scholarly journals Communication Strategy of Aceh History Care Community (MAPESA)in Raising Community Concernon the History of Aceh

2021 ◽  
Author(s):  
Anismar
Keyword(s):  
Communication Strategy ◽  
Care Community ◽  
History Of

More than half a century under the umbrella of communication strategies

2020 ◽  
Vol 7 (2) ◽  
pp. 243-256
Author(s):  
Oksana Sergeevna Issers
Keyword(s):  
Strategic Communication ◽  
Literary Text ◽  
Communication Strategy ◽  
Thematic Issue ◽  
Corporate Communications ◽  
Linguistic Research ◽  
Communicative Strategies ◽  
History Of ◽  
The Individual ◽  
Insight Into

The article is a preface for a thematic issue devoted to the study of communication in terms of strategies and tactics of speech behavior. The author sees the reasons for the strong attention to the analysis of speech behavior in anthropocentrism, which has become the leading approach in linguistic research in recent decades. The concept of strategy allows us to comprehend the individual speech actions of the speaker as the implementation of a consistent cognitive plan. A brief insight into the history of the study of communicative strategies and tactics abroad and in Russia is presented. The main fields in communicative research are indicated, where the concepts of strategy and tactics are used. It is noted that most of the research is devoted to the description of strategies and tactics in specific social spheres or institutions and the means of their language manifestation. A review of articles in the thematic issue allows you to see the variety of possible applications of the theory of strategic communication to the analysis of modern discursive practices, including bilingual ones. As one can judge by the publications of the thematic issue, the concept of communication strategy is also used to analyze media, marketing, corporate communications and literary text. It is concluded that the diversity of aspects and approaches in Russian and foreign works testifies to the research potential of the concept itself and the possibilities of its application to various areas of communication

scholarly journals Political Communication, Creative Use of Media and the Process of EU Integration of North Macedonia

SEEU Review ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 72-85
Author(s):  
Demush Bajrami ◽  
Albrie Xhemaili
Keyword(s):  
Public Relations ◽  
Political Communication ◽  
Communication Theory ◽  
Communication Strategy ◽  
Development Communication ◽  
Political Group ◽  
Eu Integration ◽  
Successful Communication ◽  
History Of ◽  
The Media

Abstract The human history relates to the history of communication, which has also been a co-driver of human development. Communication integrates the knowledge, organization and power of a society. Today, there is an increasing debate over the importance of politicians' mutual communication, communication with voters and the media, the role of public relations in politics, and communication with the civil society. Thus, political communication and the creative use of the media remain the essential component of any individual involved in politics or even of a political group. In this study, political communication in North Macedonia is presented in the context of political efforts into the integration process in European Union (EU), by observing all the stages within the process so far. From the content and the issues addressed, it is clear that policymakers face the challenges of communication (as is the case in many countries aspiring the European integration). In this paper, the premises of genuinely political communication strategy are analyzed separately, assessing them in the context of the political communication theory. It will be shown that successful communication is an important tool for convincing citizens that EU provides a better quality of life and work.

scholarly journals A Study on Democracy Metaphors in Moroccan King Mohammed VI Inaugural Speeches

2018 ◽  
Vol 5 (1) ◽  
pp. 45-54
Author(s):  
Charbati Youssef
Keyword(s):  
Third World ◽  
Communication Strategy ◽  
Abstract Concepts ◽  
Political Debate ◽  
Head Of State ◽  
History Of ◽  
The Third World ◽  
Hearts And Minds ◽  
Insight Into

