scholarly journals THE EFFECT OF MARKETING STRATEGY AND COMMUNITY PERCEPTION OF DECISIONS TO CHOOSE ISLAMIC JUNIOR HIGH SCHOOL IN JAMBI PROVINCE

2019 ◽  
Vol 1 (1) ◽  
pp. 22-36
Author(s):  
Mahmud Mahmud
Keyword(s):  
High School ◽  
Quantitative Analysis ◽  
Marketing Strategy ◽  
Junior High School ◽  
Junior High ◽  
Public Perceptions ◽  
Marketing Strategies ◽  
Analysis Method ◽  
Community Perception ◽  
Quantitative Analysis Method

This study aims to analyze the effect of Marketing Strategy and Community Perception on the Decision of Choosing Islamic Junior High School in Jambi Province both partially and simultaneously. The population in this study is the community who send their children to private Tsanawiyah Madrasahs in Jambi Province representing 3 regions with 178 people. Quantitative analysis method using path analysis, followed by analysis of determination (R Square), partial hypothesis testing (t test) and simultaneous (F test) with alpha 5 percent (0.05). Before further analysis, the analysis requirements test is carried out first. Analysis tools using SPSS Version 21.0 for Windows. The results showed that marketing strategies and public perceptions had a positive and significant effect on the decision to choose Islamic Junior High School in Jambi Province.

scholarly journals Pemasaran Jasa Pendidikan dan Implementasinya sebagai Strategi Pengembangan Pendidikan di SMP Muhammadiyah 1 Depok Sleman Yogyakarta

2019 ◽  
Vol 4 (1) ◽  
pp. 127-146
Author(s):  
Muhammad Iqbal
Keyword(s):  
High School ◽  
Qualitative Research ◽  
Public Relations ◽  
Marketing Strategy ◽  
Junior High School ◽  
Junior High ◽  
Geographical Location ◽  
Marketing Strategies ◽  
Educational Services ◽  
Theory Approach

This research focused on the experience of  Muhammadiyah Junior High School I (SMP 1) in Depok Sleman Yogyakarta in improving students trust and choice to study in the institution through an education marketing strategy. How the strategy of marketing is developed and work for educational services and its implementation is highlighted in this study. Using a qualitative research  this paper utilizes the marketing strategy theory approach to educational services. The data were collected through: (1) observation, (2) documentation, and (3) in-depth interviews with school principals, public relations staff, student affairs, parents and students. It was validated by using source and technical triangulation technique in a qualitative research. The results of the study indicated that: First, the marketing strategy of educational services in improving the educational services in SMP 1 Muhammadiyah Depok, involves: (1) internal, (2) external, and (3) interactive marketing strategies. Second, the implementation of marketing strategies in improving education services in SMP 1 Muhammadiyah Depok covers: (1) implementing market selection strategies by segmenting the market, targeting and positioning. (2) establishing the marketing mix by applying quality products from this junior high school, highlighting its geographical location, applying competitive prices, and carrying out promotional steps. Third, the supporting and inhibiting factors of the marketing strategy in the school were summarized in the strengths, weaknesses, opportunities and threats (SWOT) analysis.

scholarly journals IMPLEMENTASI STRATEGI PEMASARAN JASA PENDIDIKAN DI SMP MUHAMMADIYAH 1 DEPOK YOGYAKARTA SERTA PENINGKATAN PELAYANAN PENDIDIKAN

2021 ◽  
pp. 37
Author(s):  
Muhammad Muhammad Iqbal Muhammad Iqbal
Keyword(s):  
High School ◽  
Marketing Strategy ◽  
Junior High School ◽  
Junior High ◽  
Geographical Location ◽  
Services Marketing ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Educational Services ◽  
Theory Approach

