scholarly journals НАПРЯМИ ПІДВИЩЕННЯ РІВНЯ ІНТЕГРОВАНОСТІ БРЕНДІВ У ПРОЦЕСІ ОБ’ЄДНАННЯ

Author(s):  
Олена М. Ніфатова ◽  
Павло М. Дудко

The article seeks to explore the contemporary issues of promoting brand integration in a merger process. It is suggested to consider the areas for enhancing the degree of brand integration subject to respective brand integration phases of particular business entities (low integration level – a crisis phase; medium level of integration – the phase of stabilization (verified by the presence of complementary effects from internal and external interaction); high level of integration – the growth phase (verified by the presence of synergistic effects from internal and external self-organization). The proposed pathways to foster brand integration within a merger process are sought to contribute to maximizing the degree of consolidation and diversification of available resources in integrated business structures. The use of an integration effectiveness assessment framework allows for zoning of synergetic effect manifestations, identifying the most probable directions for resource diffusion, boosting the territorial clusters complementarity as well as harmonizing the diverse integration and decentralization interests of business entities. Depending on the phases of business units brand integration, the brand integration principles in the context of a merger process have been specified. Apart from that, the relationship between different types of complementary and synergistic effects has been explored subject to a specific brand structure. The study findings have revealed the major barriers to brand integration within business structures which often trigger negative effects from self-organization, in particular. It is argued that to ensure a balance of the organizational and economic premises of integrated business structures, its baseline institutions, mechanisms and technologies should have a vast integration potential that will link individual elements of the system in such a way as to encourage synergistic and complementary effects to form a kind of a helix that attracts and draws individual brands together into innovation processes.

2019 ◽  
Vol 15 (2) ◽  
pp. 14-29 ◽  
Author(s):  
Lyudmila Ganushchak-Efimenko ◽  
Valeriia Shcherbak ◽  
Оlena Nifatova ◽  
Oleh Kolodiziev ◽  
Rafał Rębilas

The integrated business structures performance is underpinned by a wide range of external and internal factors that from a business unit perspective may have positive or negative implications for brand building. Moreover, in the context of business integration, the interaction among individual business units is of paramount importance that dramatically affects the performance of the entire business structure. The research objective is to provide a methodological framework for branding development through the calculation of integrated complementary and synergistic effects indicators, based on their compliance with the criteria of congruence and compatibility within architectonic elements of integrated business structures. The methodological toolkit design to estimate the integrated indices for complementary and synergistic effects involves the following stages: building a set of partial indicators for assessing complementary and synergetic effects, developing an algorithm to calculate an integrated index for complementary effect from internal and external brand interactions within integrated business structures (IBS), developing an algorithm to calculate an integrated index for a synergetic effect from brand integration within a business structure, individual business unit brand classification by different complementary and synergistic effects manifestations.The proposed methodological approach contributes to facilitating brand integration in mergers and acquisitions, as well as enhancing the allocation effectiveness of portfolio roles of integrated business structure brands in product offering in the integration framework.


