scholarly journals Pengaruh Bauran Promosi Terhadap Keputusan Konsumen Membeli Kendaraan Sepeda Motor Secara Kredit pada PT Adira Dinamika Multi Finance Cabang Pontianak

2015 ◽  
Vol 10 (1) ◽  
pp. 238
Author(s):  
Helman Fachri ◽  
Ida Gustina
Keyword(s):  
Public Relations ◽  
Personal Selling ◽  
Secondary Data ◽  
Sampling Technique ◽  
Strong Relationship ◽  
Multiple Correlation Coefficient ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Research Goal

The research goal is to know how the effect of the promotion mix, which consists of advertising, sales promotion, public relations and publicity, and personal selling to the consumer's decision to buy a motorcycle on credit at PT Adira Multi Finance Branch Pontianak. This type of research is descriptive method with Data Collection Techniques ie primary and secondary data. The samples were taken from all the consumers who buy motorcycles on credit with as many as 100 people were selected respondents using purposive sampling technique. The analysis technique used is quantitative analysis of regression. The analysis showed that the influence of either partially or simultaneously from the variable advertising, sales promotion, public relations and publicity, and personal selling to the consumer's decision to buy motorcycles on credit at PT Adira Multi Finance Branch Pontianak. The value of the coefficient of determination (R2) of 79.20%, and the remaining 20.80% is influenced by other variables outside of this research. The value of the multiple correlation coefficient (R) obtained amounted to 0.890 indicates a very strong relationship because it is in the range from 0.800 to 1.000 correlation

scholarly journals Analisis Strategi Bauran Promosi terhadap Volume Penjualan Restoran XYZ

2018 ◽  
Vol 12 (2) ◽  
pp. 161
Author(s):  
Megalia ◽  
Ujang Sumarwan ◽  
Imam Teguh Saptono
Keyword(s):  
Public Relations ◽  
Sampling Method ◽  
Personal Selling ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Sales Volume ◽  
Managerial Implications ◽  
Strategic Influence ◽  
Descriptive Approach ◽  
Quantitative Descriptive

This study examines the strategic influence of promotion mix on the volume of aggregation and to know whether the marketing mix run by the Restaurant XYZ affect consumer spending. The theory used in this research is the promotion mix. The research design was conduced with a quantitative descriptive approach through an interview using quisionaire. Sampling method used is a purposive sampling technique with the number of respondents counted 200 people. In this study measure the influence caused by the promotion mix variables such as advertising, personal selling, sales promotion, public relations, and direct selling to increase sales volume. The results show that advertising variables are the most influential variabel of sales volume and the promotion mix simultaneously influences the buying decision of the customer. The findings of this research provide managerial implications that restaurant should not only focus on promotions costs for advertising alone, but also need to pay close attention to the allocation of appropriate funds to see the effectiveness of increased sales volume.

scholarly journals PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI PT MITRA GLOBAL HOLIDAY JIMBARAN BALI

Jurnal IPTA ◽  
2014 ◽  
Vol 2 (1) ◽  
pp. 24
Author(s):  
Ni Made Rena Prilian ◽  
Yayu Indrawati ◽  
I GPB. Sasrawan Mananda
Keyword(s):  
Work Environment ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Strong Relationship ◽  
Test Analysis ◽  
Library Research ◽  
Analysis Technique ◽  
Environment Variable

This research aim is to know the influence which is significant from work environment variable to employees performance at PT Mitra Global holiday, Jimbaran Bali. Respondents were all employees which is total amount to 52 respondents and the sampling tehnique using purposive sampling, such as sampling technique with specific consideration. Type of data used qualitative and quantitative which we derived from the premiere and secondary data. The method used to gather the information were interviews, library, research questionary and observation. The analysis technique is descriptive analysis, likert scale, correlation, determination, regression and t-test analysis. Based on the correlation analysis, its clear that the influence of the work environment on employee performance is equal to 0,804. It is mean that there’s be strong relationship influence between work environment of employees performances at PT Mitra Global Holiday Jimbaran Bali. The more conducive of work environment the better the performance of employees. Mean while, from the determination method of 64,4 percent stated that the work environment has the effect of 64.6 percent and the remaining 35,4 percent were caused by other factors. According to regretion analysis the result have t-count 9,559 > t-table 2,40 states that the influence of work environment have relation with enthusiasm of employees at PT Mitra Global Holiday, Jimbaran- Bali.

