ACTIVATION OF TECHNOLOGIES FOR MARKETING SERVICES IN THE FINANCIAL SECTOR IN MODERN CONDITIONS

2021 ◽  
Vol 14 (1) ◽  
pp. 89-95
Author(s):  
Inga Mikhailovna Sinyaeva ◽  
Keyword(s):  
Success Factors ◽  
Financial Sector ◽  
Competitive Environment ◽  
Analysis Model ◽  
Market Environment ◽  
Environment Factors ◽  
Theoretical Contribution ◽  
Financial Organization ◽  
Health And Nutrition ◽  
Current Trends

In this article, the author reveals the need to activate marketing technologies of market participation in practice in the context of the COVID-19 pandemic. The author quite fully reveals the specifics and content of financial sector services, highlighting current trends and patterns. At the same time, the theoretical contribution of domestic and foreign authors is noted. With the illustration of Figure 1, the author notes that due to COVID-19, many industries have sharply reduced traffic by 40 percent or more, but in the finance, health and nutrition sectors, on the contrary, there has been an increase in traffic from 10 to 30 percent. The scientific novelty lies in the author’s recommendations on the activation of marketing technologies for a comprehensive assessment of: market environment factors (EFAS-analysis model) and the competitive environment (the polygon of success factors and risks of a financial organization).

Financial technologies in the field of retail payments: Current trends and perspectives in EU and Russia

2018 ◽  
pp. 48-63 ◽  
Author(s):  
D. V. Trofimov
Keyword(s):  
European Union ◽  
Systems Development ◽  
Competitive Environment ◽  
The European Union ◽  
Payment Systems ◽  
Payment Card ◽  
Current Trends ◽  
Retail Payments

The article analyzes tendencies of national payment systems development in the European Union and Russia: electronic and deposit money, bank cards, financial technologies in the field of retail payments. The author identifies factors that stimulate the development of cashless retail payments and the national payment card systems in the European Union, as well as the problems and prospects of this sector forming in Russia. Recommendations on the development of a competitive environment and financial technologies in the field of retail payments in Russia are proposed.

scholarly journals The Prevalence of Metabolic Syndrome and Its Related Risk Complications among Koreans

Nutrients ◽  
2019 ◽  
Vol 11 (8) ◽  
pp. 1755 ◽  
Author(s):  
Seung-Hoo Lee ◽  
Shuting Tao ◽  
Hak-Seon Kim
Keyword(s):  
Metabolic Syndrome ◽  
South Korea ◽  
Multivariate Logistic Regression Analysis ◽  
Subjective Health ◽  
Subjective Health Status ◽  
Nutrition Labelling ◽  
Health And Nutrition ◽  
Current Trends ◽  
Related Risk ◽  
And Gender

There is an increasing number of metabolic syndrome (MetS) patients worldwide, and there is no exception in South Korea. The risk complications of metabolic syndrome have been investigated by many previous research studies, while no data on any current trends of MetS are available. Therefore, the present study investigates the recent prevalence of MetS and its associated risk complications in Korean adults by using the Korean National Health and Nutrition Examination Survey (KNHANES). The Survey respondents (n = 4744) were adults over the age of 30, and they had participated in KNHANES 2016, which is a health survey of a national representative sample of non-institutionalized civilian South Koreans. The cross-tabulation analysis was applied to figure out the general characteristics impacting on the prevalence of MetS; furthermore, the odds ratios and 95% confidence intervals (CIs) using multivariate logistic regression analysis were presented for the risk complications of MetS. Findings from this study indicated that subjective health status, family structure, age, income level, use of nutrition labelling and gender showed significant connections with the prevalence of MetS. The risk diseases, stroke (OR = 2.174, 95% CI = 1.377–3.433, p < 0.01), myocardial infarction (MI) (OR = 2.667, 95% CI = 1.474–4.824, p < 0.01) and diabetes (OR = 6.533, 95% CI = 4.963, p < 0.001) were explored and verified attributable to the prevalence of MetS. The findings in this study suggest that sociodemographic characteristics-concentrated strategies are vital to prevent the prevalence of MetS in South Korea, and relative risk complications ought to be cautiously dealt with as well.

Industrialisierung im Werkzeugbau – Upgrade 4.0*/Industrialization of tool making: Upgrade 4.0

2015 ◽  
Vol 105 (11-12) ◽  
pp. 836-842
Author(s):  
W. Boos ◽  
M. Pitsch ◽  
T. Kuhlmann ◽  
C. Kelzenberg
Keyword(s):  
Product Development ◽  
Great Influence ◽  
Competitive Environment ◽  
Paradigm Change ◽  
Series Production ◽  
High Wage ◽  
Current Trends

