scholarly journals THE EFFECT OF MARKETING STRATEGY, COMMUNITY PERCEPTION, AND COMMUNITY SATISFACTION ON THE MAKING DECISION TO CHOOSE PRIVATE MADRASAH TSANAWIYAH IN JAMBI PROVINCE

2018 ◽  
Vol 6 (11) ◽  
pp. 59-76
Author(s):  
Mukhtar ◽  
Risnita ◽  
Mahmud MY
Keyword(s):  
Decision Making ◽  
Marketing Strategy ◽  
Hypothesis Test ◽  
Marketing Strategies ◽  
Strategic Decision ◽  
Survey Method ◽  
Community Perceptions ◽  
Community Satisfaction ◽  
Community Perception ◽  
A Value

Decision making is the choice of certain behavioral (behavioral) alternatives from two or more alternatives that exist to determine the direction of the objectives to be achieved. Decision making to choose a madrasa is a very strategic decision to determine the future of the school. So it is necessary to examine the factors that influence the decision to choose a madrasa. This study aims to examine the effect of marketing strategies, community perceptions and community satisfaction on the decision to choose Private Madrasah Tsanawiyah in Jambi Province both partially and simultaneously, also directly and indirectly. This research is a quantitative study with a survey method carried out on Private Madrasah Tsanawiyah in Jambi Province. The population in this study amounted to 178 people who send their children to Private Madrasah Tsanawiyah. Analytical tools with interpreted Path Analysis with Determination Analysis (R Square), Hypothesis Test with t test and f test, and alpha 5 percent. The results showed that: 1) the marketing strategy had an effect on community satisfaction with a value of 2,130; 2) community perceptions affect community satisfaction with a value of 6.196. 3) marketing strategies and community perceptions of community satisfaction. With a calculated F value of 89.549; 4) marketing strategy towards the decision to choose madrasah with a value of t count of 5.136; 5) community perceptions of the decision to choose madrasah with a score of 6.467; 6) marketing strategies and community perceptions of the decision to choose a madrasah with an Fcount of 169,691; 7) community satisfaction with the decision to choose a madrasah with a tcount of 13,529; 8) marketing strategies, community perceptions, and community satisfaction with the decision to choose madrasah with a tcount of 134.807; 9) marketing strategies towards the decision to choose madrasas through community satisfaction. With tcount of 5.681; and 10) community perceptions of the decision to choose a madrasah through community satisfaction with an Fcount of 5.168. Based on these findings, the better the madrasah marketing strategy, community perceptions, community satisfaction, the more the community will make the decision to choose madrasas.

scholarly journals The Effect of Marketing Strategy and Promotion Activities on Marketing Performance of Ritail Business

2020 ◽  
Vol 4 (2) ◽  
pp. 205-213
Author(s):  
Suhandi Suhandi
Keyword(s):  
Marketing Strategy ◽  
Hypothesis Test ◽  
Rapid Development ◽  
Marketing Strategies ◽  
Regression Testing ◽  
Marketing Performance ◽  
Technological Advances ◽  
Retail Business ◽  
Analysis Technique ◽  
The City

Today's retail industry is experiencing rapid development along with technological advances and the construction of supporting facilities. Tangerang is one of the cities that is part of the Banten Province which is growing rapidly. rapid modernization affected the city, making it one of the largest cities in Indonesia. This study aims to determine the effect of marketing strategies and promotional activities on the marketing performance of Retail Business Actors in Mall Plaza Bintaro. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the marketing strategy has a significant effect on marketing performance by 38.2%, the hypothesis test obtained t count> t table or (7.625> 1.989). Promotional activities have a significant effect on marketing performance by 39.9%, the hypothesis test obtained t count> t table or (7.892> 1.989). Marketing strategy and promotion activities simultaneously have a significant effect on marketing performance by 48.9%, the hypothesis test is obtained F count> F table or (44.464> 2,700)

scholarly journals Pengambilan Keputusan Strategis Pemasaran di Perguruan Tinggi dengan menggunakan Analytics Hierarchy Process (AHP)

2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Arie Tunggal ◽  
Setia Budi
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Marketing Strategy ◽  
Influencing Factors ◽  
Marketing Strategies ◽  
Academic Institutions ◽  
Prospective Students ◽  
Tertiary Institutions ◽  
Intense Competition ◽  
Hierarchy Process

In marketing strategies, it is very important to consider various variables in decision making. With intense competition in higher education, it is important to determine a more appropriate and effective marketing strategy to get prospective students. For this reason, it is necessary to investigate what factors influence prospective students in determining tertiary institutions. This study reveals that the most influencing factors for prospective students in determining academic institutions are the ease of getting a job after graduation, followed by some other supporting factors, such as: scholarships, campus reputation, spiritual activities, and campus lifestyle.

