scholarly journals PENGARUH LOKASI, HARGA, DAN KEBERAGAMAN PRODUK TERHADAP MINAT BELI PADA PASAR TRADISIONAL KIRINGAN

2020 ◽  
Vol 19 (1) ◽  
pp. 102-107
Author(s):  
Luluk Nur Azizah
Keyword(s):  
Regression Analysis ◽  
Regression Coefficient ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Traditional Markets ◽  
Traditional Market ◽  
Research Population ◽  
Product Variation ◽  
The City ◽  
Positive Effect

The lower the number of people interested in going to traditional markets, modern markets are starting to enter the city area, the shops are so dense that the competition is getting tougher, it also makes people as consumers reconsider their buying interest in the Kiringan market. This study aims to determine: (1) the effect of location, price, and product variation on buying interest in the Kiringan traditional market. (2) the effect of location on buying interest in the Kiringan traditional market, (3) the effect of price on the buying interest in the Kiringan traditional market, and (4) the effect of product variation on the buying interest in the Kiringan traditional market from Kiringan. This research is a survey research design using associative research methods. The research population is customers in Kiringan traditional market. numbering 200 people. Data were collected using tested validity and reliability questionnaires. Data were analyzed using multiple regression analysis techniques. The results showed that: (1) location, price, and product variation had a positive effect on buying interest in the Kiringan traditional market. This is evidenced by the calculated F value of 65.014 with a significance of 0.000 <0.05; (2) location has a positive effect on buying interest in the Kiringan traditional market. This is evidenced by the t-count value of 3,968 with a significance value of 0,000 <0.05 and a regression coefficient of 0.195; (3) price has a positive effect on buying interest in Kiringan traditional market. This is evidenced by the t value of 5.164 with a significance value of 0.000 <0.05 and a regression coefficient of 0.310; and (4) product variation has a positive effect on buying interest in Kiringan traditional market. This is evidenced by the t value of 6.548 with a significance value of 0.000 <0.05 and a regression coefficient of 0.359.

scholarly journals PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN PENGGUNAAN JASA ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN PERHIASAN PERAK DI SUNAKA JEWELRY CELUK, SUKAWATI, GIANYAR

2019 ◽  
Vol 4 (1) ◽  
pp. 103
Author(s):  
Ni Kadek Bintang Indah Rumaladewi ◽  
I Nyoman Taun
Keyword(s):  
Data Collection ◽  
Product Quality ◽  
Regression Coefficient ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Validity And Reliability ◽  
Research Population ◽  
Data Collection Technique ◽  
Positive Effect

This study aims to determine: (1) the effect of product quality on purchase decision of silver jewelry in Sunaka Jewelry, (2) the effect of brand image on purchase decision of silver jewelry in Sunaka Jewelry, (3) the effect of endorsement usage on purchase decision of silver jewelry in Sunaka Jewelry, and (4) the effect of product quality, brand image, and endorsement usage on purchase decision of silver jewelry in Sunaka Jewelry. This research is a survey research. Population in this research is all customer of Sunaka Jewelry Celuk, Sukawati, Gianyar which purchased silver jewelry from Sunaka Jewelry. The sampling technique used accidental sampling with the number of samples counted 75 peoples. Data collection technique using questionnaires that have been tested for validity and reliability. Data nalysis technique used is multiple regression.The results of the research shows that: (1) product quality had positive effect on purchase decision on Sunaka Jewelry (showed by the significance value of 0,006 < 0,050 and regression coefficient = 0,206), (2) brand image had positive effect on purchase decision on Sunaka Jewelry (showed by the significance value of 0,028 < 0,050 and regression coefficient = 0,250), (3) endorsement usage had positive effect on purchase decision on Sunaka Jewelry (showed by the significance value of 0,015 < 0,050 and regression coefficient = 0,231), and (4) the product quality, brand image, and endorsement usage influence simultaneaously to purchase decision on Sunaka Jewelry (showed by F count = 23,753 and significance value of 0,000 < 0,050).Keywords: product quality, brand image, endorsement usage, purchase decision

Pengaruh Motivasi, Self Awareness Dan Komunikasi terhadap Disiplin Kerja Karyawan di Perusahaan Daerah Air Minum (Pdam) Kabupaten Ponorogo

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Fitriana Fitriana ◽  
Umi Farida ◽  
Tegoeh Hari Abrianto
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Water Supply ◽  
Regression Coefficient ◽  
Reliability Test ◽  
Self Awareness ◽  
Validity And Reliability ◽  
Communication Variable ◽  
Water Supply Company ◽  
Regional Water

