scholarly journals SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS

2021 ◽  
Author(s):  
Oksana Hotsur ◽  
Keyword(s):  
Social Networks ◽  
Human Life ◽  
Main Tool ◽  
Point Of View ◽  
Online Media ◽  
Additional Tool ◽  
Interactive Tools ◽  
The Social ◽  
Long Time ◽  
The Arab Spring

The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.

scholarly journals SOCIAL NETWORKS AND POLITICAL PR IN UKRAINIAN AND FOREIGN ELECTION CAMPAIGNS

2021 ◽  
Vol 1 (2) ◽  
pp. 53-57
Author(s):  
Oksana Hotsur ◽  
Keyword(s):  
Social Networks ◽  
Human Life ◽  
Main Tool ◽  
Local Elections ◽  
Election Campaigns ◽  
Additional Tool ◽  
Interactive Tools ◽  
Long Time ◽  
Network Communications ◽  
The Arab Spring

The article analyzes the ways of influence of social networks on the formation and conduct of political PR-campaigns. Examples from the political sphere (election campaigns, initiatives), in particular Ukrainian and other foreign presidential and parliamentary elections, revealed the opportunities that Facebook, Telegram, Twitter, YouTube create in promoting a candidate, leader, ideas and opinions. Author blogs created on social networks can be an additional tool in a PR campaign. Social networks interfere in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks is evidenced by such historically significant events as Brexit, the Arab Spring and the Revolution of Dignity. Particular attention was paid to the Ukrainian presidential elections in 2019 and local elections in 2020. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns in terms of network communications, which provide unlimited multimedia and interactive tools for PR. In fact, these concepts significantly affect the effectiveness of the PR-campaign, its ultimate effectiveness, which is determined by the achievement of goals. Choosing a blog as the main tool of a marketing campaign has both positive and negative sides. Only a person with great creative potential can create a blog. In addition, it takes a long time. In fact, these two points lose compared to other instruments. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Second, explore how and / or the concept of PR campaigns in social networks and blogs is constantly changing.

scholarly journals Representação e ciências sociais

2016 ◽  
Vol 1 (1) ◽  
pp. 109-126
Author(s):  
Drance Elias da Silva
Keyword(s):  
Social Sciences ◽  
Knowledge Representation ◽  
Human Life ◽  
Point Of View ◽  
General View ◽  
Dominant Culture ◽  
The Real ◽  
The Social ◽  
Long Time ◽  
Expression Form

This Article may be situated within the rapport field between Philosophy and Social Sciences, at the search regarding to the concept concerning the Representation. Regarding to Philosophy, under a general view, the concept, concerning Representation, has been, since a long time, understood as a trail which one would get througl reaching to the real and true ones. Representation, as the thought contents expression form had not been known departing from Philosophy as a barrier against the objectivity concerning the knowledge. Representation, in its source, has been constituting itself a cognictive, inmanent reflection, related to the conscience inner subjectivity. But departing from the episthemological point of view, it has been not so easy for the campus concerning the Culture Sciences as a totality. In the theory regarding to knowledge, the Social Sciences campus and, more specifically, in the human life Symbolic dimension constitutive aspects, it has been, often, accepted negatively as an entry door for the histotical social reality. Nowadays, one may conclude that the contents concerning the Culture are deeply rooted within the histotical reality, which may present new dimension the reading regarding to the Symbolical side concerning the human life, under the view regarding to the unseen aspect, such as the intellectualistic Western dominant Culture allows understanding the way which could be in.

scholarly journals LIFE ON DISPLAY: WHY IT IS IMPORTANT TO EXPOSE YOUR ACTIONS ON THE SOCIAL NETWORK

2021 ◽  
Vol 6(72) (4) ◽  
pp. 41-48
Author(s):  
A. E. Starchenko ◽  
M. V. Semina
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Network ◽  
Reference Group ◽  
Human Life ◽  
Sociological Study ◽  
The Social ◽  
Personal Accounts ◽  
The Impact ◽  
To Receive

Social networks have emerged relatively recently in human life, but have already become an integral part of it. Companies tell about themselves, their activities, innovations, promotions and events in their profiles. This helps increase audience coverage, tell more about your brand, products, services. People in personal accounts have the opportunity to share their lives and creativity through photos, videos and texts. Now it is not necessary to receive higher education to become an operator, director or actor whose talent is recognized by society. It is enough to start a page on the social network and start sharing your knowledge and creativity. To find out why people post photos, videos and write texts on their social networks, a pilot sociological study was carried out. The method of deep interview with active users of social networks was chosen to carry out the study. The interview allowed getting unique information, to learn the opinion of users about social networks, the impact of the new way of communication on their life, to identify the reasons why users start and maintain profiles. The respondents were 20 users of social networks between the ages of 19 and 22. Interviewees have profiles on the most popular Instagram and Vkontakte networks. As a result of the analysis of the interview, a tendency was revealed to differ in the perception of users of their actions on the social network and similar actions of other users. Their content is perceived by them as opportunities to be in sight, as a resource to form their social status and an element of influence on their reference group. And the same content published by others is perceived as boasting.

