Formation of marketing strategies of automobile construction enterprises at the launch of new products on the target markets

The purpose of this paper is to develop an assessment methodology for innovation activity of construction enterprises. The ability of the enterprise to react clearly and appropriately to the changes in the market through the release of new products or improvement of existing products, the introduction of new production and marketing technologies, the improvement of a system of internal company management, and the use of the latest marketing strategies are the key components. As a result of this study, the indicators of conditions and results of innovation activity were analyzed, an algorithm for the methodic of a comprehensive assessment of the efficiency of innovation activity was developed, and a typology of construction enterprises was structured according to the level of development of innovation activity. Innovative development, competitiveness and sustainable development of enterprises are achieved through the systematic introduction of innovations.

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Outsourcing Logistics Management Activities

The International Journal of Logistics Management ◽

10.1108/09574099610805548 ◽

1996 ◽

Vol 7 (2) ◽

pp. 85-94 ◽

Cited By ~ 46

Author(s):

Dick A. van Damme ◽

Marinus J. Ploos van Amstel

Keyword(s):

Gross National Product ◽

New Products ◽

Life Cycles ◽

Marketing Strategies ◽

National Product ◽

Added Value ◽

Logistics Management ◽

Developed Economies ◽

Faster Development ◽

Outsourcing Logistics

In most developed economies the costs of logistics management are steadily growing and account for an increasing proportion of the gross national product. Logistics costs have become an important part of the added value of products and logistics management is increasingly regarded as an important weapon in the international competitive struggle, in particular by large market‐oriented companies. The emphasis in marketing strategies is shifting from product and price to promotion and place. Rapidly changing customer demands have an increasing effect on company policies. Reduction of product life cycles and assortment expansion will lead to faster development and delivery of new products and to smaller‐sized and more frequently placed delivery orders. Advancing technology will cause production to require more focus. Customers are becoming more demanding and manufacturers have to react faster to changing demand on the part of both private consumers and industrial customers. This requires enormous flexibility, which will be increasingly aimed at conquering and securing sales potential in the liberalized European market. Successful companies will focus on core activities. Activities other than core activities, but serving them, will have to be outsourced.

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The Government as marketer of innovation

Engineering Construction & Architectural Management ◽

10.1108/ecam-04-2011-0042 ◽

2014 ◽

Vol 21 (5) ◽

pp. 551-570 ◽

Cited By ~ 3

Author(s):

Jay Na Lim

Keyword(s):

Marketing Strategies ◽

Innovation Performance ◽

Resource Utilisation ◽

Role Of Government ◽

Content Type ◽

Construction Firms ◽

Construction Enterprises ◽

Innovation Potential ◽

World Class ◽

The Government

Purpose – The Government's role in industrial innovation has always been conventionally viewed as a regulator rather than a marketer of industrial progress. By breaking out of the box, this study positioned the Government as a marketer of innovation and construction enterprises as “consumers” of innovation products. The marketing mix concept of 4Ps is applied in this study to tailor marketing strategies for Governments, who aim to stimulate a higher level of innovation performance in the construction industry. The paper aims to discuss these issues. Design/methodology/approach – A survey of 97 construction enterprises in Germany is conducted to examine the innovation performance, strategies and resource utilisation of construction firms. Findings – The findings indicate that there is no one-size-fits-all national marketing strategy in promoting construction innovation. The Government is required to classify marketing strategies according to firm sizes and enterprises’ needs in relation to their national innovation environment to maximise their innovation potential. Practical implications – To illustrate this, marketing strategies according to firm sizes for the Government to stimulate higher innovation performance of German construction enterprises are proposed. Social implications – The main recommendation is for the Government to intensify inter-firm co-operation by employing national institutions as the key promoter in establishing and operating industry-led focus groups and world-class research centres. Originality/value – Acknowledging the role of Government as more than an enabler of construction innovation is required in today's knowledge economy. This study proposes that it may be time for Governments to review their conventional role and adopt a more proactive stance in promoting innovation in the manner that counts to construction enterprises.

