MARKETING AND LOGISTICS SOLUTIONS IN THE PRODUCTION ACTIVITIES OF INDUSTRIAL ENTERPRISES

2021 ◽  
Vol 14 (1) ◽  
pp. 96-105
Author(s):  
Vladimir Ivanovich STEPANOV ◽  
◽  
Sergey Nikolaevich ANDREEV ◽  
Olga V ladimirovna RYKALINA ◽  
◽  
...  
Keyword(s):  
Relationship Marketing ◽  
Tariff Policy ◽  
Economic Activities ◽  
Market Conditions ◽  
Product Certification ◽  
Industrial Enterprises ◽  
Industry Standards ◽  
Group A ◽  
Product Customization ◽  
Rational Decisions

The article discusses the interaction of marketing and logistics in the implementation of industrial and economic activities by industrial enterprises, the management of which may be adversely affected by really possible changes of a different nature. Moreover, the whole range of changes is divided into five groups according to the sources of their occurrence: system-wide (changes made to legislative acts in the field of taxation, investment, insurance and customs activities); industry (changes in terms of market conditions, terms of renovation of technical devices, industry standards, product certification); regional (changes regarding specific features of the region’s infrastructure); partnership (changes in the tariff policy and price characteristics of the services provided); corporate (changes in relation to the requirements for staff work). For each group, a ministudy of possible changes and reactions to them in the form of optimal and rational decisions in the implementation of joint marketing and logistics activities was conducted. The proposed solutions are part of the marketing and logistics tools, which are outsourcing and insourcing, product customization, maneuvering with inventories, relationship marketing, reengineering analysis.

Implementaon of digital economy elements in electric power industry

2018 ◽  
Vol 11 (2) ◽  
pp. 94-102 ◽  
Author(s):  
A. G. Filimonov ◽  
N. D. Chichirova ◽  
A. A. Chichirov ◽  
A. A. Filimonovа
Keyword(s):  
Electric Power ◽  
Energy Production ◽  
Predictive Analytics ◽  
Digital Economy ◽  
Digital Transformation ◽  
Cloud Services ◽  
Small Scale ◽  
Economic Activities ◽  
Industrial Enterprises ◽  
Automation Systems

Energy generation, along with other sectors of Russia’s economy, is on the cusp of the era of digital transformation. Modern IT solutions ensure the transition of industrial enterprises from automation and computerization, which used to be the targets of the second half of the last century, to digital enterprise concept 4.0. The international record of technological and structural solutions in digitization may be used in Russia’s energy sector to the full extent. Specifics of implementation of such systems in different countries are only determined by the level of economic development of each particular state and the attitude of public authorities as related to the necessity of creating conditions for implementation of the same. It is shown that a strong legislative framework is created in Russia for transition to the digital economy, with research and applied developments available that are up to the international level. The following digital economy elements may be used today at enterprises for production of electrical and thermal energy: — dealing with large amounts of data (including operations exercised via cloud services and distributed data bases); — development of small scale distributed generation and its dispatching; — implementation of smart elements in both electric power and heat supply networks; — development of production process automation systems, remote monitoring and predictive analytics; 3D-modeling of parts and elements; real time mathematic simulation with feedback in the form of control actions; — creating centres for analytical processing of statistic data and accounting in financial and economic activities with business analytics functions, with expansion of communication networks and computing capacities. Examples are presented for implementation of smart systems in energy production and distribution. It is stated in the paper that state-of art information technologies are currently being implemented in Russia, new unique digital transformation projects are being launched in major energy companies. Yet, what is required is large-scale and thorough digitization and controllable energy production system as a multi-factor business process will provide the optimum combination of efficient economic activities, reliability and safety of power supply.

The technological transformation of Russia's industrial sectors: Difficulties and prospects

2020 ◽  
Vol 16 (9) ◽  
pp. 1674-1697
Author(s):  
O.P. Smirnova ◽  
A.O. Ponomareva
Keyword(s):  
Production Method ◽  
Industrial Sector ◽  
The State ◽  
Industrial Complex ◽  
Economic Activities ◽  
Resource Saving ◽  
Technological Transformation ◽  
Modern Approach ◽  
Industrial Enterprises ◽  
Industrial Sectors

