EKSPLORASI FAKTOR BELIEFS DAN ATTITUDES: KAJIAN TERHADAP SOCIAL JUDGEMENT THEORY DI ERA MEDIA DIGITAL

Globalization encourages foreign brands to come to Indonesia, one of them is Keds as a sneakers shoe brand. One of the problems that Keds faces when it comes to Indonesia is the perception about Keds as a type of shoes even though actually it is a brand of shoes. Therefore, Keds held a “Ladies First Since 1916” Campaign not only to celebrate their 100th anniversary, but also to create awareness about Keds as the first sneakers brand for ladies since 1916 and to deliver their persuasive messages through promotion activites in the campaign. The aim of this research is to find out Keds customer buying decision process based on social judgement theory, where the customer will interpret the persuasive messages about the promotion activities in the campaign and also to find out the stages of customer decision buying process. The research method that was used is qualitative descriptive method through indepth interview with Keds customers. The result shows that the interpretation of the messages through attiudes/cognitive and beliefs/mental ego involvement is in latitude of acceptance that leads in assimilation effect and it seen in evaluation of alternatives stage in the buying decision process by Keds customer. Keywords: buying process, beliefs, attitudes, persuasive

Download Full-text

EKSPLORASI FAKTOR BELIEFS DAN ATTITUDES: KAJIAN TERHADAP SOCIAL JUDGEMENT THEORY DI ERA MEDIA DIGITAL

Bricolage Jurnal Magister Ilmu Komunikasi ◽

10.30813/bricolage.v4i01.1651 ◽

2018 ◽

Vol 4 (01) ◽

pp. 051

Author(s):

Rino F. Boer ◽

Dionisius Lesmana

Keyword(s):

Decision Process ◽

100Th Anniversary ◽

Persuasive Messages ◽

Assimilation Effect ◽

Social Judgement ◽

Ego Involvement ◽

Qualitative Descriptive ◽

To Come ◽

Foreign Brands ◽

Descriptive Method

ABSTRACT Globalization encourages foreign brands to come to Indonesia, one of them is Keds as a sneakers shoe brand. One of the problems that Keds faces when it comes to Indonesia is the perception about Keds as a type of shoes even though actually it is a brand of shoes. Therefore, Keds held a “Ladies First Since 1916” Campaign not only to celebrate their 100th anniversary, but also to create awareness about Keds as the first sneakers brand for ladies since 1916 and to deliver their persuasive messages through promotion activites in the campaign. The aim of this research is to find out Keds customer buying decision process based on social judgement theory, where the customer will interpret the persuasive messages about the promotion activities in the campaign and also to find out the stages of customer decision buying process. The research method that was used is qualitative descriptive method through indepth interview with Keds customers. The result shows that the interpretation of the messages through attiudes/cognitive and beliefs/mental ego involvement is in latitude of acceptance that leads in assimilation effect and it seen in evaluation of alternatives stage in the buying decision process by Keds customer. Keywords: buying process, beliefs, attitudes, persuasive ABSTRAK Globalisasi mendorong brand asing masuk ke Indonesia, salah satunya adalah Keds sebagai sebuah brand sepatu sneakers. Persoalan yang dialami Keds ketika awal masuk ke Indonesia adalah persepsi bahwa Keds merupakan jenis sepatu, padahal Keds merupakan brand sebuah sepatu. Oleh karena itu, Keds mengadakan Campaign “Ladies First Since 1916” selain untuk merayakan ulang tahun Keds yang berusia 100 tahun, juga untuk memperkenalkan kembali kepada masyarakat bahwa Keds merupakan brand sneakers wanita pertama asal Amerika sejak 1916 serta melakukan penyampaian pesan persuasif melalui berbagai kegiatan promosi dalam campaign tersebut. Penelitian ini dilakukan untuk melihat proses pengambilan keputusan pembelian customer Keds dalam Campaign “Ladies First Since 1916” berdasarkan Social Judgement Theory, bagaimana customer akan memaknai pesan persuasif dalam campaign tersebut yang selanjutnya akan dilihat tahap-tahap dalam pengambilan keputusan pembelian yang dilalui oleh customer. Penelitian dilakukan dengan metode kualitatif deskriptif melalui wawancara mendalam kepada customer Keds. Hasil penelitian menunjukkan bahwa pemaknaan pesan berdasarkan ego involvement kognitif dan mental berada pada latitude of acceptance yang mengarah pada efek asimilasi dan terlihat pada tahap evaluasi alternatif dalam berbagai tahap pengambilan keputusan pembelian yang dilalui customer Keds. Kata kunci: keputusan pembelian, mental,sikap, persuasi

