scholarly journals The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City)

2017 ◽  
Vol 1 (1) ◽  
pp. 55
Author(s):  
Henry Aspan ◽  
Iskandar Muda Sipayung ◽  
Ade Putri Muharrami ◽  
Husni Muharram Ritonga
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Price ◽  
Cosmetic Product ◽  
Product Pricing

The purpose research to determine the effection of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai. The total of samples in this research are 100 respondents. This research uses a quantitative research. The method of data analysis was conducted using multiple linear regression analysis. The results showed that the variables simultaneously on the halal label , halal realization, product pricing, and respect for the trademark with the decision to purchase in Binjai get the effects to buy cosmestic Sariayu Martha Tilaar. The variabel of effection of halal label, realization halal, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai are individually not significant effect on purchasing decisions. While the price of individual products has positive influence on purchase decisions cosmetics Sariayu Martha Tilaar. The result of coefficient determination test indicates that the variable of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product by 15.8% (low), while the balance of 84.2% is influenced by other variables not examined in this research.

scholarly journals THE EFFECT OF SOCIAL MEDIA MARKETING, TRUST BRAND, AND WORD OF MOUTH ON PURCHASE DECISIONS (CASE STUDY AT REAL B DISTRO SURABAYA).

2019 ◽  
Vol 1 (2) ◽  
pp. 267-273
Author(s):  
Risky Bahrudin Yusuf ◽  
Sengguruh Nilowardono
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Social Media Marketing ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Purchasing Decisions

The intention of consumer purchases is the willingness of a product to buy the goods they want. this is a strong determinant in the purchase of a product or brand. Therefore this study aims to analyze whethervariables social media marketing, brand trust, word of mouth can influence purchasing decisions to buy various Persebaya attribute products that are sold at Real B Distro Surabaya. This research is quantitative research with a sample of 160 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results showed that the three hypotheses proposed had a significant and supportive effect. 

scholarly journals The Effect of Product Quality, Brand Trust, Price and Sales Promotion on Purchase Decisions on Royal Residence Surabaya (Case Study in PT. Propnex Realti Visit)

2018 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Yuni Rahmawati ◽  
Sengguruh Nilowardono
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Sales Promotion ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Validity And Reliability ◽  
Independent Variable

This study aims to explore the decision to purchase Royal Residence Housing products in Surabaya. Exploration of Royal Residence Housing products is carried out using quantitative research methods.Data testing is done by questionnaires analyzed using statistical analysis such as validity and reliability tests and multiple linear regression analysis with the help of SPSS 21.0 for Windows.The results showed that the independent variable (product), product quality, brand trust, price and promotion simultaneously had an effect on the dependent variable, namely the purchase decision to produce conclusions, that is, accepted. This is evidenced by the significance value of 0.000 or less than 0.05 and the value of Fcount (61.441)> Ftable (2.71). There is a significant and not significant partial effect of the independent variable on the dependent variable. Through the results of calculations that have been done with a significant level of results of 0.000 is smaller than 0.05.

scholarly journals The influence of Halal Label, Product Quality, and Price on Purchasing Decisions

2020 ◽  
Vol 3 (1) ◽  
pp. 95-133
Author(s):  
Cut Tari Fadila ◽  
Talbani Farlian ◽  
Arroyyan Ramly
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Label Product ◽  
Banda Aceh

This study aims to analyze the influence of halal label, product quality, and price on purchasing decisions with a case study at the Bread Boy Bakery Cake Shop in Banda Aceh. This research is quantitative research. The sample used was 100 respondents using a purposive sampling technique. The results of data processing carried out using the SPSS 22 program through the multiple linear regression analysis methods shows that the independent variables are halal labels, product quality, and price simultaneously or simultaneously have a positive and significant effect on purchasing decisions. While partially, the halal label variable does not have a positive and significant effect on purchasing decisions. While the product quality variable partially influences the purchasing decisions. The price variable has a positive and significant effect on purchasing decisions.

