Rural Marketing Strategies: A Snapshot of few selected case studies in India

2020 ◽  
Author(s):  
G P Dinesh
Keyword(s):  
Case Studies ◽  
Marketing Strategies

scholarly journals International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement

2018 ◽  
Vol 3 (3) ◽  
pp. 213-230 ◽  
Author(s):  
Filippo Gilardi ◽  
Celia Lam ◽  
K Cohen Tan ◽  
Andrew White ◽  
Shuxin Cheng ◽  
...  
Keyword(s):  
Case Studies ◽  
Cultural Context ◽  
Marketing Strategies ◽  
User Generated Content ◽  
Online Media ◽  
Media Content ◽  
Online Video ◽  
Audience Engagement ◽  
Digital Platforms ◽  
The Relationship

The relationship between online media platforms in China and fan groups is a dynamic one when it comes to the distribution of international TV series and other media content, as media platforms incorporate user-generated content to encourage or foster audience engagement. Through a series of case studies, this article investigates how international TV series are acquired, distributed, marketed and curated on Chinese online video platforms. This helps to identify specific strategies and themes used by these platforms to promote international content and engage users. These marketing techniques, however, are not always as successful as expected, suggesting the need for a closer examination of the types of engagement sought by media platforms, and the ways in which Chinese audiences have responded within their cultural context.

Digital Marketing Strategies for Accessible Tourism

2020 ◽  
pp. 71-92
Author(s):  
Fernando Florim De Lemos ◽  
Dina Vieira ◽  
Tânia Pinho
Keyword(s):  
Conceptual Framework ◽  
Case Studies ◽  
Marketing Strategies ◽  
Digital Tools ◽  
Digital Marketing ◽  
Additional Information ◽  
Different Dimensions

This chapter addresses the applications of digital marketing in the construct of communicational practices aimed at target audiences that have some physical, motor, psychological, or other disabilities, who require additional information or specialized advice to fully comprehend all elements involved, when planning/deciding to travel. Throughout the text there are several references of the conceptual framework, as well as several examples of case studies that highlight some of the practices used in diversified contexts, using digital tools as privileged means of intervention in the different dimensions required to support the so-called accessible tourism.

Internationalization of the Firm and Impacts of Videotex Networks

1992 ◽  
Vol 7 (4) ◽  
pp. 213-221 ◽  
Author(s):  
Charles Steinfield ◽  
Laurence Caby ◽  
Pierre Vialle
Keyword(s):  
Case Studies ◽  
International Business ◽  
Product Differentiation ◽  
Service Provider ◽  
Marketing Strategies ◽  
International Strategy ◽  
Foreign Markets ◽  
International Telecommunications ◽  
Business Applications ◽  
Incremental Addition

Business applications represent one of the fastest growing areas for videotex. Due to the efforts to link national videotex systems, we analyse the potential uses and effects of videotex for international business applications. Using case studies of international videotex use by eight firms, we outline the key strategies firms use to exploit videotex internationally, as well as the major impacts of this use. Main strategies include: (1) adding value to basic transactions through the incremental addition of new services, (2) using the basic service as a product leader that draws customers into a relationship, (3) using the information byproducts of transactions to better manage relationships with system users and (4) linking videotex systems with other networks and information systems as a means of broadening reach. Impacts centered primarily on the ways firms related to their customers and suppliers including a shifting of costs of transactions away from the service provider, a more easily expanded base of partners and more standardized interactions with these. International connections via videotex helped to alleviate the high costs of international telecommunications, and in some cases, permitted companies to access foreign markets previously too expensive to reach. Theoretically, the case studies illustrate the use of telematic systems to enable marketing strategies that have characteristics of both market and hierarchy approaches as noted by Williamson (1975), and both cost/volume and product differentiation strategies pointed out by Porter (1980). Regarding international strategy, the case studies further illustrate that such telematic applications can help firms achieve the benefits of both global and multidomestic approaches discussed by Porter (1986).

scholarly journals BERKARYA UNTUK BANGSA : SINERGISITAS PENGABDIAN KEPADA MASYARAKAT DAN EDUKASI STRATEGI DIGITAL MARKETING DI SOCIETY 5.0

2021 ◽  
Vol 1 (1) ◽  
pp. 563-572
Author(s):  
Abdul Aziz ◽  
Muhadi Muhadi ◽  
Eka Assolehah Putri
Keyword(s):  
Case Studies ◽  
Community Service ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Creative Economy ◽  
Comprehensive Knowledge ◽  
Business Opportunities ◽  
Bounce Back

Creative economy entrepreneur in Ragas Masigit Village, Kec. Carenang Kab. Serang is experiencing problems with digital marketing knowledge during the Covid-19 Pandemic towards society 5.0. There needs to be motivation and education that can help creative economy business actors, especially to bounce back from the uncertainty of current conditions. The purpose of this activity is to increase the synergy of community service and explain digital marketing strategies in the era of society 5.0. The types of research used in this research are surveys and case studies with descriptive methods, namely lectures, discussions and mentoring. The material presented at this community service is the pattern of digital marketing strategies in developing the creative economy during the covid 19 pandemic. The result of this activity is that participants can implement comprehensive knowledge of digital marketing strategies and products that are in demand and needed at this time that can create business opportunities. promising

scholarly journals Viral Marketing

2019 ◽  
Vol 1 (1) ◽  
pp. 123-130
Author(s):  
Ghina Ramadhani
Keyword(s):  
Marketing Strategy ◽  
Case Studies ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
The Internet ◽  
Internet Media ◽  
Use Of The Internet