Subject. The article focuses on contemporary trends in the industrial and socio-economic development of Russia during the technological transformation of its sectors. Objectives. The study is an attempt to analyze what opportunities and difficulties may arise for the development of the industrial sectors in Russia. We also examine the dynamics of key development indicators of the industrial sectors, point out inhibitors of their competitiveness. Methods. The methodological framework comprises general methods of systems, structural-functional and comprehensive approaches to analyzing economic phenomena. We applied graphic, economic-statistical methods of research, conventional methods of grouping, comparison and generalization, and the logic, systems and statistical analysis. Results. We display how industrial sectors develop over time by type of economic activities. The article provides the rationale for structural rearrangements and further innovation-driven development of the industries. We display that the Russian industries technologically depend om imported production technologies. We substantiate the renewal of assets and technologies at industrial enterprises, and retain and develop human capital. Conclusions and Relevance. Primarily, the Russian economy should be digitalized as a source of the long-term economic growth. Notably, industrial enterprises should replace their linear production method with that of the circular economy and implement resource-saving innovative technologies. The State evidently acts as the leading driver of technological retrofitting of the industrial sector. If the State holds the reasonable and appropriate industrial policy at the federal and regional levels and configure its tools to ensure the modern approach to developing the industries in a competitive fashion, the industrial complex will successfully transform into the innovative economy.

Methodological approaches to assessing the digitalization scale in types of economic activity in the region and the potential of digital technologies for the real economy

2021 ◽  
Vol 17 (8) ◽  
pp. 1519-1541
Author(s):  
Vitalii V. PECHATKIN ◽  
Liliya M. VIL'DANOVA
Keyword(s):  
Methodological Approach ◽  
Import Substitution ◽  
Digital Technologies ◽  
Industrial Sector ◽  
Digital Transformation ◽  
Real Economy ◽  
Economic Activities ◽  
The Real ◽  
Industrial Enterprises ◽  
Methodological Approaches

Subject. As digital technologies spread across all industries, active processes of digital transformation need to be managed both nationally and regionally. Assessing the extent of digitalization across types of economic activities is the key issue for setting up the socio-economic development strategy of the region and evaluating its efficiency. Objectives. The study is aimed to formulate and test methodological approaches to assessing the digitalization in types of economic activities and the potential of digital technologies for the real economy. Methods. The study relies upon the dialectical method, systems approach, questionnaires, expert approach, interpretation of empirical facts through tables, etc. Results. We devised a methodological approaches to assessing the extent of digitalization in types of economic activities across regions. The approach combines the quantification and evaluation of the process and helps determine the extent of local digital transformation at the regional level. We devised and tested the methodological approach to rating digital technologies, which have the high potential for raising the competitiveness and resilience to competition of the industrial sector in the Russian regions. As opposed to the existing approaches, the approach accounts for the current scale of digital technologies in the national economy, the potential for growth in the demand and supply in the domestic and foreign markets, and the potential for import substitution with respect to foreign technologies and products. Conclusions and Relevance. What makes the proposed methodological approaches more preferable is that they help assess not only the extent of digitalization in types of economic activities and the predominance of certain types in industrial enterprises, but also determine their potential for import substitution in terms of digital security.

scholarly journals FEATURES OF PRICING FOR TRANSPORTATION SERVICES BASED ON MARKETING APPROACH

2021 ◽  
Author(s):  
Olena Radchenko ◽  
Tetiana Voichenko
Keyword(s):  
Real Income ◽  
Economic Activities ◽  
Optimal Price ◽  
Market Conditions ◽  
Transportation Services ◽  
Factors Affecting ◽  
Pricing Mechanism ◽  
Transport Services ◽  
Pricing Process ◽  
Real Market

The article examines the features of pricing in the transport market, which is one of the key factors of the market economy; the process of establishing the optimal price for transport services is considered – the only element of traditional marketing, the value of which depends on the economic state and competition in the market and ensures the real income of the enterprise. The problems of modern pricing have been updated; identified the most important external factors that should be considered by transport companies in the pricing process. The analysis showed that despite the ordered and structured classification of pricing methods, there are no systematic methodological approaches that would allow them to adapt to real market conditions. Each of the methods presented in the scientific and methodological literature has a significant drawback – the ability to solve only a particular, separate and narrowly focused problem. Thus, the development of a pricing mechanism that will allow continuous and comprehensive control of this process, taking into account any changes in the current market, is relevant and in demand in the production practice of transport enterprises. New approaches to the pricing of transport services using marketing tools are considered. Taking into account the factors affecting the pricing, a mechanism was proposed for determining the optimal price of a transport company for the services provided, consisting of five consecutive stages and assuming a continuous, regular pricing process aimed at increasing the stability of the company in the market, the formation of its positive dynamics and profit growth. The examples of the step-by-step calculation of the indicators of the company's price attractiveness and the services provided for the formation of optimal prices in the transport market are given. This pricing mechanism develops the methodological foundations of the analysis of the financial and economic activities of a transport company and expands the toolkit for its pricing in market conditions.