scholarly journals Pengaruh Celebrity Endorser dan Label Halal terhadap Keputusan Pembelian Produk Kosmetik Wardah Di Kota Lhokseumawe

2021 ◽  
Vol 6 (1) ◽  
pp. 1-11
Author(s):  
Fuadi ◽  
Munandar ◽  
Khairawati ◽  
Miftahul Jannah Muhammad
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Cosmetic Product ◽  
Celebrity Endorser ◽  
Celebrity Endorsers

Abstract This study aims to determine how much influence celebrity endorsers and halal labels have on purchasing decisions for Wardah cosmetic products in Lhokseumawe City. This study uses primary data obtained by distributing questionnaires to 100 respondents selected using the Accidental sampling technique. The data analysis method used is multiple linear regression analysis. The results simultaneously and partially show that celebrity endorsers and halal labels significantly influence purchase decisions for Wardah cosmetic products in Lhokseumawe City. Result of the research shown that simultaneously give significant effect to buyer decision Wardah cosmetic product in Lhokseumawe City and has result F-statistic > F-table (373,379 > 2,31) and has positive relation. While partially celebrity endorser gave positive and siginificant effect to buyer decision with result T-statistic > T-table (3,090 > 1.66). and halal label also gave positive and significant effect to buyer decision Wardah Cosmetic Product in Lhokseumawe City with T-statistic > T-table (13,194 > 1,66).   Keywords: Celebrity endorser, Halal label, Purchase decision.     Abstrak Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh celebrity endorser  dan label halal terhadap keputusan pembelian produk kosmetik wardah di Kota Lhokseumawe. Penelitian ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan tekhnik Accidental sampling. Metode analisis data yang digunakan adalah metode analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa secara simultan berpengaruh signifikan terhadap keputusan pembelian produk kosmetik wardah Di Kota Lhokseumawe dan memiliki nilai F-statistik > F-tabel (373,379 > 2,31) dan memiliki hubungan positif. Sedangkan secara parsial celebrity endorser berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai T-statistik > T-tabel (3,090 > 1,66). Dan label halal juga berpengaruh positif dan signifikan terhadap keputusan pembelian produk kosmetik wardah Di Kota Lhokseumawe dengan nilai T-statistik > T-tabel (13,194 > 1,66). .

scholarly journals The Effect Of Promotion, Quality Products, And Price On Purchase Decisions

2019 ◽  
Vol 1 (1) ◽  
pp. 225-234
Author(s):  
Junita Ari Angraini
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Screen Printing ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
A Value ◽  
Research Population

This study aims to analyze whether promotion, product quality, and price have a significant effect on consumer purchasing decisions on screen printing Convocation of Surabaya City. This research is quantitative research. Population and sample distributed were 107 respondents. Data collection techniques using a questionnaire. Analysis of the data used is using multiple linear regression analysis techniques and classical assumption tests. Based on the results of the study show that the price variable has a positive and significant effect on purchasing decisions with a tcount = 2.074> of ttable 1.983 with a significance of 0.041 <0.05 which means significant, and for product quality variables on purchasing decisions shows tcount = 5.968> from ttable1,983 with a significance of 0,000 <0,05 which means significant, the price of purchasing decisions shows a value of tcount = 3,091> of ttable 1,983 with a significance of 0,003 <0,05 which means significant.

scholarly journals The Influence of Discounts, Product Completeness, and Location Against Consumer Purchase Decision (Via Google From): Study at Book Sales Center Komplek Taman Pintar Yogyakarta

2018 ◽  
Vol 1 (2) ◽  
pp. 81-96
Author(s):  
Aly Akbar
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Book Sales ◽  
Analysis Technique ◽  
Positive Effect