This study aims to determine the effect of motivation, self awareness and communication on the work discipline of employees in the Regional Water Supply Company (PDAM) of Ponorogo Regency. The location of research in Pramuka Street Number 21, Nologaten, Ponorogo Regency. The population in this study was 102 employees. The sample in this study used 50 respondents. Data collection techniques using questionnaires, then tested with validity and reliability test, while the method of data analysis using multiple regression analysis with the help of SPSS and hypothesis testing partially or simultaneously. The results showed that; (1) Motivation partially influences the work discipline of employees in the Regional Water Supply Company (PDAM) of Ponorogo Regency with a regression coefficient of 0.317, t value of 2.903> t table of 2.012 and sig. of 0.006 <0.05, (2) Self Awareness partially influences the work discipline of employees in the Regional Water Supply Company (PDAM) of Ponorogo Regency with the results of the regression coefficient of 0.409, t value of 3.478> t table of 2.012 and sig. of 0.001 <0.05, (3) Communication partially influences the work discipline of employees in the Regional Water Supply Company (PDAM) of Ponorogo Regency with the results of a regression coefficient of 0.310, t value of 2.178> t table of 2.012 and sig. of 0.035 <0.05, (4) Motivation, self awareness and communication simultaneously affect employee work discipline in the Regional Water Supply Company (PDAM) of Ponorogo Regency with the calculated F value of 14.807> F table 2.81 and sig value. of 0,000 <0.05, (5) Self awareness is the most dominant variable affecting the work discipline of employees in the Regional Water Supply Company (PDAM) of Ponorogo Regency with the result of self awareness variable t value of 3.478 is greater than the value of t variable count motivation and communication variables. Furthermore, from the value of sig. the variable self awareness of 0.001 is smaller than the value of sig. motivation variable and communication variable.

scholarly journals Reputasi Auditor sebagai Pemoderasi Pengaruh Opini Audit dan Pergantian Manajemen pada Auditor Switching

2020 ◽  
Vol 30 (10) ◽  
pp. 2456
Author(s):  
Nyoman Ratna Candradewi ◽  
Gayatri Gayatri
Keyword(s):  
Regression Analysis ◽  
Sampling Method ◽  
Significant Positive Effect ◽  
Audit Opinion ◽  
Management Change ◽  
Analysis Techniques ◽  
Opinion Change ◽  
Auditor Switching ◽  
Positive Effect

Auditor turnover is a behavior that the client company does to transfer the auditor. This reaserch aims to obtain empirical evidence of the effect of audit opinion and management change on auditor switching and how the auditor's reputation is able to moderate the influence of audit opinion and management change on auditor switching. Determination of the research sample using purposive sampling method with a sample of 145 companies. Data analysis techniques used are logistic regression analysis and Moderated Regression Analysis (MRA). Based on the results of this study indicate that audit opinion and management change have a significant positive effect on auditor switching. However, the auditor's reputation is unable to moderate the effect of audit opinion and management change on auditor switching. Keywords: Audit Opinion; Change of Management; Auditor Switching; Auditor’s Reputation.

scholarly journals ANALISIS DAMPAK PENERAPAN IJIN USAHA TOKO MODERN TERHADAP KEBERADAAN PASAR TRADISIONAL DI KABUPATEN SLEMAN

2019 ◽  
Vol 3 (2) ◽  
pp. 224
Author(s):  
IRNI SEPTIANI ◽  
INSIATININGSIH INSIATININGSIH
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Social Aspects ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Business Location ◽  
Traditional Markets ◽  
Traditional Market ◽  
The Impact ◽  
Research Analysis

The growth of Modern Stores in Indonesia is very rapid, experiencing growth from year to year, this condition is offset by demand from large communities and increasingly enjoys the convenience and comfort of shopping in modern stores. However, Sleman Regency D.I. Yogyakarta provides a number of rules as outlined in Regional Regulation No. 18 of 2012 concerning Licensing of Shopping Centers and Modern Stores, which it is hoped that this regulation will have a significant impact on equitable distribution between modern shops and traditional markets in Sleman Regency, YogyakartaReferring to the Regional Regulation, this research was carried out to see the impact of the application of the Modern Shop business permit to the existence of traditional markets in Sleman Regency D.I. Yogyakarta. In this study 200 samples were taken by distributing 250 questionnaires with a distribution of 125 questionnaires to managers and modern shop owners and 125 questionnaires to traditional shop owners in the traditional market of Sleman Regency D.I. Yogyakarta, which finally received 200 questionnaires. The method used for sampling is a non probability sampling method that is sampling by specifying specific criteria on respondents. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis techniques using multiple linear regression analysis and data processed with SPSS software. The variables used in this study are 4 independent variables namely Business Location Aspects, Social Aspects, Partnership Aspects with MSMEs and Use of Local Workers Aspects, and 1 dependent variable namely the Existence of Traditional Markets. From the results of the research analysis it was concluded that the business location aspect variable (X1) had no impact on the existence of traditional markets with negative B1 (- 0.799) and t count was smaller than t table, Variable Social Aspects (X2) had no impact on the existence of Traditional Markets with B2 negative (-1,334) and t count smaller than t table, Variable Aspects of Partnership with MSME (X3) have an impact on the existence of Traditional Markets with positive B3 (9,153) and t count is greater than t table, Variable Aspects of Use of Power Local Work (X4) has an impact on the existence of Traditional Markets with positive B4 (1,646) and t count is greater than t table, and the four Independent Variables together have an impact on the dependent variable The existence of Traditional Market Sleman DIY Regency is allegedly also influenced by variables other variables not examined in this study.Keywords : modern shop, traditional market, Sleman Regency D.I. Yogyakarta, Existence of Traditional Markets