Mining Frequent Closed Itemsets for Association Rules

2009 ◽  
pp. 537-546
Author(s):  
Anamika Gupta ◽  
Shikha Gupta ◽  
Naveen Kumar
Keyword(s):  
Data Mining ◽  
Decision Making ◽  
Marketing Strategies ◽  
Strategic Decision ◽  
Strategic Decision Making ◽  
Rule Mining ◽  
Market Basket ◽  
Large Databases ◽  
Very Large Databases ◽  
Closed Itemsets

Association refers to correlations that exist among data. Association Rule Mining (ARM) is an important data-mining task. It refers to discovery of rules between different sets of attributes/items in very large databases (Agrawal R. & Srikant R. 1994). The discovered rules help in strategic decision making in both commercial and scientific domains. A classical application of ARM is market basket analysis, an application of data mining in retail sales where associations between the different items are discovered to analyze the customer’s buying habits in order to develop better marketing strategies. ARM has been extensively used in other applications like spatial-temporal, health care, bioinformatics, web data etc (Han J., Cheng H., Xin D., & Yan X. 2007).

scholarly journals PENGARUH IMPLEMENTASI SUBTANSI PROGRAM PENDEWASAAN USIA PERKAWINAN (PUP) TERHADAP PENGAMBILAN KEPUTUSAN MENIKAH USIA DINI PADA REMAJA

2019 ◽  
Vol 6 (02) ◽  
pp. 140-145
Author(s):  
Uswatun Hasanah ◽  
Tarma ◽  
Muhammad Wahyudin Jaelani
Keyword(s):  
Decision Making ◽  
Hypothesis Test ◽  
Early Marriage ◽  
Survey Method ◽  
Early Age ◽  
Significance Level ◽  
Purposive Sampling ◽  
Regression Test ◽  
The Government ◽  
Effective Contribution

Teen marriage ranging in age 15 to 19 is still generally happens. To reduce early marriages issues, the government appointed BKKBN to develop the substance Program PUP to invite teenagers not to get married in early age, and not to have sex before marriage. The aim of this research is to get an overview of the effects of the implementation of PUP. This research was conducted in Lemahwunguk district, Cirebon city. This research used survey method. The participants in the research were teens of Lemahwunguk district of Cirebon ranging in age 15 to 24 with 92 respondents' samples. The technique of collecting data which used was purposive sampling. The hypothesis test of the data that used was the product moment correlation coefficient result was rcount = 0,21 < rtable = 1,98. The result of the t test with a significance level of 0,05 that is result tcount = 2,04 > ttable = 1,65 , this explains that there is a positive correlation and a significantrelationship between the implementation of the PUP substance toward decision making of early marriage for teens in adolescents. Calculation of regression test obtained fcount = 4,406 > ftable = 3,946, so there is a significant effect between the implementation of the PUP substancetoward decision making of early marriage for teens in adolescents. The implementation of the substance of the PUP provided an effective contribution to the decision of getting married early in adolescene at 4,41% while the remaining 95,59% is determined by other factors. Abstrak Perkawinan pada remaja (usia 15-19 tahun) masih banyak terjadi. Kondisi ini diperkirakan akibat pernikahan dini yang diatur orangtua, dogma setempat, serta pergaulan bebas.  Untuk menurunkan angka pernikahan dini, pemerintah menunjuk Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN) dengan mengembangkan substansi program pendewasaan usia perkawinan (PUP) untuk mengajak remaja agar tidak nikah dini, tidak seks sebelum menikah melalui implementasi substansi program PUP dalam pengambilan keputusan menikah usia dini pada remaja. Tujuan penelitian ini untuk memperoleh gambaran tentang pengaruh implementasi substansi program pendewasaan usia perkawinan terhadap pengambilan keputusan menikah usia dini pada remaja. Penelitian ini dilaksanakan di Kecamatan Lemahwungkuk, Kota Cirebon. Metode penelitian yang digunakan ialah metode survey. Populasi dalam penelitian ini ialah remaja di Kecamatan Lemahwungkuk Kota Cirebon yang berusia 15-24 tahun, dengan jumlah sampel sebesar 92 responden. Teknik pengambilan data menggunakan purposive sampling. Uji hipotesis data menggunakan koefisien korelasi product moment dengan hasil yaitu rhitung = 0,21 < rtabel = 1,98. Hasil uji-t dengan taraf signifikansi 0,05 yaitu thitung = 2,04 > ttabel = 1,65 hal ini menjelaskan bahwa terdapat korelasi positif dan hubungan yang signifikan antara implementasi substansi program pendewasaan usia perkawinan terhadap pengambilan keputusan menikah usia dini pada remaja. Perhitungan uji regresi diperoleh fhitung = 4,406 > ftabel = 3,946, maka terdapat pengaruh yang signifikan antara implementasi substansi program pendewasaan usia perkawinan terhadap pengambilan keputusan menikah usia dini pada remaja. Implementasi substansi program pendewasaan usia perkawinan memberikan sumbangan efektif terhadap pengambilan keputusan menikah usia dini pada remaja sebesar, 4,41%, sedangkan sisanya 95,59% ditentukan oleh faktor lain.

