The influence of readers on the communication of the publishing organization in the modern media space was analysed in this study. The main objective was to find out the role of readers in the communication of book publishers in Ukraine. To achieve the objective of the study, the author used the method of analysis of scientific sources and the method of scientific generalization. The author also applied the method of observation through polling the visitors of the Book Arsenal in Kyiv and the Book Forum in Lviv during 2016-2018. It was explored that among the visitors of the largest Ukrainian book publishing forums, one-third of the active media consumers were interested in the events of the book publishing market, they created and distributed media content by themselves. It was proved that active consumers became prosumers and effectively influenced the communication policy of the publishing houses. It was recommended to the publishers’ PR-managers to properly consider modern changes in the media space which influence the readership activity, to adopt a culture of interaction with the readers, to use them as an effective source of dissemination of information about book novelties, and to try turn them into promoters of the publishing houses’ brands.

PECULIARITIES AND CONDITIONS OF ACTIVITY OF BOOK PUBLISHING HOUSES OF UKRAINE IN THE MODERN MEDIA SPACE

2018 ◽  
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Book Publishing ◽  
Cultural Development ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
The World ◽  
The Status ◽  
Book Publishers

In the information society the status of information is changing: this main value of global civilization becomes an important resource of socio- economic, technological and cultural development. The rapid development of virtual technologies and the growing number of Internet users in Ukraine and in the world causes the new challenges to communication of each organization. The book publishers are also obliged to respond to these processes. However, the works devoted directly to publishers’ communication in the modern media space are still lacking in Ukraine. The objective of the article is to clarify peculiarities and conditions of the activities of Ukrainian book publishers in today’s media space which is an important issue today. It is analyzed the literature and sources on this issue and it is ascertained the theoretical and practical possibilities to take into account the trends in the world of modern media in the PR-activity of book publishers. Also the prospects for further scientific study and practical use of PR-communications in the activity of publishers are determined. The analysis of current changes in the modern information space allows us to trace the general tendencies: the new subject and object areas are formed; the number of subjects is expanded; the new formats of interaction within the system of communications of the organization and in society as a whole are created. That means that publishing house’s PR-communications are complicated by the emergence of new elements, such as active audience, social networks as communication channels, promotions on the Internet and others. PR communication in the Internet space is the most effective and inexpensive tool for interaction of publishers with active audiences. Thus, the activation of PR communication in the modern media space is associated with the emergence of the latest information technologies, online media as well as development of Internet. The use of online channels of Internet for communication with the target audience of publishing organizations has certain advantages over traditional media. At the same time, it is necessary to take into account the information saturation of media space, which complicates the way of PR-messages of book publishers to the reader.

scholarly journals Lower-Secondary School Chemistry Textbooks’ Didactic Equipment

2020 ◽  
Vol 25 (1-2) ◽  
pp. 69-77
Author(s):  
Martin Rusek ◽  
Karel Vojíř ◽  
Šárka Šubová
Keyword(s):  
Publishing House ◽  
Materials Chemistry ◽  
Structural Elements ◽  
Lower Secondary School ◽  
Secondary Chemistry ◽  
Chemistry Teachers ◽  
Current State ◽  
Chemistry Textbooks ◽  
Publishing Houses ◽  
Insight Into

Abstract Textbooks’ fundamental influence on teaching is caused not only by their subject matter, but also by their didactic elaboration. Textbooks’ individual functions are fulfilled through incorporated structural elements. Their pool is referred to as the didactic equipment of the textbook and represents qualities of the textbook through the options it gives to its users. The presented overview of lower-secondary chemistry textbooks’ didactic equipment included 7 series of currently available textbooks. Results of the analysis serve not only as a possible guide for chemistry teachers’ textbook selection, but they also provide insight into the current state to authors of textbooks and other didactic materials. Chemistry textbooks for lower-secondary schools achieve relatively high didactic equipment (75-92 %). The best equipped are the series of textbooks published after the current state curriculum introduction (by publishing houses Fraus and Nova Skola). Surprisingly, however, the most recently published textbooks by the Taktik publishing house showed the lowest didactic equipment.

scholarly journals Pembangunan Buku Digital Interaktif Kanak-kanak di Malaysia: Bersediakah Penerbit?

2018 ◽  
Vol 20 (2) ◽  
pp. 55-67
Author(s):  
Rosmani Omar ◽  
Siti Ezaleila Mustafa
Keyword(s):  
Publishing Industry ◽  
Publishing House ◽  
Creative Industry ◽  
Education Development ◽  
Children's Book ◽  
Digital Format ◽  
Digital Books ◽  
The Government ◽  
Industry Policy ◽  
Book Publishers