This study analyzes democracy metaphors used in Mohammed VIs' speeches at the opening of the parliamentary session from 2003 until 2014. Mohammed VI has ruled Morocco since 1999. Many studies have uncovered the role of metaphors as influential devices used in politics. However, in the Moroccan context, studies related to metaphors and politics have received little attention so far. Politicians encounter challenges as they address their audience such as the need to convince them of their views, to gain the trust of their analysis and to give psychological realities to their abstract concepts. The Moroccan monarchy has ruled Morocco for centuries. More than three hundred and fifty years of monarchy rule has marked the history of Moroccan society. The monarchy was able to adapt to the sociopolitical changes that the Moroccan society has known. This rule was the work of multiple factors and strategies that the monarchy has followed. One of them is the use of metaphors as a communication strategy. The aim of this paper is to reveal the contribution of metaphors to the Moroccan political debate mainly by studying the king’s speeches addressed to the Moroccan nation. This research strives to uncover part of the Moroccan king’s strategy to win the hearts and minds of the moroccan people. This study provides an insight into the communication strategies used by the head of state of one of the third world regimes facing democracy transition and encountering political and economic challenges. They are based mainly on the use of the metaphor to interpret realities and design future roadmaps.  

scholarly journals Assessing the need for Psychiatric Care

1966 ◽  
Vol 11 (3) ◽  
pp. 179-188 ◽  
Author(s):  
Alex Richman
Keyword(s):  
Social Factors ◽  
Psychiatric Care ◽  
Diagnostic Process ◽  
Care Community ◽  
Disability Determination ◽  
Work Limitation ◽  
History Of ◽  
Attending Physicians ◽  
Significant Factors

This paper reviews the methodology employed in assessing the extent and characteristics of persons needing psychiatric care. Surveys of the need for physicians' care for any type of disorder (as well as psychiatric) are characterized by problems associated with: a) Diagnostic process b) Social factors in attending physicians c) The natural history of the disorder d) Definitions of impairment, disability and handicap e) Clinical insignificance of some statistically significant factors. Case-finding in psychiatry has additional problems associated with the use of symptom questionnaires; the criterion of work limitation; and the question of past versus present disability. Determination of the type of psychiatrists' care required is also of paramount importance. One should not equate symptoms with illness; nor symptoms with a need for psychiatrists' care. Community surveys have not yet been able to provide valid estimates of the nature or extent of psychiatrists' care required.

scholarly journals Are Experienced Managers Experts at Overcoming Coordination Failure?

2006 ◽  
Vol 5 (2) ◽  
Author(s):  
David J Cooper
Keyword(s):  
Work Experience ◽  
Financial Incentives ◽  
Communication Strategy ◽  
Superior Performance ◽  
Coordination Failure ◽  
Corporate Environment ◽  
Good Communication ◽  
Executive Mba ◽  
History Of ◽  
Annual Earnings

Abstract This paper studies experiments set in a corporate environment where a manager attempts to overcome a history of coordination failure by employees using either financial incentives or communication. I compare the choices of subject managers drawn from a standard undergraduate population with subject managers drawn from the executive MBA (EMBA) program at Case's Weatherhead School of Management. The EMBA subjects are a group of experienced, successful managers; all of the EMBA subjects have at least ten years of work experience, including at least five years in a supervisory role, and have average annual earnings in excess of $120,000. The EMBA subject managers are able to overcome a history of coordination failure significantly faster than the undergraduate subject managers. This superior performance is driven neither by differences in the financial incentives offered to the employees nor by use of an inherently different communications strategy. Instead, EMBA subject managers are significantly more likely to use the same "good" communication strategy as is identified for undergraduate subject managers through systematic coding of manager’s messages to employees.

scholarly journals The Sound of Music or the History of Trump and Clinton Family Singers: Music Branding as Communication Strategy in 2016 Presidential Campaign

2017 ◽  
Vol 61 (6) ◽  
pp. 584-599
Author(s):  
Lluís Mas ◽  
Maria-Rosa Collell ◽  
Jordi Xifra
Keyword(s):  
Presidential Campaign ◽  
Political Campaigns ◽  
Communication Strategy ◽  
Brand Associations ◽  
Emotional Experiences ◽  
Campaign Ads ◽  
Brand Values ◽  
Political Branding ◽  
History Of ◽  
Taking Action

Sound branding has been eventually used to recognize the brand and associated with certain values. Despite being a powerful branding resource, especially in political campaigns, music is still underrated in both practitioners’ and researchers’ fields of action. The objective of this study is to analyze the potential of music to conduct a political branding strategy by itself. Six campaign ads from the 2016 U.S. elections are analyzed acoustically and semiotically to gain insights on the music-branding significance. The results suggest that both Clinton and Trump campaigns used music strategically to communicate values in the emotional arena. In particular, Trump’s music conducted brand associations and personality strategy based on the construction of a war hero taking action to save his homeland in times of crisis. Music can transmit brand values through interactions based on emotional experiences. The connections stablished in this article between music and branding can be taken as a model for practitioners to design future political strategies and researches to test brand constructs within the music-branding framework.