Management accounting in forest processing: market research and forecast of planned actions

2021 ◽  
pp. 28-41
Author(s):  
Gamlet Yakovlevich Ostaev ◽  
Grigory Rolanovich Alborov ◽  
Konstantin Akakievich Dzhikiya
Keyword(s):  
Business Processes ◽  
High Efficiency ◽  
Consumer Preferences ◽  
Management Accounting ◽  
Objective Assessment ◽  
Management Approach ◽  
Main Task ◽  
Market Conditions ◽  
Industrial Enterprises ◽  
Management Actions

The article reveals the key points of accounting and management actions in terms of studying market conditions, PR and forecasting planned actions. The main accounting and management tools in management accounting are: planning, management, accounting, organization, analysis and monitoring of business processes. Determination of the incurred costs of the business and its further sustainable development is the conceptual basis of management accounting. The aim of the study is to develop criteria for management accounting in the study of the sawn timber market and to study consumer demand for this product, identify consumer preferences, assess the frequency of purchasing products and factors affecting demand. The subject of the research is management accounting as a complex mechanism in terms of research (monitoring) market conditions, PR and forecast of planned actions. In accordance with this goal, the main task was determined: to predict the development of the market, adequately (in a timely manner, taking into account all factors) to respond to them, thereby ensuring high efficiency of economic activity, and strengthening its competitiveness in the Udmurt Republic. It is concluded that, despite the complexity and specifics of this type of activity, with a competent management approach, industrial enterprises in order to gain competitive advantages must constantly collect and process accounting and management information, including marketing information for an objective assessment of the external environment, analyze their own activities in order to reduce financial risks.

scholarly journals The Phenomenon of Company Towns: Specific Features of Their Genesis and Development

2020 ◽  
Vol 7 (2) ◽  
pp. 118-123
Author(s):  
Maxim A. Ulyanychev
Keyword(s):  
Soviet Union ◽  
Economic Activities ◽  
Social Functions ◽  
Distinctive Features ◽  
Company Towns ◽  
Industrial Enterprises ◽  
The Soviet Union ◽  
The Social ◽  
Single Industry ◽  
The Russian Federation

The article analyzes the social phenomenon of single-industry towns (company towns), their role in the modern market economy, their genesis in Russia and other countries. The author observes historical stages of development of single-industry towns in Russia, as well as the features of their occurrence in the Soviet Union in connection with city-forming enterprises, which in addition to economic activities performed social functions. The characteristics of the development of single-industry towns in Europe, North America and are being compared. Distinctive features of the industrial enterprises of the cities formed in the Soviet Union are allocated. The article analyzes the problems of functioning and development of single-industry towns, examines foreign and domestic strategies for the rehabilitation of single-industry municipalities, including current measures to support such towns in the Russian Federation.

scholarly journals SCIENTIFIC AND METHODOLOGICAL APPROACHES TO CONDUCTING THE RESEARCH FOR COMMUNICATION OF HEALTH INFRINGEMENT WITH THE MULTI-MEDICAL INFLUENCE OF CHEMICAL FACTORS IN THE ZONE OF INFLUENCE OF ENTERPRISES ON PRODUCTION OF ALUMINUM AND PULP AND PAPER INDUSTRY

2017 ◽  
pp. 29-32
Author(s):  
N.V. Zaitseva ◽  
М.А. Zemlyanova ◽  
A.N. Perezhogin ◽  
I.G. Zhdanova-Zaplesvichko
Keyword(s):  
Risk Factors ◽  
Paper Industry ◽  
Pulp And Paper Industry ◽  
Pulp And Paper ◽  
Biological Research ◽  
Economic Activities ◽  
Industrial Enterprises ◽  
Zone Of Influence ◽  
Chemical Factors ◽  
The Impact

The scientific-methodical and practical approaches to the organization and conduct of medical and biological research for establishing the connection between health disorders of the population and the multi-media impact of chemical factors in the zone of influence of industrial enterprises are presented. The order, methods, volume and the list of researches and the experts involved for the decision of tasks in view are stated. The algorithm of actions is presented on the example of the assessment of the impact of chemical risk factors associated with the economic activities of enterprises producing aluminum and the pulp and paper industry. The results of the hygienic assessment of the situation and the proven cause-effect relationships in the «environment – health» system at the population and individual level are the basis for making managerial decisions and developing hygienic recommendations for managing the health risk of the population, additional medical preventive measures for technologies that take into account the specific effects of priority сhemical risk factors.