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The marketing strategies of Serbian honey producers

Applied Studies in Agribusiness and Commerce ◽

10.19041/apstract/2013/2-3/4 ◽

2013 ◽

Vol 7 (2-3) ◽

pp. 27-31 ◽

Cited By ~ 2

Author(s):

Vlade Zarić ◽

Zorica Vasiljević ◽

Nebojša Nedić ◽

Danijela Petković

Keyword(s):

New Products ◽

Direct Marketing ◽

Paper Analysis ◽

Marketing Strategies ◽

Production Costs ◽

Added Value ◽

Personal Contact ◽

Direct Sales ◽

Product Demand ◽

Diversification Strategies

Serbian honey producers are exposed to the increased international competition of recent years. To face up to the new changes, producers are progressively using diversification strategies, such as direct sales and production diversification. The direct sales strategy allows the producers to increase the product added value, while diversification aims to offer new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers. The first part of the paper analyses the structure of production costs, production performances as well as the determinants of the honey supply. In the second part of the paper, analysis is focused on the determinants of direct sales. Finally, in the third part of the paper, diversification strategies are discussed. The data for this research has been obtained on the basis of a representative sample consisting of 84 Serbian honey producers interviewed in 2011 and 2012. The results show that the Serbian honey producers operate with more or less similar production costs and with production performances that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with consumers, and secondly, they aim to decrease the transaction costs, thereby keeping a higher share of the product’s final value. Offering new products to consumers is an attempt to create additional product demand.

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Branded Cosmetic Usage Amongst Women in Ernakulam, Kerala

International Journal of Recent Technology and Engineering - 2 ◽

10.35940/ijrte.f7758.038620 ◽

2020 ◽

Vol 8 (6) ◽

pp. 1477-1480

Keyword(s):

Brand Loyalty ◽

Role Models ◽

New Products ◽

Marketing Strategies ◽

Film Stars ◽

Vast Range

In this era of glamour and style women adopt the new trends and brands by making film stars as their role models. They think that the only way to achieve that beauty is by applying the cosmetics being endorsed by celebrities. Nowadays media has created an impression that if a woman becomes fair it can pave way to acquire her dreams. Women tend to use the same brand even after the arrival of new products. The taste and preference for their brand does not make any change as they know that the brand assure them the same comfort and satisfaction. It is the marketing strategies used by companies that makes a brand unique and frontrunner even when there is a vast range of product available in the market .This study is being conducted to understand the most preferred brand among women’s in Ernakulam District and the companies marketing strategies that creates brand loyalty among them.

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Investigación de mercados de un instrumento de análisis articular: un caso práctico

SPORT TK-Revista EuroAmericana de Ciencias del Deporte ◽

10.6018/sportk.362331 ◽

2019 ◽

pp. 57-64

Author(s):

A. Tortosa Tarancón

Keyword(s):

Market Research ◽

New Products ◽

Product Market ◽

Marketing Strategies ◽

Communication Strategy ◽

Market Data ◽

Analysis Instrument ◽

The Creation ◽

The Right ◽

Push Model

El proceso de lanzamiento de nuevos productos debe estar basado en datos del mercado que permitan realizar una estrategia de entrada y comunicación que permita minimizar al máximo la incertidumbre. El objetivo del trabajo fue realizar una investigación de mercados para establecer una estrategia de ventas y comunicación adecuada para un instrumento de análisis del tobillo. Para ello se administró un cuestionario a 138 deportistas y 130 fisioterapeutas. Los resultados sugieren realizar una estrategia de comunicación centrada en un modelo push y una estrategia de ventas concentrada, sin necesidad de segmentación por disponibilidad de pago por el producto o edad. Por lo que podemos concluir que esta investigación de mercados tuvo el resultado esperado, y ayudó a crear estrategias de marketing centradas en el encaje producto-cliente. The launch of new products process must be based on market data that let make an entrance and communication strategy that will make decrease uncertainty. The main objective of this market research is to establish a suitable sales and communication strategy for an ankle analysis instrument. To reach the objective, a questionnaire was administered to 138 athletes and 130 physiotherapist. The results support a communication strategy based in a push model and a focused sales model, without necessity of segmentation by pay availability or age. We can conclude that this market research had the result expected, and helped to the creation of the right marketing strategies focused on the product-market fit.

