scholarly journals Post-Pandemic Web-Based Product Marketing: Developing Micro and Small Enterprise Culture

2020 ◽  
Author(s):  
Naswan Suharsono ◽  
Lulup Endah Tripalupi ◽  
I Putu Gede Parma
Keyword(s):  
Enterprise Culture ◽  
Small Enterprise ◽  
Web Based ◽  
Product Marketing

scholarly journals Web-Based Implementation of E-Marketing to Support Product Marketing of Chemical Manufacturing Company

2015 ◽  
Vol 9 (2) ◽  
pp. 73 ◽  
Author(s):  
Riswan Efendi Tarigan ◽  
Kartika Sari Dewi
Keyword(s):  
Research Method ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Marketing Plan ◽  
Web Based ◽  
Face To Face ◽  
Chemical Manufacturing ◽  
Manufacturing Company ◽  
Product Marketing ◽  
Descriptive Method

Currently, many company’s marketing strategies are limited only to face-to-face communication, telephone, facsimile, company portfolio, and product brochures. However, those marketing strategies are well- known to have limited impacts. Therefore, the presence of e-marketing as one of the marketing strategies would be appropriate to cover the weaknesses and to solve a number of the marketing problems. The purpose of this study is to discuss matters related to marketing, such    as, proposing a marketing plan using website, expanding marketing segment, and introducing existing  products for a chemical manufacturing company. The adopted research method is a descriptive method where the study is directly performed on the research object to acquire necessary data. The collected data are further analyzed using the Porter’s Five Force and SWOT analysis. Fi- nally, the work provides a number of recommendations for implementing e-marketing strategies to support the company business.

scholarly journals Characterizing and Predicting Reviews for Effective Product Marketing and Advancement

2021 ◽  
pp. 389-396
Author(s):  
Aihsan Suhail ◽  
Halima Sadia ◽  
Faiyaz Ahmad
Keyword(s):  
Analyst Forecast ◽  
Online Surveys ◽  
Rating Score ◽  
Web Based ◽  
Product Marketing ◽  
Edge Based ◽  
In The Beginning ◽  
Effective Product ◽  
Relationship Of ◽  
The Relationship

Online surveys have become a significant wellspring of data for clients prior to settling on an educated buy choice. Early audits of an item will in general exceptionally affect the ensuing item deals. In this paper, we step up and study the conduct qualities of early reviewer through their posted audits on our shopping gateway. In explicit, we partition item lifetime into three back to back stages, in particular early, lion's share. A client who has posted a survey in the beginning phase is considered as an early analyst. We quantitatively describe early reviewer dependent on their rating practices, the supportiveness scores got from others and the relationship of their surveys with item prevalence. We have tracked down that (1) an early analyst will in general relegate a higher normal rating score; and (2) an early reviewer will in general post more supportive audits. Our examination of item surveys additionally demonstrates that early reviewers appraisals and their got support scores are probably going to impact item prominence. By survey audit posting measure as a multiplayer rivalry game, we propose a novel edge based implanting model for early analyst forecast. Broad investigations on two diverse web based business datasets have shown that our proposed approach beats various cutthroat baselines.

scholarly journals Use of Facebook Social Media as Product Marketing Media

2022 ◽  
Vol 3 (1) ◽  
pp. 1-5
Author(s):  
Muhammad Anshari Hutasuhut ◽  
Siti Hazrah ◽  
Vania Sally Nabila ◽  
Nurbaiti Nurbaiti
Keyword(s):  
Social Media ◽  
Web Based ◽  
Access Information ◽  
Product Marketing

Everyone needs information to support their activities, so try to access information as quickly as possible. To introduce products or services that will be sold, companies or small and medium-sized businesses need promotions, and the pattern in the field of business through Facebook or through a web-based shop is very encouraging. The creator utilizes an enlightening subjective examination approach where the information gathered is predominantly as words and sentences, or pictures that have more significance than numbers or frequencies. Execution of the utilization of Facebook web- based media incorporates building data methodologies, planning advancements and building networks by using gatherings and fanspages.

