scholarly journals LUXURY-ТЕХНОЛОГІЇ ЯК ЗАСІБ ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМНИЦЬКОГО БІЗНЕСУ

2021 ◽  
pp. 75-80
Author(s):  
Валерія Г. Щербак ◽  
Наталія Г. Свінціцька
Keyword(s):  
Business Strategy ◽  
Global Economy ◽  
Business Models ◽  
Business Processes ◽  
Brand Management ◽  
Strategic Marketing ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Promising Tool ◽  
Marketing Positioning

The article seeks to explore the specifics of premium brands and current trends in business entrepreneurship. Managing modern Luxury business, in other words, fashion industry, and in particular designer brands as its key asset is an independent scientific and applied research issue which has gained increasing importance over the last decades. The economic crisis spurred by the COVID-2019 pandemic has become a profound turmoil for the global economy. However, according to the results of modern research studies, this situation has contributed to creating favourable environment for bringing business to a qualitatively new level which resulted in the first place in shifting much of creative business processes to a virtual domain, thus transforming fashion business into online business models. The research hypothesis is represented by the statement that a thoroughly developed and implemented marketing strategy based on Luxury technologies, as well as doing entrepreneurship-driven business including strategic marketing positioning, will facilitate a significant increase in the company market share and profits along with finding pathways to outperform the competitors, including big international market players. The purpose of this study is to substantiate the variability of making use of Luxury technology as a promising tool to boost the competitiveness of entrepreneurial ventures. The methodological framework of the research covers a branding theory – to identify the most appropriate methods to build Luxury brands, strategic marketing tools – to develop a business strategy to promote Luxury brands, portfolio and matrix approaches – to justify the positioning of Luxury brands. In addition, the study offers a matrix approach to managing designer brands, together with suggesting a better understanding of the role of a designer brand portfolio concept as the most effective business model in the area of Luxury sector management. It is argued that application of Luxury technology will help to enhance the designer brand management paradigm in both local and the global Luxury markets.

Challenge and Complexity of Virtual Team Management

2014 ◽  
pp. 109-120
Author(s):  
Edward T. Chen
Keyword(s):  
Competitive Advantage ◽  
Virtual Teams ◽  
Business Strategy ◽  
Global Economy ◽  
Business Processes ◽  
Low Cost ◽  
Cost Effective ◽  
Business Leaders ◽  
Talent Pool ◽  
Effective Manner

To thrive in our global economy, businesses must continually seek ways to maintain a competitive advantage by supplying the market with innovative and effective products and services. To do this, barriers of space and time must be overcome, conventional business processes must be enhanced, and customer demand must be promptly answered by high-quality, low-cost, or value-based products and services. One way for companies to meet these fast-paced market demands is by utilizing virtual teams. With virtual teams, companies can expand their talent pool beyond geographical barriers. Furthermore, they can incorporate a follow-the-sun process in their business strategy. Combined, this leveraged approach can better position companies to meet market demands in a more timely and cost-effective manner. However, to achieve this competitive advantage, business leaders must thoroughly understand the challenges associated with developing and managing virtual teams. This research chapter examines the reasons for utilizing virtual teams, challenges that stem from diversity, structural and behavioral characteristics, and managerial considerations for effective leadership, supporting technologies, best practices, and future implications.

scholarly journals Comparison of Luxury Brand Perception: Old (UK) vs. Modern (Russia) consumers’ perception toward Burberry Brand

2014 ◽  
Vol 1 (1) ◽  
pp. 7
Author(s):  
Irina Ivanovna Skorobogatykh ◽  
Olga Saginova ◽  
Zhanna Musatova
Keyword(s):  
Brand Management ◽  
Marketing Strategies ◽  
Fashion Industry ◽  
Luxury Brands ◽  
The Social ◽  
Brand Perception ◽  
The Uk ◽  
Luxury Industry ◽  
Brand Consistency

With globalization and increased mobility consumers can easily access the same brand in different markets, interpreting the meaning and the social statuses they represent. That is why maintaining brand consistency across countries should be of great importance for companies’ brand management and marketing strategies, especially in the luxury industry where profitability and long-term success rely on consumers’ perceptions of luxury brands. This paper examines brand image consistency of luxury brands in the fashion industry, through an exploratory study of consumers’ perception of the Burberry brand in the UK and Russia.