Download Full-text

Analisis Pengungkapan Triple Bottom Line Dalam Penerapan Akuntansi Manajemen Lingkungan Pada Industri Pertambangan

Gorontalo Accounting Journal ◽

10.32662/gaj.v2i1.502 ◽

2019 ◽

Vol 2 (1) ◽

pp. 22

Author(s):

Shella Budiawan

Keyword(s):

Local Government ◽

Data Collection ◽

Research Method ◽

Mining Industry ◽

Triple Bottom Line ◽

Analytical Tool ◽

Community Leaders ◽

Bottom Line ◽

Qualitative Descriptive ◽

Descriptive Method

The purpose of this study is to reveal the Triple Bottom Line in the application of management accounting in the mining industry in Donggala Regency. This research method uses Qualitative Descriptive Method with respondents as many as 30 people who are communities around the location of the company, community leaders, and local government. The analytical tool used in this study is Phenomenology Analysis and data collection techniques carried out by conducting interviews, observation, and documentation to respondents directly.Based on the result of this research shows that company is PT. Balikpapan Ready Mix is not apply yet the concept of Triple Bottom Line in implementation of environment managementaccounting in the company.

Download Full-text

ANALISIS KESULITAN BELAJAR SISWA TUNADAKSA PADA PEMBELAJARAN MATEMATIKA DI KELAS INKLUSIF

utile: Jurnal Kependidikan ◽

10.37150/jut.v6i2.1005 ◽

2020 ◽

Vol 6 (2) ◽

pp. 146-150

Author(s):

Pujia Siti Balkist

Keyword(s):

Inclusive Education ◽

Research Method ◽

Purposive Sampling ◽

Qualitative Descriptive ◽

Descriptive Method

Abstrak: Tujuan penelitian ini adalah untuk menganalisis hambatan belajar siswa tunadaksa di kelas inklusif. Metode penelitian yang digunakan adalah metode deskriptif kualitatif dengan purposive sampling di SMAN 1 Sukabumi sebagai salah satu sekolah penyelenggara pendidikan inklusif. Hasil penelitian menunjukkan bahwa hambatan belajar involunter siswa di kelas inklusi berkaitan dengan hambatan motorik yaitu hambatan menulis yang dialami terutama saat meringkas materi matematika dan menyampaikan jawaban melalui tulisan. Abstract: The purpose of this study was to analyze the learning obstacles of tunadaksa students in inclusive class. The research method used is a qualitative descriptive method with purposive sampling at SMAN 1 Sukabumi as one of the schools providing inclusive education. The results showed that the learning obstacles of tunadaksa students in inclusive class were related to motoric barriers, namely the barriers to writing experienced, especially when sumarizing mathematics material and delivering answers through writing.

Download Full-text

PERSPEKTIF UNDANG-UNDANG NOMOR 1 TAHUN 2011 TENTANG PERUMAHAN DAN KAWASAN PERMUKIMAN TERHADAP PERLINDUNGAN HAK KONSUMEN DALAM JUAL BELI PERUMAHAN

Jurnal Magister Hukum Udayana (Udayana Master Law Journal) ◽

10.24843/jmhu.2016.v05.i01.p02 ◽

2016 ◽

Vol 5 (1) ◽

pp. 12

Author(s):

Ni Ketut Dewi Megawati

Keyword(s):