Abstrak Penelitian ini difokuskan di SMP Muhammadiyah 1 Depok, ketika tahun 2009 SMP ini mengalami keterpurukan. Jika sekolah tidak mampu menerima anak-anak lebih dari 10 siswa maka SMP ini terancam akan ditutup. Faktor keterpurukan SMP ini disebabkan oleh marketing yang gagal dan pelayanan jasa pendidikan yang menurun. Dengan menerapkan implementasi strategi pemasaran jasa pendidikan, SMP Muhammadiyah 1 Depok ini mampu bangkit dari keterpurukan. Sehingga konsumen, orang tua, dan masyarakat kembali yakin dan percaya untuk menyekolahkan anaknya di SMP ini. Penelitian ini bertujuan untuk mengetahui implementasi strategi pemasaran jasa pendidikan dalam meningkatkan pelayanan pendidikan SMP Muhammadiyah 1 Depok Yogyakarta. Penelitian ini adalah penelitian kualitatif dengan menggunakan pendekatan teori strategi pemasaran jasa pendidikan. Data dikumpulkan melalui: (1) observasi, (2) dokumentasi, dan (3) wawancara mendalam kepada kepala sekolah, waka humas, waka kesiswaan, orang tua siswa dan siswa. Teknik validasi dan keabsahan data dengan triangulasi sumber dan triangulasi teknik. Hasil penelitian menunjukkan implementasi strategi pemasaran jasa pendidikan dalam meningkatkan pelayanan pendidikan SMP Muhammadiyah 1 Depok yaitu: (1) melakukan strategi pemilihan pasar dengan melakukan segmentasi pasar, targeting dan positioning. (2) menetapkan marketing mix dengan cara menerapkan produk-produk yang berkualitas dari SMP ini, menonjolkan letak geografisnya yang cukup strategis, menerapkan harga yang bersaing, dan juga melakukan langkah-langkah promosi serta langkah-langkah lainnya. Kata Kunci: Implementasi Strategi Pemasaran, Pelayanan Pendidikan, Marketing mix. Abstract This research focused on SMP 1 Muhammadiyah Depok Sleman Yogyakarta, in 2009 this junior high school experienced adversity. If the school was unable to receive more than 10 students, this school would be closed. This SMP downturn is caused by failed marketing and declined educational services. By applied implementation the marketing strategy of educational services, SMP 1 Muhammadiyah Depok able to rise from adversity. So that consumers, parents and the community would trust and believe in sending their children to this junior high school. This study was aimed at determining the implementation of educational services marketing strategies in improving educational services in SMP 1 Muhammadiyah Depok Yogyakarta. This research was a qualitative research used the marketing strategy theory approach to educational services. Data were collected through: (1) observation, (2) documentation, and (3) in-depth interviews with principals, public relations staff, student affairs, parents of students, and students. Data validation and validity techniques were undertaken by using source triangulation and technical triangulation. The results of the study indicated the implementation of marketing services marketing strategies in improving education services in SMP 1 Muhammadiyah Depok, namely: (1) implementing market selection strategies by segmenting the market, targeting and positioning. (2) establishing the marketing mix by applying quality products from this junior high school, highlighting its geographical location that is quite strategic, applying competitive prices, and also taking promotional steps and other steps. Keywords: Marketing Strategy Implementation, Educational Services, Marketing mix.

THE INFLUENCE OF MORAL DISENGAGEMENT ON CLASSROOM ENVIRONMENT IN A JUNIOR HIGH SCHOOLEMENT ON CLASSROOM ENVIRONMENT IN A JUNIOR HIGH SCHOOL

2021 ◽  
pp. 208-216
Author(s):  
Yufiarti ◽  
Thia Rusbita
Keyword(s):  
High School ◽  
Regression Analysis ◽  
Data Analysis ◽  
Junior High School ◽  
Classroom Environment ◽  
Moral Disengagement ◽  
Junior High ◽  
Research Subject ◽  
Analysis Method ◽  
Negative Behaviour

Moral disengagement is a tendency to justify negative behaviour that is morally acceptable and minimizes the influence of others. It is supported by Bandura et al (2000) and Santrock (2003) who said that the teenagers have a tendency to not show their consistent behaviour in different moral situations. This research aimed to find out the influence of moral disengagement on classroom environment in junior high school. The research instruments used were a modified form of Moral Disengagement Instrument (MDI) and What is Happening in This Class? (WIHIC) Questionnaire. The research subject included 171 students of junior high school. The data analysis method used in testing hypothesis was regression analysis. Analysis of the data showed that there was a significant influence of moral disengagement on classroom environment in junior high school. The classroom environment was found to be influenced by moral disengagement .

