scholarly journals How Small Advertising Agencies Brand Themselves on the Web: A Pilot Study

10.28945/3498 ◽  
2016 ◽  
Author(s):  
Martine Robinson Beachboard
Keyword(s):  
Pilot Study ◽  
Relationship Building ◽  
Limited Resources ◽  
The Internet ◽  
Marketing Communication ◽  
Specific Interest ◽  
Advertising Agencies ◽  
Content Areas ◽  
Building Relationships ◽  
The Web

Marketing communication agencies are in the business of branding other companies. In the current media landscape, ad agencies need to demonstrate their communication expertise through the Internet including their homepages. This pilot study collected data and user impressions on the websites of 42 randomly selected small advertising agencies. Companies with 10 or fewer employees were of specific interest because of the limited resources they bring to the competitive process. We used content analysis to compare the studied sites with validated criteria for quality websites in seven categories. These areas addressed design, navigation, technology, functionality and content. The content areas concerned reputation, relationship-building opportunities and distinctive branding features. Researchers found mixed results concerning the key branding elements of clarity, competence and credibility, distinctive personality, and demonstrations of expertise. There seems to be room for small ad agencies to improve the way they brand themselves through their websites. The conference presentation shares preliminary findings on how well agencies did at validating their credentials, building relationships, and communicating clearly. Recommendations are offered.

Has the Web Really Contributed to a Decline in the Scholarly Quality of Undergraduate Citation Behaviour?: A Canadian Case Study

2013 ◽  
Author(s):  
Andrew Robinson ◽  
Karen Schlegl
Keyword(s):  
Pilot Study ◽  
Bibliometric Analysis ◽  
The Internet ◽  
Cornell University ◽  
Canadian Politics ◽  
Citation Behaviour ◽  
The University ◽  
The Web

This paper reports on a pilot study designed to further and expand upon the work of Philip M. Davis and Suzanne A. Cohen at Cornell University. It attempts to determine whether student's increasing reliance on the Internet is actually affecting the quality of their research by conducting bibliometric analysis of papers submitted by Canadian politics students at the University of Regina. . .

Internet Usage, Motives and Advertisements

2014 ◽  
Vol 5 (4) ◽  
pp. 37-49
Author(s):  
Manoocher Niknam ◽  
Kobra Najafi ◽  
Azamosadat Hoseini ◽  
Sima Amirpoor ◽  
Parisa Bahmandar ◽  
...  
Keyword(s):  
Online Advertising ◽  
Demographic Variables ◽  
Internet Usage ◽  
The Internet ◽  
Advertising Agencies ◽  
Significant Relation ◽  
Internet Users ◽  
Use Of Internet ◽  
To Receive ◽  
The Web

This study explains the internet usage among Iranian users. Therefore it has been tried to give basic answers to this question that: What is the Iranians main use for internet and not shopping online? Based on this, by thoroughly analyzing the literature of internet users and develop a comprehensive theoretical model, the use of internet was tested in the web domain. The results indicate that; there is a significant relation between the demographic variables (age, education) and the motivations for using the Internet, also results show that in Iran, men and women use the internet for more searching motivations, and one of the major reasons that Iranian users do not shop online is the mistrust to receive that product. This study was done on a descriptive–analytical basis and based on the achievements of this research, it was recommended to advertising agencies that by using the indicators identified how to make appropriate steps in order to provide online advertising.

scholarly journals Measuring the Effectiveness of Online Advertising: The Tunisian Context

2014 ◽  
Vol 3 (1) ◽  
pp. 354-361
Author(s):  
Ali Haj Khalifa
Keyword(s):  
Online Advertising ◽  
Descriptive Analysis ◽  
The Internet ◽  
Marketing Communication ◽  
Graphical Interface ◽  
Internet Communication ◽  
Screen Size ◽  
Internet Users ◽  
Research Efficiency ◽  
The Web

The development of the Internet tool was accompanied by a business turnaround which has deep effects on the rules of marketing and particularly company-customers relationships. The graphical interface that the Web can create between the company and its customers promotes its use as a medium of marketing communication. The advantages of e-communication are endless for companies, including timeliness, cost and interactivity. However, users are daily confronted with large masses of information which may affect the issue of effectiveness of this communication form. Therefore, it is necessary to know whether the information transmitted is accessed and if it achieves the objectives associated with it. In other words, to what extent the internet communication is effective. In this research, efficiency is studied through two indicators: the advertising memorization and the click on the pop-up advertising. The empirical study was conducted on a sample of 200 Internet users. The statistical analysis used is descriptive analysis and logistic regression. The main empirical results show that memory is largely affected by the location in the screen, size and animated banner advertising. As for the "click", it’s related to the colors used in the banner, size and clarity of the message.