Author(s):  
V. V. Prokhorova ◽  
Kh. Ya. Zalutska ◽  
Yu. V. Us

The successful functioning of a diversified enterprise requires a well-organized team of workers and well-chosen business structures for cooperation and integration to provide balanced and effective development of its business units aimed at the maximum satisfaction of its own interests and achievement of the general goal of the enterprise functioning. The establishment and support of such relations depend significantly on the effective motivational activities both for the enterprise employees (internal ones) and its partners (external ones). At the same time, the intensity of the motivational activities for different business entities depends on the level of their possible influence on the efficiency of the corresponding business entity performance, the level of coordination and optimality of mutual relations between these business entities, and success of the strategic development of the whole diversified enterprise. That is, the motivational activities for different influence groups are different depending on the enterprise mission, the focus of its long-term goals, the chosen strategic way of the development, and others. Purpose. Consequently, the objective of this article is to elaborate theoretical and methodical recommendations regarding the formation of the complex motivational mechanism of the diversified enterprise by grounding and selection of a motivational system for each influence group attractive for it at a certain point of time (employees, consumers, opponents, and suppliers). Methodology. To achieve the set objective, the research of this work is conducted using the methods of generalization, abstraction, analysis, synthesis, and situational modeling. The calculation of the efficiency of the proposed activities of the complex motivational mechanism is conducted using the methods of factor analysis, effective competition theory, and integral method. Findings. The research conducted resulted in the definition of the structure of complex motivational mechanism of the diversified enterprise, description of the features of its external and internal constituents, and formation of the influence groups for each constituent. Possible ways of the combination of important for the enterprise influence groups are formed and of the main conditions for their use are presented depending on the selected general strategy of the enterprise development. Originality. The novelty of this article involves theoretical and practical recommendations for the formation, implementation, and realization of the activities of the complex motivational mechanism for the diversified enterprise. Practical value. The activities of the complex motivational mechanism for the JV Spheros-Electron Ltd. have been developed. The key elements of the formation and the methods of realization of the motivational systems for different influence groups of the enterprise under study have been described. The efficiency of the proposed activities has been calculated which proves their effectiveness, soundness of the development, and necessity of realization.


Author(s):  
Yana M. Synianska

The article offers a comprehensive study on the essential characteristics of integrative interaction as a pattern for building integrated business structures. Based on a deepened understanding of an integration concept, it is argued that regardless of the scope of integration, this term could be considered twofold: either as an association, one way or another (often of equal single-profile business entities at the same level), or as an affiliation with a larger actor or with an existing association, sometimes its acquisition. In each case, integration is carried out to gain competitive advantages, obtain a particular benefit, and according to certain criteria. A literature review of the vast body of economic theories and approaches demonstrates that the integration concept is employed at all levels: local (refers to production processes within a single microeconomic unit); at a microlevel (within several business units); at the national level (within a certain state); at a mesolevel (within several border states); at a macrolevel (in a certain region), at a megalevel (within the global economic area). The in-depth-study of the essential characteristics of integrative interaction as a pattern for building integrated business structures allowed to consider integration as a polygamous category from the following perspectives: as an integration of individual units, activities, functions, elements; as a structural element of social development; as a management concept of cooperation; as a strategy and tactics of market behavior in competitive environment; as a strategy for integrating efforts, actions and opportunities; as forms of association (interaction) or as a system-based business unit; as a novel management approach; as a model for creating and developing integrated structures, implementation of innovative organizational patterns; as the process that leads towards a contingence state (launching, developing, evolving, strengthening of ties); as the processes of building and developing interaction, partnership and cooperation.


2020 ◽  
Vol 9 (28) ◽  
pp. 65-73
Author(s):  
Petro Kurmaiev ◽  
Liudmyla Seliverstova ◽  
Olena Bondarenko ◽  
Nataliia Husarevych

The aim of the article is to analyze current trends in the development of cyber insurance. The following methods of scientific research were used in the preparation of the article: generalization, correlation analysis, comparative analysis. The authors analyze in detail the main trends in the spread of cybercrime. The correlation analysis between the number of registered cybercrimes in a particular country and its GDP, the number of business entities, indicated the lack of correlation between the studied indicators. It states that the most common types of cybercrime are: hacking, unauthorized access, accidental exposure, insider and physical theft. The sectoral analysis of the distribution of cybercrime has revealed a decrease in the share of financial companies while increasing the share of health care companies. It is noted that cyber insurance is one of the effective preventive measures that minimize the negative effects of cybercrime intervention. The article presents segmentation of the cyber insurance market by geography and size of insurance companies. The results of the analysis showed the dominance of US companies in the cyber insurance market. It is stated that the sectoral distribution of cybersecurity policy purchasers in general follows the trends of the sectoral distribution of cybercrime. The volume of cyber insurance, expenses of insured legal entities is analyzed. The main trends in the development of cyber insurance have been identified. The factors that hold back the development of cyber risk insurance have been identified. The main ones include the following: high level of information entropy in the process of cyber risk assessment, lack of a single standard for filling insurance services in the field of cyber insurance. It is noted that in the medium term the cyber insurance market is prospective for insurance companies. This is caused by the increasing scale of cyber threats and the costs associated with cyberattacks.