Social Media as a Tool, and Tools Offered by Social Media, to Teachers and Researchers

2017 ◽  
pp. 66-80
Author(s):  
Jose-Luis Poza-Lujan ◽  
Ángeles Calduch-Losa
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Point Of View ◽  
Message Content ◽  
Research Activity ◽  
Clear Vision ◽  
Personal Brand ◽  
The Social ◽  
Evaluation Mechanism

The present chapter provides a clear vision for the social networks environment from the self-promotion point of view. Chapter focuses on organizing tools, audience, and type of publications. Tools are organized to contextualize their use and to give a proper understanding of the relevant contents that can be published. Audience is presented according to the relations and interests with the teacher and researcher. Simultaneously, chapter gives a vision of the privacy scope or the publications, and provides an evaluation mechanism to distinguish the most convenient area of publication depending of the message content. Following submission of these analyses, chapter focuses on the teacher and research activity and how to promote these activities through social networks. The chapter ends with a set of suggestions to make a strategic use of new media with the goal of promoting efficiently personal brand as a teacher and researcher.

scholarly journals Fenomena Intoleransi Antar Umat Beragama Serta Peran Sosial Media Akun Instagram Jaringan Gusdurian Indonesia Dalam Menyampaikan Pesan Toleransi

2021 ◽  
Vol 1 (2) ◽  
pp. 103-132
Author(s):  
M. Ardini Khaerun Rijaal
Keyword(s):  
Social Media ◽  
Main Tool ◽  
Religious Organizations ◽  
Religious Communities ◽  
Religious Conflicts ◽  
Religious Issues ◽  
The Social ◽  
Long Time ◽  
The Many ◽  
Active Flow

In the 20th century, in the midst of the active flow of communication technology, which is increasingly active, it provides many conveniences and benefits to the community, especially when accessing information related to religion and da'wah that anyone wants to access. This phenomenon has an impact on various religious understandings by some sects and religious organizations in Indonesia. As we know, there are some of the largest religious organizations that have existed in this country for a long time, namely, Nahdatul Ulama', Muhammadiyah, etc. With the many religious notions that are studied and embraced by some Indonesians, it gives a lot of influence in understanding the religious concept of difference. This can lead to conflict between communities and religious organizations because they have diverse and different religious understandings. Intolerance is a scourge that is very difficult to eliminate in this democratic country. It is proven by the many cases of intolerance that often occur in our country. In recent years, religious issues have become the object of discussion to cause inter-religious conflicts that are spread through social media. with the existence of the Indonesian Gusdurian Network community, it has a very significant influence in countering and also educating the social media world about tolerance between religious communities. Social media is the main tool to provide education and also the importance of understanding differences in diversity with the spirit of maintaining tolerance between religious communities.  

scholarly journals ANTHROPOLOGICAL DIMENSION OF THE TRANSFORMATION OF ADVERTISING IN THE SOCIETY OF PANOPTICON

2020 ◽  
pp. 71-79
Keyword(s):  
Human Life ◽  
Semantic Space ◽  
Modern Human ◽  
Point Of View ◽  
The Social ◽  
Communication Space ◽  
Information And Communication ◽  
Anthropological Approach ◽  
Cultural Code ◽  
Pragmatic Aspects

In this article, advertising is considered in line with the anthropological approach. Advertising is presented as a special anthropological reality (specific semantic space), which simultaneously reflects and forms the essential characteristics of human. In this reality, modern human is able to socialize, self-identify, consume and transmit information. The transformation of advertising is heterogeneous and depends on many social factors. Transformation is considered in the course of the panopticon. The panopticon was especially mentioned in the second half of the 20th century, when universal surveillance and observation began to become commonplace, and 21st century life is difficult to imagine without the digital and electronic gadgets that meet us at every turn. From an anthropological point of view, the essence of advertising reflects the social and cultural code of society, which reduces the level of negative feedback and increases the level of acceptance in the mass consciousness. The process of transformation of advertising is ongoing. Given the widespread use of advertising in various spheres of human life, advertising is becoming one of the most important forms of communication. Creating an information field, advertising draws attention to the pragmatic aspects of life, which creates a worldview and attitude to the world around. Advertising ideas reflect the communicative level and development of human and society, which is an indicator of the development of society at a certain stage. Understanding human advertising is a perception of a separate information and communication reality. Extending to the global level, it creates a large communication space for certain groups of people. The author concludes that, in terms of anthropological approach, human is not only an object but also a real subject of advertising. Advertising is a specific way of creative human self-realization, in which there is a design, translation and perception of advertising images.

