scholarly journals Branded Cosmetic Usage Amongst Women in Ernakulam, Kerala

2020 ◽  
Vol 8 (6) ◽  
pp. 1477-1480
Keyword(s):  
Brand Loyalty ◽  
Role Models ◽  
New Products ◽  
Marketing Strategies ◽  
Film Stars ◽  
Vast Range

In this era of glamour and style women adopt the new trends and brands by making film stars as their role models. They think that the only way to achieve that beauty is by applying the cosmetics being endorsed by celebrities. Nowadays media has created an impression that if a woman becomes fair it can pave way to acquire her dreams. Women tend to use the same brand even after the arrival of new products. The taste and preference for their brand does not make any change as they know that the brand assure them the same comfort and satisfaction. It is the marketing strategies used by companies that makes a brand unique and frontrunner even when there is a vast range of product available in the market .This study is being conducted to understand the most preferred brand among women’s in Ernakulam District and the companies marketing strategies that creates brand loyalty among them.

Outsourcing Logistics Management Activities

1996 ◽  
Vol 7 (2) ◽  
pp. 85-94 ◽  
Author(s):  
Dick A. van Damme ◽  
Marinus J. Ploos van Amstel
Keyword(s):  
Gross National Product ◽  
New Products ◽  
Life Cycles ◽  
Marketing Strategies ◽  
National Product ◽  
Added Value ◽  
Logistics Management ◽  
Developed Economies ◽  
Faster Development ◽  
Outsourcing Logistics

In most developed economies the costs of logistics management are steadily growing and account for an increasing proportion of the gross national product. Logistics costs have become an important part of the added value of products and logistics management is increasingly regarded as an important weapon in the international competitive struggle, in particular by large market‐oriented companies. The emphasis in marketing strategies is shifting from product and price to promotion and place. Rapidly changing customer demands have an increasing effect on company policies. Reduction of product life cycles and assortment expansion will lead to faster development and delivery of new products and to smaller‐sized and more frequently placed delivery orders. Advancing technology will cause production to require more focus. Customers are becoming more demanding and manufacturers have to react faster to changing demand on the part of both private consumers and industrial customers. This requires enormous flexibility, which will be increasingly aimed at conquering and securing sales potential in the liberalized European market. Successful companies will focus on core activities. Activities other than core activities, but serving them, will have to be outsourced.

scholarly journals The marketing strategies of Serbian honey producers

2013 ◽  
Vol 7 (2-3) ◽  
pp. 27-31 ◽  
Author(s):  
Vlade Zarić ◽  
Zorica Vasiljević ◽  
Nebojša Nedić ◽  
Danijela Petković
Keyword(s):  
New Products ◽  
Direct Marketing ◽  
Paper Analysis ◽  
Marketing Strategies ◽  
Production Costs ◽  
Added Value ◽  
Personal Contact ◽  
Direct Sales ◽  
Product Demand ◽  
Diversification Strategies

Serbian honey producers are exposed to the increased international competition of recent years. To face up to the new changes, producers are progressively using diversification strategies, such as direct sales and production diversification. The direct sales strategy allows the producers to increase the product added value, while diversification aims to offer new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers. The first part of the paper analyses the structure of production costs, production performances as well as the determinants of the honey supply. In the second part of the paper, analysis is focused on the determinants of direct sales. Finally, in the third part of the paper, diversification strategies are discussed. The data for this research has been obtained on the basis of a representative sample consisting of 84 Serbian honey producers interviewed in 2011 and 2012. The results show that the Serbian honey producers operate with more or less similar production costs and with production performances that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with consumers, and secondly, they aim to decrease the transaction costs, thereby keeping a higher share of the product’s final value. Offering new products to consumers is an attempt to create additional product demand.

scholarly journals Brand Loyalty In The Cosmetics Industry: A Field Study On Turkish Womens Brand Loyalty Among Cosmetics Products