scholarly journals KARAKTERISTIK BUTIR SOAL ULANGAN KENAIKAN KELAS SEBAGAI PERSIAPAN BANK SOAL BAHASA INGGRIS

2013 ◽  
Vol 15 (1) ◽  
pp. 92-114
Author(s):  
Nur Hidayanto Pancoro
Keyword(s):  
High School ◽  
Quantitative Analysis ◽  
Junior High School ◽  
Quantitative Research ◽  
Junior High ◽  
Expert Judgment ◽  
Item Bank ◽  
Test Items ◽  
Item Characteristics ◽  
Test Information Function

Penelitian ini bertujuan untuk mengembangkan rintisan bank soal Bahasa Inggris SMP kelas VIII pada tingkat provinsi dengan memperhatikan (1) karakteristik soal Ulangan Kenaikan Kelas (UKK); (2) karakteristik butir-butir soal; (3) jumlah butir soal yang memenuhi standar. Metode yang digunakan adalah pengembangan dengan pendekatan kuantitatif deskriptif. Sam-pel sebanyak 6554 respon siswa (lembar jawab). Perangkat tes dianalisis kesesuaian indikatornya dengan Standar Kompetensi (SK) dan Kompetensi Dasar (KD) yang telah ditentukan, serta ditelaah secara kualitatif oleh ahli berdasarkan kriteria kons-truksi, bahasa dan materi. Respons siswa dianalisis secara kuantitatif dengan Iteman 3.00, dan Bilog MG 3.0 3 PL untuk mendapatkan informasi tentang tingkat kesulitan, daya beda, pseudoguessing, serta informasi butir. Bank soal yang dihasilkan masuk kategori baik dilihat dari (1) Hasil analisis kualitatif dari 150 butir soal, sebanyak 105 butir soal (70%) dinyatakan baik. (2) Hasil analisis kuantitatif dengan program Iteman 3.00 diperoleh 115 butir soal tergolong baik. (3) Analisis dengan Bilog MG 3 PL 77 butir soal (66,96%) masuk kategori baik.Kata kunci: bank soal, tingkat kesulitan, daya beda, pseudo guessing, expert judgment, informasi butir dan tes______________________________________________________________ THE ITEM CHARACTERISTICS OF THE FINAL SEMESTER TEST AS A PREPARATION FOR ENGLISH ITEM BANKAbstract This research aims at developing a pilot english test item bank of the 2nd grade junior high school based on: (1) the characterisctics of test items for final semester test; (2) the total number of test items for the 2nd grade junior high school in Yogyakarta Special Province. This descriptive quantitative research used 6554 samples of students’ answer sheets in 2009 and also employs expert judgment to review the construct, language, as well as the materials of the questions. Students’ responses were also analyzed by using Iteman 3.00, Bilog MG 3.0 3 PL. The result of qualitative analysis with expert judgment which shows that 105 out of the 150 test items are categorized as “good”, and the other are “bad”. The quantitative analysis with Iteman 3.00 shows that 115 out of the 150 test items are categorized as “good” and the quantitative analysis with Bilog MG 3.00 3 PL shows that 67% test items are categorized as good. Keywords: item bank, level of difficulty, discrimination index, pseudoguessing, expert judgment, item and test information function

scholarly journals CULTURE AND RELIGION VALUE IN E-ENGLISH TEXTBOOK FOR JUNIOR HIGH SCHOOL: A CONTENT ANALYSIS

2019 ◽  
Vol 8 (1) ◽  
pp. 17-24
Author(s):  
Nurul Lailatul Khusniyah ◽  
Indah Khomsiyah
Keyword(s):  
High School ◽  
Content Analysis ◽  
Life Cycle ◽  
Junior High School ◽  
Junior High ◽  
Qualitative Approach ◽  
Analysis Method ◽  
Value Analysis ◽  
Content Analysis Method ◽  
High School Culture

