scholarly journals ENHANCING BUSINESS PERFORMANCE OF CV. BERKAT ANUGERAH MALANG USING ONLINE MARKETING STRATEGIES

2017 ◽  
Vol 2 (1) ◽  
pp. 82-104
Author(s):  
Danny N. Gunawan ◽  
Ahmad Ihza Nailul F ◽  
Nicko Andrianto ◽  
Wendy Schoonderbeek
Keyword(s):  
Competitive Advantage ◽  
Business Performance ◽  
Business Management ◽  
International Markets ◽  
Marketing Strategies ◽  
External Factors ◽  
Online Marketing ◽  
Asian Region ◽  
Internal And External Factors ◽  
Target Markets

CV. Berkat Anugerah is the company focussed on Packaging and Bottling industry. After the identification of the factors concerning the internal and external factors on the company. the repair was undertaken as well as an increase in the company's strategy. the latest strategy is integrated with various concepts in business management. the latest strategy developed at the company's focus to enter international markets especially in the Asian region. Improving Exposure, Adding the Target Markets, and Use Personal Seller On Abroad. the strategy drawn up by various considerations such as a competitive advantage and the risks that may be encountered by the company.

scholarly journals Strategi Pemasaran Produk Olahan Hasil Perikanan pada UMKM Cindy Group

2018 ◽  
Vol 13 (1) ◽  
pp. 19
Author(s):  
Eviet Sri Setiyorini ◽  
Bambang Pramudya Noorachmat ◽  
Muhammad Syamsun
Keyword(s):  
Marketing Strategy ◽  
External Factor ◽  
Marketing Strategies ◽  
External Factors ◽  
Raw Material ◽  
Internal Factor ◽  
Factor Evaluation ◽  
Processed Products ◽  
Internal And External Factors ◽  
A Company

Cindy Group is a company grouped as SMEs which produces boiled fish, both traditional and hygienic. Companies to keep their survival in order to survive in a competitive market, must have a strategy to attract consumers to buy their products. One of the best strategy is to evaluate and develop appropriate marketing strategies. The objectives of this research are: (1) to identify and analyze internal and external factors influencing Cindy Group marketing strategy, (2) to formulate Cindy Group marketing strategy, and (3) to prioritize Cindy Group marketing strategy. Based on internal and external factors, Cindy Group formulated strengths, weaknesses, opportunities and threats toward marketing strategy using Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE). The total score in the IFE and EFE matrices illustrated that the firm's stable position in responding to external situations. The total IFE score of 3.3436 indicated that the strengths of Cindy Group could overcome the weaknessess very well. Total EFE score of 2.5545 indicated that Cindy Group was good enough to respond the opportunities and minimize threats. Based on QSPM analysis, the priority strategy to be applied in the marketing of fishery processed products at UMKM Cindy Group which was expanding marketing network, maintaining quality, increasing sales service and increasing cooperation with related institutions and cooperatives/other SMEs in order to get raw material access.

scholarly journals Factors affecting the performance of small and medium enterprises in KwaZulu-Natal, South Africa

2016 ◽  
Vol 14 (2) ◽  
pp. 277-288 ◽  
Author(s):  
Sharmilee Sitharam ◽  
Muhammad Hoque
Keyword(s):  
South Africa ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
External Factors ◽  
Technological Advancement ◽  
Cross Sectional ◽  
Factors Affecting ◽  
Kwazulu Natal ◽  
Medium Enterprises ◽  
Internal And External Factors

Small and medium enterprises (SMEs) have an important role to play in the development of the country. A strong SME sector contributes highly to the economy, contributing to the gross domestic product, by reducing the level of unemployment, reduction in poverty levels and promotion of entrepreneurship activity. In South Africa (SA), the growth of SMEs and prevalence of SMEs is significantly low. Therefore, the aim of the study is to identify the internal and external factors affecting the performance of SMEs in KwaZulu-Natal, SA. This was a cross-sectional study conducted among 74 SMEs owners/managers who were members of the Durban Chamber of Commerce via online using anonymous questionnaire. The results revealed technological advancement would improve the performance of the business. With regards to challenge, the majority of the respondents viewed competition as a major challenge. Almost all the respondent indicated that crime and corruption affecting business performance. Competition was the only factor amongst the studied internal and external factors that revealed a significant association with the performance of SMEs in KwaZulu-Natal (p = 0.011). SMEs need to recognize they must prepare for both domestic

