scholarly journals PENGARUH FUNCTIONAL QUALITY DAN HEDONIC QUALITY TERHADAP LOYALTY PADA FLASHPACKER OTA AGODA

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Edo Prasetyo
Keyword(s):  
Structural Equation Model ◽  
Significant Influence ◽  
Structural Equation ◽  
Perceived Value ◽  
Switching Cost ◽  
Equation Model ◽  
Travel Agent ◽  
Functional Quality ◽  
Online Travel ◽  
Hedonic Quality

<p>Latar belakang penelitian ini adalah Agoda yang jumlah pengunjungnya semakin menurun dari tahun ke tahun, padahal Agoda merupakan pelopor <em>Online Travel Agent</em> (OTA) di Indonesia. Jumlah pengunjung terus menurun menunjukkan kalau banyak konsumen yang tidak mempunyai <em>loyalty</em> terhadap Agoda.  Pada penelitian sebelumnya yang dilakukan oleh Jasmina Berbegal-Mirabent<em> et al. (</em>2015) tentang faktor-faktor yang mempengaruhi perilaku pembelian <em>online</em> di bidang turis, disebutkan bahwa untuk meningkatkan <em>loyalty </em>konsumen, OTA harus meningkatkan kualitas pada <em>website</em> atau aplikasinya, baik kualitas secara fungsional (<em>functional quality</em>) maupun secara hedonis (<em>hedonic quality</em>). Penelitian ini bertujuan untuk mengetahui pengaruh <em>functional quality</em> dan <em>hedonic quality</em> terhadap <em>loyalty</em> yang dimediasi oleh <em>perceived value</em>, dan dimoderasi <em>switching cost</em> pada <em>flashpacker </em>OTA Agoda. Penelitian ini menggunakan metode kuantitatif. Fokus penelitian ada pada <em>flashpacker</em> Agoda yang pernah menggunakan Agoda minimal sebanyak dua kali dan berdomisili di Jakarta, Bogor, Depok, Tangerang, dan Bekasi (Jabodetabek). Data primer diperoleh melalui kuesioner yang disebarkan secara online ke 391 responden, terdiri dari 42 pertanyaan yang telah diuji validitas dan reliabilitasnya. Penghitungan data responden dihitung menggunakan <em>Structural Equation Model</em> (SEM) dengan SmartPLS versi 3.2.8. Hasil dan kesimpulan dari penelitian ini menemukan bahwa terdapat pengaruh yang signifikan antara <em>functional quality </em>dan <em>hedonic quality</em> terhadap <em>perceived value</em>. <em>Perceived value</em> juga memiliki pengaruh yang signifikan terhadap <em>loyalty</em>. Sedangkan <em>switching cost</em> tidak signifikan sebagai pemoderasi pengaruh <em>perceived value</em> terhadap <em>loyalty</em>.</p><p><em><strong>Kata kunci</strong>: <em>functional, hedonic</em><em>, quality, perceived value, loyalty</em></em></p><p><em><br /></em></p><p><em>The background of this study is Agoda’s visitors who decrease from years to years, even though Agoda is pioneer of Online Travel Agent (OTA) in Indonesia. Number of visitors show that many consumers do not have loyalty to Agoda. At previous study by Jasmina Berbegal-Mirabent et al. (2015) about the factors that affect online purchasing behavior in tourism, it is said that to increase consumer loyalty, OTA must increase quality of website or application, in functional quality and hedonic quality. </em><em>The purpose of this study is to learn the influence of functional quality and hedonic quality on loyalty which are mediated by perceived value, and is moderated by switching cost on flashpacker of OTA Agoda. This study uses quantitative method. Respondents in this study were flashpackers of Agoda who have used Agoda for minimal two times and live in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek). The primer data is collected by questionnaire which is spread by online to 391 respondents, which has 42 question that has been tested its validity dan reliability. The data calculation of respondents is counted by Structural Equation Model (SEM) with SmartPLS version 3.2.8. The result </em><em>and the summary </em><em>of this study is the significant influence of functional quality and hedonic quality on perceived value. Perceived value also has significant influence on loyalty. While switching cost is no significant in moderating the influence relation of perceived value and loyalty.</em></p><p><em><strong>Keywords</strong>: functional, hedonic</em><em>,</em><em> quality, perceived value, loyalty</em></p>

Building loyalty through functional and hedonic quality

2014 ◽  
Vol 114 (3) ◽  
pp. 387-404 ◽  
Author(s):  
Maria Del Mar Alonso-Almeida ◽  
Merce Bernardo ◽  
Josep Llach ◽  
Frederic Marimon
Keyword(s):  
Web Sites ◽  
Structural Equation ◽  
Perceived Value ◽  
Two Dimensions ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Quality Model ◽  
Content Type ◽  
Functional Quality ◽  
Hedonic Quality