Real Estate ◽

Research Method ◽

Legal Framework ◽

Legal Aspects ◽

Residential Areas ◽

Consumer Rights ◽

Qualitative Descriptive ◽

Property Sales ◽

Descriptive Method ◽

Legal Condition

A mismatch between the administrative documents or the physical characteristics of a property offered in a contract and the actual conditions received by the client becomes an important problem in a property business. The property, which is the object of an agreement, should be in line with the legal aspects required by the legislation. The purpose of this study is to understand the legal condition of registering a property as the object of an agreement, by using consumer protection law in relation to property sales (i.e., Legislative Decree number 1 of 2011) as the perspectives. This study used normative legal framework based on Law and concept approaches as its research method. Several primary laws were collected and analyzed by a qualitative descriptive method. This study found that a property could be included as the object of an agreement if it fulfills the terms and conditions written in the Article 42 Clause 1 of Legislative Decree number 1 of 2011 on Real Estate and Residential Areas. Furthermore, a property can be an object of sales agreement if they meet several criteria written in the State Minister of Community Estate Decree’s number 09/KPTS/M/1995, with the date of issuance on 23 June 1995, about the sale and purchase of a property. It can be argued that the Legislative Decree number 1 of 2011 on Real Estate and Residential Areas might not offer a comprehensive protection to the consumer rights, and subsequently inflict physical and mental harm to the consumers.

Download Full-text

ANALISIS PENGENDALIAN INTERN ATAS PENJUALAN DAN PENERIMAAN KAS TERHADAP EFEKTIFITAS PERUSAHAAN (Studi Kasus pada PT Astra International, Tbk – Isuzu Cabang Bogor)

10.31227/osf.io/pjy6r ◽

2019 ◽

Author(s):

Melissa Lukman ◽

Yayuk Nurjanah

Keyword(s):

Internal Control ◽

Research Method ◽

Qualitative Descriptive ◽

A Company ◽

Descriptive Method

Internal control is a tool that can help the company officer in doing their job and their function so that have a good role for the company. One of the internal control that important to a company is internal control of sales and cash receipts because from this the company’s revenue is derived. With the implementation of internal control that applied by the company also reflects the effectiveness of sales and cash receipts.The research method that the writer used is qualitative descriptive method which means comparing theory with practice in the company. It used to determine how the application of internal control of sales and cash receipts in the company and whether the application has been effective or not.The results of the study shows that the application of internal control to sales and cash receipts are good enough and effective even though there are still a few weaknesses in internal control sales. Sales and cash receipts procedure also are in accordance with the SOP.Keywords : Internal control, sales, cash receipts, effectivity

Download Full-text

Ketaksaan Leksikal dalam Lagu “Glow Like Dat” dan “See Me” Karya Rich Brian

Buletin Al-Turas ◽

10.15408/bat.v25i2.12058 ◽

2019 ◽

Vol 25 (2) ◽

pp. 227-242

Author(s):

Frans Sayogie ◽

Angga Ilham Perdana ◽

Munawar Aidil ◽

Shania Andre

Keyword(s):

Data Collection ◽

Research Method ◽

Participant Observation ◽

English Speakers ◽

Comprehensive Understanding ◽

Qualitative Descriptive ◽

Research Findings ◽

Song Lyrics ◽

Observation Method ◽

Descriptive Method

Tulisan ini membahas tentang ketaksaan leksikal dalam lagu “Glow Like Dat” dan “See Me” karya Rich Brian. Ketaksaan leksikal dalam lagu dapat menyebabkan penyampaian pesan mengalami kendala pemaknaan budaya, bahasa, sosiologis, dan psikologis. Tujuan dari penelitian ini adalah untuk mengidentifikasi bentuk leksikal yang digunakan di dalam lagu tersebut apakah mengandung ketaksaan leksikal, dan kemudian menganalisis bentuk ketaksaan leksikal dan makna kata-kata dalam lirik lagu. Metode penelitian yang digunakan adalah metode deksriptif kualitatif dan metode non-participant observation sebagai teknik pengumpulan data. Data yang dianalisis diambil dari lirik lagu “Glow Like Dat” dan “See Me” karya Rich Brian yang kemudian diklasifikasikan ke dalam beberapa kategori ketaksaan leksikal dan pemaknaannya. Temuan penelitian yang diperoleh adalah ketaksaan leksikal yang terdapat di dalam lagu “Glow Like Dat” dan “See Me” karya Rich Brian dapat diklasifikasikan sebagai homonimi berbentuk homofon, serta polisemi yang dikemas dalam bentuk kata slang. Kesimpulan penelitian ini adalah pemahaman terhadap pemaknaan leksikal dalam lagu berbahasa Inggris sangat penting bagi penutur bukan berbahasa Inggris agar memperoleh pemahaman makna lagu yang komprehensif. This paper discusses lexical ambiguities in the songs "Glow Like Dat" and "See Me" by Rich Brian. Lexical ambiguities of the songs can cause the delivery of messages to experience constraints of meanings in cultural, language, sociological, and psychological aspects. The purpose of this study is to identify the lexical forms used in the songs whether they contain lexical ambiguities, and then to analyse the lexical ambiguities forms and meaning of words in song lyrics. The research method used is a qualitative descriptive method and a non-participant observation method as data collection techniques. The data analysed were taken from the lyrics of the songs "Glow Like Dat" and "See Me" by Rich Brian, which were then classified into several categories of lexical ambiguities and their meaning. The research findings obtained are the lexical ambiguities contained in the songs "Glow Like Dat" and "See Me" by Rich Brian can be classified as homonymy in the form of homophones and polysemy which are packaged in slang words. The conclusion of this study is that the understanding of lexical meanings in English songs is very important for non-English speakers to gain a comprehensive understanding of the meaning of the songs.

