scholarly journals ANTHROPOLOGICAL DIMENSION OF THE TRANSFORMATION OF ADVERTISING IN THE SOCIETY OF PANOPTICON

2020 ◽  
pp. 71-79
Keyword(s):  
Human Life ◽  
Semantic Space ◽  
Modern Human ◽  
Point Of View ◽  
The Social ◽  
Communication Space ◽  
Information And Communication ◽  
Anthropological Approach ◽  
Cultural Code ◽  
Pragmatic Aspects

In this article, advertising is considered in line with the anthropological approach. Advertising is presented as a special anthropological reality (specific semantic space), which simultaneously reflects and forms the essential characteristics of human. In this reality, modern human is able to socialize, self-identify, consume and transmit information. The transformation of advertising is heterogeneous and depends on many social factors. Transformation is considered in the course of the panopticon. The panopticon was especially mentioned in the second half of the 20th century, when universal surveillance and observation began to become commonplace, and 21st century life is difficult to imagine without the digital and electronic gadgets that meet us at every turn. From an anthropological point of view, the essence of advertising reflects the social and cultural code of society, which reduces the level of negative feedback and increases the level of acceptance in the mass consciousness. The process of transformation of advertising is ongoing. Given the widespread use of advertising in various spheres of human life, advertising is becoming one of the most important forms of communication. Creating an information field, advertising draws attention to the pragmatic aspects of life, which creates a worldview and attitude to the world around. Advertising ideas reflect the communicative level and development of human and society, which is an indicator of the development of society at a certain stage. Understanding human advertising is a perception of a separate information and communication reality. Extending to the global level, it creates a large communication space for certain groups of people. The author concludes that, in terms of anthropological approach, human is not only an object but also a real subject of advertising. Advertising is a specific way of creative human self-realization, in which there is a design, translation and perception of advertising images.

scholarly journals Lak proverbs with the religious code of culture

2020 ◽  
Vol 11 (4) ◽  
Author(s):  
Mariana Abakarova
Keyword(s):  
Morphological Analysis ◽  
Semantic Analysis ◽  
Native Speakers ◽  
Point Of View ◽  
The Social ◽  
Present Participle ◽  
Cultural Code ◽  
Positive Traits ◽  
The Given ◽  
Syntactical Analysis

The article analyzes Lak proverbs with the religious cultural code. The research was based on the descriptive method, syntactical analysis, morphological analysis and cognitive analysis. The proverbs collected from 3 books of Lak proverbs were analyzed from the point of view of semantics, axiological connotations, syntax and morphology. Semantic analysis revealed 6 groups of lexemes: (1) denominations of people; (2) words related to religious pillars and rituals; (3) words related to holy scriptures, religious attributes and terms; (4) words denoting death and afterlife; (5) words denoting commendable religious acts and notions; (6) words denoting sin and punishment. In the course of the axiological analysis there have been defined proverbs with positive evaluation of a person and proverbs with negative characteristics of a person. Positive traits include honesty, piety, decency, erudition and diligence, while negative ones include insulation, indecency, hypocrisy and negligence in the religious worship. Syntactical analysis of the Lak proverbs has revealed the presence of adverbs of asyndetic structure within which there have been established adversative, concessive and comparative relations, as well as of proverbs with copulative and disjunctive conjunctions. Some of the proverbs are based on the principle of alogism. Morphological analysis of the proverbs has revealed the most frequent grammatical tense, the Present Affirmative Tense, which is formed by means of adding the affix -r to the present participle. The Present Affirmative Tense in the Lak language denotes an action as an attribute of the subject which explains the fact of usage of this tense in proverbs that summarize the social experience of the native speakers. Lak proverbs with the given code have not been researched earlier that makes this study relevant.

scholarly journals Representação e ciências sociais

2016 ◽  
Vol 1 (1) ◽  
pp. 109-126
Author(s):  
Drance Elias da Silva
Keyword(s):  
Social Sciences ◽  
Knowledge Representation ◽  
Human Life ◽  
Point Of View ◽  
General View ◽  
Dominant Culture ◽  
The Real ◽  
The Social ◽  
Long Time ◽  
Expression Form