Author(s):  
Alona Piven

The issues of agro-industrial enterprises integration are within the sphere of strategic planning. The author's vision of the category «strategy» is presented, which is an expression of the organization intentions aimed at achieving pre-selected goals through the allocation of limited resources (between organizational units, functions, regions, products, technologies). The main difference between strategic and other types of decisions is distinguished, which is a high level of generalization of its components’ description. The purpose formation question in the enterprise management structure of agroindustrial pro-duction in the context of factors of internal and external nature is investigated. One of the regularities of goal setting in the agro-food industry is highlighted, namely the close connection of the micro-, meso and macro levels. Thus, the realization of the goals of agro-complex development is determined by the choice of the most effective forms of integration and organiza-tion of diversified business structures. A departure from the classical understanding of the integration mechanism as a pro-cess of combining basic competencies through mergers and acquisitions has been made. The imperative of strategic manage-ment of the integration structural parameters in the formation of territorial-branch industrial complexes is formulated - obtaining a positive synergistic effect. For the territorial-industrial production formation for agro-complexes such form of integration as a cluster is proposed. In this case, the territorial-sectoral production agro-food complex, organized in the form of a cluster, is considered as a socio-economic system formed by a group of diversified economic entities that interact with each other through the exchange of services, people, technical ideas and information and resulting in synergistic effects com-petitive advantages. The features of cluster structures are distinguished: uniformity of elements; presence of centripetal forc-es; fuzziness and mobility of borders, configuration and internal structure; community resources; availability of internal infrastructure. The most important area of agro-food complex strategic management in modern conditions is recognized by the strategy formation of a marketing interaction with the external environment. In this regard, we propose a scorecard that allows us to evaluate the effectiveness of a firm's marketing interaction with a supplier, which primarily identifies a block of cost-effectiveness indicators and a block of social performance indicators. Keywords: agro-industry, agrarian enterprises, integration interaction, integrated associations, clusters, manage-ment.


Author(s):  
Alexey Gerasimov ◽  
Evgeny Gromov ◽  
Oksana Grigor'eva

Improving the efficiency of agricultural production and the competitiveness of agricultural products is impossible without the creation of professional teams with a high level of productivity. The formation and development of the personnel potential of the agro-industrial complex comes to the fore in the light of ensuring the country’s food security and solving the problems of import substitution. The development of the industry relies more on the creation of a vertical education system, the development of rural territories, etc. Compilation of forecasts for the staffing of the agroindustrial complex will coordinate the efforts of educational institutions, business structures, and authorities in organizing the training and retraining of personnel for the agricultural sector.


BJGP Open ◽  
2020 ◽  
Vol 4 (3) ◽  
pp. bjgpopen20X101058
Author(s):  
Petra Hanson ◽  
Amy Clarke ◽  
Manuel Villarreal ◽  
Majid Khan ◽  
Jeremy Dale

BackgroundTrainee GPs are at risk of developing burnout as a result of high stress levels. Improving resilience may prevent the negative effects of stress on wellbeing, morale, and patient care, thereby supporting recruitment to general practice.AimTo explore experiences of stress and burnout among GP trainees, and their level of interest in undertaking a mindfulness programme.Design & settingA qualitative study was performed with a cohort of GP trainees in Coventry and Warwickshire.MethodThis mixed-methods study utilised a survey with validated measures to investigate the prevalence of burnout, state of wellbeing, and resilience in GP trainees. Focus groups were also used to explore experiences of stress and burnout, and perceptions of mindfulness practice.ResultsIn total, 47 (response rate 39%) trainees completed the survey and 14 participated in focus groups. There was a high prevalence of disengagement (n = 36; 80%) and emotional exhaustion (n = 35; 77%), with 29 (64%) scoring above the cut-off value for both. While 16 (34%) reported already practising mindfulness, 39 (83%) described interest in engaging in mindfulness practice. The focus groups identified a range of issues relating to how trainees recognise stress and burnout, their help-seeking and coping strategies, the perceived barriers to practising self-care, and motivations for participating in mindfulness training.ConclusionThis study confirms the degree of stress and burnout that GP trainees experience, and their desire for greater wellbeing and resilience support. It identified a high level of interest in attending a mindfulness programme, but also barriers to engagement. Results of this research shaped the Mindful Practice Curriculum programme, which was later provided to this cohort of trainees.