Purpose – The purpose of this paper is to propose and test an e-quality model for leisure products purchased online. Two dimensions are considered in order to configure the scale: functional quality and hedonic quality. Design/methodology/approach – Based on a survey conducted on a sample of 1,109 online customers who had bought travel leisure products, the model and hypotheses were validated using structural equation modeling analysis. Findings – The results reveal that both quality dimensions, through an e-quality second order dimension, are critical to obtaining loyalty through perceived value. In terms of functional quality, however, privacy is not significant for consumers because security programs have improved. Moreover, the e-quality – perceived value – loyalty service chain has been confirmed. In addition, a partial mediating effect of perceived value between e-quality and loyalty has been detected. Practical implications – e-Service managers must be aware of the importance of hedonic quality in seeking to attract and retain customers on their web sites. On the other hand, it has to be considered not only direct effects for evaluating customer loyalty, but also the mediator effect of perceived value is needed. Originality/value – From now on, the paper forecasts that “hedonics” will be present in future scales designed to assess e-quality, although what is really valued as important is still functional quality.

scholarly journals The Effect of Perceived Value and Service Quality on Depositor Loyalty

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Audi Putri Kamajaya ◽  
◽  
Agus Aribowo
Keyword(s):  
Service Quality ◽  
Structural Equation Model ◽  
Commercial Bank ◽  
Random Sampling ◽  
Structural Equation ◽  
Perceived Value ◽  
Simple Random Sampling ◽  
Equation Model ◽  
Primary Data ◽  
Good Relationship

For a bank, the depositors are the primary assets. Therefore, the bank should maintain a good relationship with them to be loyal to all efforts. If they are faithful, they will always keep putting their money in the bank. Therefore, the bank can execute the intermediate function properly. This study intends to examine the effect of perceived value and service quality on depositor loyalty. Consequently, the depositors of commercial bank H at branch F in Bandung become the population and the samples. This study also uses the Slovin formula, simple random sampling, and survey to calculate the samples, grab them, and accumulate the primary data. Moreover, the gathered data get analyzed by the structural equation model (SEM) based on variance. To sum up, this study proves that the perceived value and service quality positively affect depositor loyalty after examining the proposed hypotheses. To increase depositors to be loyal, the bank has to focus on elevating their perceived value and giving them superior service.

scholarly journals Apakah Kepercayaan Memediasi Pengaruh Reputasi Bank dan Religiusitas Terhadap Purchase Intention?

2021 ◽  
Vol 22 (1) ◽  
pp. 86-102
Author(s):  
Hanifah Jasin ◽  
◽  
Siti Mujiatun ◽  
Muis Fauzi Rambe ◽  
Rahmad Bahagia Siregar ◽  
...  
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Structural Equation Model ◽  
Significant Influence ◽  
Representative Sample ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Islamic Bank

The purpose of this research is to study the factors that influence trust and purchase intention on Islamic Bank Products in Medan City and produce models for measuring trust and purchase intention on Islamic Bank products in Medan City. In this study the population is unknown, therefore a representative sample with non-probability sampling technique is needed and the method used is purposive sampling. In this study, the number of indicators is 21, so by using ten times the indicator calculation, the required sample size is 170 people. Data collection was carried out using observations, questionnaires and documentation studies. Data analysis in this study was carried out by using the Structural Equation Model (SEM). The results showed that there was a positive and significant influence on Bank Reputation on Trust, There was a positive and significant influence of Religiosity on Trust, there was a positive and significant influence on Bank Reputation on Purchase Intention, there was a positive and significant influence on Religiosity on Purchase Intention, there was a positive and significant influence. trust in Purchase intention. Trust can positively mediate the effect of Bank Reputation on Purchase Intention and Trust can positively mediate the influence of Religiosity on Purchase Intention.

scholarly journals THE INFLUENCE OF ORGANIZATIONAL CULTURE AND SITUATIONAL LEADERSHIP TO EMPLOYEE ENGAGEMENT THROUGH COMPENSATION AS A MEDIATOR AT PT. ASTRA WELAB DIGITAL ARTA

2020 ◽  
Vol 1 (6) ◽  
pp. 872-882
Author(s):  
Ali Akbar ◽  
Antonius Dieben Robinson Manurung
Keyword(s):  
Organizational Culture ◽  
Data Analysis ◽  
Employee Engagement ◽  
Structural Equation Model ◽  
Significant Influence ◽  
Structural Equation ◽  
Situational Leadership ◽  
Equation Model ◽  
Purposive Sampling ◽  
Analysis Technique