HYBRID MODELING APPROACH TO COMPETITIVENESS THROUGH FAST STRATEGY

2013 ◽  
Vol 10 (05) ◽  
pp. 1340016 ◽  
Author(s):  
SAMULI KORTELAINEN ◽  
LAURI LÄTTILÄ
Keyword(s):  
Simulation Model ◽  
Competitive Advantage ◽  
Business Environment ◽  
External Factors ◽  
Hybrid Modeling ◽  
Modeling Technique ◽  
Management Research ◽  
Sustained Competitive Advantage ◽  
Theoretical Finding ◽  
Internal And External Factors

Understanding the sources of sustained competitive advantage is the fundamental task of strategic management research. An interesting concept of fast strategy has emerged, which builds a firm's competitiveness from its ability to react to change more rapidly than its competitors. We approach this concept with a simulation model based on a hybrid modeling technique. The simulation model is used to test the profitability of the fast strategy concept in different business environment conditions. The theoretical finding of our study supports the fast strategy concept and shows that there are some internal and external factors that control the value of agility. The methodological finding of this work is that the hybrid modeling technique offers an interesting platform for understanding the effects of environmental dynamics in strategic and technology management research.

scholarly journals Foreign Trade of the Republic of Belarus in the International Business Environment

2019 ◽  
Vol 44 (44) ◽  
pp. 47-55 ◽  
Author(s):  
Olena Hrechyshkina ◽  
Maryia Samakhavets
Keyword(s):  
Foreign Trade ◽  
International Business ◽  
International Markets ◽  
Business Environment ◽  
External Factors ◽  
Foreign Markets ◽  
Current State ◽  
The Republic ◽  
Internal And External Factors ◽  
Further Development

AbstractThe aim of the paper is to assess the current state, problems and prospects for the development of foreign trade in the Republic of Belarus in the international business environment. The evaluation of foreign trade indicators is based on information from different sources and on comparative economic analysis research methods. Our results indicate the export-oriented economy of the Republic of Belarus, and its dependence on the state of foreign markets and the international business environment. The identified problems in the development of Belarusian merchandise exports are due to the orientation towards primary products, and to poor diversification of products and geographical destination. Particular attention is paid to the internal and external factors restraining exports from the Republic of Belarus. Further development requires the full use of the Belarusian export potential and the implementation of measures to promptly resolve the export difficulties on international markets that stem from internal and external factors.

scholarly journals PENINGKATAN KINERJA BISNIS MELALUI STRATEGI PEMASARAN BERBASIS ONLINE PADA UKM PRODUK CAMILAN TRADISIONAL

2020 ◽  
Vol 2 (1) ◽  
pp. 5-18
Author(s):  
Suryandari ISTIQOMAH ◽  
Yeni FAJARYANTI ◽  
Amina Sukma DEWI
Keyword(s):  
Business Performance ◽  
Marketing Strategies ◽  
Online Marketing ◽  
The Internet ◽  
Product Packaging ◽  
Business World ◽  
Digital Era ◽  
Product Innovations ◽  
Use Of Internet ◽  
Snack Products

The internet is one of the technologies that is inevitable in today's digital era. One effect of the internet is also having an impact on the business world, among others, with the development of e-commerce and the decreasing number of offline retailers. therefore the use of internet / e-commerce as an alternative sale must be made by all entrepreneurs including traditional snack entrepreneurs. This research aims to be able to help SMEs to introduce products through sales through the internet and its derivatives. In addition, this service also aims to introduce traditional snack products with better marketing strategies, including by using more eye catching packaging and selling so that they can be easily accepted by millennials. This research has carried out several activities including operational training in marketing training on the importance of attractive brands and packaging, as well as online marketing. This service has helped provide assistance in making stickers, cardboard boxes and jars as a diversification of product packaging for UKM Kembang Goyang “Bu Ninik”, Sragen. This dedication also initiates the use of gift boxes as a respondent to the beautiful appearance of souvenirs. In UKM Kumari Crispi, this research carried out by initiating product innovations with various flavors that are of interest to millennialsand providing shelter assistance for Kumari Crispy souvenir shops to support online businesses that will be run. All of training and accompaniment hope can improve the business performance of the target SMEs by increasing the demand for their products.