Niebuhr, Helmut Richard (1894–1962)

2018 ◽  
Author(s):  
Martin Marty
Keyword(s):  
Human Life ◽  
Religious Life ◽  
Point Of View ◽  
Social Dimensions ◽  
Experience Of God ◽  
Liberal Tradition ◽  
The Social ◽  
Creative Tension ◽  
Christian Thought

After early writings interpreting the social dimensions of US religious life from a Protestant point of view, Helmut Richard Niebuhr came increasingly to focus on theology, the interpretation of the Word and experience of God, and ethics, the attempt to live a responsible life grounded in the deepest values. More successfully than any contemporary, he brought into creative tension two major strands of modern Christian thought. From the liberal tradition, he came to stress the relativity of all statements about God and accented the situation of the believer who makes them. Niebuhr matched or countered this perspectival approach with an inheritance from ‘neo-orthodoxy’ which stressed the otherness of God, the distance between God and all human experiences, statements and perspectives. While preoccupied with witness to ‘God beyond the gods’, Niebuhr was also devoted to understanding the human in the light of the experience of God. He developed comprehensive views of the responsible self as the focus of ethics and emphasized the communal dimensions of human life.

scholarly journals Stimulating strategies of self-regulated learning for high-school students with learning difficulties

2021 ◽  
Vol 19 ◽  
pp. 684-707
Author(s):  
Olimpia Florentina Avram ◽  
Mihaela Luminița Sandu ◽  
Ana-Maria Mocanu
Keyword(s):  
High School ◽  
High School Students ◽  
Learning Difficulties ◽  
Point Of View ◽  
Special Educational Needs ◽  
School Students ◽  
Self Regulated Learning ◽  
The Social ◽  
Regulated Learning ◽  
Long Time

In the actual contemporary society there are more and more children with disabilities, and the most frequently requested are the Special Educational Needs (SEN), associated with other disabilities that are unnoticed until advanced ages and this because some parents refuse to realise the situation in which their child is. The prevalence of learning disabilities has increased significantly. This is one of the reasons for choosing this topic which is still relevant, the applicability is increasing both in the social system and in the education subsystem. The main objective of this paper is to highlight the learning difficulties that students face in high school. On the other hand, another objective is to illustrate the stimulating strategies for self-regulated learning and assessment. In some cases, age-specific difficulties arise during this period due to the dynamic nature of the school climate. From a pedagogical point of view, the emphasis should be on cognitive development, on the skills needed for the social integration of all students, regardless of origin, nationality and development level. Learning involves overcoming barriers, removing obstacles during individual or collective learning (Popa, D., 2013). Almost forgotten for a long time, the pedagogy of children with learning difficulties has seen a significant increase, especially during the recent years. While looking for ways to a successful learning, it should be considered the use of some methods and planning to reduce learning difficulties for students. Considering that school education (school learning) is a dominant exercise through play, especially during childhood, we must also consider the possibility of frequent learning difficulties, especially regarding children.

scholarly journals PHILOSOPHICAL AND LOGICAL ANALYSIS OF SOPHISTIC THINKING IN THE WORK “SHARH AL-AQEED ANNASAFI” BY THE GREAT THINKER SADEDDIN TAFTAZANI

2020 ◽  
pp. 133-140
Author(s):  
Mirzaqu Norqobilov
Keyword(s):  
Human Life ◽  
Publishing House ◽  
Point Of View ◽  
Philosophical Study ◽  
Islamic Philosophy ◽  
The Social ◽  
New Period ◽  
History Of ◽  
The New Period

This article analyzes the socio-philosophical and logical aspects of sophistic thinking in the work of the thinker Saduddin Taftazani “Sharh al-Aka’id”, who defned knowledge as the essence of human life. Sophistic interpretations of various sociological considerations that have arisen in the context of the history of Islamic philosophy are described from a scientifc point of view. All the information presented in the article is covered based on comparative historical, logical methods, the attitude of representatives of the philosophy of the new period to the sophistic and scientifc approaches is theoretically analyzed. This study, which analyzes the scientifc signifcance of sophistic thinking for time and space, conducts a historical and philosophical study of the appearance of this term in the region, its objective and subjective reasons. From an ontological point of view, the article examines the attitude of Islamic philosophy, in particular theology, to certain sociophilosophical issues arising based on sophisticated views. Also, scientifc solutions to the problems of everyday life, the social signifcance of sophistry in space, and time are philosophically analyzed. Based on the epistemological knowledge of the scientist Saduddin Taftazani, the following are stated: the reasons and factors for the penetration of the subject of philosophy into the Arab regions, as well as the philosophical and historical attitude to the features associated with the role of individuals in this process. In the fnal part of the article, based on dialectical views, the importance of the spiritual heritage, which has arisen based on the Islamic phenomenon, is explained in ensuring social harmony between peoples and nations. In particular, the theoretical and methodological foundations of the factors that serve to ensure social balance in society have been investigated, as opposed to the unsubstantiated notions of perverted trends that arose in the process of the Islamization of the regions. This article cites quotes from the frst edition of Sharh alAqaid al-Nasafya, published in Arabic in 2009 by Maktabat ul-bushro publishing house in the state of Pakistan, Karachi.

Sign in / Sign up

Export Citation Format

Share Document