This study aims to determine the influence of organizational culture and situasional leadership on employee engagement through compensation as a mediator. The population in this study were all employees at PT. Astra Welab Digital Arta which has 216 employees. The data analysis technique used is Structural Equation Model (SEM) with Lisrel, sample of this research uses purposive sampling. The results showed that there is a positive and significant influence of organizational culture to compensation, there is a positive and significant influence of situational leadership to compensation, there is a positive and significant influence of organizational culture and situational leadership to compensation, there is a positive and significant influence compensation to situational leadership, there is a positive and significant influence of organizational culture and situational leadership on employee engagement through compensation as a mediator

scholarly journals Determining Employee Performance And Work Satisfaction Dimentionals In Multifinance Company Using Structural Equation Model Approach

2021 ◽  
Vol 2 (4) ◽  
pp. 1346-1352
Author(s):  
Syahrani
Keyword(s):  
Work Environment ◽  
Structural Equation Model ◽  
Significant Influence ◽  
Employee Satisfaction ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Employee Performance ◽  
Equation Model ◽  
Analytical Technique ◽  
Model Approach

This study aims to determine the level of employee satisfaction with a structural model approach that can clarify the relationship between the variables of satisfaction, leadership work environment and employee performance. This research was conducted in a multinational company engaged in the multifinance sector, located in Banjarmasin, South Kalimantan, Indonesia In this study, the sample was taken using purposive sampling with a total sample of 235 people from various existing departments. The analytical technique used is the Structural Equation Model (SEM). The results of the study found that (1) the SEM model has met the standards of the Goodness of Fit Index, (2) the employee satisfaction variable has a significant influence on employee performance because it provides a CR value > 1.96 and a probability value < 0.05, (3) The work environment variable has an effect on significant on employee performance and satisfaction because it provides a CR value > 1.96 and a probability value < 0.05, (4) the leadership variable has a very significant influence on employee performance and satisfaction because it provides a CR value > 1.96 and a probability value < 0.05.

scholarly journals INVESTASI DAN GAYA HIDUP INVESTOR PEREMPUAN MODERN DI KOTA PALEMBANG

2019 ◽  
Vol 10 (1) ◽  
Author(s):  
Lemiyana Lemiyana Lemiyana
Keyword(s):  
Structural Equation Model ◽  
Significant Influence ◽  
Capital Market ◽  
Structural Equation ◽  
Sampling Methods ◽  
Model Analysis ◽  
Equation Model ◽  
Probability Sampling ◽  
Analysis Techniques

This study aimed to test whether there is any influence between the investment and lifestyle the investor women customers of Bursa Efek Indonesia in Palembang city. The object of this study were investor women in capital market of Bursa Efek indonesia in Palembang city. The sampling methods collection used is the Non Probability sampling and Judgmental Sampling. The sampling taken as many as 150 investor women customers of Bursa Efek Indonesia in Palembang city. Further analysis of data using Structural Equation Model analysis techniques or SEM. The results of the testing that was done show that: first, the variable investment have significant influence on variable investor women customer’s Bursa Efek Indonesia in Kota Palembang.  Second, the lifestyle variable has significant on variable investor women customer’s Bursa Efek Indonesia in Kota Palembang

scholarly journals Antecedents of online purchasing behaviour in the tourism sector

2016 ◽  
Vol 116 (1) ◽  
pp. 87-102 ◽  
Author(s):  
Jasmina Berbegal-Mirabent ◽  
Marta Mas-Machuca ◽  
Frederic Marimon
Keyword(s):  
Business Strategy ◽  
Structural Equation ◽  
Perceived Value ◽  
Men And Women ◽  
Content Type ◽  
Functional Quality ◽  
Tourism Sector ◽  
Purchasing Behaviour ◽  
Online Travel ◽  
The Impact