Durch die aktuelle Wettbewerbssituation sind Werkzeugbaubetriebe am Hochlohnstandort Deutschland gezwungen, ihre Wertschöpfungsstrategien zu hinterfragen. Als das Bindeglied zwischen Produktentwicklung und Serienfertigung ist ein Paradigmenwechsel von der Werkstattorientierung zur Industrialisierung Grundvoraussetzung. Gleichzeitig nehmen aktuelle Trends und Herausforderungen entscheidenden Einfluss. Aufgabe und Ziel deutscher Werkzeugbaubetriebe ist deren Interpretation und operative Umsetzung. &nbsp; In view of the competitive environment in a high-wage country like Germany, tool making companies are forced to reassess their current strategies. Their position between product development and series production basically calls for a paradigm change from craftsmanship to industrialization. Current trends and challenges are also exerting great influence on German tool making companies. Thus, they have to interpret them appropriately before putting them into practice.

scholarly journals The impact of the digital revolution on the Russian financial sector development and the results of economic transformation

2020 ◽  
Vol 210 ◽  
pp. 02006
Author(s):  
Oksana Yuryeva ◽  
Lyubov Pudeyan ◽  
Tatiana Medvedskaya ◽  
Elena Zaporozceva ◽  
Natalia Zemlyakova
Keyword(s):  
Banking Sector ◽  
Digital Technologies ◽  
Financial Sector ◽  
Economic Transformation ◽  
Competitive Strategies ◽  
Digital Revolution ◽  
Global Trends ◽  
Financial Organization ◽  
State Economy ◽  
The Impact

The paper examines the impact of the digital revolution on the development of the Russian financial sector and the results of economic transformation. The authors substantiate the relevance by the fact that new opportunities for digital technologies and new regulatory rules are imposed on a complex international situation and an ambiguous global economic situation and create a very complex background for strategic planning of the development of small and medium-sized financial organizations. The authors built a model of the navigator of strategic approaches, made prerequisites for clarifying the model of the palette of strategies, created a new metamodel of digital transformations of a financial organization, created a new framework for building IT strategies, identified opportunities, limitations and obstacles to the implementation of competitive strategies of financial organizations in the context of digital transformations of the state economy. The directions for the development of digitalization in the banking sector of the Russian Federation are proposed: the introduction of a financial messaging system to reduce the dependence of the banking sector on international organizations, the introduction of regtech, the use of international experience, based on global trends in the use of fintech and digital technologies in general.

Discussion: “Stranded Costs and Competitive Forces in the Electric Utility Industry”

1997 ◽  
Vol 12 (3) ◽  
pp. 220-221
Author(s):  
Lawrence J. White
Keyword(s):  
Policy Issue ◽  
Electric Utility ◽  
Competitive Market ◽  
Competitive Environment ◽  
Electric Utility Industry ◽  
Market Environment ◽  
Utility Industry ◽  
The Past ◽  
Electricity Deregulation ◽  
Competitive Forces

Stranded costs in the electric utility industry—the past costs incurred by incumbent utilities that could not be recovered in a competitive market environment—have been a troubling and troublesome policy issue for electricity deregulation. Although electricity deregulation surely would have proceeded slowly in any event,1 the stranded cost question— who (customers? shareholder-owners?) will absorb the losses in the forthcoming competitive environment?—has clearly slowed the process even further.

scholarly journals Creating a competitive strategy for a digital financial institution

2021 ◽  
Vol 244 ◽  
pp. 10007
Author(s):  
Margarita Agafonova ◽  
Lyudmila Shevchenko ◽  
Oleg Shalnev ◽  
Andrey Chugunov
Keyword(s):  
Financial Services ◽  
Competitive Strategy ◽  
Financial Institution ◽  
External Environment ◽  
Financial Sector ◽  
Digital Transformation ◽  
Business Transformation ◽  
Financial Organization ◽  
Factors Influencing

The paper reveals the essence of digital changes and digital transformation. It was possible to determine the essence of strategic approaches to business transformation in the turbulent conditions of digital transformations and outline ways to build strategies for digital transformations. The paper analyzed the factors influencing the implementation of digital transformation strategies of the financial sector. Based on the capabilities of the external environment, a brief analysis of new opportunities for digital transformation in the field of financial services was carried out. An attempt was made to develop approaches to creating strategic digital transformations of financial companies, as well as develop a competitive strategy for the consistent development of a specific financial organization based on strategic digital changes in the digital transformation environment of the industry.

scholarly journals The influence of selected factors on the perceptions of managers of medium business firms regarding legal firms

2000 ◽  
Vol 31 (4) ◽  
pp. 166-170
Author(s):  
M. Tait ◽  
M. Tait ◽  
S. M. Van Eeden
Keyword(s):  
South Africa ◽  
South African ◽  
Service Provider ◽  
Exploratory Study ◽  
Competitive Environment ◽  
Legal Services ◽  
Service Firms ◽  
Environment Factors ◽  
Relative Value ◽  
Drastic Increase

The South African service provider is faced with an increasingly turbulent and complex competitive environment. Factors which impact specifically on the environment of service firms include the growing importance of consumerism and a drastic increase in competition. A factor that impacts directly on the growing competition amongst providers of legal services is the increase in law graduates and commensurate increase in qualified attorneys and advocates entering the market. This article represents an exploratory study establishing the relative value attached by medium business in South Africa to certain factors pertaining to firms providing legal services.

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