Download Full-text

TIPIKALIS MOTIF KUPU-KUPU DARI SUKU ENGGROS PAPUA

Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni ◽

10.33153/dewaruci.v14i2.2693 ◽

2020 ◽

Vol 14 (2) ◽

pp. 27-32

Author(s):

Nathalia Dwijayanti Nathalia

Keyword(s):

Cultural Heritage ◽

Research Method ◽

Musical Instruments ◽

Aesthetic Value ◽

Qualitative Descriptive ◽

Descriptive Method

Batik is a cultural heritage of ancestors which is still developing. Batik in Indonesia has its own diversity and distinctive characteristics, including in the Papua region. In Papua batik has characteristics that describe animals, plants and musical instruments. In this study, the use of motifs in Enggros tribe has a different position from each of its clans. Some motifs in the Enggros cannot be used by other clans. Each of these batik motifs has a meaning and hereditary meaning. This study uses a review of the shape of the motif, colour, and aesthetic value. The research method uses a qualitative descriptive method supported by the hermeneutic theory as a method of obtaining a valid interpretation of objectivity. The results of this research discussion reveal about Enggros batik as a characteristic of the Enggros tribe whose surname is from the Iwo Tribe. Expectations achieved in this study can help and find out the motives of the Enggros and the community is expected to understand more deeply these motifs as a legacy of ancestral tradition.

Download Full-text

Pasar Klewer di Era Indrustri 4.0 Sebagai Usaha Mempertahankan Eksistensinya

10.31227/osf.io/nvctz ◽

2020 ◽

Author(s):

Egareswara Refo Wasudha

Keyword(s):

Research Method ◽

Industrial Revolution ◽

The Public ◽

Central Java ◽

Qualitative Descriptive ◽

The City ◽

Descriptive Method ◽

Textile Products

Pasar Klewer is one of the most important parts in sustaining economic nets in the city of Surakarta. Where the pasar Klewer is the largest distributor of textile products in Central Java from sellers to buyers. But today the pasar Klewer is still relevant in the midst of the current 4.0 industrial revolution. The purpose of this paper is to explain what can make the pasar Klewer a market that still exists in the midst of the Industrial Revolution 4.0 and explain how it can happen. Because in this era efficiency is needed in everything. The research method used is a qualitative descriptive method that emphasizes objective phenomena and is studied qualitatively in order to obtain results that are in accordance with actual facts. So as to obtain information about the pasar Klewer that is relevant, credible and useful to the public, especially traders in the pasar Klewer in an effort to maintain the existence of the pasar Klewer

Download Full-text

PENGARUH PERCAKAPAN NEGATIF KELUARGA TERHADAP PEMEROLEHAN BAHASA ANAK USIA 3—4 TAHUN

SEMIOTIKA Jurnal Ilmu Sastra dan Linguistik ◽

10.19184/semiotika.v22i1.21382 ◽

2021 ◽

Vol 22 (1) ◽

pp. 57

Author(s):

Imron Maulana

Keyword(s):