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Consumer Relationships with Brands

Advances in Marketing, Customer Relationship Management, and E-Services - Understanding Consumer Behavior and Consumption Experience ◽

10.4018/978-1-4666-7518-6.ch003 ◽

2015 ◽

pp. 45-61

Keyword(s):

New Products ◽

New Product ◽

Marketing Strategies ◽

Consumer Loyalty ◽

Product Adoption ◽

New Product Adoption ◽

Brand Relationships ◽

Know How ◽

Attitudes And Behaviors ◽

And Behaviors

A brand can be one of a firm's most valuable assets; however, the value of a brand is contingent on the perceptions, attitudes, and behaviors of its consumers. A brand can legally belong to a firm, but its value is in consumers' hands. Thus, it is important to know how a brand can connect with its users and how to build strong brand relationships that lead to consumer loyalty and advocacy for a brand. Brands can also influence the adoption of new products by helping consumers to reduce the uncertainty of new product adoption. This chapter addresses how marketing strategies can enhance brand relationships.

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ENHANCING BUSINESS PERFORMANCE OF CV. BERKAT ANUGERAH MALANG USING ONLINE MARKETING STRATEGIES

International Journal of Applied Business and International Management ◽

10.32535/ijabim.v2i1.5 ◽

2017 ◽

Vol 2 (1) ◽

pp. 82-104

Author(s):

Danny N. Gunawan ◽

Ahmad Ihza Nailul F ◽

Nicko Andrianto ◽

Wendy Schoonderbeek

Keyword(s):

Competitive Advantage ◽

Business Performance ◽

Business Management ◽

International Markets ◽

Marketing Strategies ◽

External Factors ◽

Online Marketing ◽

Asian Region ◽

Internal And External Factors ◽

Target Markets

CV. Berkat Anugerah is the company focussed on Packaging and Bottling industry. After the identification of the factors concerning the internal and external factors on the company. the repair was undertaken as well as an increase in the company's strategy. the latest strategy is integrated with various concepts in business management. the latest strategy developed at the company's focus to enter international markets especially in the Asian region. Improving Exposure, Adding the Target Markets, and Use Personal Seller On Abroad. the strategy drawn up by various considerations such as a competitive advantage and the risks that may be encountered by the company.

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Segmenting the Latin American travel market to South Africa

Acta Commercii ◽

10.4102/ac.v17i1.394 ◽

2017 ◽

Vol 17 (1) ◽

Author(s):

Martinette Kruger ◽

M. Z. Snyman

Keyword(s):

South Africa ◽

Latin America ◽

Latin American ◽

Market Segmentation ◽

Current Knowledge ◽

Marketing Strategies ◽

Valuable Contribution ◽

New Markets ◽

Practical Implications ◽

Target Markets

Orientation and motive of research: Tourism growth to South Africa is in decline resulting in an emphasis shift to identify new markets to offset the slowdown in tourism growth. Purpose of research: This study identified viable target markets within the Latin America tourist market using market segmentation based on motivations to travel to South Africa. Results and findings: Four viable segments were identified that should be catered for and, based on the distinct characteristics of each market, marketing strategies are proposed. Practical implications: This study makes a valuable contribution to the current tourism literature by expanding current knowledge of the profile and motives of a, to date, relatively unknown tourist market.

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Modeling the Decision to Add New Products by Channel Intermediaries

Journal of Marketing ◽

10.1177/002224298905300107 ◽

1989 ◽

Vol 53 (1) ◽

pp. 80-88 ◽

Cited By ~ 19

Author(s):

Vithala R. Rao ◽

Edward W. McLaughlin

Keyword(s):

Logistic Regression ◽

Regression Models ◽

Logistic Model ◽

New Products ◽

Marketing Strategies ◽

Marketing System ◽

Logistic Regression Models ◽

Using Data

Using data collected on new products presented to a major channel intermediary, the authors estimate logistic regression models to describe the intermediary's accept/reject decisions for those products. Results indicate how different variables influence those decisions. The logistic model is shown to fit extremely well with excellent validation performance. Implications of these results for marketing strategies and for improving performance of the marketing system are discussed.

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