The 1904-1905 Russo-Japanese War: Specifics of Coverage by French Correspondents in the Far East

2021 ◽  
pp. 44-52
Author(s):  
Anna D. Sabova ◽  
Keyword(s):  
Early Stage ◽  
Far East ◽  
Early Period ◽  
Academic Community ◽  
Communication Strategy ◽  
War Coverage ◽  
The Far East ◽  
American Media ◽  
History Of ◽  
The Russian Empire

The article aims at identiIying the speciIic qualities oI corerage oI the war between Russia and Japan in 1904-1905 by French newspapers. The study is based on the publications in Iour oI the leading French newspapers oI the period (Le Figaro, Le Temps, Le Journal, and Le Matin) which are presented in Gallica, the online archiye of the National Library of France (Bibliotheque nationale de France). Particular attention is Iocused on publications that reIlect the early period oI the conIlict (27 January - 10 February 1904) and sereral episodes of the war (the shelling of Port Arthur in January-February 1904 and the battle of Liaoyang 24 August - 4 September 1904). The study of archiral documents (a total of 15 issues of Le Matin, 15 issues of Le Journal, 10 issues of Le Figaro, and 2 issues of Le Temps that hare preriously been neither fully translated into Russian nor presented to the academic community) clearly demonstrates that the French newspapers followed one single communication strategy which was quite different from the other pro-Japanese European and American media. The study of hard news and interriews published on the early stage of the conflict reflects the attempts to create a positire image of the Russian Empire in the eyes of French readers, eren though the analysed newspapers relied mainly on reports from English, German, and American newspapers and telegraph agencies. Howerer, reportages, published by a dozen of journalists sent to the theatre of operations in the Far East from Paris, were not only a part of this strategy to reinforce the positive image of Russian troops, they also created an objective picture and a deeply personal account of the event seen through the eyes of a war reporter - the identity and adventures of a war correspondent became, for the first time in the history of French press, a major subject of interest for the audience of the French press. Having examined in detail the publications of two quality newspapers (Le Figaro and Le Temps) and two newspapers for a wider audience (Le Matin and Le Journal) presented on the website of the Gallica archive, the author comes to the conclusion that the French press established a dual approach to war coverage in these years. Despite the great role of information from foreign newspapers and telegraph agencies, gradually, it is the reportage from French correspondents that becomes the leading genre in French journalism at the beginning of the 20th century. Articles describing the reporter's view of the war laid the foundation not only for war journalism but for reportage journalism in the French press as well. Therefore, this study analyses these publications as proper examples of the war reportage and not just as individual correspondence from the front lines. The case of the Russo-Japanese war coverage allows analysing the principles of the construction of belligerents' images in quality and mass newspapers as well as their communication strategy.

scholarly journals The Akathist Hymn to the Blessed Virgin Mary and Polish Marian Songs in Context of Performative Practices in Litany Tradition

2019 ◽  
Vol 67 (1) ◽  
pp. 145
Author(s):  
Aleksandra Jakóbczyk-Gola
Keyword(s):  
Spatial Relations ◽  
Virgin Mary ◽  
Communication Strategy ◽  
Orthodox Church ◽  
Research Fields ◽  
Complex Functions ◽  
History Of ◽  
The Media ◽  
And Performance ◽  
History Of Literature

