Effects of deregulation of the rice market on farm prices in China: a marketing channel model.

Author(s):  
L Chen ◽  
J. Peerlings
2020 ◽  
Vol 11 (1) ◽  
pp. 75-80
Author(s):  
Tika Annisa Koeswandi ◽  
Ery Adam Primaskara

AbstractHaving a role as the 'backbone' of the Indonesian economy, SMEs growth has decreased from year to year. One of them occurred at Badii Farm which experienced a decrease in sales volume due to the absence of an integrated marketing channel model. This study iaims to determine the integrated marketing channel system and the value network of Badii farm as an SME in increasing sales volume. This study is a qualitative descriptive study involving purposive sampling and using interview, observation and documentation instruments. The result shows that Badii Farm directly sells its products to customers so that there are no other alternative channels to distribute the products. Such a system runs almost in the majority of similar SMEs. Therefore, opening other marketing channels is necessary in order to increase sales volume and alternative markets. Some alternatives that can be used as other marketing channels is a wholesaler. Badii Farm is suggested to start breeding cattle for later distributed to other wholesalers so that the product is not glued to adult cattle and retailers where Badii Farm can have other market bags.Keywords: integrated-marketing channel; sales volume; small-medium enterpriseAbstrakMemiliki peran sebagai ‘tulang punggung’ perekonomian Indonesia, pertumbuhan UMKM mengalami penurunan dari tahun ke tahun. Salah satunya terjadi pada UMKM Badii Farm yang mengalami penurunan volume penjualan karena tidak adanya model saluran pemasaran yang terintegrasi. Penelitian ini bertujuan untuk mengetahui sistem saluran pemasaran terintegrasi dan jaringan nilai UMKM Badii Farm dalam meningkatkan volume penjualan. Penelitian ini merupakan penelitian deskriptif kualitatif dengan melibatkan purposive sampling dan menggunakan instrument wawancara, observasi dan dokumentasi.  Dari hasil penelitian mendapatkan Badii Farm langsung menjual produknya kepada pelanggan sehingga tidak ada alternatif saluran lainnya untuk mendistribusikan produk. Sistem seperti ini berjalan hampir di mayoritas UMKM sejenis. Oleh karena itu, pembukaan saluran saluran pemasaran lainnya dirasa perlu dalam rangka meningkatkan volume penjualan dan alternatif pasar. Beberapa alternatif yang bisa digunakan sebagai saluran pemasaran lainnya diantaranya bias berupa wholesaler. Badii Farm disarankan untuk mulai melakukan pembibitan ternak untuk kemudian disalurkan kepada wholesaler lainnya sehingga produk tidak terpaku kepada ternak dewasa saja dan Retailer, sehingga Badii Farm bisa memiliki kantung kantung pasar lainnya.Kata Kunci: Saluran Pemasaran Terintegrasi; Volume Penjualan; UMKM 


2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Endang Lastinawati ◽  
Andy Mulyana ◽  
Imron Zahri ◽  
Sriati Sriati

Lastinawati et al, 2018. Price Transmission Analysis of Rice in Ogan Komering Ilir District, South Sumatra Province. JLSO 7(1) Price transmission is one indicator of whether or not a marketing system is efficient and also can explain the distribution of welfare between producers and consumers in the marketing channel. This study aimed to analyze the transmission of rice prices which are the basic needs of the Indonesian people, both the price transmission of consumer to farmers, and vice versa, with two groups of rice based on their quality, namely premium and medium rice. This research conducted at Ogan Komering Ilir District, South Sumatra Province. Price transmission was analyzed using price transmission elasticity, using weekly rice price series data from the second week of March 2016 to the second week of September 2018. The results showed that the transmission of consumer prices of premium and medium rice to the price of harvested dry grain at farmer level had an elasticity value not equal to one, and vice versa. This showed that the rice market in Ogan Komering Ilir Regency was in elastic and less efficient, because prices were transmitted asymmetrically.