In Malaysia, the development of information and communication technology (ICT) has created an impact on children’s book in the publishing world. Subsequent to this development, local book publishers were challenged to produce reading material in interactive digital form for children. Recognizing the importance of ICT and the benefit brought to the society, the government has implemented both the National Creative Industry Policy (DIKN) and the Malaysian Education Development Plan (2013-2025). Under this policy, players in the broadcasting and publishing industry in Malaysia were encouraged to develop the country's creative industry in order to raise the Gross Domestic Product (GDP). However, how prepared are players in the bookkeeping industry to produce interactive digital books for children? This is because the number of publications until 2017 is still small. This article will analyze the publishing status of children's digital books produced by the local publishers. Additionally, this article aims to investigate the readiness of publishers to publish interactive digital books for children in Malaysia. The method used in this study is through the analysis of children’s book titles in digital format from the website. In addition, the study also interviewed the management of the publishing house. Results showed Malaysian book publishers sought to bring the organization's direction towards the publication of interactive digital books. However, a few were found to be reluctant to change. In conclusion, Malaysian publishers will do well with the support of all parties in order to strive for the publication of children's interactive digital books via the online platform.

scholarly journals Mikhail Prishvin's «Diaries» as a publishing project

Bibliosphere ◽  
2019 ◽  
pp. 42-48
Author(s):  
N. Р. Dvortsova
Keyword(s):  
System Analysis ◽  
Publishing Industry ◽  
Publishing House ◽  
Modern Science ◽  
Local History ◽  
Point Of View ◽  
Soviet Period ◽  
Editorial Work ◽  
History Of ◽  
Publishing Houses

The research centers upon the bibliographical study of the history (1991–2017) and prehistory (1957–1990) of M. M. Prishvin’s «Diaries» (1905–1954) publication recognized as the longest (18 volumes) diaries in Russian literature.  In modern science Prishvin’s «Diaries» are studied in a number of aspects: as a historical and cultural chron­icle of the country in 1905–1954; the writer’s self-consciousness and creative laboratory; a fiction text in the system of its motives, literary and philosophical contexts, as well as from the point of view of its publishing fate which is narrowly understood as a fragmentary history of its publication.  The paper novelty is due to, first, reconstruction of the history and prehistory of the «Diaries» publication, and second, the system analysis of the publication history in connection with the changing economic models of publishing business, types of publishing houses, their repertoire, strategies, and features of the editorial work during the publication of the collected works. Moreover, the author distinguishes three types of ego-texts in Prishvin’s works (sketch books, diary, and diary books) and, accordingly, different publication strategies.  The study reveals that within the prehistory of the «Diaries» publication there were two main approaches to their publishing: first, they were published in shortened versions (1986); second, in fragmentary versions based on the thematic or chronological principle, most often in a journal variant.  Prishvin’s «Diaries» are considered in the context of the writer’s whole collected works: the pre-Soviet («Znanie Publishing House», 1912–1914) and the Soviet («Gosizdat», 1927–1930, 1929–1931; «Goslitizdat», 1935–1939; «Khudozhestvennaya literature», 1982–1986) periods.  The history of Prishvin’s «Diaries» publication in the post-Soviet period is described as a collective book project carried out by the efforts of five state and non-state publishing houses: «Moskovskii Rabochii» (1991–1995), «Russkaya kniga» (1999–2004), «ROSSPEN» (2012); «Novyi Khronograf» (2013–2014); and «Rostok» (2006–2017). The author demonstrates the «Diaries» connection with the repertoire and strategies of these publishers.  After the reconstruction of the history and prehistory of Prishvin’s «Diaries» publication from the initial fragments to full print and electronic versions, the author convincingly proves that this long-term collective book project belongs to the local history of the Russian publishing industry in the XX–XXI centuries.  

scholarly journals Globalization and the direction of the Canadian publishing industry

2021 ◽  
Author(s):  
Casey Gurfinkel
Keyword(s):  
Publishing Industry ◽  
Book Industry ◽  
Publishing House ◽  
Global Market ◽  
General Distribution ◽  
Retail Market ◽  
Book Market ◽  
Market Sector ◽  
Publishing Houses ◽  
Funding Cuts

Since the merger of Indigo and Chapters in 2001, and the bankruptcy of Stoddart Publishing and General Distribution Services in 2002, the Canadian publishing industry has faced perilous times in an already troubled market sector. In addition to the problems specific to the Canadian publishing industry- for example, federal and provincial funding cuts to the industry; the monopoly of the book retail market by the chain outlet Chapters-Indigo; the difficulty and expense of book distribution within Canada; competition from multinational publishing companies; the lack and expense of traditional marketing opportunities- the growing global market for books presents further difficulties for an industry that is struggling to retain its "Canadian" focus. This study considers the recent impact, both positive and negative, of globalization on the Canadian book industry, with a specific focus on publishers as the key figures in this industry. By surveying three publishing houses that represent specific segments of the industry- large multinational, mid-size, and small presses- I examine different approaches to surviving in the current book market and offer several conclusions about the future of Canadian publishing, most notably that the larger the publishing house, the less it is troubled by challenging market conditions.

scholarly journals Ammattitaiteilijuus ja kirjailijana olemisen ehdot muunkielisten kirjailijoiden näkökulmasta

