scholarly journals The Effect of Product Quality, Brand Trust, Price and Sales Promotion on Purchase Decisions on Royal Residence Surabaya (Case Study in PT. Propnex Realti Visit)

2018 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Yuni Rahmawati ◽  
Sengguruh Nilowardono
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Sales Promotion ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Validity And Reliability ◽  
Independent Variable

This study aims to explore the decision to purchase Royal Residence Housing products in Surabaya. Exploration of Royal Residence Housing products is carried out using quantitative research methods.Data testing is done by questionnaires analyzed using statistical analysis such as validity and reliability tests and multiple linear regression analysis with the help of SPSS 21.0 for Windows.The results showed that the independent variable (product), product quality, brand trust, price and promotion simultaneously had an effect on the dependent variable, namely the purchase decision to produce conclusions, that is, accepted. This is evidenced by the significance value of 0.000 or less than 0.05 and the value of Fcount (61.441)> Ftable (2.71). There is a significant and not significant partial effect of the independent variable on the dependent variable. Through the results of calculations that have been done with a significant level of results of 0.000 is smaller than 0.05.

scholarly journals THE EFFECT OF SOCIAL MEDIA MARKETING, TRUST BRAND, AND WORD OF MOUTH ON PURCHASE DECISIONS (CASE STUDY AT REAL B DISTRO SURABAYA).

2019 ◽  
Vol 1 (2) ◽  
pp. 267-273
Author(s):  
Risky Bahrudin Yusuf ◽  
Sengguruh Nilowardono
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Social Media Marketing ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Purchasing Decisions

The intention of consumer purchases is the willingness of a product to buy the goods they want. this is a strong determinant in the purchase of a product or brand. Therefore this study aims to analyze whethervariables social media marketing, brand trust, word of mouth can influence purchasing decisions to buy various Persebaya attribute products that are sold at Real B Distro Surabaya. This research is quantitative research with a sample of 160 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results showed that the three hypotheses proposed had a significant and supportive effect. 

scholarly journals The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City)

2017 ◽  
Vol 1 (1) ◽  
pp. 55
Author(s):  
Henry Aspan ◽  
Iskandar Muda Sipayung ◽  
Ade Putri Muharrami ◽  
Husni Muharram Ritonga
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Price ◽  
Cosmetic Product ◽  
Product Pricing

The purpose research to determine the effection of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai. The total of samples in this research are 100 respondents. This research uses a quantitative research. The method of data analysis was conducted using multiple linear regression analysis. The results showed that the variables simultaneously on the halal label , halal realization, product pricing, and respect for the trademark with the decision to purchase in Binjai get the effects to buy cosmestic Sariayu Martha Tilaar. The variabel of effection of halal label, realization halal, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai are individually not significant effect on purchasing decisions. While the price of individual products has positive influence on purchase decisions cosmetics Sariayu Martha Tilaar. The result of coefficient determination test indicates that the variable of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product by 15.8% (low), while the balance of 84.2% is influenced by other variables not examined in this research.

scholarly journals THE EFFECT OF PRODUCT QUALITY, PRICE, AND PROMOTION ON THE PURCHASE DECISION OF GOLD LABEL WHIP CREAM at PT. RICH'S PRODUCT INDONESIA

2021 ◽  
Vol 8 (2) ◽  
pp. 72-83
Author(s):  
Intan Angelina Hulu ◽  
Nurmaidah Ginting ◽  
Ika Yesika Rajagukguk
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Validity And Reliability ◽  
Relevant Effect ◽  
Gold Label ◽  
Quantitative Descriptive

ABSTRACT Researchers conduct research to analyze and determine the effect of Product Quality, Price, and Promotion on Purchase Decisions Rich's Gold Label Whip Cream at PT. Rich's Product Indonesia, using quantitative descriptive method. According to the survey, the customer population of the at Medan city's Rich Gold Label Whipped Cream is 200 people. The sample obtained 133 customers and tested the validity and reliability of 30 respondents. Simple random sampling method used for sampling. The test is done by using multiple linear regression analysis technique. The results of data testing indicate that, Product Quality, Price, and Promotion as a whole have a significant and significant effect on the Purchase Decision of Gold Label Whip Cream products at PT. Rich's Products Indonesia. The results of the research are Product Quality of 17,159 significant 0,000 which has a partial effect on Purchase Decisions, Price of 2,503 significant 0,014 has partial effect on Purchase Decisions, and Promotion of 2,947 significant 0,004 partially affects Purchase Decisions. Product quality, price and promotion of 104,241 significant value of 0,000 is simultaneously have a relevant effect on purchasing decisions.  Keywords: Product Quality, Price, Promotion, Purchase Decision.