scholarly journals Using the Modern Marketing Tools to Stimulate Consumer Motivation

2021 ◽  
Vol 10 (525) ◽  
pp. 368-374
Author(s):  
O. M. Priadko ◽  
◽  
K. S. Olinichenko ◽  
Keyword(s):  
Relationship Marketing ◽  
Online Survey ◽  
Retail Trade ◽  
Fashion Industry ◽  
Market Conditions ◽  
Consumer Motivation ◽  
Theoretical Substantiation ◽  
Current Period ◽  
Business Efficiency ◽  
Brand Promotion

The article is concerned with improving the marketing tools aimed at encouraging consumer motivations of the branded clothing market in the context of the crisis caused by the COVID-19 pandemic. In the analysis, systematization and generalization of scientific works of many scholars, theoretical and practical approaches to the process of formation of loyalty and separate aspects of their management at retail enterprises are considered. It is found that in the current market conditions, a competitive marketing strategy involves the implementation of relationship marketing as one of the major functional tools for improving business efficiency. Relationship marketing allows to identify, establish, maintain, strengthen, change and terminate relationships with consumers in order to create value for consumers and ensure the profitability of the company in the current period and perspective. Technologies of promotion of fashion industry brands in crisis market are researched. The activity of the company engaged in retail trade of goods is considered on the example of the seller of branded clothing Polo Ralph Lauren. A marketing study is conducted in order to study the demand for the consumption of branded clothing, recommendations for its promotion are developed. The theoretical and methodical basis of the study is the work of foreign and domestic scientists-economists on the problems of brand promotion, development of the fashion market of branded clothing. The actual research task on theoretical substantiation and improvement of methodological approaches to the formation of customer loyalty in the fashion market of branded clothing has been solved. An online survey of the branded clothing consumers in the city of Kyiv was created on the GoogleForms platform, the results of which determined the significance of the factors for the purchase; it was proved that the key channels of distribution of fashion brands in the current market conditions continue to be shopping centers, with the simultaneous growth of the Internet segment. A marketing instrumentarium for the promotion of branded clothing in social networks Facebook and Instagram has been developed. Recommendations as to the main activities of the marketing complex are presented taking into account the specifics of the target audience.

scholarly journals Self Help Group: A Strategy to Rural Development of Puri District in Odisha, India

2017 ◽  
Vol 4 (01) ◽  
Author(s):  
Kailash Chandra Mishra
Keyword(s):  
Rural Development ◽  
Food Processing ◽  
Economic Activities ◽  
Commercial Farming ◽  
Self Help ◽  
Group A ◽  
Micro Level ◽  
Self Help Groups ◽  
Self Help Group

On the basis of a micro level study for Puri district in Odisha, this paper finds that the Self Help Groups (SHGs) have played a positive and significant role in generation of employment and income of its members engaged in different economic activities such as commercial farming, pisciculture, food processing, trade and commerce, household industry and agriculture. The members are found to have a change in the quality of their lives. Promotion of SHGs therefore, not only helps foster rural development but also go a long way in attaining inclusive growth in India.

scholarly journals Methodological approaches to the formation of management innovation processes of industrial enterprises

2021 ◽  
Vol 12 (1) ◽  
pp. 116-122
Author(s):  
Marina V. Chebykina ◽  
Tatyana N. Shatalova
Keyword(s):  
Behavioral Model ◽  
Public Institutions ◽  
Scientific Management ◽  
Economic Activities ◽  
Closed Model ◽  
Technological Breakthrough ◽  
Industrial Enterprises ◽  
Marketing Principles ◽  
Innovation Processes

The economic activity of an organization includes many aspects of innovative management, which largely determines the success of its functioning. Based on the accumulated research base and analysis of the activities and structure of enterprises, the authors propose several types of classification of enterprise functioning models. According to the criterion of the behavioral model, the authors divide organizations into organizations that act according to the conjunctural algorithm, focus on marketing principles and the so-called organizations of technological breakthrough, describe the main properties of these models and the differences in the behavior of enterprises of different groups from each other. The formation of managerial innovation processes is associated not only with their behavioral model, but also with the degree of influence of external factors on the company's activities. According to this principle, organizations belong to either an open or closed model. Closed models, in turn, are divided into those that function on the basis of theoretical postulates of scientific management and focus on the aspect of internal social interaction. Open models include enterprises that organize their economic activities based on the results of analysis according to the concept of systems theory and enterprises that resemble public institutions in their form and activity.

Sign in / Sign up

Export Citation Format

Share Document