ASPECTS IN BUILDING A COMPANY WEB-SITE AND ITS ROLE FOR THE DEVELOPMENT OF BUSINESS

2018 ◽  
pp. 117-124
Author(s):  
Petar Halachev ◽  
Victoria Radeva ◽  
Albena Nikiforova ◽  
Miglena Veneva
Keyword(s):  
Life Cycle ◽  
Web Site ◽  
The Internet ◽  
A Company ◽  
The Web ◽  
Design Construction ◽  
Made In ◽  
Site Types

This report is dedicated to the role of the web site as an important tool for presenting business on the Internet. Classification of site types has been made in terms of their application in the business and the types of structures in their construction. The Models of the Life Cycle for designing business websites are analyzed and are outlined their strengths and weaknesses. The stages in the design, construction, commissioning, and maintenance of a business website are distinguished and the activities and requirements of each stage are specified.

Governance Disclosure on the Internet by Leading Indian Public Sector Companies

Think India ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 174-187
Author(s):  
Harmandeep Singh ◽  
Arwinder Singh
Keyword(s):  
Public Sector ◽  
Financial Information ◽  
Three Dimensions ◽  
The Internet ◽  
Web Pages ◽  
Non Profit ◽  
Index Approach ◽  
Significant Difference ◽  
Governance Disclosure ◽  
The Web

Nowadays, internet satisfying people with different services related to different fields. The profit, as well as non-profit organization, uses the internet for various business purposes. One of the major is communicated various financial as well as non-financial information on their respective websites. This study is conducted on the top 30 BSE listed public sector companies, to measure the extent of governance disclosure (non-financial information) on their web pages. The disclosure index approach to examine the extent of governance disclosure on the internet was used. The governance index was constructed and broadly categorized into three dimensions, i.e., organization and structure, strategy & Planning and accountability, compliance, philosophy & risk management. The empirical evidence of the study reveals that all the Indian public sector companies have a website, and on average, 67% of companies disclosed some kind of governance information directly on their websites. Further, we found extreme variations in the web disclosure between the three categories, i.e., The Maharatans, The Navratans, and Miniratans. However, the result of Kruskal-Wallis indicates that there is no such significant difference between the three categories. The study provides valuable insights into the Indian economy. It explored that Indian public sector companies use the internet for governance disclosure to some extent, but lacks symmetry in the disclosure. It is because there is no such regulation for web disclosure. Thus, the recommendation of the study highlighted that there must be such a regulated framework for the web disclosure so that stakeholders ensure the transparency and reliability of the information.

Improving Document Retrieval with Spelling Correction for Weak and Fabricated Indonesian-Translated Hadith

2020 ◽  
Vol 4 (3) ◽  
pp. 551-557
Author(s):  
Muhammad zaky ramadhan ◽  
Kemas Muslim Lhaksmana
Keyword(s):  
Retrieval System ◽  
Islamic Law ◽  
Vector Space Model ◽  
Document Retrieval ◽  
The Internet ◽  
Average Precision ◽  
Spelling Correction ◽  
Space Model ◽  
The Mean ◽  
The Web

Hadith has several levels of authenticity, among which are weak (dhaif), and fabricated (maudhu) hadith that may not originate from the prophet Muhammad PBUH, and thus should not be considered in concluding an Islamic law (sharia). However, many such hadiths have been commonly confused as authentic hadiths among ordinary Muslims. To easily distinguish such hadiths, this paper proposes a method to check the authenticity of a hadith by comparing them with a collection of fabricated hadiths in Indonesian. The proposed method applies the vector space model and also performs spelling correction using symspell to check whether the use of spelling check can improve the accuracy of hadith retrieval, because it has never been done in previous works and typos are common on Indonesian-translated hadiths on the Web and social media raw text. The experiment result shows that the use of spell checking improves the mean average precision and recall to become 81% (from 73%) and 89% (from 80%), respectively. Therefore, the improvement in accuracy by implementing spelling correction make the hadith retrieval system more feasible and encouraged to be implemented in future works because it can correct typos that are common in the raw text on the Internet.

Desain Dan Implementasi Web Smp Islam Ngebruk Menggunakan Php Dan Mysql

2017 ◽  
Vol 16 (2) ◽  
pp. 1
Author(s):  
Muchammad Ismail Hamzah
Keyword(s):  
High School ◽  
Programming Language ◽  
Junior High School ◽  
Information Delivery ◽  
The Internet ◽  
Web Based ◽  
Technological Advances ◽  
Bulletin Boards ◽  
Printing Machine ◽  
The Web

In accordance with the technological advances of web-based information delivery via the internet has more value, because the information can be delivered easily, quickly,  spacious and interactive. Because this way, information is simply inserted into the web and within seconds the information can be accessed globally.  Submission of this information has not been used in Ngebruk Islamic Junior High School, Sumberpucung District, Malang Regency. Submission of the information in these schools still use manual way, such as by mail, bulletin boards, or orally. Surely this way less effective and efficient, since it requires a lot of expenses such as the purchase of paper, printing machine and maintenance, ink, and its scope was limited to the scope of the school.To reduce the above problems, the delivery of information in this school need to use web media created with the PHP programming language and MySQL. PHP is a programming language that is used to allow users to process information on the web, while MySQL is the software used to store the information on the web. Once the web is run online, the school entered information to the web, can be accessed via intenet by anyone without the limited space and time

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