scholarly journals Pandemic as Reflected in English and Russian

2021 ◽  
pp. 99-110
Author(s):  
Marina A. Kulinich
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
Present Situation ◽  
Point Of View ◽  
Internet Communities ◽  
Word Level ◽  
Online Platforms ◽  
The Face ◽  
Social Media Platforms ◽  
English Speaking

The article deals with verbal and non-verbal means of reflecting the present situation of pandemic in humour from linguo-cultural and intercultural point of view. The pandemic brought about numerous outbursts both in traditional mass media and social networks. One of its manifestations is a great number of jokes, anecdotes and memes about COVID-19. Various online platforms present innumerable humorous short texts. Mass media and social networks generate jokes, memes, anecdotes and caricatures. The corpus is drawn from popular social media platforms (Russian and English) and examined through derivational, stylistic, pragmatic and interpretative analyses. The paper explores the ways of creating a humorous effect on the word level (puns based on blends), on the level of short monologues and short dialogues (jokes). Special attention is paid to internet memes – multimodal (polycode) user-generated digital elements consisting of pictures or photos plus captions. The humorous effect in jokes is revealed by means of defeated expectancy when both primary and secondary meanings are manifested. The humorous effect in memes is achieved with the help of text reminiscences displayed by proper names and set phrases typical of various types of texts. The main topics distinguished in these humorous texts are quarantine, social distancing, mask wearing, hand washing and distance learning both in Russia and in English-speaking internet communities. It is shown that humour — even coronavirus and quarantine jokes — bring people together and help them feel connected in the face of adversity and uncertainty. The research will be continued by means of involving German and French humorous texts.

scholarly journals Historical Documentary Game as a Modern Mass Media Product

2019 ◽  
Vol 18 (6) ◽  
pp. 166-176
Author(s):  
M. Yu. Markasov ◽  
O. A. Markasova
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
Point Of View ◽  
Historical Evidence ◽  
Network Resources ◽  
Historical Events ◽  
Historical Themes ◽  
Modern Mass

Purpose. The article is devoted to the consideration of narrative media strategies for creating a longread of historical themes in the Russian Internet space. We are talking about the documentary-gaming network resources of Mikhail Zygar – “1917. Free history” and “Map of history”. Results. It is concluded that history is in many respects an object, which is almost endless material for various “experiments with formats”. The article presents the different views of researchers on the nature and modern mechanisms of mediastoritelling. It is noted that the game focuses the reader-user on the immersive nature of the historical Internet product: describes such ways to attract the addressee's attention, such as animation, infographics, reception “past in the present” – social networks become the mechanism of narrative explication of historical events. The materials of the “Map of History” are considered separately from the point of view of their compositional construction. Conclusion. It is argued that the authors of the project have created a complex and interesting rhizomatic mass media product, which can be perceived simultaneously as historical evidence, an exciting documentary game, and a journalistic longread, and an artistic text.

The Tonsil-Adenoidectomy Enigma

PEDIATRICS ◽  
1958 ◽  
Vol 21 (5) ◽  
pp. 745-745
Keyword(s):  
Present Situation ◽  
Point Of View ◽  
Overwhelming Majority ◽  
Great Debate ◽  
Positive Action ◽  
The Face

This extensive commentary on the literature concerning an age-old enigma deserves the thoughtful consideration of every pediatrician. It is an analysis of the horrors and confusion which still prevail concerning the results of, and indications for, removal of the tonsils and adenoids in children. As it is written by a pediatrician, a suspicion of bias would he understandable, but this will have to be demonstrated by cogent reasons from the advocates of the procedure who wish to argue for continuance of its present widespread usage. Condemnation of the present employment of the operation is so complete that one is still left confused as to the proper indications for tonsillectomy, if any. Also left unexplained is the reason for the present situation after so many years of preaching of a conservative point of view. Will another exposé bring improvement or must some more compelling tactic be employed? The author states "The operation retains its vogue in the face of well-documented evidence that, in the overwhelming majority of cases, it is useless." This sets the stage for a great debate. Perhaps clarification and positive action will follow.

