scholarly journals Analisis Rantai Pemasaran Produk Industri Meubel PD. Tabulik

MAKILA ◽  
2019 ◽  
Vol 13 (2) ◽  
pp. 130-138
Author(s):  
Wilma N. Imlabla ◽  
Samuel Limba ◽  
Mersiana Sahureka ◽  
Makbul A. Keliwouw
Keyword(s):  
Channel Model ◽  
Survey Methods ◽  
Market Competition ◽  
Marketing Channel ◽  
Furniture Industry ◽  
Purchase Cost ◽  
Chain Analysis ◽  
Strategic Policies ◽  
Marketing Chain ◽  
Depth Interviews

The PD. Tabulik furniture industry is one of the furniture industries that is believed to be superior in global competition. Therefore, strategic policies related to the optimal marketing chain are needed in maintaining business sustainability amid market competition. Consequently, the research aims to analyze the marketing chain of furniture industry products. The research method uses survey methods and in-depth interviews with all marketing channel components and the marketing chain analysis of the research object's outcome. The results show that the marketing chain is used by PD. Tabulik is a short marketing channel model that is direct producers to end consumers and is still limited in the Maluku region. The products' marketing chain gets shorter and shorter, so the final consumer is not charged with the purchase cost. But PD.Tabulik needs to fix the marketing chain management and marketing mix efficiently and optimally.

scholarly journals Marketing channel and value chain analysis of Bombay duck and ribbon fish in Cox’s Bazar area of Bangladesh

2016 ◽  
Vol 27 (2) ◽  
pp. 222-227
Author(s):  
MK Ahsan ◽  
SK Ghosh ◽  
NS Runa ◽  
MM Hasan ◽  
M Kamal
Keyword(s):  
Marine Fish ◽  
Value Chain ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Value Chain Analysis ◽  
Chain Analysis ◽  
Commercially Important ◽  
Bombay Duck ◽  
Marketing Chain ◽  
Fish Marketing

A study was conducted to investigate marketing channel and value chain of two commercially important marine fish species in Cox’s Bazar area, Bangladesh, namely, Bombay duck Harpodon nehereus and Ribbon fish, Trichiurus haumela. Three types of markets were found in the study namely primary, secondary and retail markets. The number of sample fishermen and intermediaries were 120. About 4 to 5 intermediaries were found to be involved in the each marketing chain and this group is believed to make huge profit, thus the prices of fishes were very high in the final consumer market. Marketing margin for fresh Bombay duck and ribbon fish were 29% and 28% and dried Bombay duck and dried ribbon fish were 35% and 19% of consumer purchase price, respectively. Poor transport facilities and huge number of intermediaries in the marketing channels were the main problems of marine fish marketing channel. Government intervention in the marketing channel is necessary for sustainable fish marketing systems.Progressive Agriculture 27 (2): 222-227, 2016

scholarly journals Tauke and Emotional Network Model in Oil Palm Marketing: Getting Fresh Fruit from Smallholders in Indonesia

2020 ◽  
Vol 55 (4) ◽  
Author(s):  
Rizabuana Ismail ◽  
Slamet Haryono ◽  
Ira Maya Sofa Harahap ◽  
Ria Manurung
Keyword(s):  
Oil Palm ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Network Marketing ◽  
Marketing Model ◽  
Marketing Models ◽  
Cash Payment ◽  
Fresh Fruit Bunches ◽  
Depth Interviews

This article describes how fresh fruit bunches grown by oil palm smallholders are incorporated into oil palm marketing models in Indonesia. This emotional network marketing model is a supplementary model of marketing models in Malaysia which is called factory centered and middleman model. This research uses a descriptive qualitative method. The data was collected by conducted in-depth interviews with 28 informants coming from 4 (four) categories of oil palm smallholders: oil palm tauke (middleman) that included big tauke and small tauke, workers in the loading ramps, and workers in the oil palm factories who were involved in oil palm marketing channels. The result of the research showed that the oil palm marketing channel between smallholders and either small tauke and big tauke was based on an emotional network with a strong bond of friendship, brotherhood, dwelling location, cash payment, giving loan with reasonable requirements, and providing transportation for fresh fruit bunches. In contrast, oil palm marketing channel among smallholders, loading ramp buyers, and POF was based on regulations. This writing presented a different perspective of oil palm marketing channels in general by involving the emotional network of the existing actors for getting fresh fruit bunches and the advantages of oil palm marketing. In this marketing model, there is a longer marketing channel and actors with their varied roles.