Pengaruh Promosi Produk Seafoodking terhadap Brand Awareness Produk

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Egi Dian Shintarani
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Food Products ◽  
Sales Promotion ◽  
Brand Awareness ◽  
Primary Data ◽  
Frozen Food ◽  
Promotional Effort ◽  
Analysis Technique

Frozen food products are now much targeted by consumers because it is considered more practical. In the middle of the rampant new brand of frozen processed food products that have sprung up, PT. Fitrafood International still uses sampling promotion activities to promote Seafoofking as its main product. This promotional effort is conducted in various supermarkets and also traditional markets. This study aims to determine how the influence of promotional activities in building and forming Brand Awareness of SeafoodKing products, and also to find out how the consumer understanding of SeafoodKing products and its interest to buy SeafoodKing products. This research uses quantitative method with associative approach. This research uses primary data obtained from the questionnaire. The analysis technique used is product moment correlation formula. The results showed that the variables of direct marketing, sales promotion, public relations and personal selling significantly influence brand awareness of the product.Keywords: sampling promotion, seafoodking, brand awareness

scholarly journals PENGARUH RISIKO BISNIS TERHADAP STRUKTUR MODAL PADA PERUSAHAAN PABRIK KERTAS PT. TJIWI KIMIA TBK PERIODE 2013 - 2018

2019 ◽  
Vol 7 (2) ◽  
pp. 53-61
Author(s):  
Aris Munandar
Keyword(s):  
Capital Structure ◽  
Stock Exchange ◽  
Statistical Tests ◽  
Secondary Data ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Business Risk ◽  
Risk Capital ◽  
Significance Level ◽  
Analysis Technique

This research was conducted with the aim to determine the effect of Business Risk Towards Capital Structure in Paper Factory Companies PT. Tjiwi Kimia Tbk years 2013 - 2018. The population in this study for 10 (ten) years, starting from the year 2009 -2018. The sampling technique used was purposive sampling and the number of samples obtained for 6 years (2013-2018). The data used are secondary data sourced from the financial statements of PT.Tjiwi Kimia Tbk Paper Factory which are listed on the Indonesia Stock Exchange. Data analysis technique used in this study is simple linear regression, correlation simple, coefficient of determination, and hypothesis testing using t-statistical tests to determine the effect partially between business risk to the structure capital with a significance level of 5%. The results showed that the business risk variable influenced the capital structure. Then the simple correlation value of 0.854 which indicates that the closeness of the relationship between business risk and capital structure at the Paper Factory of PT. Tjiwi Kimia Tbk is very strong. And the value of the coefficient of determination is 0.730, which shows that the contribution of the influence of business risk variables on capital structure at the Paper Factory of PT. Tjiwi Kimia Tbk is 73.0%, and the remaining 27.0% is influenced by other variables not examined in this study.Keywords:  Business Risk, Capital Structure.

scholarly journals Pengaruh Kinerja Keuangan Dan Inflasi Terhadap Return On Asset Pada Bank Umum Syariah Di Indonesia

2021 ◽  
Vol 2 (2) ◽  
pp. 212-225
Author(s):  
Idris Saleh
Keyword(s):  
Panel Data ◽  
Quantitative Research ◽  
Secondary Data ◽  
Sampling Technique ◽  
Capital Adequacy ◽  
Coefficient Of Determination ◽  
Operating Income ◽  
Panel Data Regression ◽  
Analysis Technique ◽  
Research Population