This Article may be situated within the rapport field between Philosophy and Social Sciences, at the search regarding to the concept concerning the Representation. Regarding to Philosophy, under a general view, the concept, concerning Representation, has been, since a long time, understood as a trail which one would get througl reaching to the real and true ones. Representation, as the thought contents expression form had not been known departing from Philosophy as a barrier against the objectivity concerning the knowledge. Representation, in its source, has been constituting itself a cognictive, inmanent reflection, related to the conscience inner subjectivity. But departing from the episthemological point of view, it has been not so easy for the campus concerning the Culture Sciences as a totality. In the theory regarding to knowledge, the Social Sciences campus and, more specifically, in the human life Symbolic dimension constitutive aspects, it has been, often, accepted negatively as an entry door for the histotical social reality. Nowadays, one may conclude that the contents concerning the Culture are deeply rooted within the histotical reality, which may present new dimension the reading regarding to the Symbolical side concerning the human life, under the view regarding to the unseen aspect, such as the intellectualistic Western dominant Culture allows understanding the way which could be in.

scholarly journals Mobilization and demobilization in a network political protest

2020 ◽  
pp. 266-297
Author(s):  
Alexander Sokolov ◽  
Asya Palagicheva
Keyword(s):  
Information And Communication Technologies ◽  
Social Space ◽  
Communication Technologies ◽  
The State ◽  
Political Protest ◽  
The Social ◽  
State And Society ◽  
Communication Space ◽  
Information And Communication ◽  
The Individual

The article considers the essence and approaches to understanding network political protest. Traditional forms of collective action are changing under the influence of information and communication technologies. The network paradigm focuses on the position of the individual in the social space, the degree of his involvement in the communication space, the ability to control and regulate the intensity of the information flow. Network structures are more flexible and adaptive, more in line with the new reality. Special and main principles of the network structure of political protest are revealed. The article also presents definitions of political mobilization and demobilization. These processes Express the rivalry of the conflicting parties-the state and society, where the support of the broad masses of the population is an important category. Based on the data of the monitoring study, the features of the development of civil protest activism and the use of mobilization technologies were identified. ICTs have a significant impact on their formation and transformation. The state, reacting to forms of real and virtual activity, formulates a counteraction strategy. It is expressed in the use of technologies for the demobilization of citizens, which are also undergoing changes in the era of digitalization

Niebuhr, Helmut Richard (1894–1962)

2018 ◽  
Author(s):  
Martin Marty
Keyword(s):  
Human Life ◽  
Religious Life ◽  
Point Of View ◽  
Social Dimensions ◽  
Experience Of God ◽  
Liberal Tradition ◽  
The Social ◽  
Creative Tension ◽  
Christian Thought

After early writings interpreting the social dimensions of US religious life from a Protestant point of view, Helmut Richard Niebuhr came increasingly to focus on theology, the interpretation of the Word and experience of God, and ethics, the attempt to live a responsible life grounded in the deepest values. More successfully than any contemporary, he brought into creative tension two major strands of modern Christian thought. From the liberal tradition, he came to stress the relativity of all statements about God and accented the situation of the believer who makes them. Niebuhr matched or countered this perspectival approach with an inheritance from ‘neo-orthodoxy’ which stressed the otherness of God, the distance between God and all human experiences, statements and perspectives. While preoccupied with witness to ‘God beyond the gods’, Niebuhr was also devoted to understanding the human in the light of the experience of God. He developed comprehensive views of the responsible self as the focus of ethics and emphasized the communal dimensions of human life.

scholarly journals PHILOSOPHICAL AND LOGICAL ANALYSIS OF SOPHISTIC THINKING IN THE WORK “SHARH AL-AQEED ANNASAFI” BY THE GREAT THINKER SADEDDIN TAFTAZANI

2020 ◽  
pp. 133-140
Author(s):  
Mirzaqu Norqobilov
Keyword(s):  
Human Life ◽  
Publishing House ◽  
Point Of View ◽  
Philosophical Study ◽  
Islamic Philosophy ◽  
The Social ◽  
New Period ◽  
History Of ◽  
The New Period