scholarly journals Design of e-Marketplace for Village-owned Small, Micro and Medium Enterprise using Rapid Application Development

2020 ◽  
Vol 4 (01) ◽  
pp. 35-43
Author(s):  
Rachmadita Andreswari ◽  
Nia Ambarsari ◽  
Alvi Syahrina ◽  
Warih Puspitasari ◽  
Atik Novianti ◽  
...  
Keyword(s):  
Business Owners ◽  
Current Situation ◽  
Application Development ◽  
Web Based ◽  
Marketing Process ◽  
Rapid Application Development ◽  
Medium Enterprise ◽  
Product Marketing ◽  
Further Development

Village-Owned Enterprises (BUM Desa) Pakis Sabilulungan is a business entity that houses small, micro and medium-sized businesses located in Mekarsari Village, Pasirjambu, Bandung, Indonesia. At present, BUM Desa Pakis has begun to pioneer several businesses including the production of snacks, coffee, crafts, and clothing. But there are obstacles where marketing is still limited to one sub-district and income tends to stagnate. Therefore, we need an internet-based technology that is able to help marketing more broadly and more easily than the current situation. The proposed technology in BUM Desa Pakis is a web-based e-marketplace, where all business owners can sell goods on the same platform. In its development, the prototyping method was used. This is because BUM Desa needs a description of the application that will be used before further development. The results of the e-Marketplace development on BUM Desa show that the marketing process can be carried out faster, payments can be made through bank transfers and delivery can be done through expeditions. This is significantly able to expand product marketing from Mekarsari Village

scholarly journals Pembangunan E-Commerce Pada Kegiatan Penjualan Probiotik Herbal Sari Rempah Berbasis Website Study Kasus UKM “Wiro Djoyo” Reksosari

2020 ◽  
Vol 4 (1) ◽  
pp. 27-33
Author(s):  
Khoirul Umam ◽  
Saiful Bahri ◽  
Donna Setiawati
Keyword(s):  
Research Method ◽  
Object Modeling ◽  
Marketing System ◽  
Web Based ◽  
Family Ties ◽  
Product Marketing ◽  
To Come ◽  
Medium Businesses

The study is entitled the use of E-commerce to support MSMEs in marketing the "Wiro Djoyo" Case Study. UKM Wiro Djoyo Is one of the small and medium businesses engaged in selling herbal probiotics from Semarang such as herbal probiotics, tough and oil. This business is addressed to Reksosari, RT 09 / RW 01, Reksosari, Suruh, Semarang Regency. The product marketing system at Wiro Djoyo UKM is still very simple, namely by verbally conveying it by several people who have family ties or friends working with UKM Wiro Djoyo. Whereas for marketing the buyer still has to come to UKM Wiro Djoyo. So consumers who are far outside the area do not know the available address, so they are reluctant to come directly. The purpose of this study is to design, implement, and test e-commerce web-based e-commerce applications for product marketing at Wiro Djoyo. The research method used is a waterfall. Object modeling using UML. For coding using PHP and for databases using Myql. The results achieved are an e-commerce web to facilitate promotion and facilitate consumers in product marketing.

scholarly journals Developing a frugal information system to support very small enterprise business transactions

2017 ◽  
Author(s):  
◽  
Freedom Mthobisi Khubisa
Keyword(s):  
Information System ◽  
Developing Countries ◽  
Financial Management ◽  
Resource Scarcity ◽  
Small Enterprise ◽  
Special Focus ◽  
Prototype System ◽  
Design And Development ◽  
Web Based ◽  
Business Transactions