This research aims to show the effect of capital adequacy ratio (CAR), financing to deposit ratio (FDR), non-performing financing (NPF), operating expenses on operating income (OEOI), and inflation partially and simultaneously on return on assets (ROA) at Sharia Commercial Bank in Indonesia. This type of research is a quantitative research using secondary data based on panel data. The research population consisted of 11 Islamic Commercial Banks in Indonesia using the purposive sampling technique so that 220 samples were obtained. The data analysis technique used is panel data regression method, classical assumption test, coefficient of determination, t-test, and f-test. The results show that CAR has a positive and significant effect on ROA, FDR has a negative and insignificant effect on ROA, NPF, and inflation has a positive effect and is not significant on ROA. At the same time, OEOI has a negative and significant effect on ROA. Simultaneously all independent variables have a significant effect on ROA.

scholarly journals Bauran Promosi Mempengaruhi Pengambilan Keputusan Mahasiswa Memilih Universitas Muhammadiyah Bengkulu

2021 ◽  
Vol 4 (1) ◽  
pp. 56-70
Author(s):  
Mukhlizar Mukhlizar
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Secondary Data ◽  
Sales Promotion ◽  
Data Sources ◽  
Primary Data ◽  
Choice Decision ◽  
Marketing Variables

This study aims to determine advertising (X1), sales promotion (X2) personal selling (X3) publicity (X4) direct marketing (X5) partially and simultaneously have a significant effect on student decision making choosing Muhammadiyah University Bengkulu. This study uses a quantitative approach with explanatory research methods, primary data sources through questionnaires, secondary data from information publications and other sources. Questionnaires were distributed to 193 research samples from 2018-2019 students. The results showed that of the five promotion mix variables, there were three variables that partially had a significant effect on student decision making, namely advertising, public relations, and direct marketing variables, while those that had no significant effect were sales promotion and personal selling variables. Simultaneously the promotion mix includes advertising (X1), sales promotion (X2), personal selling (X3), public relations (X4) and direct marketing (X5) have a significant effect on student decision making. Keywords: Promotional Mix, Choice Decision

scholarly journals OPTIMALISASI BAURAN PROMOSI PEMASARAN DALAM MEMASARKAN PRODUK PERUMAHAN PERUM PERUMNAS CABANG MATARAM

2019 ◽  
Vol 13 (8) ◽  
pp. 1457
Author(s):  
Dewi Rispawati
Keyword(s):  
Public Relations ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Personal Selling ◽  
Secondary Data ◽  
Descriptive Study ◽  
Sales Promotion ◽  
Primary Data ◽  
Case Method ◽  
The Public

This research entitled is "Optimizing marketing promotion mix in marketing housing products of Perum Perumnas Branch The Mataram", which aims to increase the marketing promotion mix used in marketing housing products of Perum Perumnas Branch The Mataram. This research is a descriptive study with a case method. Data collection techniques in this study used observation, interviews and documentation. This study uses the technique of checking the validity of data based on triangulation techniques. The type of data in this study are qualitative data and quantitative data and data sources, namely primary data and secondary data. Based on the analysis it can be seen that to increase the marketing promotion mix in marketing housing products of Perum Perumnas Branch The Mataram can be done such as: personal selling, mass selling, sales promotion, public relations and direct marketing. By optimizing the marketing promotion mix in marketing the housing products of Perum Perumnas Branch the Mataram, so that they can be better known by the public, and sell well and are in demand by consumers. Optimizing the marketing promotion mix that can be done in marketing housing products of Perum Perumnas Branch The Mataram, among others, by conducting Personal selling, Mass selling, Sales Promotion, Public relations and Direct marketing

scholarly journals Komunikasi Pemasaran Terpadu dan Ekuitas Merek Gojek Indonesia Cabang Yogyakarta

2019 ◽  
Vol 9 (1) ◽  
pp. 1-8
Author(s):  
Novia Tri Lestari ◽  
Hani Sirine
Keyword(s):  
Public Relations ◽  
Brand Equity ◽  
Direct Marketing ◽  
Personal Selling ◽  
Corporate Identity ◽  
Sales Promotion ◽  
Instructional Materials ◽  
Integrated Marketing ◽  
Analysis Technique ◽  
Positive Effect