This article analyzes the socio-philosophical and logical aspects of sophistic thinking in the work of the thinker Saduddin Taftazani “Sharh al-Aka’id”, who defned knowledge as the essence of human life. Sophistic interpretations of various sociological considerations that have arisen in the context of the history of Islamic philosophy are described from a scientifc point of view. All the information presented in the article is covered based on comparative historical, logical methods, the attitude of representatives of the philosophy of the new period to the sophistic and scientifc approaches is theoretically analyzed. This study, which analyzes the scientifc signifcance of sophistic thinking for time and space, conducts a historical and philosophical study of the appearance of this term in the region, its objective and subjective reasons. From an ontological point of view, the article examines the attitude of Islamic philosophy, in particular theology, to certain sociophilosophical issues arising based on sophisticated views. Also, scientifc solutions to the problems of everyday life, the social signifcance of sophistry in space, and time are philosophically analyzed. Based on the epistemological knowledge of the scientist Saduddin Taftazani, the following are stated: the reasons and factors for the penetration of the subject of philosophy into the Arab regions, as well as the philosophical and historical attitude to the features associated with the role of individuals in this process. In the fnal part of the article, based on dialectical views, the importance of the spiritual heritage, which has arisen based on the Islamic phenomenon, is explained in ensuring social harmony between peoples and nations. In particular, the theoretical and methodological foundations of the factors that serve to ensure social balance in society have been investigated, as opposed to the unsubstantiated notions of perverted trends that arose in the process of the Islamization of the regions. This article cites quotes from the frst edition of Sharh alAqaid al-Nasafya, published in Arabic in 2009 by Maktabat ul-bushro publishing house in the state of Pakistan, Karachi.

scholarly journals SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS

2021 ◽  
Author(s):  
Oksana Hotsur ◽  
Keyword(s):  
Social Networks ◽  
Human Life ◽  
Main Tool ◽  
Point Of View ◽  
Online Media ◽  
Additional Tool ◽  
Interactive Tools ◽  
The Social ◽  
Long Time ◽  
The Arab Spring

The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.

scholarly journals Symbolism of colors in the Tabriz miniature

2020 ◽  
Author(s):  
С. Мир-Багирзаде
Keyword(s):  
Creative Process ◽  
Human Life ◽  
Point Of View ◽  
Cultural Code ◽  
The Impact

Отталкиваясь от исследований роли цвета в жизни человека, его влияния на все сферы жизнедеятельности, формирования мировоззрения и культурного кода, воздействия цвета на психику, быт, творческий процесс с точки зрения науки, автор рассматривает символику цвета в тебризской книжной миниатюре. The author examines the symbolism of color in the Tabriz book miniature by reference to research into the role of color in human life, its influence on all spheres of life, the formation of worldview and cultural code, the impact of color on the psyche, life, and creative process from the point of view of science.

scholarly journals نبی کریم ﷺ کی خانگی و معاشرتی زندگی کے اہم پہلو

rahatulquloob ◽  
2018 ◽  
pp. 71-82
Author(s):  
Prof. DR. Zafar ul Islam Islahi
Keyword(s):  
Human Rights ◽  
Social Life ◽  
Human Life ◽  
Family Members ◽  
Disabled Persons ◽  
Point Of View ◽  
Common People ◽  
The People ◽  
The Social ◽  
The Holy Quran

The Holy Quran Says:“Indeed in (the life of) the Messenger of Allah (Muhammad SAW) you have a good example to follow” (Al-Ahzab: 33/21). The present article shows that “the good example” of the Prophet (SAW) encompasses different aspects of human life including family and social one. The article brings to light that as a guardian of the household; the Prophet (SAW) sincerely looked after the daily needs of his family members and also took full care of guiding them in religious matters. He was habitual of doing his own works and sharing the burden of his family in domestic works. He gave preference to the needy among the companions (particularly Ashab-i- Suffah) over his family members in giving assistance for meeting the day-today requirements. With regard to the social life of the Prophet (SAW), the article discusses in detail that with multifarious duties, how he used to fulfill his social responsibilities regularly and faithfully. The author mainly emphasizes the active participation of the Prophet (SAW) in the collective works with his companions, strictly adhering to the principle of equality and desiring no distinction for himself while doing works. The article further takes into account the ideal practices of the Prophet (SAW) with regard to attending to the needs of poor, distressed and grieved persons without any discrimination between Muslims and non-Muslims. It also comes to light that the Prophet (SAW) was quite generous towards guests and sympathetic to patients including Muslims and non-Muslims. His mingling and associating with common people and attending to their problems of varied nature was also a striking feature of his social life. Moreover, it was also shown in the article with reference to the authentic sources, that the Prophet (SAW) was great helpful and cooperative particularly for the people of the weaker sections of society including slaves, servants, orphans, widows and disabled persons. In the light of the noble practices of the Prophet (SAW), this was highlighted by the contributor in the different parts of the article that he had left ideal examples of gentleness, justice, equality and transparency in dealing with people in social life and discharging his duties as the Prophet and head of the state. In fact, the total conformity (mutabaqat) between his sayings and practices was a shining example of his high character which had left a great and lasting impact on the society through ages and also contributed to make him the greatest personality of the world. It was observed by the author in the conclusion that the life of the Prophet (SAW) has been ideal from every aspect of human life. His Uswah-i- Mubarakah regarding social life has great importance from the point of view that it is mostly related to the fulfillment of human rights, particularly behaving and dealing with the people different shades. Of course, taking care and fulfillment of human rights is full of difficult trials and complicated problems especially in the present days. So, the Sirah of the Prophet (SAW) is quite relevant to tackle the problems of social life, as well as great useful for bringing reform in the decaying society of modern period.