scholarly journals Pengaruh Profitabilitas, Hutang dan Ukuran Perusahaan terhadap Nilai Perusahaan Makanan dan Minuman

2020 ◽  
Vol 30 (8) ◽  
pp. 2115
Author(s):  
I Putu Pranata Eka Putra ◽  
I Made Pande Dwiana Putra
Keyword(s):  
Regression Analysis ◽  
Firm Value ◽  
Sampling Method ◽  
Stock Exchange ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Company Size ◽  
Analysis Techniques ◽  
Food And Beverage ◽  
Positive Effect

The purpose of this study is to obtain empirical evidence of the influence of profitability, debt, and company size on the value of food and beverage companies. This research was conducted in all food and beverage companies listed on the Indonesia Stock Exchange (IDX) for the 2015-2018 period, amounting to 13 sample companies. The sampling method used in this study was purposive sampling and data analysis techniques in this study used multiple linear regression analysis. Based on the analysis conducted, it was found that profitability, debt, and company size had a positive effect on firm value. Keywords: Profitability; Debt; Company Size; The Value Of The Company.

scholarly journals Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Shampoo Clear

2019 ◽  
Vol 8 (1) ◽  
pp. 44
Author(s):  
Natalia Junni Kalangi ◽  
Lucky F. Tamengkel ◽  
Olivia F. C. Walangitan
Keyword(s):  
Regression Coefficient ◽  
Brand Image ◽  
Survey Methods ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Celebrity Endorser ◽  
Independent Variable ◽  
Positive Effect

This study aims to determine: (1) the effect of celebrity endorsement on purchasing decisions for Clear brand shampoo, (2) the effect of brand image on purchasing decisions up to Clear brand, and (3) the influence of celebrity endorse and brand image on Clear shampoo shampoo purchase decisions.This study uses a quantitative approach bycollecting data through survey methods. This study also uses a purposive sampling technique based on certain characteristics. The sample in this study were 100 people of the Wenang sub-district of Manado city. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression.The results of this study indicate that: (1) Celebrity endorse has a positive effect on purchasing decisions, evidenced by the value of t count of 2.186 with a significance value of 0.031, smaller than 0.05 and the regression coefficient has a positive value of 0.340; (2) Brand image has a positive effect onpurchasing decisions, evidenced from the value of t count of 4.346 with a significance value of 0,000, smaller than 0.05 and the regression coefficient has a positive value of 0.749, and (3) Celebrity endorsers and brand images have a positive effect against purchasing decisions, as evidenced by the results of F count of 29,446 with a significance of 0,000. The adjusted R square value of 0.378 indicates that the ability of the independent variable in explaining the variation of the dependent variable is 37.80%, and the remaining 62.20% is explained by other variables outside the research model.

Pengaruh Display Produk Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Buku Terbitan Mizan (Studi Kasus Toko Buku Gunung Agung BSD)

Media Ekonomi ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 38
Author(s):  
Nuggraha Prassetyo ◽  
Rissa Hanny
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Convenience Sampling ◽  
Product Displays

The purpose of this study was to determine how much influence the product display and promotion partially on consumer purchasing decisions on books published by Mizan at Gunung Agung BSD Tangerang bookstore and to find out how much influence the product displays and promotions simultaneously on consumer purchasing decisions on books published by Mizan at the Gunung Agung BSD Tangerang bookstore. This research is causality with quantitative approach. The population in this study is Mizan's book customers at the Gunung Agung BSD bookstore Tangerang with convenience sampling technique obtained samples of 69 respondents. Data analysis techniques used in this study are: data quality tests including validity and reliability, the classic assumption test of normality, multicollinearity, heterocendatisity, regression analysis that is multiple regression, partial t, simultaneous F and coefficient of determination. The results of the study are as follows: (1) The results of first hypothesis that is no significant influence between product displays on consumer purchasing decisions, (2) The results of second hypothesis that is a positive and significant effect between promotions on decisions consumer purchases, and (3) The results of third hypothesis, namely product display and promotion together have a positive and significant effect on consumer purchasing decisions.