The research reported in this dissertation focuses on the development of a web-based frugal information system (frugal IS) that supports the financial management of very small enterprises (VSEs), with a special focus on their business transactions. In most developing countries, VSEs have some significant contributions at various socioeconomic objectives, such as fostering entrepreneurship and improving growth of employment. They represent an income opportunity to retrenched and retired entrepreneurs which is recognised to be crucial to the livelihood of many poor local households and local citizens. In addition, these enterprises have a remarkable role to play in the areas of employment and poverty alleviation. Despite this, the majority of VSEs in developing countries, especially those in rural regions are faced with miscellaneous issues and challenges, which could be ascribed to their resource scarcity. In particular, most VSEs are resource-constrained in terms of knowledge and information resources, financial resources and human resources. What also exacerbates their situation is the fact that the majority of VSEs are still ingrained in their traditional ways of running the business and they are unready to adopt new and innovative working methods. In particular, VSEs are still accustomed to manual paper-based systems which are monotonous, error-prone, highly fragmented and severely inefficient. Unfortunately, all this gravely challenges the growth and development of VSEs. In this dissertation, a concept of frugal innovation, precisely frugal IS, is applied to distinctively address specific and unique business needs of VEs in developing countries. A methodology that is employed in this research is called design science research methodology (DSRM). The DSRM helped to address the problem of VSEs through design, construction, utilization and evaluation of a web-based frugal IS prototype system. A novel system life cycle model that favours the notion of frugality was employed for the design and development of a web-based frugal IS. The evaluation of the prototype system and its design revealed quite interesting results. The design of a web-based frugal IS prototype system was characterized with low complexity which promoted reusability, maintainability and reliability. The evaluation of usability indicated that the system was fairly simple to use, reliable and effective in terms of managing financial information of VSEs. Based on the general findings of this research, the design and development of a web-based frugal IS for VSEs in developing countries promises to assist VSE owners to assess their profitability, improve their financial management, promote sound economic decisions and help them to avoid business failure.

Small enterprise development as a strategy to promote entrepreneurship in Bahir Dar city, Ethiopia

2018 ◽  
Vol 10 (1) ◽  
pp. 42-59 ◽  
Author(s):  
Bekele Melese
Keyword(s):  
Social Groups ◽  
Enterprise Culture ◽  
Small Enterprise ◽  
Necessary Condition ◽  
Small Enterprises ◽  
Bahir Dar ◽  
Content Type ◽  
Positive Effects ◽  
Entrepreneurial Activities

Purpose Entrepreneurship is a critical and necessary condition for sustained economic development. Different societies are more or less developed because they are endowed with more or less enterprising social groups. Entrepreneurship does not flourish in a social vacuum; its development is affected by cultural, socio-political and policy contexts in a given country or region. The purpose of this paper is to examine the culture of entrepreneurship in Ethiopia and analyse the role of micro and small enterprises development (MSED) as an approach towards promoting the culture of entrepreneurship by drawing empirical data from Bahir Dar, a fast-growing regional city in Ethiopia. Design/methodology/approach The data were collected through a survey of 136 small enterprises that were established under the MSED programme. Besides, an in-depth interview of key informants and document analysis methods were used to generate qualitative data for analysis. Findings Ethiopia remained an agrarian society to this date because of the lack of enterprise culture and entrepreneurial social groups which have been effectively prevented from growing by traditions that consider entrepreneurial activities ignoble and also by the anti-enterprise Marxist regime that prevailed until the early 1990s. The study also reveals that the MSED programme which is underway since the early 2000s has positive effects in promoting entrepreneurship. Originality/value The role of entrepreneurship and enterprise culture as an important factor of the development process has not been a concern in Ethiopian academic and policy-making circles. This study thus would help initiate further research and discussion on the issue.

The PBL-Evaluator: a web-based tool for assessment in tutorials

1998 ◽  
Vol 62 (9) ◽  
pp. 671-674
Author(s):  
JF Chaves ◽  
JA Chaves ◽  
MS Lantz
Keyword(s):  
Web Based
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