scholarly journals KAJIAN POTENSI EKOWISATA DI DESA LILIBOY KECAMATAN LEIHITU BARAT KABUPATEN MALUKU TENGAH

2020 ◽  
Vol 8 (3) ◽  
pp. 280
Author(s):  
Biily Seipalla ◽  
Lesly Latupapua ◽  
Henderina Lelloltery
Keyword(s):  
Survey Method ◽  
Tourist Attraction ◽  
Community Perceptions ◽  
Community Perception ◽  
Tourist Attractions ◽  
Job Opportunities ◽  
Community Data ◽  
Tourism Potential ◽  
Main Components ◽  
The Village

The study aims to identify the potential of natural resources as an object and attraction of ecotourism in Liliboy Village, West Leihitu District and to know community perceptions about the potential of ecotourism. The research method used is a survey method by direct observation to the location of attractions and interviews using questionnaires to the community. Data were analyzed using an analysis of the assessment of ecotourism potential carried out by the assessment of natural tourist objects and attractions (ADO), 2000. The five main components of the assessment are attractiveness, accessibility, socio-economic environmental conditions, accommodation and infrastructure and supporting facilities. The results of the study showed that the ecotourism potential in the village of Liliboy was very diverse including the ship's rock beach, waisamal beach and Hatuasa “rafting” river tourism. This tourism potential attracts a number of tourists with various tourist attractions. Community perception shows that 90.0% of respondents agreed to develop ecotourism activities. The community is willing to participate in the development of the tourism object, they argue that if the State of Liliboy becomes a tourist country then they will get job opportunities and business opportunities through various activities such as selling at tourist sites and also becoming a tour guide. The results of the analysis using object assessment and tourist attraction analysis using the ADO guidelines show that the potential attraction of ecotourism objects in Liliboy village is categorized as "Good", with a score of 2320. This shows that the potential of ecotourism in Liliboy village is good for tourism development.

scholarly journals Pengaruh Budaya Dan Persepsi Masyarakat Non Muslim Terhadap Keputusan Menjadi Nasabah Bank Syariah Mandiri Kantor Cabang Pembantu Bengkalis

2020 ◽  
Vol 1 (1) ◽  
pp. 29-42
Author(s):  
Anshor Wibowo ◽  
Nia Hariyati
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Community Perceptions ◽  
Analysis Techniques ◽  
Cultural Variables ◽  
Muslim Communities ◽  
Branch Office

This research aims to determine whether the culture and perceptions of non-Muslim communities influence the decision to become a customer at Bank Syariah Mandiri Bengkalis Sub-Branch Office partially and simultaneously. Data analysis techniques used in this study used the test of validity, reliability, hypothesis test, multiple linear regression analysis and determinant coefficient analysis. The results obtained in this study that partially cultural variables and community perceptions significantly influence the decision making to become a customer of Bank Syariah Mandiri Bengkalis Sub-Branch Office. Simultaneously there is a significant influence between culture and perceptions of non-Muslim communities on the decision to become a customer at Bank Syariah Mandiri Bengkalis Sub-Branch Office with an influence of 60.1%.