Rethinking luxury brands and sustainable fashion business models in a risk society

2021 ◽  
Vol 7 (1) ◽  
pp. 49-81 ◽  
Author(s):  
Posi Olatubosun ◽  
Erica Charles ◽  
Tolulope Omoyele
Keyword(s):  
Value Chain ◽  
Circular Economy ◽  
Business Models ◽  
Methodological Approach ◽  
Structured Interview ◽  
Risk Society ◽  
Fashion Industry ◽  
Luxury Brands ◽  
Strategic Choices ◽  
Sustainable Fashion

This exploratory work investigates the burgeoning integration of ‘cradle to cradle’ practices into primary strategic activities of procurement, production and sales by ten London based fashion businesses, analysing how profits are derived from offsetting the high costs of sustainable inputs against savings from innovative strategic choices in the production value chain. This research was influenced by the background knowledge that in the global fashion industry, less than 1 per cent of the recycled textiles are converted into new wearable materials, and even more of these textiles end up in landfills. However, this unsustainable tradition in the fashion industry may gradually give way to a mainstream circular economic best practice in the fashion industry, even as the Mckinsey Report found that sustainability will be a significant factor for consumer purchasing mass market apparels by 2025. Based on the semi-structured interview of the ten fashion business owners and the analyses of internal strategic policy documents including budgets, we adopted Garret Hardin’s ‘Tragedy of the Commons’ and Ulrich Beck’s risk society as the lens view through which the qualitative data derived from these fashion businesses were discussed in order to bring out the illustrative extracts and sub-themes. Through the application of interpretive methodological approach, we were able to generate the themes suggesting the ‘Becksian’ reflexive modernization and dis-embedding mechanisms in analysing the issue of trust in luxury fashion environment. We were able to demonstrate the multidisciplinary and multifaceted nature of the use of modern technology in achieving a closed-loop circular economy in luxury fashion business(es) and its interconnectedness within the concentric layers of the value-chain, which is part of the economy, which is in turn a subset of the society and the environment. As businesses are expected to adapt their strategies to the changing environment, we argue that dematerialization in fashion is still at its infancy, and some deliberate actions on the part of economic policy-makers may be required in due course as this is connected to social sustainability amongst others. This article contributes new empirical data to the understanding of luxury fashion business in a circular economy, which is a departure from the linear economy with its attendant externalities. The adoption of a sustainable fashion business model may be pivotal to combating the inefficiency costs built into the fashion industry, and if successful, may be replicated in other jurisdictions in due course.

Challenge and Complexity of Virtual Team Management

2014 ◽  
pp. 1107-1118
Author(s):  
Edward T. Chen
Keyword(s):  
Competitive Advantage ◽  
Virtual Teams ◽  
Business Strategy ◽  
Global Economy ◽  
Business Processes ◽  
Low Cost ◽  
Cost Effective ◽  
Business Leaders ◽  
Talent Pool ◽  
Effective Manner

To thrive in our global economy, businesses must continually seek ways to maintain a competitive advantage by supplying the market with innovative and effective products and services. To do this, barriers of space and time must be overcome, conventional business processes must be enhanced, and customer demand must be promptly answered by high-quality, low-cost, or value-based products and services. One way for companies to meet these fast-paced market demands is by utilizing virtual teams. With virtual teams, companies can expand their talent pool beyond geographical barriers. Furthermore, they can incorporate a follow-the-sun process in their business strategy. Combined, this leveraged approach can better position companies to meet market demands in a more timely and cost-effective manner. However, to achieve this competitive advantage, business leaders must thoroughly understand the challenges associated with developing and managing virtual teams. This research chapter examines the reasons for utilizing virtual teams, challenges that stem from diversity, structural and behavioral characteristics, and managerial considerations for effective leadership, supporting technologies, best practices, and future implications.