scholarly journals Analisis Saluran Pemasaran Terintegrasi UMKM Badii Farm Purwakarta dalam Meningkatkan Volume Penjualan

2020 ◽  
Vol 11 (1) ◽  
pp. 75-80
Author(s):  
Tika Annisa Koeswandi ◽  
Ery Adam Primaskara
Keyword(s):  
Channel Model ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Sales Volume ◽  
Integrated Marketing ◽  
Adult Cattle ◽  
Purposive Sampling ◽  
Value Network ◽  
Qualitative Descriptive ◽  
Alternative Markets

AbstractHaving a role as the 'backbone' of the Indonesian economy, SMEs growth has decreased from year to year. One of them occurred at Badii Farm which experienced a decrease in sales volume due to the absence of an integrated marketing channel model. This study iaims to determine the integrated marketing channel system and the value network of Badii farm as an SME in increasing sales volume. This study is a qualitative descriptive study involving purposive sampling and using interview, observation and documentation instruments. The result shows that Badii Farm directly sells its products to customers so that there are no other alternative channels to distribute the products. Such a system runs almost in the majority of similar SMEs. Therefore, opening other marketing channels is necessary in order to increase sales volume and alternative markets. Some alternatives that can be used as other marketing channels is a wholesaler. Badii Farm is suggested to start breeding cattle for later distributed to other wholesalers so that the product is not glued to adult cattle and retailers where Badii Farm can have other market bags.Keywords: integrated-marketing channel; sales volume; small-medium enterpriseAbstrakMemiliki peran sebagai ‘tulang punggung’ perekonomian Indonesia, pertumbuhan UMKM mengalami penurunan dari tahun ke tahun. Salah satunya terjadi pada UMKM Badii Farm yang mengalami penurunan volume penjualan karena tidak adanya model saluran pemasaran yang terintegrasi. Penelitian ini bertujuan untuk mengetahui sistem saluran pemasaran terintegrasi dan jaringan nilai UMKM Badii Farm dalam meningkatkan volume penjualan. Penelitian ini merupakan penelitian deskriptif kualitatif dengan melibatkan purposive sampling dan menggunakan instrument wawancara, observasi dan dokumentasi.  Dari hasil penelitian mendapatkan Badii Farm langsung menjual produknya kepada pelanggan sehingga tidak ada alternatif saluran lainnya untuk mendistribusikan produk. Sistem seperti ini berjalan hampir di mayoritas UMKM sejenis. Oleh karena itu, pembukaan saluran saluran pemasaran lainnya dirasa perlu dalam rangka meningkatkan volume penjualan dan alternatif pasar. Beberapa alternatif yang bisa digunakan sebagai saluran pemasaran lainnya diantaranya bias berupa wholesaler. Badii Farm disarankan untuk mulai melakukan pembibitan ternak untuk kemudian disalurkan kepada wholesaler lainnya sehingga produk tidak terpaku kepada ternak dewasa saja dan Retailer, sehingga Badii Farm bisa memiliki kantung kantung pasar lainnya.Kata Kunci: Saluran Pemasaran Terintegrasi; Volume Penjualan; UMKM 

scholarly journals Kedudukan Hasil Audit Investigatif Pada Kekayaan Badan Usaha Milik Negara Persero Dalam Hukum Pembuktian Pidana di Indonesia

2018 ◽  
Vol 6 (1) ◽  
pp. 139-162
Author(s):  
Susanto Susanto
Keyword(s):  
Control Systems ◽  
Legal System ◽  
Expert Testimony ◽  
Market Competition ◽  
Management Control ◽  
Management Control Systems ◽  
Legal Process ◽  
Improvement Measures ◽  
Strategic Policies ◽  
Majority Shareholder