Agro Ekonomi ◽  
2016 ◽  
Vol 18 (1) ◽  
pp. 51
Author(s):  
Agatha Wahyu Widati ◽  
Dwidjono Hadi Darwanto ◽  
Masyhuri Masyhuri

This research was aimed to investigate 1) rice marketing channel in ManokwariRegency; 2) marketing margin in Manokwari regency; and 3) market integration of rice in Manokwari regency. Primary and secondary data were collected in this research. Primary data were applied in analysis of rice marketing channel, and marketing margin, while secondary data of rice price for the period of 2004- 2010 were applied in analysis of market integration. Augmented Dickey Fuller (ADF), and regression method were implemented in analysis of this research. Result of the analysis show thatthere are nine rice marketing patterns or local rice marketing channels in Manokwari regency. The longest channel was involved three institutions such as village level rice millerlhuller, regency wholesaler and retailer which have the largest marketing margin too. Most farmer utilize the sixth rice marketing pattern on marketing channel, involving two intermediate middleman such as rice millerlhuller and regency retailer. The channel has low marketing margin which motivated farmer for producing rice due to largest share of price accepted by farmers. Analysis of rice market integration at Manokwari regency show that rice price at wholesale level is integrated with that at retaillevel.Penelitian ini bertujuan ootuk mengetahui 1). Jalur pemasaran beras produksi Kabupaten Manokwari; 2). Marjin pemasaran beras produksi Kabupaten Manokwari; dan 3). Tingkat keterpaduan pasar beras di Kabupaten Manokwari; Penelitian ini menggunakan data primer dan data sekunder. Data primer ootuk mengetahui saluran, dan margin pemasaran sedangkan data sekunder ootuk mengetahui keterpaduan pasar dengan menggunakan data harga beras tahoo 2004- 2010. Metode analisis yang digunakan adalah analisis Augmented Dickey Faller (ADF), dan analisis regresi. Hasil analisis menunjukan bahwa terdapat sembilan pola pemasaran atau saluran pemasaran beras produksi Kabupaten Manokwari. Saluran terpanjang melibatkan sebanyak tiga lembaga perantara yaitu penggilingan, pedagang penampoog kabupaten dan pengecer kabupaten. Saluran yang panjang ini mempooyai margin pemasaran yang terbesar pula. Petani paling banyak menggunakan pola pemasaran beras pads saluran pemasaran yang keenam, yang melibatkan dua pedagang perantara yaitu penggilingan dan pedagang pengecer kabupaten. Persentase margin dari seluruh saluran tergolong rendah, hal ini akan mendorong petani ootuk lebih memproduksi beras karena harga yang diterima oleh petani menguntungkan, ini dapat dilihat dari share harga yang diterima oleh petani yang relatif tinggi. Analisis keterpaduan pasar beras produksi Kabupaten Manokwari menunjukan bahwa terdapat integrasi seeara vertikal antara harga beras di tingkat eeeran dan harga beras di tingkat grosir.


2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Novia Fitri Yanti ◽  
Suharno Suharno ◽  
Harianto Harianto

Palm sugar is one of the important commodities that are able to sustain the economy of rural community. The community of central palm sugar is usually constrained by market information that affects the welfare of sugar palm producers. The purposes of this research are to observe marketing channels and marketing performance efficiency and to analyze factors influencing producers to choose marketing channel of palm sugar in Bengkulu Province. The result of this research shows there are 5 marketing channels of palm sugar in Bengkulu Province. Measurement of marketing performance efficiency by using margin analysis indicator, farmer's share and r/c ratio, found that efficient channel model with the indicator is channel 4 (Producers-Big Collector in the village-Consumer Outside of the province) and channel 5 (Producers - Big Collector in the village - Retailer local - Local consumers). Factors influencing craftsmen choosing marketing channels were analyzed by using binary logistic regression and it was found that factor of production quantity, sugar price and existence of debt bondage significantly influence producers in choosing marketing channel.Keywords: palm sugar, marketing efficiency, marketing chooice, binary logistic


MAKILA ◽  
2019 ◽  
Vol 13 (2) ◽  
pp. 130-138
Author(s):  
Wilma N. Imlabla ◽  
Samuel Limba ◽  
Mersiana Sahureka ◽  
Makbul A. Keliwouw

The PD. Tabulik furniture industry is one of the furniture industries that is believed to be superior in global competition. Therefore, strategic policies related to the optimal marketing chain are needed in maintaining business sustainability amid market competition. Consequently, the research aims to analyze the marketing chain of furniture industry products. The research method uses survey methods and in-depth interviews with all marketing channel components and the marketing chain analysis of the research object's outcome. The results show that the marketing chain is used by PD. Tabulik is a short marketing channel model that is direct producers to end consumers and is still limited in the Maluku region. The products' marketing chain gets shorter and shorter, so the final consumer is not charged with the purchase cost. But PD.Tabulik needs to fix the marketing chain management and marketing mix efficiently and optimally.