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

РЕЛИГИЯ И НАУКА: КОНФЛИКТ ИЛИ ДИАЛОГ? (ИССЛЕДОВАНИЕ МИРОВОЗЗРЕНЧЕСКИХ И СОЦИАЛЬНЫХ ПРОТИВОРЕЧИЙ В РОССИЙСКОМ ОБЩЕСТВЕ)

2018 ◽  
Vol 13 (4) ◽  
pp. 97
Author(s):  
G. E. Bokov
Keyword(s):  
Modern Science ◽  
Academic Community ◽  
Educational Process ◽  
Point Of View ◽  
Soviet Period ◽  
Russian Society ◽  
Religion And Science ◽  
Russian Orthodox Church ◽  
Official Position ◽  
The Face

The article is devoted to the study of the worldviews and social contradictions in Russian society on the example of two different positions on the relationship between religion and science. According to one of these positions these relationships are defined as conflict. The second, opposing point of view says there never was and there cannot be any conflict between religion and science. In the publication such points are called “the paradigm of conflict” and “the paradigm of dialogue”. It shows, the first “paradigm” in the Soviet period of Russian history was determined by ideologization of science and was an important part of anti-religious propaganda. On the contrary, “the paradigm of dialogue” has always been represented primarily by religious thinkers. Today it is the official position of the Russian Orthodox Church of the Moscow Patriarchate. The official Church document “The Basis of the Social Concept” says religion and science are designed to complement each other, especially in solving ethical problems that inevitably arise in the face of modern science. However, secular scientists often see in such statements the Church’s claims to active participation in the public life, including the educational process. Representatives of the academic community often speak out against the introduction of the theological educational programs and the theological departments in secular Universities of the Russian Federation. Thus, in contemporary Russian society some continue to believe that there is a conflict between religion and science, while others insist on the need for dialogue.

Information and scientific impact of Advanced Therapies in the age of mass media: an Altmetrics-based analysis of Tissue Engineering. (Preprint)

2020 ◽  
Author(s):  
Antonio Santisteban ◽  
Julia Moran ◽  
Miguel Ángel Martín Piedra ◽  
Antonio Campos Muñoz ◽  
José Antonio Moral Muñoz ◽  
...  
Keyword(s):  
Tissue Engineering ◽  
Mass Media ◽  
Prediction Equation ◽  
Factorial Analysis ◽  
Online Media ◽  
Research Groups ◽  
Academic Institutions ◽  
Scientific Impact ◽  
Online Platforms ◽  
The Impact

BACKGROUND Tissue engineering (TE) constitutes a multidisciplinary field aiming to construct artificial tissues to regenerate end-staged organs. Its development has taken placed since the last decade of the 20th century, entailing a clinical revolution. In this sense, TE research groups have worked and shared relevant information in the mass media era. Thus, it would be interesting to study the online dimension of TE research and to compare it with traditional measures of scientific impact. OBJECTIVE To evaluate TE online dimension from 2012 to 2018 by using metadata obtained from the Web of Science (WoS) and Altmetrics and to develop a prediction equation for the impact of TE documents from Almetrics scores. METHODS We have analyzed 23,719 TE documents through descriptive and statistical methods. First, TE temporal evolution was exposed for WoS and fifteen online platforms (News, Blogs, Policy, Twitter, Patents, Peer review, Weibo, Facebook, Wikipedia, Google, Reddit, F1000, Q&A, Video and Mendeley readers). The 10 most-cited TE original articles were ranked according to WoS citations and the Altmetric Attention Score. Second, in order to better comprehend TE online framework, a correlation and factorial analysis were performed based on the suitable results previously obtained for the Bartlett Sphericity and Kaiser-Meyer-Olkin tests. Finally, the liner regression model was applied to elucidate the relation between academy and online media and to construct a prediction equation for TE from Altmetrics data. RESULTS TE dynamic shows an upward trend in WoS citations, Twitter, Mendeley Readers and Altmetric Scores. However, WoS and Altmetrics rankings for the most cited documents clearly differs. When compared, the best correlation results were obtained for Mendeley readers and WoS (ρ=0.71). In addition, the factorial analysis identified six factors that could explain the previously observed differences between TE academy, and the online platforms evaluated. At this point, the mathematical model constructed is able to predict and explain more than the 40% of TE WoS citations from Altmetrics scores. CONCLUSIONS The scientific information related to the construction of bioartificial tissues increasingly reaches society through different online media. Because of the focus of TE research importantly differs when the academic institutions and online platforms are compared, it could be stated that basic and clinical research groups, academic institutions and health politicians should take it into account in a coordinated effort oriented to the design and implementation of adequate strategies for information diffusion and population health education.