2011 ◽  
Vol 3 (5) ◽  
Author(s):  
Elif Akagun Ergin ◽  
Handan Ozdemir ◽  
Nurettin Parilti
Keyword(s):  
Field Study ◽  
Developing Country ◽  
Brand Loyalty ◽  
Global Market ◽  
Marketing Strategies ◽  
Skin Care ◽  
Turkish Women ◽  
The World ◽  
Skin Care Products ◽  
A Share

Cosmetics industry has a share of 135 billion dollars in the global market. The biggest multinational cosmetics companies in the world such as Avon, Procter and Gamble, Estee Lauder, Nivea, L’oreal are very much interested in the Turkish market. Turkey is a developing country in terms of cosmetics consumption and has a great potential with a population of 70 million. This study aims to determine whether turkish women have brand loyalty among skin-care products in the cosmetics sector. It is our hope that the results of this study will help foreign and domestic cosmetics companies, already existing in or planning to enter the Turkish market, in shaping their marketing strategies.

scholarly journals Examining Antecedents of Brand Loyalty on Sportswear: An Empirical Investigation of University Students in Hong Kong

2017 ◽  
Vol 5 (7) ◽  
pp. 87 ◽  
Author(s):  
Xiaoxin Dai ◽  
Kuan-Chou Chen
Keyword(s):  
College Students ◽  
Hong Kong ◽  
University Students ◽  
Product Quality ◽  
Brand Loyalty ◽  
Empirical Investigation ◽  
Vital Role ◽  
Marketing Strategies ◽  
Brand Name ◽  
Store Environment

To extend the current understanding of brand loyalty in the sportswear industry, this article discusses six factors that influence brand loyalty of university students towards the Hong Kong sportswear market. Conclusions were drawn based on responses collected through online questionnaires. A total of 205 college students participated in the study. The final results showed that only product quality and brand name affect Hong Kong university students’ brand loyalty towards sportswear. However, based on the whole study, other factors (i.e., service quality, store environment, style and promotions) also play a vital role in sportswear marketing. This research provided insight for sportswear marketers in creating proper marketing strategies for the sportswear industry.

scholarly journals Investigación de mercados de un instrumento de análisis articular: un caso práctico

2019 ◽  
pp. 57-64
Author(s):  
A. Tortosa Tarancón
Keyword(s):  
Market Research ◽  
New Products ◽  
Product Market ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Market Data ◽  
Analysis Instrument ◽  
The Creation ◽  
The Right ◽  
Push Model

El proceso de lanzamiento de nuevos productos debe estar basado en datos del mercado que permitan realizar una estrategia de entrada y comunicación que permita minimizar al máximo la incertidumbre. El objetivo del trabajo fue realizar una investigación de mercados para establecer una estrategia de ventas y comunicación adecuada para un instrumento de análisis del tobillo. Para ello se administró un cuestionario a 138 deportistas y 130 fisioterapeutas. Los resultados sugieren realizar una estrategia de comunicación centrada en un modelo push y una estrategia de ventas concentrada, sin necesidad de segmentación por disponibilidad de pago por el producto o edad. Por lo que podemos concluir que esta investigación de mercados tuvo el resultado esperado, y ayudó a crear estrategias de marketing centradas en el encaje producto-cliente. The launch of new products process must be based on market data that let make an entrance and communication strategy that will make decrease uncertainty. The main objective of this market research is to establish a suitable sales and communication strategy for an ankle analysis instrument. To reach the objective, a questionnaire was administered to 138 athletes and 130 physiotherapist. The results support a communication strategy based in a push model and a focused sales model, without necessity of segmentation by pay availability or age. We can conclude that this market research had the result expected, and helped to the creation of the right marketing strategies focused on the product-market fit.