2021 ◽  
Vol 19 (1) ◽  
pp. 21-36
Author(s):  
Haidar Bimantara ◽  
Kustopo Budiraharjo ◽  
Wiludjeng Roessali

The research objective was to analyze the distribution channel model and the factors that influence the marketing efficiency of pineapple in the Village of Wonorejo Trisulo, District Plosoklaten, Kediri Regency. The research was conducted on 10 September - 10 October 2020 located in the Wonorejo Trisulo Village, Plosoklaten District, Kediri Regency. The research method used survey. The number of respondents was 144 people. The samples were determined using the Slovin formula consisting of 86 pineapple farmers. Furthermore, the snowball sampling method was used to determine the marketing agency respondents, namely 4 collectors, 8 wholesalers, and 16 retailers. The primary data obtained from interviews with based on questionnaires that has been prepared. Secondary data were obtained from related institutions and agencies such as the Central Statistics Agency (BPS), monographs of Wonorejo Trisulo Village, literature, and other supporting sources. The data analysis used was the descriptive quantitative method and statistical analysis. The results showed that the pineapple distribution channel in Wonorejo Trisulo Village was divided into 3 channels. The most efficient channel was channel 3 characterized by the lowest created marketing margin (IDR 4,650) and the highest farmer share value (63.59%). Results revelead that the farmer price level, and marketing margin were found significant in affecting the marketing efficiency. T-test results showed that partially the price variables at the farmer level and marketing margins effects on the efficiency of pineapple marketing, while the marketing channel variables had no effect on the marketing efficiency of pineapples in the Wonorejo Trisulo Village, Plosoklaten District, Kediri Regency.


2011 ◽  
Vol 39 (02) ◽  
pp. 95-100
Author(s):  
J. C. van Veersen ◽  
O. Sampimon ◽  
R. G. Olde Riekerink ◽  
T. J. G. Lam

SummaryIn this article an on-farm monitoring approach on udder health is presented. Monitoring of udder health consists of regular collection and analysis of data and of the regular evaluation of management practices. The ultimate goal is to manage critical control points in udder health management, such as hygiene, body condition, teat ends and treatments, in such a way that results (udder health parameters) are always optimal. Mastitis, however, is a multifactorial disease, and in real life it is not possible to fully prevent all mastitis problems. Therefore udder health data are also monitored with the goal to pick up deviations before they lead to (clinical) problems. By quantifying udder health data and management, a farm is approached as a business, with much attention for efficiency, thought over processes, clear agreements and goals, and including evaluation of processes and results. The whole approach starts with setting SMART (Specific, Measurable, Acceptable, Realistic, Time-bound) goals, followed by an action plan to realize these goals.


EDIS ◽  
2017 ◽  
Vol 2017 (4) ◽  
Author(s):  
Keith W. Wynn ◽  
Nicholas S. Dufault ◽  
Rebecca L. Barocco

This ten-page fact sheet includes a summary of various fungicide spray programs for fungal disease control of early leaf spot, late leaf spot, and white mold/stem rot of peanut in 2012-2016 on-farm trials in Hamilton County. Written by K.W. Wynn, N.S. Dufault, and R.L. Barocco and published by the Plant Pathology Department.http://edis.ifas.ufl.edu/pp334


EDIS ◽  
2020 ◽  
Vol 2020 (1) ◽  
Author(s):  
Mary Beth Henry ◽  
Kathryn A Stofer

Agritourism marries Florida’s two largest industries, tourism and agriculture, to provide an on-farm recreational experience for consumers. Although Florida trails many other states in the number of agritourism operations, the number of Florida farms offering recreational experiences more than doubled from 2007 to 2012. This new 4-page document describes building codes relevant to Florida agritourism operations. Written by Mary Beth Henry and Kathryn A. Stofer, and published by the UF/IFAS Department of Agricultural Education and Communication.https://edis.ifas.ufl.edu/wc349 A companion document, Florida’s Agritourism Laws, EDIS publication AEC623, Florida’s Agritourism Laws, http://edis.ifas.ufl.edu/wc285, discusses Florida Statutes related to definitions, liability protections, and limits to regulatory authority of local governments over bona fide agricultural operations engaged in agritourism.


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