Increasing use of the internet by millennials is a phenomenon that needs to be adapted to. The advertising-marketing world is no exception. Responds to the phenomenon has been varying, for example there’s a new category for advertising media besides Above The Line and Below The Line; Through The Line Media. Through The Line occurred to define internet media which has the quality of both above the line and below the line medias. Another form of adaptation to this situation exists in the form of marketing strategies; that is viral marketing. Viral marketing is a strategy that is only relevant in internet media. This paper will try to explain the kind of impact made from this marketing strategy, and its effectiveness on millennial target audiences by using some case studies on the brand, Go-Jek. 

scholarly journals Luxury fashion retailers' localised marketing strategies in practice – evidence from China

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Huifeng Bai ◽  
Julie McColl ◽  
Christopher Moore
Keyword(s):  
Case Studies ◽  
Small Sample Size ◽  
Small Sample ◽  
Marketing Strategies ◽  
Chinese Market ◽  
Content Type ◽  
Wide Range ◽  
International Retailing ◽  
Post Entry ◽  
Product Strategies

PurposeFrom an international retailing perspective, this empirical study aims to examine luxury fashion retailers' changing marketing strategies in China.Design/methodology/approachUsing case studies of 14 luxury fashion retailers, qualitative data were collected via 31 semi-structured executive interviews.FindingsBoth standardised global and localised multinational marketing strategies were found to have initially been employed by luxury fashion retailers entering into China. Subsequently, localised multinational strategies became increasingly important for their post-entry operations and business development, particularly in terms of their product strategies. More specifically, as well as the introduction of Chinese brand names, product design has been adapted according to Chinese market conditions, and product portfolios have been adapted to satisfy regional differences. However, localised product sourcing in China is far less common.Research limitations/implicationsAs the findings are generated from China, they may not explain luxury fashion retailers' marketing strategies in other markets. Despite the relatively small sample size, the 14 luxury fashion retailer case studies originate from across a wide range of countries, retail formats and ownership structures and are therefore considered to be varied enough to represent the market.Practical implicationsThe study offers practitioners insights into the success that can be generated by the manipulation of marketing strategies, particularly product strategies, within the world's second biggest luxury market.Originality/valueThis paper extends the current international retailing literature by examining and comparing the motives and practices of luxury fashion retailers and the increasing localisation of their marketing strategies in China as they move from initial market entry into their post-entry operations.

Marketing in supported employment enterprises – Part 1: case studies

2001 ◽  
Vol 8 (3) ◽  
pp. 233-244 ◽  
Author(s):  
Mike Simpson ◽  
Nick Taylor ◽  
Joanne Padmore
Keyword(s):  
Case Studies ◽  
Performance Monitoring ◽  
Supported Employment ◽  
Marketing Research ◽  
Radical Change ◽  
Marketing Strategies ◽  
Illustrative Case ◽  
Gainful Employment ◽  
And Performance ◽  
The Impact

Supported employment enterprises (SEEs) are commercial enterprises that provide meaningful, gainful employment, training and development opportunities for people with a disability. Hence, SEEs are run specifically to provide employment. SEEs, with the exception of Remploy, represent a unique sector of SMEs owned and run by local authorities and charities. The Supported Employment Procurement and Consultancy Service (SEPACS) provides SEEs with per capita funding for disabled employees, capital grants for premises and equipment, grants for marketing research, business advice and performance monitoring. SEPACS is part of the Department for Education and Employment (DfEE). This paper presents some case studies of SEEs in the Yorkshire area. The work explains the complex dificulties facing these organisations and illustrates the different approaches used to cope with these situations. Many SEEs are under threat of closure or radical change in their function as employers of disabled people. This work investigates these issues through selected illustrative case studies. The general weakness of marketing strategies and plans in these organisations is highlighted and related to the impact of SEPACS and local authority policies and practices. This work establishes the important role that marketing strategies and plans could have in ensuring the future survival and growth of these companies.

Teaching Consumer Product Design to Engineering Students

2008 ◽  
Author(s):  
Sridhar S. Condoor ◽  
Heath Doty
Keyword(s):  
Product Design ◽  
Case Studies ◽  
Mechanical Engineering ◽  
Engineering Students ◽  
Systematic Approach ◽  
Marketing Strategies ◽  
Consumer Product ◽  
Thought Process ◽  
Student Team

Consumer product design blends engineering and industrial design principles, and marketing strategies to bring functional, aesthetic products to market. While competitions motivate a diverse set of students to churn out products/ventures, a systematic approach for tackling consumer product design tasks and case studies that demonstrate the approach greatly benefit a number of students by focusing their design efforts. The paper elaborates such an approach using a case study highlighting the thought process. The case study involves the design of an innovative keychain. While the case study was primarily mechanical engineering in scope addressed by a student team of mechanical engineers, the approach outlined in the paper is generic and can be applied to product designs involving other disciplines.

Investing in marketing

2019 ◽  
Vol 35 (11) ◽  
pp. 10-11
Keyword(s):  
Competitive Advantage ◽  
Case Studies ◽  
Reading Time ◽  
Marketing Strategies ◽  
Company Performance ◽  
Financial Success ◽  
Content Type ◽  
Pertinent Information ◽  
The Right ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Marketing strategies have a significant impact on company performance and financial success. Choosing the right one, and accounting for expenditure on it as an investment, can significantly boost competitive advantage. Originality The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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