scholarly journals ANALISIS FAKTOR-FAKTOR PENYEBAB KREDIT BERMASALAH PADA BANK NAGARI CABANG LUBUK GADANG

2020 ◽  
Author(s):  
jhon fernos ◽  
Tari Lara Sinda
Keyword(s):  
Financial Institutions ◽  
Financial Analysis ◽  
Business Management ◽  
External Factors ◽  
Internal Factors ◽  
Family Problems ◽  
Bank Employees ◽  
Internal And External Factors

This study tries to analyze the factors causing non-performing loans at Bank Nagari's Lubuk Gadang branch. There are 2 factors, namely internal and external factors, internal factors, namely factors originating from banks, such as bank negligence in financial analysis, lending regulations, giving credit too easily, increasing the number of staff needed, adding checking as needed, and also help credit beyond the limits while external factors are factors caused from outside the bank, such as business management mismanagement, family debates, research conducted shows factors causing problem loans such as coaching, competition between financial institutions. Debtors are dismissed, bank employees are removed from positions, waiting in arrears, and are billed for family problems.

scholarly journals THE COMPETITIVE ADVANTAGE IN THE GLOBAL LABOUR MARKET

2011 ◽  
Vol 9 (2) ◽  
pp. 157-170 ◽  
Author(s):  
Jana Kajanová
Keyword(s):  
Competitive Advantage ◽  
Labour Market ◽  
External Factors ◽  
Competitive Advantages ◽  
Market Place ◽  
Main Subject ◽  
The Creation ◽  
Internal And External Factors

The main subject of this paper is to present and submit the basis of both internal and external factors determining the competitive advantages in the global labour market and to assess the possibilities and changes occurring in the current labour market due to the present-day requirements of this sphere. Today, it is necessary to take into account a certain advantage in comparison to other applicants in the market place. It follows that the matter in question is the creation of the competitive advantage, which will strengthen the position of an applicant, point out to the causes of his preference and will provide interesting conditions.

scholarly journals Analisis Strategi Pemasaran Ekowisata Green Hill Park Taman Wisata Alam Cimanggu Kabupaten Bandung – Jawa Barat

2017 ◽  
Vol 7 (2) ◽  
pp. 124
Author(s):  
Yuli Astutik ◽  
Mukhamad Najib
Keyword(s):  
Community Participation ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
External Factors ◽  
High Potential ◽  
Influential Factor ◽  
Alternative Strategies ◽  
Nature Tourism ◽  
Internal And External Factors ◽  
Tourism Services

Indonesia has a high potential for nature tourism refer to the increasing number of tourist visited. Green Hill Park is a tourism area at TWA Cimanggu, Bandung District, West Java. The aim of this study is to identify the internal and external factors, analyze the application of ecotourism principles, as well as analyze and arrange ecotourism marketing strategies at Green Hill Park TWA Cimanggu. Principles of ecotourism has become the cornerstone of tourism activities implementation in Green Hill Park, but has not been applied properly because of the unstable management. Based on the results of IFE and EFE, Green Hill Park was in a strong enough position. Based on the IE matrix, Green Hill Park was located on the second cell, grown and built. Based on the SWOT analysis, six alternative strategies were obtained. Based on the analysis of AHP, the most influential factor is community participation, factors that play the biggest role are managers, objective that most needed to be achieved was to increase tourism services by using the priority alternative strategies which is involving the community in the tourism program.