Abstract:Entering the era of globalization, several state-owned enterprises have improved management, particularly the efficiency of operations in order to be able to face market competition. The improvement measures taken include business restructuring, reduction in the number of employees, implementation of management control systems, and other strategic policies. State-owned enterprises that do not improve management will usually face various difficulties, especially in the financial sector. In the legal process of calculating state losses caused by mistakes of State-Owned Enterprises, an investigative audit is required, because investigative audits can be used to determine whether or not there is a Law Against Acts, mains read and abuse of authority that results in state losses as the majority shareholder in the Owned Enterprise Country. The position of the investigative audit results on State-Owned Enterprises in the Indonesian legal system of proof is; As a statement of the witness, as a proof of letter, as evidence of expert testimony, as evidence of guidance, as evidence of indicated / suspected evidence.Keywords: Investigative Audit, State-Owned Enterprise, Evidence Abstrak:Memasuki era globalisasi, beberapa BUMN telah melakukan perbaikan manajemen, khususnya efisiensi operasi agar mampu menghadapi persaingan pasar. Langkah perbaikan yang dilakukan meliputi restrukturisasi usaha, pengurangan jumlah karyawan, penerapan sistem pengendalian manajemen, dan kebijakan strategis lainnya. BUMN yang tidak melakukan perbaikan manajemen, biasanya akan menghadapi berbagai kesulitan, terutama di bidang finansial. Dalam proses hukum menghitung kerugian negara yang diakibatkan kesalahan Badan Usaha Milik Negara, diperlukan audit investigatif, karena audit investigatif bisa digunakan untuk mengetahui ada atau tidaknya Perbuatan Melawan Hukum, mains read dan penyalahgunaan wewenang yang mengakibatkan adanya kerugian negara selaku pemegang saham mayoritas pada Badan Usaha Milik Negara. Kedudukan hasil audit investigatif pada Badan Usaha Milik Negara dalam sistem hukum pembuktian Indonesia adalah; Sebagai Keterangan Saksi, Sebagai alat bukti surat, Sebagai alat bukti keterangan ahli, Sebagai bukti Petunjuk, Sebagai alat bukti keterangan Terindikasi/Terduga.Kata Kunci: Audit Investigatif, Badan Usaha Milik Negara, Pembuktian

The nature and challenges of guest house business in the Maldives: An exploratory study

2020 ◽  
Vol 21 (1) ◽  
pp. 3-14
Author(s):  
Kei Wei Chia ◽  
Abdulla Muiz
Keyword(s):  
Service Quality ◽  
Exploratory Study ◽  
Qualitative Method ◽  
Marketing Channel ◽  
Future Research ◽  
The Political ◽  
Travel Destination ◽  
Guest House ◽  
Product Image ◽  
Depth Interviews

The Maldives has long been perceived as an exclusive and expensive travel destination. However, the political changes have introduced another accommodation option, the guest house. This has provided an opportunity for many locally owned guest house owners to offer accommodation service at an affordable rate. The purpose of this study was to explore the nature of business and the challenges faced by the guest house business in the Maldives. The data were derived from in-depth interviews with nine key informants. The thematic analysis qualitative method was employed in identifying informants’ view of the current guest house business. A total of six themes (i.e. product image, service quality, marketing channel, infrastructure, competition, policies, laws and regulations) were identified. The contribution of the paper lies in growing knowledge within the research niche of guest houses in the Maldives and internationally. Implications of the factors that contribute to successful guest house operations, including customer-oriented and service quality are recommended based on the findings. These recommendations can benefit guest house managers in developing and managing their guest house business. Future research may be expanded to view differences in perception among different stakeholders. Such findings could provide insights into what is missing and what topics require further investigation in the future.

scholarly journals Between mass-market conventions and everyday life: The domestication of dining furniture in urban Istanbul

2021 ◽  
Vol 6 (1) ◽  
pp. 103-127
Author(s):  
Esra Bici Nasır
Keyword(s):  
Intellectual Capital ◽  
Design Research ◽  
Urban Life ◽  
Furniture Industry ◽  
Furniture Design ◽  
Review Of Literature ◽  
Patterns Of Use ◽  
Use Context ◽  
Design Production ◽  
Depth Interviews

Although dining tables and chairs function as the main furniture stereotypes valued for hosting in traditional Turkish households, this practice has been subject to changes and challenges in contemporary urban life in Istanbul. This qualitative study of dining furniture brings insights into the design, production, purchase and use of furnishings from a broad review of literature and from semi-structured in-depth interviews undertaken in the homes of young urban professionals in Istanbul between the years 2013 and 2016. Prescribed as indispensable stereotypes in the furniture retail stores and considered as essential domestic units by the interviewees, dining tables and chairs are found out as not fulfilling their intended hosting functions efficiently or being often replaced by centre tables or coffee tables, because of an increase in casual rather than formal occasions. Domestication of the dining table as an open buffet was considered a practical way to help hold the food and drinks that were also on couches and coffee tables. In addition, the dining table was used for completely different functions unrelated to eating, as study desks or as surfaces for folding and ironing laundry, whereas dining chairs were used as places to drape coats or clothing. Interrogating the disconnect between the consumption and use context of the dining suites yields deeper discussion about the level of intellectual capital of Turkish furniture industry and the consumer culture which advices the enactment of norms. Insights in these complex, changing and sometimes contradictory patterns may influence the design of domestic furnishings in Turkey. Therefore, more user-based design research and a further examination of contemporary patterns of use in urban households are needed to activate this potential for the Turkish furniture design industry.