scholarly journals The influence of Halal Label, Product Quality, and Price on Purchasing Decisions

2020 ◽  
Vol 3 (1) ◽  
pp. 95-133
Author(s):  
Cut Tari Fadila ◽  
Talbani Farlian ◽  
Arroyyan Ramly
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Label Product ◽  
Banda Aceh

This study aims to analyze the influence of halal label, product quality, and price on purchasing decisions with a case study at the Bread Boy Bakery Cake Shop in Banda Aceh. This research is quantitative research. The sample used was 100 respondents using a purposive sampling technique. The results of data processing carried out using the SPSS 22 program through the multiple linear regression analysis methods shows that the independent variables are halal labels, product quality, and price simultaneously or simultaneously have a positive and significant effect on purchasing decisions. While partially, the halal label variable does not have a positive and significant effect on purchasing decisions. While the product quality variable partially influences the purchasing decisions. The price variable has a positive and significant effect on purchasing decisions.

scholarly journals PENGARUH KUALITAS PRODUK LACTO B DAN PROMOSI TERHADAP KEPUTUSAN DOKTER DALAM MEMBERI RESEP DIKOTA PADANG

2020 ◽  
Author(s):  
M. Yulyandri Arafi ◽  
Desfriana Sari
Keyword(s):  
Product Quality ◽  
Research Method ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Product Strategy ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Independent Variable

This study aims to determine the effect of product quality and promotion of physician decisions in prescribing in Padang. The research method used is quantitative research method with descriptive research type. Prescribing decisions (Y) is a dependent variable, while the product strategy (X1) and promotions (X2) is an independent variable. The population in this study was the Specialist Pediatric Doctor in Padang whose data were taken from the IDAI Secretariat (Indonesian Pediatric Association). The sample in this study are all Doctors with Pediatric Specialties located in Padang, n September until December 2017 that is as many as 22 people. Technique of sampling using technique is total sampling, namely the technique of determining the sample by taking all members of the population as respondents or samples. Data analysis technique used is multiple linear regression analysis. From the results of research seen that variable product strategy (X1) have a significant effect on prescribing decisions (Y) equal to 76,5% and promotion variables (X2) have a significant effect on prescribing decisions (Y) equal to 76,8%, meaning that product quality and promotion are equally significant to prescribing decisions. In t test it appears that if product quality is improved 1% or one unit, then it can improve the prescribing decision of the Doctor 8,00%, while promotions are upgraded 1% or one unit, then it can improve the prescribing decision of the Doctor 4,05%. In the coefficient of determination analysis shows that the magnitude of product quality relationship and promotion of the doctor's decision in prescribing is 98,3% and the rest is influenced by other variables not proposed in this study.

scholarly journals The Effect Of Promotion, Quality Products, And Price On Purchase Decisions

2019 ◽  
Vol 1 (1) ◽  
pp. 225-234
Author(s):  
Junita Ari Angraini
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Screen Printing ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
A Value ◽  
Research Population

This study aims to analyze whether promotion, product quality, and price have a significant effect on consumer purchasing decisions on screen printing Convocation of Surabaya City. This research is quantitative research. Population and sample distributed were 107 respondents. Data collection techniques using a questionnaire. Analysis of the data used is using multiple linear regression analysis techniques and classical assumption tests. Based on the results of the study show that the price variable has a positive and significant effect on purchasing decisions with a tcount = 2.074> of ttable 1.983 with a significance of 0.041 <0.05 which means significant, and for product quality variables on purchasing decisions shows tcount = 5.968> from ttable1,983 with a significance of 0,000 <0,05 which means significant, the price of purchasing decisions shows a value of tcount = 3,091> of ttable 1,983 with a significance of 0,003 <0,05 which means significant.