Can an Adulteress Save Jesus? the Pericope Adulterae, Feminist Interpretation, and the Limits of Narrative Agency

2018 ◽  
Author(s):  
Jennifer Knust
Keyword(s):  
Point Of View ◽  
Feminist Interpretation ◽  
Narrative Agency ◽  
The Status ◽  
The Face ◽  
History Of

The pericope adulterae (John 7:53–8:11) is often interpreted as an inherently feminist story, one that validates women’s humanity in the face of a patriarchal order determined to reduce sexual sinners and women more generally to the status of object. Reading this story within a framework of queer narratology, however, leads to a different point of view, one that challenges the consequences of seeking rescue from a god and a text that are both quite willing to forge male homosocial bonds at a woman’s expense. As the history of this story also shows, texts and their meanings remain unsettled and therefore open to further unpredictable and contingent elaboration. Pondering my own feminist commitments, I attempt to imagine a world and a story where a woman is a person and Jesus is in need of rescue. Perhaps such a world is possible. Or perhaps it is not.

Parties versus Politicians Online

2018 ◽  
Author(s):  
Gideon Rahat ◽  
Ofer Kenig
Keyword(s):  
Social Networks ◽  
Online Social Networks ◽  
Consumption Rate ◽  
Party Leaders ◽  
Online Platforms ◽  
Online Presence ◽  
Facebook Pages

The chapter starts with a brief overview of the study of political personalization online, then focuses on its claims concerning the influence of online platforms on political personalization. It then analyses online personalization by comparing the online presence and activity of parties, party leaders, and prominent politicians from twenty-five democracies, and also the consumption rate of their Facebook pages. High variance at the national levels of personalization online demonstrates that personalization is not a necessary development of politics in the age of online social networks. Levels of online controlled media personalization do not seem to be generally high. Parties are present online more than individual politicians, and in most cases the amount of their output is higher. Online personalization in voters’ behavior—the consumption side—is, however, prevalent. Such personalization is evident in the amounts of the consumption of the outputs of party leaders, but not of other prominent politicians.

scholarly journals How migrants manifest their transnational identity through online social networks: comparative findings from a case of Koreans in Germany

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Sunyoung Park ◽  
Lasse Gerrits
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Online Social Networks ◽  
Online Social Network ◽  
Point Of View ◽  
Comparative Case Study ◽  
Transnational Identity ◽  
Transnational Identities ◽  
Web 3.0 ◽  
Situational Contexts