Readiness for a Web Presence

2009 ◽  
pp. 52-77
Author(s):  
Stephen Burgess ◽  
Carmine Carmine Sellitto ◽  
Stan Karanasios
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Business Strategy ◽  
Global Economy ◽  
Business Processes ◽  
Revolutionary Era ◽  
Web Presence ◽  
Customer Base ◽  
Ict Adoption ◽  
Set Up

The new global economy has resulted in the availability of unprecedented opportunities for small business. ICTs in particular have contributed to the underpinning of a revolutionary era of trade and commerce. The Internet in particular, and the ability to use the Web as a virtual shop front (having an online shop without physical premises) has not only allowed new forms of small businesses to emerge, but created an environment where they can compete with their larger counterparts. In what has been commonly become known as the new economy, one of the most fundamental tasks for small businesses is to investigate the usefulness and relevance of ICTs for their business. Furthermore, all small businesses need to assess their capacity to adopt ICTs allowing them to leverage the technology so that they are well positioned to expand their customer base, rationalize business processes and enter new markets. Porter (2001) observed at the height of the dot-com boom that it should be evident for many businesses that it was not whether to deploy ICTs, but how to use them as a competitive part of business strategy. In this chapter we first look at some of the main barriers and drivers of ICT adoption. We then move on to examine the notion of the “readiness” of small businesses to set up a Web presence. We will also examine previous studies that have examined adoption of ICTs in small businesses, for the purpose of identifying those drivers and barriers that can affect small business wishing to go down that path.

Data Caching in Web Applications

2008 ◽  
pp. 132-141
Author(s):  
Tony C. Shan ◽  
Winnie W. Hua
Keyword(s):  
Information Technology ◽  
Information Systems ◽  
Data Management ◽  
Global Economy ◽  
Business Models ◽  
Business Processes ◽  
Web Applications ◽  
Data Caching ◽  
Innovative Solutions ◽  
Levels Of Service

Nowadays, the eCommerce business models demand increasingly higher performance of information systems that support various business processes. Higher levels of service at a lower cost must be provided by the Information Technology (IT) group to help the business to compete and succeed in a global economy. IT has to find a way to extend the current infrastructure in an organization and get the most out of the existing investments by applying innovative solutions. One of the most valuable innovations is scalable data management.

scholarly journals The Importance of Government Incentives for Automating Business Processes in Industry in Order to Increase the Efficiency of Innovation

2020 ◽  
pp. 14-22
Author(s):  
N. P. Klimova
Keyword(s):  
Information Systems ◽  
Business Models ◽  
Business Processes ◽  
Limiting Factor ◽  
Advantages And Disadvantages ◽  
Promising Tool ◽  
Starting Point ◽  
New Business ◽  
The Republic ◽  
Stimulation System

To develop innovative activities, the state offers various options for assistance and support within the framework of the innovation stimulation system. However, many of the proposed support tools remain unclaimed, since it is often difficult for organizations to evaluate and calculate the effect of their use due to the insufficient development of information systems. The level of automation of accounting is insufficient for making quick and informed decisions, which reduces the competitiveness of organizations. The main drawback of the existing systems of automation of accounting and  management in industrial organizations is their fragmentation, inflexibility, and inconsistency with modern requirements for complex information systems. Many organizations keep records in separate workstations, the so-called workstations, many calculations are carried out by means of table editors; the transition to integrated information systems has not yet become widespread. The starting point in the financial mechanism for stimulating innovation should be tools to stimulate the automation of business processes. The limiting factor for the transition to such systems is the high cost of implementation, therefore, the article considers the advantages and disadvantages of applying soft loans in order to stimulate further innovative development in this area, and also suggests expanding the practice of using such a promising tool to stimulate investment in business informatization as innovative vouchers on information technology. The advantages of such an instrument include the strengthening of the link between research, educational institutions and the real sector of the economy, and this tool also has such advantages as high transparency of spending and targeting. The relevance of the chosen research topic is also due to the fact that, according to the Concept of the National Strategy for Sustainable Development of the Republic of Belarus for the period until 2035, digitalization based on high technologies and new business models has been identified as a key element of the new model of the national economy [1].