The aim of this study is to know the culture and religion value contains in an English textbook for junior high school. Culture and religion have integrated into each utterance that is in the textbook. The study used the qualitative approach through a content analysis method. The procedure value analysis used Byram’s theory. Data were taken from an utterance in each chapter. The result of the data analysis found that belief and behaviour have 22,8%, socialization and life cycle has 60%, stereotypes and national identity has 11,4%, and Social and political institution has 5,8%. The value that dominates in the textbook is socialization and life cycle. The material in the textbook concern to a local and simple concept.  

scholarly journals THE USE OF SIMPLE PRESENT VERB AND ADJECTIVE IN STUDENTS’ WRITING DESCRIPTIVE TEXT

2020 ◽  
Vol 3 (3) ◽  
pp. 191
Author(s):  
Klara Ratri Bumi ◽  
Muhammad Sulhan
Keyword(s):  
High School ◽  
Content Analysis ◽  
Junior High School ◽  
Junior High ◽  
Analysis Method ◽  
Content Analysis Method ◽  
Written Test

The Objective of this research was to analyze, know and describe the use of simple present verb on descriptive text and the use of adjective on descriptive text made by students of Public Junior High School in Bekasi. The number of population is 612. As the sample the researcher took 60 students from the population. The method used in this study was content analysis method to describe students’ errors consisting 418 erroneous sentences and analyze the data taken from written test. The finding shows that errors are 1). 56,93% or 238 errors occurred in the simple present verb and 2). 43,06% or 180 errors occurred in Adjective. It happened because the students did not really understand and they were not able to use simple present verb and adjective correctly in the sentence.

scholarly journals Private Junior High School Marketing Management to Face the New Students Admission (PPDB) Policies of State Junior High School in Surabaya

2021 ◽  
Vol 3 (1) ◽  
pp. 64
Author(s):  
Sinta Putri Damayanti ◽  
Amrozi Khamidi ◽  
Karwanto Karwanto
Keyword(s):  
High School ◽  
High School Students ◽  
Human Resources ◽  
Marketing Strategy ◽  
Junior High School ◽  
Service Management ◽  
Junior High ◽  
Analysis Model ◽  
Product Price ◽  
New Policies

This study was conducted to determine the marketing strategy of private schools in facing the new policies of the Surabaya City Office in the Admission of New Junior High School Students. Various internal and external factors also influence the running of the marketing strategy being implemented. This study focuses on: a) marketing strategy including school programs, strategy and gold mix (product, price, location, promotion of human resources, sarpras and service management), b) internal factors including school strengths, school weaknesses and organizational structure, c) factors external includes school opportunities, school threats and political technology, culture. The method used is qualitative research and case study type. The subjects in this study are the principal, the Deputy Principals, especially in the field of public relations who know the relationship between the institution and the wider community, teachers as learning actors, guardians of students as consumers of service users. This research was conducted in the odd semester of the 2019-2020 school year. Data collection techniques using observation, interviews, and documentation. The data analysis technique used in this study was an interactive analysis model consisting of three components, namely data condensation, data triangulation, data presentation and conclusion drawing.The results showed that the marketing strategies implemented by the Labschool Junior High School and Kemala Bhayangkari 1 Surabaya Junior High School were good and maximized by taking advantage of the advantages they had. Inhibiting factors, such as new policies and the number of competitors, can be minimized by continuing to prioritize superior programs and explore existing human resources.

scholarly journals ANALISIS KUALITAS BUTIR SOAL UJIAN NASIONAL MATA PELAJARAN MATEMATIKA SEKOLAH MENENGAH PERTAMA

2021 ◽  
Vol 1 (3) ◽  
Author(s):  
Riduan Yusuf
Keyword(s):  
High School ◽  
Junior High School ◽  
Junior High ◽  
Descriptive Analysis ◽  
Multiple Choice ◽  
Analysis Method ◽  
National Examination ◽  
Level Of Difficulty ◽  
Academic Year