AbstractAlthough migration has long been an imperative topic in social sciences, there are still needs of study on migrants’ unique and dynamic transnational identity, which heavily influences the social integration in the host society. In Online Social Network (OSN), where the contemporary migrants actively communicate and share their stories the most, different challenges against migrants’ belonging and identity and how they cope or reconcile may evidently exist. This paper aims to scrutinise how migrants are manifesting their belonging and identity via different technological types of online social networks, to understand the relations between online social networks and migrants’ multi-faceted transnational identity. The research introduces a comparative case study on an online social movement led by Koreans in Germany via their online communities, triggered by a German TV advertisement considered as stereotyping East Asians given by white supremacy’s point of view. Starting with virtual ethnography on three OSNs representing each of internet generations (Web 1.0 ~ Web 3.0), two-step Qualitative Data Analysis is carried out to examine how Korean migrants manifest their belonging and identity via their views on “who we are” and “who are others”. The analysis reveals how Korean migrants’ transnational identities differ by their expectation on the audience and the members in each online social network, which indicates that the distinctive features of the online platform may encourage or discourage them in shaping transnational identity as a group identity. The paper concludes with the two main emphases: first, current OSNs comprising different generational technologies play a significant role in understanding the migrants’ dynamic social values, and particularly, transnational identities. Second, the dynamics of migrants’ transnational identity engages diverse social and situational contexts. (keywords: transnational identity, migrants’ online social networks, stereotyping migrants, technological evolution of online social network).

Fuzzy based feature engineering architecture for sentiment analysis of medical discussion over online social networks

2021 ◽  
pp. 1-13
Author(s):  
C S Pavan Kumar ◽  
L D Dhinesh Babu
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Media ◽  
Sentiment Analysis ◽  
Membership Function ◽  
Online Social Networks ◽  
Learning Model ◽  
Feature Engineering ◽  
Machine Learning Model ◽  
Social Media Platforms

Sentiment analysis is widely used to retrieve the hidden sentiments in medical discussions over Online Social Networking platforms such as Twitter, Facebook, Instagram. People often tend to convey their feelings concerning their medical problems over social media platforms. Practitioners and health care workers have started to observe these discussions to assess the impact of health-related issues among the people. This helps in providing better care to improve the quality of life. Dementia is a serious disease in western countries like the United States of America and the United Kingdom, and the respective governments are providing facilities to the affected people. There is much chatter over social media platforms concerning the patients’ care, healthy measures to be followed to avoid disease, check early indications. These chatters have to be carefully monitored to help the officials take necessary precautions for the betterment of the affected. A novel Feature engineering architecture that involves feature-split for sentiment analysis of medical chatter over online social networks with the pipeline is proposed that can be used on any Machine Learning model. The proposed model used the fuzzy membership function in refining the outputs. The machine learning model has obtained sentiment score is subjected to fuzzification and defuzzification by using the trapezoid membership function and center of sums method, respectively. Three datasets are considered for comparison of the proposed and the regular model. The proposed approach delivered better results than the normal approach and is proved to be an effective approach for sentiment analysis of medical discussions over online social networks.

scholarly journals Affordances-Based Brand Relations: An Inquire on Memetic Brands on Instagram

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110213
Author(s):  
Alessandro Caliandro ◽  
Guido Anselmi
Keyword(s):  
Social Media ◽  
Point Of View ◽  
Brand Communities ◽  
Empirical Results ◽  
Global Brands ◽  
Technical Architecture ◽  
Social Media Platforms ◽  
Compositional Changes

In this article, we argue that, in an era of platformization of culture, social media users tend to relate with brands through modalities that are more informed by platforms’ affordances (i.e., by the technical architecture of and participatory cultures thriving on social media platforms), rather than shared systems of values and meanings promulgated within brand communities or influencers’ fandoms. Our argument grounds on an analysis of 757,776 Instagram posts related to six global brands, through which we show how users create branded content by following and reproducing a memetic logic. Drawing on our empirical results and Limor Shifman’s theory of Internet memes, we introduce the notion of memetic brands. Memetic brands are collections of branded social media posts, which derive from a standard branded template that repeats from user to user with small compositional changes at every iteration and on top of which users attach expressions of their vernacular creativity. In the process, memetic brands vehiculate a hypersignification, that is, an implicit discourse on fluid and situational consumption. Through the concepts of affordances-based brand relations and memetic brands, the article contributes (from a theoretical and methodological point of view) to the emerging literature on platformization of culture.

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