scholarly journals ANALISA PEMBELIAN KOPI DI DIALOGKOPI SUKOHARJO

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Candra Nugroho ◽  
Bambang Mursito ◽  
Sudarwati Sudarwati
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
F Test

This study aims to determine the effect of partial and simultaneous coffee purchases at the Dialogue in Sukoharjo. This type of research is quantitative research. The population in this study were 100 people in Dialogkopi Sukoharjo, while the sample used was 25. Then the data were analyzed using SPSS version 22, with quantitative analysis which included validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing with F test and t test and coefficient of determination. The F test results indicate that product quality, price and location simultaneously and significantly influence purchasing decisions at Dialogkopi Sukoharjo. The results of the t test show that product quality has a positive and significant effect on purchasing decisions at Dialogkopi Sukoharjo , the value of having a positive and significant influence on purchasing decisions at Dialogkopi Sukoharjo and location has a positive and significant effect on purchasing decisions at Dialogkopi Sukoharjo. The coefficient of determination shows that the variables of product quality, price and location have an influence of 72.6% on the purchasing decision variable at Dialogkopi Sukoharjo Keywords: Product quality, price, location, purchase decision

scholarly journals Pengaruh Kualitas Produk dan Kepercayaan Merek Terhadap Minat Beli Produk Lipstik Wardah di Kecamatan Buleleng

2021 ◽  
Vol 13 (1) ◽  
pp. 178
Author(s):  
Dyani Puspita Dewi ◽  
Ni Nyoman Yulianthini
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Brand Trust ◽  
Analysis Technique

This study aimed to examine the influence of product quality and brand trust both simultaneously and partially on the buying interest in Wardah Lipstick products in Buleleng District. The research design used was causal quantitative research. Determination of the sample in this study used purposive sampling technique. The number of samples used was 100 respondents. The instrument used in data collection was a questionnaire and the data analysis technique used was multiple linear regression analysis. The results of this study are: (1) Product quality and brand trust have a significant effect on buying interest in Wardah Lipstick products. (2) Product quality has a positive and significant effect on buying interest in Wardah Lipstick products. (3) Brand trust has a positive and significant effect on buying interest in Wardah Lipstick products

scholarly journals THE EFFECT OF LEADERSHIP, CULTURAL WORK AND MOTIVATION ON PERFORMANCE OF FIELD AGRICULTURAL EXTENSION WORKERS (Study at Agriculture Service of Bondowoso Regency)

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Kusmiati Kusmiati ◽  
Bagus P Yudha ◽  
Zainollah Zainollah
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Agricultural Extension ◽  
Multiple Linear Regression Analysis ◽  
Cultural Work ◽  
Work Culture ◽  
Validity And Reliability ◽  
Independent Variable ◽  
Culture Motivation ◽  
Dominant Influence

This research was conducted with the purpose of knowing and analyzing the leadership, cultural work and motivation which have a significant effect on the Performance of Field Agricultural Extension in Agriculture Service of Bondowoso regency partially and simultaneously and to know the dominant variable influencing the performance of Field Agricultural Extension in Agriculture Service of Bondowoso regency. The object of this research is Field Agricultural Extension in Agriculture Service of Bondowoso regency which is 69 people. This research uses quantitative research. As an independent variable namely leadership (X1), work culture (X2) and motivation (X3) and the dependent variable is Performance (Y). Data analysis used is validity and reliability test, multiple regression assumption test, and multiple linear regression analysis. The results showed that leadership, work culture had a significant partial effect while motivation did not have a significant partial effect, leadership, work culture and motivation simultaneously had a significant effect on the performance of field agriculture instructors. With the largest leadership regression coefficient, it can be concluded that the leadership variable has a dominant influence on the performance of field agricultural extension workers. The result of the determination coefficient (R2) is 0.662 (66.2%). So the performance of field agricultural extension workers in the Agriculture Service of Bondowoso regency is influenced by the three independent variables at 66.2% while the remaining 33.8% is influenced by other variables outside the research Keywords: Leadership, Work Culture, Motivation, Performance

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Nuridin, SE., MM. ◽  
Dwi Ardika Prayudha
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Image Variables

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.

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