scholarly journals Hubungan Tingkat Partisipasi Anggota Sekolah Peternakan Rakyat Muara Tigo Manunggal dengan Tingkat Pendapatan

2020 ◽  
Vol 4 (1) ◽  
pp. 15
Author(s):  
Kiagus Abdul Rofi ◽  
Amiruddin Saleh
Keyword(s):  
Quantitative Data ◽  
Qualitative Data ◽  
Family Income ◽  
Survey Methods ◽  
Animal Husbandry ◽  
School Program ◽  
Food Needs ◽  
Relationship Of ◽  
The Relationship ◽  
Depth Interviews

Animal husbandry in Indonesia is one way to meet food needs in Indonesia. The people's farm school program has now become a national program known as the people's livestock center. . One of the results of cattle raising is to increase family income. The research aims to produce an analysis of the level of participation of members in activities, analysis of the level of income of members, and analyze the relationship of the level of participation with the level of income of SPR members Muara Tigo Manunggal. The study uses survey methods with quantitative data in the form of questionnaires which are supported by qualitative data in-depth interviews with DPPT members. The number of respondents in the study was 34 people by taking 20 percent of the population. The results showed the level of member participation in SPR activities was still relatively low, the level of farmers' income was moderate, and there was a relationship between the level of participation and income level. Keywords: animal husbandry, food needs, income levels, participation, sekolah peternakan rakyat ABSTRAK Peternakan di Indonesia merupakan salah satu cara untuk pemenuhan kebutuhan pangan di Indonesia. Program sekolah peternakan rakyat sekarang telah menjadi program nasional yang dikenal dengan sentra peternakan rakyat. . Hasil dari ternak sapi salah satunya adalah untuk meningkatkan pendapatan keluarga. Penelitian bertujuan untuk menghasilkan analisis tingkat partisipasi anggota dalam kegiatan, analisis tingkat pendapatan anggota, serta menganalisis hubungan tingkat partisipasi dengan tingkat pendapatan anggota SPR Muara Tigo Manunggal. Penelitian menggunakan metode survei dengan data kuantitatif berupa kuesioner yang didukung oleh data kualitatif wawancara mendalam dengan anggota DPPT. Jumlah responden dalam penelitian adalah 34 orang dengan cara mengambil 20 persen dari populasi. Hasil penelitian menunjukkan tingkat partisipasi anggota dalam kegiatan SPR masih tergolong rendah, tingkat pendapatan peternak tergolong sedang, dan terdapat hubungan antara tingkat partisipasi dengan tingkat pendapatan.Kata Kunci: kebutuhan pangan, partisipasi, peternakan, sekolah peternakan rakyat, tingkat pendapatan

scholarly journals The Evolutionary Game Analysis and Optimization Algorithm of Electric Vehicle Cell Innovation Diffusion Based on a Patent Pool Strategy

2021 ◽  
Vol 12 (4) ◽  
pp. 251
Author(s):  
Weiwei Sun ◽  
Min Yuan ◽  
Zheng Zhang
Keyword(s):  
Electric Vehicle ◽  
Innovation Diffusion ◽  
Optimization Algorithm ◽  
Channel Model ◽  
Market Competition ◽  
Evolutionary Game ◽  
Patent Licensing ◽  
Policy Makers ◽  
Game Analysis ◽  
Patent Pool

A patent pool strategy was proposed for use in the electric vehicle cell industry to manage patent licensing disputes and litigation. How to promote EV cell innovation diffusion under a patent pool scenario is unclear. We introduced an innovation diffusion channel model comprising different players with patent licensing relationships and market competition relationships following evolutionary game analysis and simulation. We found the interlinked factors that influenced evolutionary stable strategies with a sensitivity test on all factors to identify the important and unimportant factors. To achieve the maximum return for the players, an optimization algorithm was introduced to find the maximum weighted object function. The decision and policy makers could focus on important factors such as improving the technology’s competitive advantages, delivering more profits to its licensees with reasonable licensing fees, and finding the best patent pool strategy with the support of the optimization algorithm to balance the competition relationships and patent licensing relationships between players.

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