The article analyses Akatyst ku czci Bogurodzicy [Akathist to the Mother of God], which, together with the accompanying icon, was one of the important components of the Marian Orthodox cult, whose influence went beyond the Orthodox Church, affecting among others also Polish lands. The aim of the article is not to develop a monograph on this phenomenon, but, focusing on the recognition of its complex media characteristics, to study various forms of its performance and to pay special attention to the performativity aspect. The purpose of this characterization is to bring out the complex functions that the Akathist performed, serving the purposes of memory – having also a heterogeneous character, realised in various ways and playing different roles. The analysis encompasses selected research fields – history of literature, religion and culture from the perspective of changes in the media of words, as well as art history.The second part of the article shows analogous phenomena in the Polish Marian song and traces its relations to the Akhatist to the Mother of God. In particular, the analysis focuses on the song O przenasławniejsza panno czysta... The structure of the akhatist icon was reflected in the Gothic altar stands in Lesser Poland, in which the image of the Virgin Mary of the type of Madonna Piekarska was centrally placed, surrounded by other representations.The key concept for the article is the litany tradition, which is understood here broadly, i.e. including specific language formulas, the communication strategy, issues of presence, mnemonic formulas, the ideas of spatial relations, movement and performance. In conclusion, the article attempts to define the multi-aspectual character of this phenomenon, with particular focus on the dynamics of this tradition, the need to act and recall using memory.

scholarly journals Komunikasi Penyiaran Islam Masa Pemerintahan Umar Bin Khattab: Perspektif Sejarah

2018 ◽  
Vol 2 (1) ◽  
pp. 67-74
Author(s):  
Patmawati Patmawati
Keyword(s):  
Qualitative Method ◽  
Arabian Peninsula ◽  
Communication Strategy ◽  
Surrounding Area ◽  
Library Research ◽  
History Of ◽  
Two Phases ◽  
General Communication

Islamic communication started since the Messenger of Allah get command to convey Allah's message. Surat al-Mudatsir 1-7, asy-Syu'ara 214 and al-Hijr 94. Rasulullah carried out Islamic communication in two phases namely the phase of Mecca and the phase of Medina for approximately 23 years, and has spread throughout the Arabian Peninsula. Furthermore, the Islamic communication carried out by Abu Bakar for 2 more years. Then continued by Umar bin Khattab for 10 years. Umar ibn Khattab's values of Islamic teachings are not only in the Arabian Peninsula but Umar did his futuhat to the surrounding area. The focus of research: how is the history of Islamic communication? how is the communication of Islam of Umar bin khattab? This research is library research with qualitative method. Sources of data of the Qur'an, al-hadith, books of general communication and communication of Islam, the history of the Prophet Muhammad and Umar ibn al-Khattab. The result of this research is the history of Islamic communication starting from Rasulullah saw. with communication strategy: sirriyah communication, semi-sirriyah, open, agreement, hijrah, and ar-minutes. The Islamic communication of Umar bin Khattab through futuhat with the approach of irshad, tabligh, tadbir, and tamkin.

scholarly journals Interactive multimedia information for digital Anatomy Museum

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Matina Kiourexidou ◽  
Nikos Antonopoulos ◽  
Eugenia Kiourexidou ◽  
Rigas Kotsakis ◽  
George Heliades ◽  
...  
Keyword(s):  
New Technologies ◽  
Medical Knowledge ◽  
Communication Strategy ◽  
Human Anatomy ◽  
Multimedia Content ◽  
Website Design ◽  
Digital Museum ◽  
Internet Users ◽  
History Of ◽  
The Impact

Online technology advances and the reduction of their cost have facilitated their use by museums. Today, internet users visit museums’ websites around the world on regular basis. Website design helps to disseminate information and multimedia content from exhibitions and to attract visitors as well. The integrated communication strategy of the museums has changed due to digital museums development. The exhibits of anatomical museums present the complexity of human anatomy to medical students and to general public. Visiting of such museums could be difficult as the impact of their exhibits on visitors could lead to various reactions. These museums offer medical knowledge employing anatomical maps, bones, cadavers and various items explaining the history of anatomy and medicine. The aim of this research is to create and present a digital multimedia museum of Anatomy, located at the School of Medicine, Faculty of Health Sciences of Aristotle University of Thessaloniki. The results of this study focus on the development of a digital museum for citizens, that offers an integrated, open access experience for all. The research contributes to the construction of anatomical museums’ digital presence using online new technologies and multimedia content.

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