This study aims to determine the level of difficulty, differentiation, and effectiveness of Deception Options of the National Examination Mathematics Subject for Junior High School/MTs Academic Year 2017/2018. This research is a quantitative study with descriptive analysis method. The population in this study is student class IX of two schools, namely: SMP MMA UISU and MTs Al Manar totaling 144 people and the sample in this study was 57 multiple choice answer sheets. Data collection method was the method of observation and tests. This research instrument was in the form of a multiple choice package of National Examination Mathematics Subject for Junior High School/MTs Academic Year 2017/2018along with the answer key lessons covered by 40 questions. Analysis conducted using the Anates 4.0.9.The result of this study is obtained the quality of the items namely (1) at SMP MMA UISU, 20 items of good quality, 12 items of good enough quality, 8 items of bad quality (2) at MTs Al Manar, 26 items of good quality, 7 items of good enough quality, 7 items of bad quality.

scholarly journals The Inclusion of Sociolinguistic Context in the Text Materials of English Text Books for Junior High School

2020 ◽  
Vol 4 (2) ◽  
pp. 291
Author(s):  
Endang Susilawati
Keyword(s):  
High School ◽  
Content Analysis ◽  
Junior High School ◽  
Junior High ◽  
Evaluation Research ◽  
English Text ◽  
Analysis Method ◽  
Text Book ◽  
Content Analysis Method ◽  
Almost All

This research is conducted for two main objectives, (1) to identify whether the sociolinguistic contexts have been included in the presentation of interpersonal and transactional text materials in the selected textbook; (2) to analyze the variables of contexts that might have been included.  The text book being analysed is an English textbook for Grade VII, “The title is Bahasa Inggris When English Rings a Bell, SMP/MTs Kelas VII, which is written by Siti Wachidah, Asep Gunawan, Diyantari, Yuli Rulani Khatimah. It is reviewed and edited by Rd. Safrina Noorman and Lestari Manggong and published in 2017 by Pusat Kurikulum dan Perbukuan, Balitbang, Kemendikbud. This research is an evaluation research by applying content analysis method. The analysis is started by (1) identifying or codifying the text materials which belong to both interactional and transactional conversation; (2) categorizing the types of conversations (interactional or transactional); (3) analyzing the inclusion of sociolinguistic contexts in each of the conversations based on the four out of five variables of sociolinguistic contexts proposed by Harmer (2001). The variables include setting, participant, channel, and topic; the last (4)interpreting the result of analysis. The findings show that almost all the topics of the dialog texts have been designed concurrently with the English syllabus for SMP/MTs Kelas VII. Yet, there are only few variables of setting, participant, and channel which are identifiable. To conclude, the variables of sociolinguistic contexts have not been entirely included in the text materials.

scholarly journals The Education Value of “Ki Bodronolo” Folklore

2019 ◽  
Vol 6 (2) ◽  
pp. 700
Author(s):  
Stillia Mubarokah Darojat ◽  
Suyitno Suyitno ◽  
Slamet Subiyantoro
Keyword(s):  
High School ◽  
High School Students ◽  
Junior High School ◽  
Junior High ◽  
Learning Material ◽  
Analysis Method ◽  
School Students ◽  
Educational Value ◽  
Content Analysis Method ◽  
Teachers And Students

This study aims to describe the folklore of Ki Bodronolo and examine the educational value contained in it so that it is useful for people, especially people of Karangkembang village, Alian Disctrict, Kebumen Regency, and the educational environment especially for teachers and students.  This is a descriptive qualitative study using content analysis method. There are two aspects analyzed. They are the folklore of Ki Brodonolo, the educational value of the folklore of Ki Brodonolo, and the relevance of the folklore of Ki Brodonolo in the literature learning in junior high school. From the study, it can be concluded that: the folklore of Ki Brodonolo contains various educational value which are moral educational value, custom/tradition educational value, religious educational value, and heroic educational value. In addition, the folklore of Ki Madusena Astrabaya is also relevant as a literature learning material for junior high school students.

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