This article discusses consumer purchase decisions that can be affected by discounts, product completeness, and location. Respondents in this study as many as 100 people. Data were collected using questionnaires in the form of questionnaires. Data analysis technique used is multiple linear regression analysis. The results of this study indicate that the discount variables (X1), product completeness (X2), and location (X3) have a simultaneous positive influence on consumer purchase decision (Y). Based on the results of the data analysis obtained R square value is 0,544, this means 54.4% consumer purchases affected by discount variables, product completeness, and location magnitude influence "Strong enough, while the rest of 45.6% influenced by factors or other variables which is not researched. The results of this study also indicate that the discounted variable (X1), product completeness (X2), and location (X3) have a partially positive effect on consumer purchase decision (Y). Based on the results of the analysis of the data obtained correlation value X1 to Y of 0.526 or 52.6%, it means X1 positively affect the Y with the magnitude of influence "Strong Enough", the correlation X2 to Y of 0.635 or 63.5%, meaning X2 positively to Y with the magnitude of the influence of "Strong", and the correlation value of X3 to Y of 0.417 or 41.7%, meaning X3 positively affect the Y with the magnitude of influence "Strong Enough". So, from the correlation analysis can be known variables that have the most influence on purchasing decisions is variable completeness of the product.

scholarly journals Social, Personal, Cultural and Psychological Influence Analysis of Samsung Smartphone Purchase Decision at Samsung Experience Store WTC Surabaya

2018 ◽  
Vol 1 (2) ◽  
pp. 99-112
Author(s):  
Arbi Illyasa ◽  
Arasy Alimudin
Keyword(s):  
Human Resources ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The Social ◽  
Psychological Influences ◽  
Psychological Influence

Quality human resources are needed in obtaining the success of the company. This study aims to determine the analysis of social, personal, cultural and psychological influences on purchasing decisions of Samsung smartphones in Surabaya. The type of research used is quantitative research with a sample of 50 people who bought at Samsung Experience Store in Surabaya who filled out questionnaires which were already recorded customers. The data analysis technique used is multiple linear regression analysis. The results of the study show that social, personal, cultural and psychological influences simultaneously on purchasing decisions in Surabaya. As well as social, personal, cultural and psychological influences partially on the purchasing decisions of Samsung experiene store smartphones in Surabaya. The higher the social, personal, cultural and psychological well the higher the level of purchasing decisions.

scholarly journals Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

2020 ◽  
Vol 8 (2) ◽  
pp. 253
Author(s):  
Suparwi Suparwi ◽  
Syarifatul Fitriyani
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Analysis Technique

<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>

scholarly journals Effect of Trust, Quality of Products and Quality Services on Purchase Decisions on E-Commerce Shopee in Palembang City

2019 ◽  
Vol 3 (12) ◽  
pp. 1-6
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Products ◽  
Dominant Influence

Purchasing decision is the decision of consumers to buy a product or service as desired. This study aims to determine the effect of trust, product quality and service quality on purchasing decisions at e-commerce Shopee in Palembang. This study uses multiple linear regression analysis. The sample in this study were 100 respondents who showed the results that the variables of trust, product quality and service quality had a positive and significant effect on purchasing decisions in ecommerce Shopee. there is one variable that has dominant influence on purchasing decisions, namely the variable trust in purchasing decisions

scholarly journals PENGARUH BUDAYA ORAGANISASI DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN ( Studi Kasus Pada PT. SNS Cabang Madiun)

2018 ◽  
Vol 1 (1) ◽  
pp. 28
Author(s):  
Budi Santoso ◽  
Karuniawati Hasanah
Keyword(s):  
Organizational Culture ◽  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Quantitative Research Methods ◽  
Significant Positive Influence

<p>This study aims to determine the effect of leadership and organizational culture on employee performance at PT. SNS Madiun. The method used in this study using quantitative research methods. And samples used in this study as many as 45 employees. Based on the results of multiple linear regression analysis obtained that the Organizational Culture and Leadership Significant positive influence on employee performance. The better the culture of the organization, then the employee's performance will increase. Leadership positive influence on employee performance means that if the leadership is getting better, then the employee's performance will increase.  </p><p><br /><strong>Keywords:</strong> Organizational Culture, Leadership, Employee Performance</p>

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