2017 ◽  
Vol 16 (2 (2017)) ◽  
pp. 184-196
Author(s):  
Vitalina Kurylyak ◽  
Bogdan Litovchenko

The concept of organization as an organistical system facing the challenges of the creative economy is considered. It is grounded that the ideal creative organization with a high level of information will represent a certain symbiosis between organic and anarchic culture in the future. It is identified that with the emergence of virtual organizations, traditional elements of the organizational culture lose their value, while the informational technologies create opportunities for communication and collaboration, regardless of distance and borders. Thus, the basis for the virtual organizations creates their adaptability and transferability. Key requirements regarding the creative industry management organization are singled out as following: proactivity, strategic perspective, innovation, initiation of risk, modeling, experimentation and creativity, support of the independent business units’ coordination. The model of organizations’ types, which should reflect their organistical nature, strategic perspective and attitude to risk is presented. The main barriers that limit the ability of organizations to creativity – the lack of the innovative organizational culture as well as the lack of professional risk managers and analysts are outlined. However, these features have not yet organically become peculiar by creative organizations, requiring the development of the appropriate business models culture.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jiyeong Han ◽  
Jeewhan Yoon ◽  
Woojae Choi ◽  
Gyehoon Hong

PurposeThis study aims to investigate the relationship between shared leadership and team performance at the team level. Drawing on conservation of resources (COR) theory, the authors examine whether shared leadership is associated with team performance through team positive psychological capital (PsyCap). This study further examines whether task-oriented and relationship-oriented shared leadership affect team performance differently.Design/methodology/approachMulti-source survey data were obtained from 92 team leaders and 319 employees. An aggregation approach was used to analyze the data at the team level.FindingsA high level of shared leadership positively influences team performance through the mediation of team PsyCap. Moreover, relationship-oriented shared leadership is positively associated with team performance through team PsyCap, while task-oriented shared leadership is negatively associated with team performance without the mediating effect of team PsyCap.Practical implicationsBy focusing on the negative effects of task-oriented shared leadership and the positive effects of relationship-oriented shared leadership and team PsyCap on team performance, this study suggests new ways to manage team performance effectively and extends shared leadership literature.Originality/valueThis study applied COR theory to analyze the effect of shared leadership mediated by team PsyCap on team performance. It contributes to shared leadership literature by shedding light on the negative effects of task-oriented shared leadership and on the positive aspects of relationship-oriented shared leadership.


2021 ◽  
Author(s):  
Daniel Artana ◽  
Cynthia Moskovits ◽  
Jorge Puig ◽  
Ivana Templado

This paper analyzes the implementation of Fiscal Rules (FR) in Argentina. Several clear attempts to establish a FR at the national level are identified. The analysis suggests that the environment matters. The only FR that was binding in the period was approved in 2004 during an economic boom, with the country under a program with the IMF and with high political support. During the world financial crisis the expenditure ceilings were relaxed, however, and current primary expenditures soared. Simulations show that a countercyclical fund could have been implemented even after reducing highly distorting taxes at the federal and provincial levels, and at the same time securing a high level of capital expenditure as a share of GDP, had Argentina complied with the 2004 FR. Moreover, an econometric exploration of the link between flexible FRs and public investment finds that a flexible FR helps to mitigate the negative effects of fiscal consolidations on provincial public investment. Based on the previous analysis, guidelines for a proposal for a FR in Argentina are provided.


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