scholarly journals ANALISIS STRATEGI PEMASARAN PRODUK WAKAF PADA PT. SUN LIFE FINANCIAL SYARIAH CABANG KOTA TANGERANG

2019 ◽  
Vol 5 (2) ◽  
pp. 81
Author(s):  
Fifin Afrilina ◽  
Nihayatul Masykuroh
Keyword(s):  
Marketing Strategy ◽  
Vertical Integration ◽  
Financial Services ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
External Factors ◽  
Insurance Benefits ◽  
Research Procedure ◽  
Product Marketing ◽  
Internal And External Factors

Sun Life Financial Syariah Tangerang City Branch is a financial services company that provides a variety of products including waqf products for insurance benefits. The fundamental challenge in optimizing waqf programs in Indonesia is that understanding of the waqf law is good and right by some people, some people do not know about waqf money / cash, lack of socialization about endowments of insurance benefits. this requires PT. Sun Life Financial Syariah needs a special strategy to attract public interest in waqf products The formulation of the problems that can be raised in this study are (1) how the waqf product marketing strategy carried out by PT. Sun Life Financial Syariah Tangerang City Branch, (2) how the SWOT analysis that affects marketing strategies based on internal and external factors at PT. Sun Life Financial Syariah in marketing waqf products. The purpose of this study are (1) To find out the application of waqf product marketing strategies at PT. Sun Life Financial Syariah Tangerang City Branch, (2) to find out the results of the SWOT analysis that affects the marketing strategy based on internal and external factors. The method used in this study is a qualitative method which is a research procedure that produces data from direct interviews in the form of written or oral words from the parties concerned then analyzed using SWOT analysis. From the results of the research, the waqf product marketing strategy undertaken by PT. Sun Life Financial Syariah Tangerang City Branch namely marketing strategies through agents, and marketing strategies through collaboration with institutions. The result of the SWOT analysis is the strategy adopted by the company is the strategy of concentration through vertical integration (cell 1), growth through concentration can be achieved through vertical integration by means of backward integration (taking over the supplier function) or by means of forward integration (taking over the distributor function). This is the main strategy for companies that have strong competition in high-attraction industries.

scholarly journals Difusión de productos a través de redes sociales: una revisión bibliográfica utilizando la teoría de grafos

Respuestas ◽  
2013 ◽  
Vol 18 (2) ◽  
pp. 28-42 ◽  
Author(s):  
Sebastián Robledo-Giraldo ◽  
Néstor Darío Duque-Méndez ◽  
Jorge Iván Zuluaga-Giraldo
Keyword(s):  
Social Networks ◽  
Graph Theory ◽  
Social Networking ◽  
Small Groups ◽  
State Of The Art ◽  
Marketing Strategies ◽  
External Factors ◽  
Future Research ◽  
Redes Sociales ◽  
Internal And External Factors

 La difusión de productos a través de redes sociales es un campo de aplicación del mercadeo, donde la decisión de compra de un consumidor es influenciada por factores internos y externos como su red de conocidos y familiares. El propósito de esta investigación es identificar las principales perspectivas y plantear futuras investigaciones, apoyados en la revisión selectiva del estado del arte. Para la orientación de la búsqueda y la selección de artículos se utilizó la teoría de grafos, aprovechando las posibilidades de reconocer las conexiones entre los diferentes trabajos, arrojando para su análisis 18 artículos clásicos y 23 artículos actuales. A partir de esto se obtuvo, como resultado de la investigación, cuatro (4) estrategias de mercadeo diferentes: enfocadas a los influenciadores, a los no influenciadores, grupos pequeños y estrategias tradicionales de mercadeo.Palabras clave: difusión de productos, redes sociales, teoría de grafos. ABSTRACT  The diffusion of products through social networking is an application field of marketing, where the buying decision of a consumer is influenced by internal and external factors as their network of friends and relatives. The purpose of this research is to identify the main perspectives and propose future research, supported in state of the art selective review. As input for the orientation of search and articles selection, graph theory was used, leveraging the odds of recognizing the links among different works, providing for analysis 18 classic articles and 23 current articles. The result of the investigation showed four different marketing strategies: focused on influencers, non-influencers, small groups and traditional marketing strategies.Keywords: diffusion of products, social networks, graph theory.

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