scholarly journals ATTITUDE TOWARDS THE ISSUE OF HOMELESS ANIMALS IN THE ARTICULATION OF COMMUNITY IN SOCIAL MEDIA (BASED ON RESEARCH MATERIALS)

2021 ◽  
Vol 4 (2) ◽  
pp. 141-150
Author(s):  
Anna O. Panfilova ◽  
Alexandra A. Smolina
Keyword(s):  
Virtual Communities ◽  
Personal Responsibility ◽  
Virtual Community ◽  
Point Of View ◽  
Effective Control ◽  
Network Resource ◽  
Social Agenda ◽  
The Social ◽  
Information And Communication ◽  
Work Done

The problem of animal homelessness is a multifaceted and urgent social phenomenon. The main difficulties: combining measures of humane and effective control of the number of homeless animals; public health risks; development of a unified state and public position and decision model.  This is an important issue of social and personal responsibility of citizens, as well as a weakly sounding problem on the social agenda. The purpose of the article is to show the attitude of representatives of the virtual community towards it, as well as to evaluate the methods of work they use. The methodological basis of the research was made up of a semi-formalized targeted interview and analysis of network content. The results show that civilians interested in solving this problem form virtual communities. They use the network resource for information and communication activities, although the community under study is distinguished by the use of real educational and volunteer practices. The methods they use are not always correct from an ethical and even legal point of view. Their practice is a kind of reaction to the lack of attention to the problem on the part of the state. The general conclusion of the work done: against the background of a low degree of civil, corporate and personal responsibility towards pets, the efforts of caring subjects are largely reduced to private, not fully legalized initiatives.

scholarly journals FEATURES OF ARTISTIC AND LINGUISTIC REPRESENTATION OF THE MAIN CULTURAL AND ARTISTIC CODES AND MOTIONAL LINES OF THE GOLDEN HORDE LITERATURE

2021 ◽  
Vol 70 (3) ◽  
Author(s):  
S.B. Dautova ◽  
Keyword(s):  
Human Life ◽  
Point Of View ◽  
Cultural Value ◽  
Urgent Problem ◽  
Spiritual Education ◽  
Important Work ◽  
Literary Heritage ◽  
Public Consciousness ◽  
Cultural Code ◽  
Spiritual Phenomena

The article emphasizes the importance of the need to preserve the national code of the Kazakh people indicated in the article of the first President of Kazakhstan "Orientation to the future: spiritual rebirth". In addition, the written monuments of the Golden Horde era tell about the traditions and customs that influence the revival of public consciousness, forming the cultural code of our people. And also, in the works of Nasiruddin Bakhanddin Rabguzi, the concept of worldview is explained from a religious point of view, nevertheless, it is accompanied by customs closely related to human life. Rabguzi's literary heritage, written during the time of the Golden Horde, emphasizes the importance of the customs of not only Turkic peoples, but also other peoples in human life. The article says that the work of Rabguzi serves as a tool for the continuation of spiritual education, passed on from generation to generation of the Turkic people. The work "Kisas-ul Anbiya" is a very important work in the spiritual education of young people from the point of view of cultural value. The factors influencing the formation of human behavior and the perception of the soul through spiritual culture, reason, responsibility in a person are considered. If a person consists of these feelings - his life and its course are a combination of spiritual phenomena, it will certainly continue yesterday, today and tomorrow. The article analyzes the fact that every nation of the world perceives world civilization through its national code, worldview, national consciousness and seeks to flexibly develop it in accordance with the traditions and customs of its nation. The works of Rabguzi are valued for the fact that there are common literary works common to the Turkic-speaking peoples, including the study of ethnography and understanding of the language of the Kazakh people. The article says that the study of the presence of common sources in the study of the ethnography of the Kazakh people in the work of Rabguzi is an urgent problem today.

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