Purpose – The purpose of the paper is twofold. First, it investigates antecedents of online purchasing behaviour, taking into account the relationships between the constructs of service quality, perceived value and loyalty. Second, the study analyses up to what point men’s and women’s behaviours are similar. Design/methodology/approach – A survey was sent to the general public in Spain. Respondents were required to be consumers of online travel agencies. In total, 1,201 valid questionnaires were collected. No gender bias was detected in the sample. The data were analysed through Structural Equation Modelling to assess the proposed model. To determine non-invariant parameters across the two groups (men and women), a test for invariance was conducted. Findings – Both functional quality and hedonic quality are shown as antecedents for perceived value, and, in turn, perceived value impacts loyalty. The impact of loyalty on purchasing behaviour is significant, though weak. Gender differences are also examined and all parameters of the model are found to operate equivalently among men and women, indicating that both groups perform similarly. Practical implications – This paper highlights that the hedonic dimension of quality is important in adding value for customers. Accordingly, managers should reinforce this dimension and include it in their business strategy. Originality/value – Although the link between perceived quality and value-loyalty is well-established, there are still few studies that expand this link upstream or downstream. This paper analyses the next link in this chain.

scholarly journals The Effect of Perceived Value and Service Quality on Depositor Loyalty

2021 ◽  
Author(s):  
Audi Putri Kamajaya ◽  
Agus Aribowo
Keyword(s):  
Service Quality ◽  
Structural Equation Model ◽  
Commercial Bank ◽  
Random Sampling ◽  
Structural Equation ◽  
Perceived Value ◽  
Simple Random Sampling ◽  
Equation Model ◽  
Primary Data ◽  
Good Relationship

For a bank, the depositors are the primary assets. Therefore, the bank should maintain a good relationship with them to be loyal to all efforts. If they are faithful, they will always keep putting their money in the bank. Therefore, the bank can execute the intermediate function properly. This study intends to examine the effect of perceived value and service quality on depositor loyalty. Consequently, the depositors of commercial bank H at branch F in Bandung become the population and the samples. This study also uses the Slovin formula, simple random sampling, and survey to calculate the samples, grab them, and accumulate the primary data. Moreover, the gathered data get analyzed by the structural equation model (SEM) based on variance. To sum up, this study proves that the perceived value and service quality positively affect depositor loyalty after examining the proposed hypotheses. To increase depositors to be loyal, the bank has to focus on elevating their perceived value and giving them superior service.

scholarly journals The Influence Of Price, Promotion and Marketing Event On Customers’ Repurchasing Decision Of Flashy Products

2021 ◽  
Vol 7 (1) ◽  
pp. 141-153
Author(s):  
Ramayani Yusuf ◽  
Heny Hendrayati ◽  
Mira Veranita ◽  
Granit Agustina ◽  
Nuniek Dewi Pramanik
Keyword(s):  
Theoretical Model ◽  
Structural Equation Model ◽  
Significant Influence ◽  
Empirical Data ◽  
Structural Equation ◽  
Equation Model ◽  
Price Promotion ◽  
Event Marketing ◽  
Women's Clothing ◽  
Shopping Experience

This research aims to investigate the influence of prices, promotions and marketing events on the customers’ repurchasing decision of Flashy products. The survey was conducted to 221 customers of Flashy Women's Clothing Bandung which is a brand of women's clothing from the age of 15-45 years. The data used for this research was collected through questionnaires distributed to the students of Polytechnic Piksi Ganesha who have had shopping experience in Flashy. This study used a structural equation model (SEM) to evaluate the suitability of the theoretical model being analyzed related to empirical data, and to test the significance of the hypothesis. The results showed that the estimated coefficient of standardized regression in which price, promotion and event marketing have a significant influence on customer’s repurchase decisions.

scholarly journals Pengaruh Green Marketing dan Pengetahuan Terhadap keputusan Pembelian dengan Mediasi minat Membeli konsumen Sariayu Martha Tilaar di Kota Jember

2018 ◽  
Vol 5 (2) ◽  
pp. 172
Author(s):  
Muhammad Dimyati ◽  
Maria Dewi Kartikasari ◽  
Hari Sukarno
Keyword(s):  
Structural Equation Model ◽  
Significant Influence ◽  
Structural Equation ◽  
Model Analysis ◽  
Equation Model ◽  
Green Marketing ◽  
Sampling Techniques ◽  
Purchasing Decision ◽  
Is Research

Research aims to examine whether green marketing and knowledge influence on purchasing decision. Besides, it also aimed to analyze consumer buying interest mediation on green marketing effect and knowledge on purchasing decision of Sariayu Martha Tilaar in Jember City. Approach research used in this research is research quantitative, with a population of consumers Sariayu Martha Tilaar in Jember City. Sampling techniques used in this research was accidental sampling, with as many samples 104 people.The method of analysis the data used in this research was SEM (Structural Equation Model) analysis with confirmatory approach. Based on the research done can be concluded that variable green marketing and knowledge variables had significant influence on buying interest and purchasing decision, and buying interest had significant effect on the purchasing decision. Keyword: Green marketing, knowledge, buying interest, purchasing decision 

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