2020 ◽  
Vol 5 (1) ◽  
pp. 6-25
Author(s):  
Katri Talaskivi
Keyword(s):  
Trade Unions ◽  
Publishing Industry ◽  
Publishing House ◽  
Practical Reasons ◽  
Art World ◽  
Income Source ◽  
Dominant Language ◽  
Background Data ◽  
Publishing Houses ◽  
Professional Artist

In this article I describe the results of a questionnaire survey done on non-dominant language writers in Finland, and reflect this on the criteria by which a professional artist has been traditionally defined in Finland. The background data consists of reports and studies on artists' social standing conducted by Arts Promotion Center Finland, Cupore and the Finnish Writers' Union. There were 31 responses to the study from non-dominant language residents of Finland who identify themselves as writers. Among these writers, the most often mentioned factor to define a professional writer were published works. Published works have also been central when a professional artist / writer has been defined in the Finnish art support system since its beginning in the late 1960's and early 1970's, and indirectly they are important also when professionalism is defined through memberships of trade unions, grants, main income source etc. as in all these evaluation in based on work that has been approved as part of the art world, i. e published by a publishing house.  According to this reflection, the Finnish way of defining a professional writer to a great extent excludes writers who are unable to publish their work on paper through commercial publishing houses, let alone in Finnish or Swedish. This is the case with most writers with refugee, assylum seeker or voluntary exile background, or writers who come from countries with a different publishing industry from the Finnish model, or whose audiences are spread in all parts of the globe; instead, they publish online for political, financial, or practical reasons. My article strengthens the argument that the Finnish institutionalist way of defining a professional artist needs to be modified, especially on the level of institutional practises, to meet the reality of a quickly multilingualized society.

scholarly journals Globalization and the direction of the Canadian publishing industry

2021 ◽  
Author(s):  
Casey Gurfinkel
Keyword(s):  
Publishing Industry ◽  
Book Industry ◽  
Publishing House ◽  
Global Market ◽  
General Distribution ◽  
Retail Market ◽  
Book Market ◽  
Market Sector ◽  
Publishing Houses ◽  
Funding Cuts

Since the merger of Indigo and Chapters in 2001, and the bankruptcy of Stoddart Publishing and General Distribution Services in 2002, the Canadian publishing industry has faced perilous times in an already troubled market sector. In addition to the problems specific to the Canadian publishing industry- for example, federal and provincial funding cuts to the industry; the monopoly of the book retail market by the chain outlet Chapters-Indigo; the difficulty and expense of book distribution within Canada; competition from multinational publishing companies; the lack and expense of traditional marketing opportunities- the growing global market for books presents further difficulties for an industry that is struggling to retain its "Canadian" focus. This study considers the recent impact, both positive and negative, of globalization on the Canadian book industry, with a specific focus on publishers as the key figures in this industry. By surveying three publishing houses that represent specific segments of the industry- large multinational, mid-size, and small presses- I examine different approaches to surviving in the current book market and offer several conclusions about the future of Canadian publishing, most notably that the larger the publishing house, the less it is troubled by challenging market conditions.

Scientific and Informational Almanac about Libraries, Publishing Houses and Higher Educational Institutions

2010 ◽  
pp. 122-124
Author(s):  
Valerii P. Leonov ◽  
Mariya G. Bokan ◽  
Nina V. Ponomareva
Keyword(s):  
Higher Education ◽  
Publishing House ◽  
Educational Institutions ◽  
State University ◽  
Higher Educational Institutions ◽  
Eastern State ◽  
Publishing Houses ◽  
Higher Educational ◽  
Far Eastern

On the publishing of scientific and informational almanac «Power of a Book: Library. Publishing House. Institute of Higher Education» by Far Eastern State University.

Educational Book and Book Publishing of Moscow Student Community at the Beginning of XX century: Libraries, Publishers, Book Trade

2015 ◽  
pp. 110-116
Author(s):  
A. V. Zaitseva
Keyword(s):  
Twentieth Century ◽  
Publishing House ◽  
Book Publishing ◽  
Book Trade ◽  
Library Service ◽  
Technical School ◽  
Student Community ◽  
Publishing Houses ◽  
Trading Activities ◽  
The Moment

The article focuses on the libraries and the publishing and book trading organizations established by Moscow students in the early twentieth century. These organizations were founded to make the textbooks more available, cheaper and less deficient than they were at the moment. As the resource of the textbooks, libraries of compatriots’ associations were widespread. At the Moscow University students publishing commissions (parts of benefit societies) printed lecture notes and examination programs. Library, publishing, and trading activities were tightly bound in these societies. In the Moscow Technical School and the Moscow Women High Courses the libraries and publishing houses functioned independently of each other and of economical organizations of students. The students Library of textbooks at the Moscow Agricultural Institute was really unique, as it combined library service with book publishing for a while. Book trade was usually managed by publishers. Besides students organizations within educational institutes, there functioned a cooperative bookstore and a publishing house at the same time, common for all Moscow students. A dream, that never came true, was a Students House and united library collections of textbooks in it. In spite of many complications, the cooperation was successful, and due to it, access to the textbooks was facilitated for many students.

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