Language Acquisition ◽

Research Method ◽

Brain Area ◽

Family Factors ◽

Phonological Acquisition ◽

Study Results ◽

The Family ◽

Qualitative Descriptive ◽

Concrete Reality ◽

Descriptive Method

The effect of negative conversation occurs intensively in children aged 3-4 years because it is a period of imitation. This period is one of the stages of socialization that a child gets within his family's scope. This study aims to comprehensively examine the negative conversations that affect language acquisition, especially phonological acquisition, mainly acquiring vowels that occur in SM and NS. The research method used is a qualitative descriptive method. The study results revealed that negative conversation significantly affected children's language acquisition and its characteristics. The concrete reality at this stage, especially when the family says anything, then gradually the child brain area will process it. The child will repeat it. This phenomenon occurs repeatedly, and then it is not imagined that he will speak these words spontaneously. A child tends to say it without understanding the meaning. Still, it will affect his character if the negative sentences internalized to his thought. Adopting this negative conversation tends to have unideal characteristics because a child does not imitate his negative words. Still, he tries to understand the meaning uttered by the person closest to him. In this case, the study results reveal that negative conversations significantly affect children's language acquisition and affect their characteristics. The conclusion is that language acquisition through an unfavourable exchange is obtained by internal (family) factors and external factors.

Download Full-text

Kegiatan ekstrakurikuler kepramukaan terhadap pendidikan karakter kedisiplinan

Jurnal Pendidikan Luar Sekolah ◽

10.32832/jpls.v12i2.2793 ◽

2020 ◽

Vol 12 (2) ◽

pp. 1

Author(s):

Nur Qoyimatul Uyun Al Azizi

Keyword(s):

Character Education ◽

Extracurricular Activities ◽

Program Implementation ◽

Research Method ◽

Human Beings ◽

Program Monitoring ◽

School Based ◽

Analysis Technique ◽

Qualitative Descriptive ◽

Descriptive Method

This research aims to find out the scouting extracurricular activities for character education in discipline at Zaid Bin Thabit SMPIT Bogor. The formation of this character is very important, education in Indonesia must have the development of the potential of students to become human beings who believe and obey God Almighty, have good character, have good knowledge, are creative, independent, disciplined and become citizens who are democratic and responsible, and one of the activities that is able to change it is scouting extracurricular activities. The research method used in this research is a qualitative descriptive method with 30 respondents in eighth grade. Data collection is done through interviews, observations, and documents. Data analysis technique is done by presenting data, data reduction, and drawing conclusions. The results of this study indicate that character education can be obtained namely, the accuracy of program targets, program implementation, and program monitoring in scouting extracurricular activities for disciplined character education. More than half of the students enjoyed participating in scouting activities, and stated that scouting activities needed to be carried out at school. Based on this research, scouting activities can be an alternative in discipline character education. AbstrakPenilitian ini bertujuan untuk mengetahui kegiatan ekstrakurikuler kepramukaan terhadap pendidikan karakter dalam kedisplinan di SMPIT Zaid Bin Tsabit Bogor. Pembentukan karakter ini sangat penting, pendidikan di Indonesia harus memiliki perkembangan potensi peserta didik agar menjadi manusia yang beriman dani bertaqwa kepada Tuhan Yang Maha Esa, berakhlak mulia, berilmu cakap, kreatif, mandiri, disiplin dan menjadi warga negara yangi demokratis serta bertanggung jawab, dan salah satu kegiatan yang mampu merubahnya adalah kegiatan ekstrakurikuler kepramukaan. Metode penelitian yang digunakan dalam penilitian ini adalah metode diskriptif kualitatif dengan responden sebanyak 30 orang pada kelas delapan. Pengumpulan data dilakukan melalui wawancara, observasi, dan dokumen. Teknik analisis data dilakukan dengan penyajian data, reduksi data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa pendidikan karakter dapat diperoleh yakni, ketepatan sasaran program, pelaksanaan program, dan pemantauan program dalam kegiatan ekstrakurikuler kepramukaan terhadap pendidikan karakter kedisiplinan. Lebih dari setengahnya siswa senang mengikuti kegiatan kepramukaan, dan menyatakan bahwa kegiatan kepramukaan perlu dilaksanakan di sekolah. Berdasarkan penelitian ini, kegiatan kepramukaan dapat menjadi alternatif dalam pendidikan karakter kedisiplinan.

Download Full-text