Companies that are able to communicate their marketing will have an impact on brand equity improvement. This study aims to examine the influence of Integrated Marketing Communications (IMC) which consists of advertising, personal selling, sales promotion, public relations and publicity, direct marketing, instructional materials and corporate design to the brand equity of Gojek Yogyakarta. The sample of this study amounted 150 respondents who are Go-Ride customers who already know IMC Gojek. The analysis technique used is multiple linear regression. The results showed that IMC influence brand equity, and partially variable of advertising, sales promotion, and corporate design having significant positive effect to brand equity. Based on the results of this study, Gojek Yogyakarta needs to increase the promotion of ideas to change attitudes and consumer behavior, increase the value of the product so as to achieve certain marketing goals, and strengthen the picture of service outlet or corporate identity for the message received by consumers through effective marketing communication channel mix.

scholarly journals PROMOTION MIX PARIWISATA DALAM RANGKA MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN KE PROVINSI NUSA TENGGARA BARAT

2019 ◽  
Vol 13 (9) ◽  
pp. 1627
Author(s):  
Dewi Rispawati
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Secondary Data ◽  
Sales Promotion ◽  
Primary Data ◽  
Case Method ◽  
Data Types ◽  
Tourism Promotion ◽  
Verification Techniques

This research entitled is "Promotion mix tourism in order to increase the number of tourist visits to the province of West Nusa Tenggara", which aims to increase tourism promotion mix in order to increase the number of tourist visits to the province of West Nusa Tenggara. This research is a descriptive study using the case method, where data collection techniques used in this research use observation, interviews and documentation. In this research using the validity of data verification techniques based on triangulation techniques. This research uses data types namely qualitative data and quantitative data and this research uses data sources namely primary data and secondary data. Based on the analysis, it can be seen that tourism mix promotion in order to increase the number of tourist visits to West Nusa Tenggara province can be done such as: personal selling, mass selling, sales promotion, public relations and direct marketing. With a tourism promotion mix, tourism in the West Nusa Tenggara province is expected to be better known by domestic tourists and foreign tourists. Tourism promotion mix that can be done in order to increase the number of tourist visits to the province of West Nusa Tenggara, among others, by conducting Mass selling, Public relations, Direct marketing, Sales promotion, and Personal selling

scholarly journals ANALISIS BIAYA BAURAN PROMOSI TERHADAP PENDAPATAN KAMAR DI GRAND MIRAGE RESORT & THALASSO BALI

2021 ◽  
Vol 3 (1) ◽  
pp. 20-31
Author(s):  
Trisna ◽  
Ida Ayu Trisna Wijayanthi ◽  
Ida Bagus Amerta Kusuma
Keyword(s):  
Regression Analysis ◽  
Personal Selling ◽  
T Test ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
F Test ◽  
Analysis Techniques ◽  
Analysis Technique ◽  
The Cost ◽  
Dominant Influence

Promotion is a strategy used to introduce products or services that are owned in order to increase room revenue in hotels. Grand Mirage Resort & Thalasso Bali carries out promotional activities by means of advertising, personal selling and sales promotion. However, in reality the cost of the promotional mix and room income do not go hand in hand, so the main point of this research is how the effect of the promotional mix costs on room income at Grand Mirage Resort & Thalasso Bali and the purpose of this study is to find out how the effect of the promotional mix costs in the form of advertising costs, personal costs selling and sales promotion costs to room revenue at Grand Mirage Resort & Thalasso Bali. The data analysis technique used in this research uses descriptive quantitative analysis techniques through classical assumption analysis methods, multiple regression analysis, t test, f test and the coefficient of determination. The results of the t test indicate that partially the advertising cost variable has a significant effect on room income. Based on the F test, advertising costs, personal selling costs, and sales promotion costs simultaneously have a significant effect on room revenue. Based on the results of the analysis, the variable advertising costs, personal selling costs, and sales promotion costs, the advertising cost variable that has the most dominant influence on room income at Grand Mirage Resort & Thalasso Bali.

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