LOGISTICS INFRASTRUCTURE OF BUSINESS ENVIRONMENT: INFLUENCE ON ENTERPRISE STRATEGY FORMATION

2017 ◽  
Author(s):  
Oleksandr Khadartsev ◽  
◽  
Karyna Holubka ◽  
Keyword(s):  
Business Strategy ◽  
Business Models ◽  
Business Processes ◽  
Supply And Demand ◽  
Business Environment ◽  
Business Strategies ◽  
Wide Range ◽  
Successful Business ◽  
Business Entities ◽  
The Impact

The specifics of functioning, place and role of modern logistics mediation in the infrastructure of the business environment, in order to form effective business strategies for businesses. The ability of logistics to be an effective mechanism for the formation, organization and implementation of successful business activities, in accordance with the requirements of a particular business environment, as a field of interaction between supply and demand. From the standpoint of retrospect, the conceptual scientific principles of formation and development of logistics, its integration into a wide range of business processes of business entities, taking on leading roles in ensuring organizational and economic relations in the process of trade. Theoretical and methodological principles for the formation of a set of strategies of business entities are considered. In particular, attention is focused on the impact of the external environment, and determining the optimal tools for adaptation to such influences. The criterion features of the formation of a modern business strategy, the priority of market flexibility and maneuverability, compared with the in-organicity of traditional resource provision. The effectiveness of logistics intermediation in achieving these criteria by the business entity is noted. The current specifics of the logistics services market in Ukraine are considered, in particular, key factors and obstacles that indirectly limit the development of the national business environment and business activities in general. Factors of objective and subjective nature are presented, which are able to limit the application of logistics approaches as permanent elements of business models of business entities. According to the results of the study, the guidelines of successful business activity are proposed, through the adaptation in the strategies of the elements of logistics infrastructure and service, the innovative nature of logistics in ensuring the competitiveness and sustainability of management is noted.

Use of Business Models within Model Driven Architecture

2009 ◽  
Vol 38 (38) ◽  
pp. 119-130
Author(s):  
Erika Asnina
Keyword(s):  
Business Models ◽  
Business Processes ◽  
Use Cases ◽  
Separation Of Concerns ◽  
Model Driven Architecture ◽  
Model Driven ◽  
Development Processes ◽  
Business Requirements ◽  
Complex Computer ◽  
Independent Model

Use of Business Models within Model Driven Architecture Model Driven Architecture is a framework dedicated for development of large and complex computer systems. It states and implements the principle of architectural separation of concerns. This means that a system can be modeled from three different but related to each other viewpoints. The viewpoint discussed in this paper is a Computation Independent one. MDA specification states that a model that shows a system from this viewpoint is a business model. Taking into account transformations foreseen by MDA, it should be useful for automation of software development processes. This paper discusses an essence of the Computation Independent Model (CIM) and the place of business models in the computation independent modeling. This paper considers four types of business models, namely, SBVR, BPMN, use cases and Topological Functioning Model (TFM). Business persons use SBVR to define business vocabularies and business rules of the existing and planned domains, BPMN to define business processes of both existing and planned domains, and use cases to define business requirements to the planned domain. The TFM is used to define functionality of both existing and planned domains. This paper discusses their capabilities to be used as complete CIMs with formally defined conformity between planned and existing domains.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

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