scholarly journals Pengaruh Kualitas Pelayanan, Pemahaman Peraturan dan Sanksi Perpajakan Pada Kepatuhan WPOP

2019 ◽  
Vol 29 (2) ◽  
pp. 503
Author(s):  
I Made Yoga Widian ◽  
I Ketut Jati
Keyword(s):  
Quality Of Service ◽  
Regression Analysis ◽  
Service Quality ◽  
Linear Regression Analysis ◽  
Sample Selection ◽  
Multiple Linear Regression Analysis ◽  
Government Revenue ◽  
Analysis Techniques ◽  
Positive Effect

One way to increase government revenue from the tax sector is by increasing taxpayer compliance itself. The purpose of this study was to determine the effect of service quality, understanding of regulations and taxation sanctions on individual taxpayer compliance registered at North Badung KPP Pratama. The study was conducted at the KPP Badung Utara in 2018. The sample selection was 100 taxpayers using the Slovin formula. Data collection was carried out by distributing questionnaires to WPOP registered in North Badung KPP Pratama and the analysis techniques using multiple linear regression analysis. Based on the results of the analysis, it is known that service quality, understanding of regulations and taxation sanctions have a positive effect on individual taxpayer compliance registered in North Badung KPP Pratama, with the value of calculating each variable greater than the label, and having a significance value greater than 0.05. Keywords : Quality Of Service;  Understanding Of Tax Regulations; Tax Sanctions; Individual Taxpayer Compliance.

scholarly journals Pengaruh Kesadaran WP, Kualitas Pelayanan, Kewajiban Moral, Sanksi, Pemeriksaan Pada Kepatuhan WP Hotel BAPENDA Badung

2019 ◽  
Vol 28 (2) ◽  
pp. 1464
Author(s):  
Putu Arisna Dewi ◽  
I Ketut Jati
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Service Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Moral Obligations ◽  
Analysis Techniques ◽  
Positive Effect ◽  
Awareness Service

The purpose of this study was to determine the effect of taxpayer awareness, service quality, moral obligations, tax sanctions and tax audits of hotel taxpayer compliance in the Regional Revenue Agency of Badung Regency. The number of samples used is 96 hotel taxpayers in the Regional Revenue Agency of Badung Regency. The research instrument used was a questionnaire with data analysis techniques namely multiple linear regression analysis. The sample used was determined by the nonprobability sampling method, namely incidental sampling. Based on the results of this study it was found that variable awareness of taxpayers, service quality, moral obligations, tax sanctions and tax audits had a positive effect on hotel taxpayer compliance in the Regional Revenue Agency of Badung Regency. That is, the better awareness of taxpayers, service quality, moral obligations, tax sanctions and tax audits will encourage hotel taxpayers to fulfill their tax obligations. Keywords: Awareness, service quality, obligations, taxpayer compliance, tax sanctions.

scholarly journals Analisis Celebrity Endorsment, Variasi Produk, Brand Image terhadap Keputusan Pembelian Produk Rabbani

2019 ◽  
Vol 9 (1) ◽  
pp. 88
Author(s):  
Fadlilah Mutia Cahya ◽  
Ida Aryati Dyah Putnomo Wulan ◽  
Ratna Damayanti
Keyword(s):  
Quantitative Methods ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Celebrity Endorsement ◽  
Purchasing Decisions ◽  
F Test ◽  
Product Variation ◽  
The City ◽  
Positive Effect

The point of research to analyze a affect celebrity endorsement, product variation and brand image simultaneously, partially to the purchasing decisions Rabbani product in Surakarta. The research using quantitative methods. Used 100 respondents to the sample and the sampling technique was done by purposive sampling. The population is all consumers of Rabbani products in the city of Surakarta. Data collection is done by documentation, questionnaires, observation and data analysis techniques using instrument testing, classic assumption test, linear regression, F test, t test, determination (R2). Results F test is celebrity endorsement, product variation and brand image simultaneously and significantly influence the purchasing decisions of Rabbani products in Surakarta city with Fcount 47.681> Ftable 2.70 and significant value 0.000 <0.05. Celebrity endorsement, product variation and brand image partially a significant and positive effect purchase decisions of Rabbani products in Surakarta.

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