scholarly journals International brand strategy of Taiwanese hi-tech enterprises

2008 ◽  
Vol 53 (No. 2) ◽  
pp. 83-88
Author(s):  
J. Tsai ◽  
H.-Y. Hung
Keyword(s):  
Decision Making ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
High Tech ◽  
Brand Strategy ◽  
Product Characteristics ◽  
Brand Development ◽  
Brand Marketing ◽  
Business Software ◽  
Research Findings

This paper compares two Taiwanese high-tech enterprises, Acer and Trend Micro, which choose different international brand marketing strategies due to the diverse managing types and product characteristics. The hardware products and business software sold by Acer and Trend Micro are discussed to reveal their international brand development and marketing strategy. The research findings can be provided for different enterprises for decision-making when they consider their internationalization and brand strategy.

scholarly journals Experiential Marketing Model on Hotels Owned by Regional Government of South Sumatra Province

2019 ◽  
Vol 3 (2) ◽  
pp. 198
Author(s):  
Maftuhah Nurrahmi
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Survey Method ◽  
Regional Government ◽  
The South ◽  
Experiential Marketing ◽  
Marketing Model ◽  
Marketing Models ◽  
Research Stage

Purpose of this study was to analyze hotel marketing strategies carried out by hotel owned by the South Sumatra regional government. This study was designing an experiential marketing strategy for hotels owned by the South Sumatra regional government and designing an experiential marketing model for hotels owned by the South Sumatra regional government. Research stage was divided into 3 phases, that was: analyzing the marketing strategies that had been carried out so far, designing experiential marketing strategies and designing experiential marketing models for hotels owned by the South Sumatra regional government. This study was to design experiential marketing strategies and experiential marketing models that were suitable for marketing hotels owned by regional government of the South Sumatra Province so that they could compete with other hotels in South Sumatra. Survey method by distributing questionnaires to hotel customers owned by regional government of the South Sumatra Province. Results showed that the marketing strategy used hotels owned by the South Sumatra regional government was still simple, so it required experiential marketing strategies to increase the number of occupants, and from the experiential marketing model showed that brand image affected customer satisfaction and experiential marketing affected the value of experience, where customer satisfaction and the value of experience had influences customer loyalty.

Effects of Social Media Marketing Strategies on Consumers Behavior

2019 ◽  
pp. 146-173
Author(s):  
Shamsher Singh ◽  
Deepali Saluja
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Urban Areas ◽  
Information Age ◽  
Marketing Strategies ◽  
Primary Data ◽  
Survey Method ◽  
Decision Making Process ◽  
The Everyday ◽  
Everyday Routine

In the information age, social media is growing rapidly and at a faster pace. Social media is playing an important role in the day-to-day life of individuals. Using social media has become the everyday routine. Many social media sites display different types of advertisements by which the decision-making process is generally getting affected. Social media is much more than just a medium of sharing information. The present study is an attempt to understand how social media affects the decision-making process of consumers and the impacts of various marketing strategies used by firms on social media. The study employs the survey method to collect primary data from 200 customers who have been regularly using social media. Factor analysis and ANOVA has been used to gain insights in the study. The selected respondents are assumed to represent the population in the urban areas of Delhi.

scholarly journals THE EFFECT OF MARKETING STRATEGY AND COMMUNITY PERCEPTION OF DECISIONS TO CHOOSE ISLAMIC JUNIOR HIGH SCHOOL IN JAMBI PROVINCE

2019 ◽  
Vol 1 (1) ◽  
pp. 22-36
Author(s):  
Mahmud Mahmud
Keyword(s):  
High School ◽  
Quantitative Analysis ◽  
Marketing Strategy ◽  
Junior High School ◽  
Junior High ◽  
Public Perceptions ◽  
Marketing Strategies ◽  
Analysis Method ◽  
Community Perception ◽  
Quantitative Analysis Method

This study aims to analyze the effect of Marketing Strategy and Community Perception on the Decision of Choosing Islamic Junior High School in Jambi Province both partially and simultaneously. The population in this study is the community who send their children to private Tsanawiyah Madrasahs in Jambi Province representing 3 regions with 178 people. Quantitative analysis method using path analysis, followed by analysis of determination (R Square), partial hypothesis testing (t test) and simultaneous (F test) with alpha 5 percent (0.05). Before further analysis, the analysis requirements test is carried out first. Analysis tools using SPSS Version 21.0 for Windows. The results showed that marketing strategies and public perceptions had a positive and significant effect on the decision to choose Islamic Junior High School in Jambi Province.

Sign in / Sign up

Export Citation Format

Share Document