The influence of consumer brand loyalty on brand remanufacturing market strategy

2020 ◽  
pp. 002072092093107
Author(s):  
Gao Peng ◽  
Du Jian-Guo ◽  
Huang Wei-Dong ◽  
Zhu Bin-Xin
Keyword(s):  
Sensitivity Analysis ◽  
Comparative Analysis ◽  
Brand Loyalty ◽  
New Products ◽  
Consumer Surplus ◽  
New Product ◽  
Manufacturing Costs ◽  
Market Models ◽  
Market Strategy ◽  
Model Preference

This paper analyzed how consumer brand loyalty influences brand remanufacturers’ market strategy when independent remanufacturers (IRs) enter the market and when they do not. The authors developed and analyzed four market models, “no IR enter and no brand remanufacture (n),” “no IR enter and brand remanufacture (nR),” “IR enter and no brand manufacture (nr),” and “IR enter and brand remanufacture (nrR)”. They then analyzed the results using sensitivity analysis and comparative analysis. The research found that new product prices, brand remanufactured product prices, and general re-product prices are positively correlated with brand loyalty; with the increasing level of brand loyalty, brand manufacturers’ profit increases, while the IR’s profit is lowered. Further, when the manufacturing costs of new products are high, the model preference for the brand manufacturers is always [Formula: see text]; when the costs are lower, the level of the consumer brand loyalty affects the model preference. In models nr and nrR, brand loyalty may increase the brand consumer surplus, but reduces the average consumer surplus, total consumer surplus, and total social welfare.

Consumer Relationships with Brands

2015 ◽  
pp. 45-61
Keyword(s):  
New Products ◽  
New Product ◽  
Marketing Strategies ◽  
Consumer Loyalty ◽  
Product Adoption ◽  
New Product Adoption ◽  
Brand Relationships ◽  
Know How ◽  
Attitudes And Behaviors ◽  
And Behaviors

A brand can be one of a firm's most valuable assets; however, the value of a brand is contingent on the perceptions, attitudes, and behaviors of its consumers. A brand can legally belong to a firm, but its value is in consumers' hands. Thus, it is important to know how a brand can connect with its users and how to build strong brand relationships that lead to consumer loyalty and advocacy for a brand. Brands can also influence the adoption of new products by helping consumers to reduce the uncertainty of new product adoption. This chapter addresses how marketing strategies can enhance brand relationships.

scholarly journals Pengaruh Brand Awareness dan Brand Image serta Word Of Mouth terhadap Brand Trust dan Pembentukan Brand Loyalty pada Pelanggan Cbezt Friedchiken Kecamatan Genteng Banyuwangi

2018 ◽  
Vol 1 (2) ◽  
pp. 269-282
Author(s):  
Asri Oktiani ◽  
Rozy Khadafi
Keyword(s):  
Brand Loyalty ◽  
Research Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Analysis Tool ◽  
Brand Trust ◽  
Independent Variables ◽  
Research Analysis

Cbezt friedchiken implements marketing strategies that match the products produced with the goal of growing brand loyalty so that longterm is expected to add loyal customers as well as revenue. This study aims to determine the effect of brand awareness, brand image and world of mouth to brand trust and brand loyalty to Cbezt fried Chiken customers. sub district Genteng Banyuwangi. The research method used is explanatory research, analysis tool used path analysis with sample 50 respondents. The results of the analysis obtained the answer that the independent variables that have the strongest influence on brand loyalty variables through variable intervening brand trust is variable word of mouth. Keywords: brand awareness, brand image, word of mounth, brand trust, brand loyalty

scholarly journals CREATING LOVEMARKS THROUGH STUDENTS OF PUBLIC UNIVERSITIES IN IRELAND

2021 ◽  
Author(s):  
Javier Casanoves-Boix ◽  
◽  
Ana Cruz-García ◽  
Maurice Murphy ◽  
◽  
...  
Keyword(s):  
Empirical Study ◽  
Brand Loyalty ◽  
Public Universities ◽  
Brand Image ◽  
Perceived Quality ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Suitable Model ◽  
Brand Capital

This research was carried out to examine the role of educational brand capital applied to public universities in Ireland. To this end, the main contributions in the literature related to the study of brand capital and its application in the Irish educational sector were analyzed, identifying which variables determine brand capital in this sector. Once a suitable model was established, an empirical study was realized using a sample of 423 valid responses from students at the two main public universities in Cork (Ireland). The results obtained will show the repercussion of each variable of the brand capital relative to the determining variables (brand awareness, brand image, perceived quality, and brand loyalty), while laying the foundation for university managers to develop marketing strategies adapted to maximize the building of educational brand capital.

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